The non-partisan motto of the campaign is "Yes to protection from hate". The SP supplements this main message with its own posters. And in doing so, it is playing to one of its old strengths: a clear message with combative imagery. This and other subjects have been realized in collaboration with Swiss illustrator Stephan Schmitz.

Hate turns into violence

The posters show a black and white speech bubble on a pink background that turns into a fist. The message is: "Because violence begins with hate". It sums up the connection between hate speech and hate crime in a few words.

KSP shows its colors

The agency responsible, KSP, is itself also behind the bill. "Of course, as an advertising agency, we stand up for freedom of opinion. But hate is not an opinion," says co-owner Uwe Schlupp. That's why they will also be promoting a YES vote on their own channels. There will be additional subjects such as a megaphone from which no words but shots come out. Additional messages such as "Land of minorities - and proud of it" will also be posted.

The two telecommunications companies each created their own brand for their combination offers: Swisscom chose the neologism "inOne," while Sunrise kept it short and called its product "one. Both registered their trademarks, which would henceforth make it impossible for other companies - and the competition - to use these words.

Both Swisscom and Sunrise then took legal action to demand that the trademark protection of the competitor's brand be revoked. Both feared being sued at some point by their rival because the words "one" and "inOne" are mutually exclusive.

Words like "you" and "duo"

The Commercial Court has now put a temporary end to the dispute over words: in a recently published ruling, it decided that neither "one" nor "inOne" can be protected under trademark law.

This is because both terms are words of common use, which are excluded from trademark protection. Examples of other such words are "you" or "duo". These are available to all traders - without having to fear being sued by a company under trademark law.

However, the Commercial Court made one exception: the so-called figurative marks, i.e. the colored logos of "one" and "inOne", remain protected under trademark law. These may therefore not be used by other companies, even if the words used in them are common property. The ruling is not yet legally binding. The appeal period runs until January 27. (SDA)

Every week, "Monocle on Sunday" offers the usual Monocle mix of reporting, insider tips on the best addresses with luminaries from literature, music and film. Thanks to the collaboration with Zürich Tourism, the live broadcast and podcast will in future also highlight all that the city and region of Zürich has to offer residents and travelers alike.

Starting on Sunday, January 19, 2020, at 10:00 a.m. each day, talks with editors, correspondents and special friends of Tyler Brûlé will take place. The thought leaders from the hotel industry, gastronomy or business will discuss best practice examples and reveal their insider secrets. The live broadcast is produced at Monocle's radio studios in Zurich's Seefeld district.

The three partners of Stuiq: Stefan Moeschlin, Sandro Walder and Anna Kindlimann (from left).

After the agency Walder,Werber, led by Sandro Walder, positioned and established itself as a classic advertising agency at the beginning, the company has realized more and more complex branding and digital projects in recent years and successively expanded the digital unit. In today's networked, mobile and digitized world, completely different disciplines have to work together. "This requires teams of specialists who understand these mechanisms and approach the new challenges with creativity," says Sandro Walder.

With courage and determination

"In part, our industry lacks courage. For brands with rough edges. For campaigns that stand out and perhaps don't always please everyone. But they don't have to," explains Sandro Walder. "Much more, brands stand for authentic stories and need a positioning that is relevant, credible and differentiating," adds the CEO of Stuiq. "Today it means trying, discarding, readjusting and creating impact. Everyone talks about innovation, but few actually allow it to happen and foster it in a sustainable way. The problem that arises from this: the one-size-fits-all approach," adds Stefan Moeschlin.

This is exactly where Stuiq positions itself as a creative agency with three disciplines "Branding, Campaigning, Digital". And a team of 25 specialists who work together interdisciplinarily and develop brands and companies in co-creation with clients.

"Why normal?" That's Stuiq's attitude. "Because normal only goes to the limit. But never beyond. Stuiq goes further. Stuiq wants more for you. Stuiq does everything so that you don't stay normal," the agency writes on its website.

New partners

With the aim of further exploiting the existing potential, the managing team was expanded. Anna Kindlimann and Stefan Moeschlin are new partners in the agency. Anna Kindlimann has been Creative Director at Stuiq for six years. Previously, she worked for JWT/Fabrikant and Hauser & Partner. Among others, she worked for Migros Bank, Lindt & Sprüngli, Mazda and Kimberly-Clark.

