Rimuss has been relying on the services of Zurich-based advertising agency Hochspannung for its communication and advertising since September 2019.

The first work was seen in the weeks leading up to Christmas/New Year's Eve, with digital and social media channels being used in particular. With the end-of-year campaign, the agency revived the well-known slogan "Everyone toasts with Rimuss" and added a "really" to it.

The new commercials "really" feature all kinds of protagonists toasting with the non-alcoholic sparkling wine - from grandchildren to teenagers to disco ladies to polar bears and many more.

With the claim "For aperitifs and beyond", Rimuss also wants to position itself more strongly and in a more focused way in the aperitif sector. Further measures under this new direction are in progress and will be visible on various channels over the course of the year.

On Friday, January 17, 2020, the audience can expect a youthful edition of "10vor10". The entire show will be co-created by a total of 15 young people from all over German-speaking Switzerland aged between 12 and 19.

One of them is Enya Ernst, who takes her place at the moderation desk. The 15-year-old goes to the Kantonsschule Wattwil SG and is coached by Arthur Honegger for her performance.

The assignment on "10vor10" will also be special for 16-year-old Matteo Schmid. The electronics apprentice will soon be recruited for recruit school. Beforehand, he will have the opportunity to get to the heart of Defense Minister Viola Amherd in an interview on the subject of recruit school and fighter pilots.

The young people work on all the reports for the program and also set the topics in some cases. For example, based on input from young people, the news magazine reports on online trade from China and its ecological impact, as well as on the fascination of e-sports.

Young people report from the Lauberhorn race for the "Tagesschau".

As part of YouNews 2020, 15-year-old Linus Martin from Worb BE and 13-year-old Nicolas Moscatelli from Liestal BL are working with Franz Fischlin to produce a report in the run-up to the Lauberhorn race for the "Tagesschau" main edition on Friday, January 17, 2020. The plan is to produce a feature on the training sessions for the longest downhill run in the Ski World Cup.

VSM organizational companion for the first time

During the week of January 13-19, 2020, various Swiss media will offer young people an in-depth look at the various branches of journalism at the third edition of YouNews, the Swiss Youth Media Week. At SRF, young people will take part in a total of seven different projects.

YouNews was created on the initiative of Viviane Manz, deputy head of the foreign editorial department at Fernsehen SRF, Michael Marti, member of Tamedia's editorial board, Franz Fischlin, SRF "Tagesschau" and "Medienclub," and representatives of the Quality in Journalism Association, which supports the project.

For the first time, YouNews 2020 is being organized by the Swiss Media Association. Around 250 young people took part in each of the first two events.

One of SBC's aims for the new decade is to open up attractive career opportunities in the construction industry for young talents with fair working conditions.

The more than 2,500 member companies in the construction industry make a significant contribution to the future of Switzerland with the construction of transportation infrastructure, the design of public spaces and the development of real estate, housing and settlements. With their work, they master important challenges with added value for society.

The SBC is also committed to ensuring that sustainability in construction does not remain an empty phrase. The future must be shaped in line with the claim, and this is what the SBC's new image should stand for.

When it comes to recycling, it is important to have a PET box nearby when PET beverage bottles are consumed on the go. This is where Coca-Cola Switzerland comes in with its new campaign.

Over 80 PET boxes with a large, additional display will be set up by Coca-Cola Switzerland in cooperation with PET Recycling Switzerland at the competition venues of the Youth Olympic Games 2020. The boxes encourage recycling with a claim that matches the winter sports and reward recyclers with applause for every bottle returned.

Accompanied by a poster campaign and social media activities, the message of the global Coca-Cola initiative will be spread around the world via the spectators and athletes.

Starticket is one of the leading ticket marketers in Switzerland, selling over 5 million tickets annually. With this acquisition, See Tickets sells almost 30 million tickets annually from around 10,000 show and event promoters in nine European countries and the USA.

The acquisition by See Tickets will enable Starticket and its event partners to meet the challenges of rapid technological change in an increasingly competitive environment, according to a statement on Thursday. With this step, See Tickets expands into another important European market and expands its presence in the German and French-speaking regions.

Rob Wilmshurst, Global CEO of See Tickets: "We have long admired Starticket as an outstanding independent ticketing company. I am convinced that together with the Starticket team we can further develop the quality and services for customers and event partners in the Swiss market."

Samuel Hügli, Head of Technology & Ventures TX Group: "Through the integration into See Tickets, Starticket becomes part of a leading international ticketing service provider. See Tickets has state-of-the-art technology and a huge network with numerous valuable partnerships. This strengthens Starticket and at the same time enables See Tickets to benefit from Starticket's long experience in the Swiss market."

The global craft beer hype has definitely reached Switzerland - microbreweries are currently springing up like mushrooms. However, this development leaves the Swiss beer advertising market cold. In the Swiss advertising market, the cool blonde is mainly promoted by the two giants Feldschlösschen (incl. Cardinal) and Heineken (incl. Eichhof, Calanda).