"We are a strong team with many personalities. Independent, owner-managed and have no hierarchies. But simply cool and talented employees who have fun together. And that's exactly what we want," says Anna Kindlimann.

"We three partners share the same entrepreneurial spirit and understand each other very well personally, which is also crucial for success," adds Stefan Moeschlin. He has been with Stuiq for seven years as a copywriter/concept developer. He studied economics, then worked as a consultant at DGM Kommunikation in Germany and then as a creative at the same agency. Stefan worked for well-known clients such as Daimler, Mercedes-Benz Middle East, Bosch, Siemens and Deutsche Bahn. Together with CEO Sandro Walder, the two partners continue the successful development and growth of the agency.

New headquarters in Zurich

Stuiq has its new headquarters at Dufourstrasse 97 in Zurich's Seefeld district. "We found the perfect space here. A former store on the first floor of an old building, which we converted into a living room and creative kitchen," says Anna Kindlimann. The agency in Seefeld consists of various themed project rooms that promote the new way of working in project teams. So no more fixed workstations, but spaces that offer inspiration depending on the task and allow co-creation with clients on site. "We need and want to be where the life is. A creative environment where we feel comfortable," Anna Kindlimann explains enthusiastically. The previous premises in the old industrial property directly at the Uster train station will additionally be retained.

The government is concerned about the crisis in the media, which has led to print titles such as L'Hebdo and Le Matin have disappeared, the Vaud State Council announced on Thursday. In this context, he considers media funding to be justified.

The cantonal parliament still has to approve the plan. The package is to be submitted to the Grand Council shortly.

The support for the beleaguered sector involves various measures. As a first step, the canton intends to support the local and regional press to the tune of CHF 2.5 million by placing more advertising. In particular, this involves information on the referendums and various prevention topics.

Various media players, including the electronic media, are to benefit from this funding. The exact distribution formula has yet to be defined.

Virtual media kiosk

The government has designated innovation promotion as the second field of action with a contribution of around CHF 1.43 million. The government has in mind a virtual kiosk that includes all paid-for titles in Vaud. This subscription platform could facilitate access and boost sales. Young people should also be able to access this media content at greatly reduced prices.

The third funding category defined by the canton covers media education for young people. One aim, for example, is to strengthen young people's ability to critically scrutinize information disseminated on the Internet. Around one million francs have been earmarked for this. A pilot project is being carried out at around 20 schools.

Promotion of content

Furthermore, the canton of Vaud wants to support the creation of media content with around 750,000 francs. The government is proposing to fund a full-time position at the Vaud regional office of the Keystone-SDA news agency for five years.

This investment would primarily benefit the local and regional Vaud media, which would benefit from affordable rates. The canton also wants to carry out a study on the feasibility and relevance of setting up a regional news agency.

Support with training

The canton also plans to cover the tuition fees for journalism training at the Center for Journalism and Media Training (CFJM) in Lausanne. It sees this as an opportunity to ease the financial burden on local and regional media when training journalists.

Maintaining media diversity is an essential prerequisite for the free formation of opinion in a democracy, writes the State Council. The plan is innovative, but not a rescue operation for the print media. The effectiveness of the measures is to be reviewed regularly. The canton will take stock after five years.

Association calls for swift action

The journalists' association Impressum welcomes the initiative of the canton of Vaud. It hopes that the support measures will be implemented quickly and that other cantons and the federal government will follow suit.

At the same time, however, the association doubts whether the planned financial framework of CHF 6.2 million is sufficient. (SDA)

Users of the Volvo Car Switzerland Facebook page now have the opportunity to find the right vehicle using the Facebook Messenger chatbot. An automated query can be used to define the vehicle category, size, engine and budget. After selecting a model and color, consumers are redirected to the official Volvo configurator or directly invited to take a test drive.

With the aim of addressing users in an innovative way and generating sustainable leads, Dreifive created the corresponding idea and the content modules. "We love technology, but only if it makes people's lives easier, more convenient and safer. At Volvo, the focus is on people. And we wanted to bring this brand promise to life for our fans and potential customers with the new Messenger chatbot on Facebook," says Giovanni Porcelli, Digital & Social Media Manager at Volvo Car Switzerland.

The chatbot application was designed with a clear infotainment character. The chatbot has interactive buttons as well as a text dialog and user path. Users can playfully click through to the right Volvo model and learn about the various personalization options.

By using a messenger service, the campaign follows a mobile-first approach. This is intended to enable optimal display on all common mobile devices as well as the use of a desktop version. The technical implementation of the Facebook Messenger chatbot was carried out in collaboration with the management consultancy for messenger communication Memacon. Managing Director and owner Moritz Beck emphasizes: "Volvo's courage and commitment show its willingness to enter the cCommerce (Conversational Commerce) business soon and to act as an innovative pioneer on the market."

Volvo Car Switzerland has been working with Dreifive in the area of social media for over five years. The agency manages the car manufacturer's profiles on Facebook, Instagram and YouTube. Dreifive also created performance-optimized social media ads for various target groups.

Compared to the previous year, this represents an increase of 32 percent in visits. The number of unique clients increased by 68 percent year-on-year. These are also the highest values ever measured for Watson.ch. The strong growth seems to show that Watson is hitting a nerve with its content mix and digital and social media-optimized storytelling.

Daniel Fritzsche will be the new Head of the Zurich Division with immediate effect. He succeeds Irène Troxler, who has left the company at the end of 2019. "I am very pleased that we have been able to fill the vacant position internally with Daniel Fritzsche. With his many years of experience in regional journalism and his broad network in the city and canton of Zurich, as well as his in-house networking, he is the ideal appointment for us," says Eric Gujer, Editor-in-Chief of the NZZ.

Daniel Fritzsche joined the Zurich department of the NZZ joined the company. Previously, he was an editor, presenter and producer at the Regional Journal Zurich Schaffhausen of Radio SRF. He began his career as an editor at the Zurichsee-Zeitung in the Regional Affairs department. After studying General History at the University of Zurich, Daniel Fritzsche completed the trimedial stage at Swiss Radio and Television SRF from 2013 to 2015.

The principle of selective perception states that the brain looks for patterns in its environment in order to cope with the abundance of information. So when you're hungry, you might be particularly attentive to stimuli in your environment that have to do with food.

For McDonald's, DDB Greece refers to the psychological phenomenon and says, "If you see the signs, you must be hungry.

2020 will be the year of the climate. The population is developing a new environmental awareness. Conserving resources is the trend: guests at the Golden Globes were recently served a vegan menu.

Instead of providing a vegetarian menu, Best of Swiss Web is giving representatives of the web and communications industry the opportunity to show their colors. The Best of Swiss Web community is invited to submit their own ideas by January 31. to vote on itwhether the approximately 1,000 guests at the Best of Swiss Web Award Night on April 2, 2020 will be served an exclusively vegetarian menu.

Projects can still be submitted for judging until February 3, 2020. registered become. The Advertising Week is the media partner of the award. The points from Best of Swiss Web and Best of Swiss Apps can be added to the Creative Ranking are taken into account - with double weighting since 2018. The Swiss Creative Ranking is published annually by the Advertising Week and published. The rules and weightings are determined by the ADC in cooperation with the leading participating agencies.

As part of the Best of Swiss Web Award Night, the Advertising Week also the "Advertiser of the Year".

Nevertheless, the company is refusing to give the authorities access to encrypted phones "used by murderers, drug dealers and other violent criminal elements". Trump's demand to those responsible at the company: "You must rise to the challenge now and help our great country!"

Apple had previously rejected criticism from US Attorney General William Barr in the reignited dispute. Barr had said on Monday that Apple had provided "no substantial assistance" in investigating the attack by a Saudi officer on a naval air base in Florida in December. He urged the company to override the password protection of two of the assassin's iPhones. Apple categorically refuses to open these and other back doors for law enforcement to gain access to data that may be relevant to the investigation. The company argues that this would worsen data security for all users.

Apple Group provided information

Barr categorized the attack, in which three US soldiers were killed, as a terrorist attack, increasing the pressure on Apple. "It is very important to know who and what the shooter was communicating with before he died," said the US minister.

Apple replied that it had provided "a wide range of information" within hours of the first FBI request on December 6. In the days that followed, Apple provided backups stored in the iCloud storage service and communication data for several accounts, among other things. While access to an encrypted iPhone is only possible with a passcode, the key for iPhone backups stored in the cloud is also stored there. This means they can be decrypted by the authorities. Particularly sensitive information such as health data, passwords or payment data is also encrypted end-to-end in the cloud and is therefore only accessible to users.

Apple emphasized that it was only informed of the existence of a second iPhone by the FBI a month later, on January 6. The assassin had shot into one of the devices.(SDA)

The 46-year-old Pascu is moving to Virgin Media, which is the largest subsidiary of UPC owner Liberty Global. There she will become deputy CEO and chief financial officer, UPC announced in a communiqué on Wednesday.

The move has nothing to do with the failure of the UPC Sunrise deal, UPC spokeswoman Stephanie Niggli told news agency AWP on Wednesday: "It's the next step in her career."

Pascu is thus moving to a company that plays in a completely different league than UPC. Virgin Media came in at $6.9 billion in revenue in 2018 and had 4.1 million TV customers. By contrast, UPC had revenues of just $1.3 billion in 2018 and served 1.1 million TV customers.

Climbing the career ladder

In this respect, the change is a career move for Pascu. However, the Romanian's departure after almost a year and a half as head of UPC Switzerland had already been planned for some time. Because at Virgin Media, the position of deputy CEO has not existed until now. And since last August, the position of Chief Financial Officer has only been filled by an executive CFO.

According to informed sources, Pascu engineered her departure from UPC Switzerland before Sunrise's purchase of UPC was called off at the end of October. The CHF 6.3 billion deal failed due to opposition from Sunrise's major shareholders led by Freenet, which owns just under a quarter of Sunrise's shares.

Freenet CEO Christoph Vilanek criticized the purchase price as too high and opposed a capital increase worth billions to finance the acquisition. In addition, he no longer saw the strategic sense of the takeover. Because of the new 5G mobile communications generation, the purchase of the UPC cable network for so much money was not worthwhile. Spending 6.3 billion Swiss francs for this would be "madness," Vilanek had explained.

Thus, another attempt to form a stronger challenger to industry leader Swisscom in the Swiss telecommunications market failed. Nine years ago, the Swiss Federal Competition Commission (Comco) had prohibited the planned merger of Sunrise and Orange on competition grounds. However, the antitrust watchdogs had no objections to Sunrise's purchase of UPC.

The failed deal also led to several departures at Sunrise: At the beginning of the year, Group CEO Olaf Swantee, Chairman of the Board Peter Kurer and Vice Chairman Peter Schöpfer announced their departure.

Full throttle for turnaround

Pascu had gone full throttle at UPC to turn around the shrinking cable network operator. It tried to win customers for the new TV platform with special promotions and doubled the maximum Internet speed in the cable network to 1 gigabit per second (Gbit/s). In the meantime, this brought it on a par with Swisscom's top speed on fiber-optic lines. However, the top dog has already announced another increase to 10 Gbit/s for March, which would see Swisscom catch up with Salt.

In addition, UPC launched new mobile offerings under Pascu's leadership following Salt's switch to Swisscom's mobile network. This also enabled the cable network operator to offer unlimited subscriptions and roaming options.

In addition, service quality has been significantly improved through investments in digitalization and the simplification of processes and systems, UPC wrote on Wednesday: "All of this has led to significantly higher customer satisfaction under the responsibility of Severina Pascu."

Downward trend only slowed

However, the Romanian was only able to slow down the downward slide, but not stop it. Since Pascu took office in summer 2018, UPC has lost around 101,000 TV customers, 54,000 Internet subscribers and 21,000 fixed-network telephone customers. Only the small mobile communications division was able to gain 60,000 additional customers.

Revenue also fell by almost 6 percent in the first nine months of 2019 compared to the same period last year. Operating cash flow, which UPC considers a key figure for the company's operating performance, fell by almost 12 percent due to higher project and marketing costs for growth plans and customer losses. At least UPC was able to slightly increase the number of subscriptions including mobile for the first time in two years in the third quarter of 2019.

Under Pascu, the company achieved its best results in the last two years, UPC wrote. The way is thus paved for her successor. Baptiest Coopmans is now to implement the next phase of the growth plan.

Coopmans joined Liberty Global in 2013 as head of UPC Netherlands. There, he led the merger of UPC and Ziggo into the leading national cable and media operator, achieving significant synergies, the group wrote.

Currently, Coopmans is responsible for Liberty Global's technology, network and operations in Europe, as well as the services Liberty Global provides to other providers. As head of UPC Switzerland, he will also manage Liberty Global's operations in Poland and Slovakia, like his predecessor. (SDA)