These alone are responsible for over 80 percent of the advertising pressure generated by beer advertising from January to September 2019. The ranking of the most advertised beers shows this impressively. Three of the ten products come from Heineken, while Feldschlösschen is responsible for seven.

At the top of the ranking is Eichhof Urfrisch, which will be launched in 2019. with a broad-based campaign was advertised. Lurking close behind is the classic Feldschlösschen Original, followed by the in-house, cloudy Braufrisch. The "leather medal" goes to the beer Calanda Glatsch, which comes in a hair's breadth behind third place.

The Feldschlösschen Weizen in 5th place was advertised at just under one million gross francs. It is followed by the "strong cyclist" Calanda Tandem and Cardinal Blonde. The Pale Ale, which has been available since August 2019, and the Dunkel from Feldschlösschen also make it into the top 10, with Cardinal Blanche occupying the last place.

This was the ruling of a court in Rio de Janeiro on Wednesday (local time). It thus granted a Christian group's application for a temporary injunction.

The chairman of the Brazilian Bar Association criticized the decision. "The Brazilian constitution guarantees free artistic expression," Felipe Santa Cruz told the news portal G1. "Any kind of censorship is a step backwards and cannot be accepted by society." The decision of the court in Rio de Janeiro could be overturned by higher courts.

In the Christmas special, Jesus is portrayed as homosexual, among other things. Politicians and clergymen criticized the film as an attack on the Christian faith. Shortly before Christmas, there was even an arson attack on the offices of Porta dos Fundos. (SDA)

The reason for the new timing is the temporary withdrawal of Weischer.Media, which no longer supports the young talent competition in Switzerland. "We would like to express our sincere thanks to the Blick Group and Swiss Post, who have strengthened their commitment to Switzerland's up-and-coming creative talent, thus helping to close the monetary gap," says ADC Managing Director Gioia Bozzato.

Dierk Schehrer, Head of Marketing at TCS, says about his decision to be involved as a briefing provider: "E-mobility is a topic that moves Switzerland: What platform would be more suitable for creative new ideas for the task of communication around electromobility than the ADC Young Creatives Award? A green field that allows for new ways of looking at things and innovative creations. The young creatives can expect a future-oriented theme with plenty of room for creative play in this year's competition. We are looking forward to the variety of interpretations and interesting perspectives within e-mobility, which will also inspire and accompany us in our creative work in the long term."

The ADC Young Creatives Award will kick off at the warm-up event on January 29, 2020 at 6:30 p.m. in the ADC Gallery in Zurich. There are still four ADC Young Creatives Awards to be won. All four winning teams will travel to the Côte d'Azur in June for the Cannes Lions Festival 2020.

In addition to TCS as partner and briefing provider, the organizer receives support from long-time sponsors APG|SGA Out of Home Media, ViewSwiss Post, Swissfilm Association and Keystone SDA. Media support for the important creative young talent competition is provided by the Advertising Week and Personal. The organizer is ADC Switzerland, supported by the LSA Leading Swiss Agencies association.

Based in Münchenstein, the company builds power plants for renewable energy throughout Europe. The company is looking for investors and development partners from industry who are committed to sustainable and stable investments. Aventron's hydro, wind and solar power plants supply over half a million people with natural electricity.

The new image film is intended to emphasize the emotional side and the quality promise of the company. The power plants are located in attractive landscapes that radiate naturalness. Drone shots show the beauty of the surroundings and the harmonious symbiosis of nature and technology.

The Swiss Open Gstaad was held for the first time 105 years ago, making the tournament one of the most traditional tennis events in the world. The organizers are planning various innovations for the next edition. For example, not only will an additional shade roof be built for spectators, but ticket prices will also be dynamized. Prices will therefore change depending on supply and demand.

In contrast to other dynamic pricing models, the price of a tennis tournament is purely influenced by this - factors such as the weather do not play a role. The time of booking also only has an indirect influence on the ticket price: the later the ticket is purchased, the higher the demand is likely to be under normal circumstances.

With this innovation, the Swiss Open Gstaad is facing up to the same challenge as numerous tourism providers have done in recent years and continue to do so.

The prices have not only been dynamized, but also reduced. Admission is available from as little as 25 francs and is free for children up to the age of nine.

Openaxs, the association of Swiss energy providers, has been committed to non-discriminatory fiber construction in Switzerland since 2008 and initiated the establishment of Swiss Fibre Net. Today, fiber construction in the cities is practically complete. Away from the centers, it is difficult to get past Swisscom's quasi-monopoly under the framework conditions of the new Telecommunications Act.

The board of Openaxs has therefore looked around for a partner who can effectively promote good framework conditions in the fiber optic market. "Suissedigital has a much broader base than Openaxs and is therefore the best future solution for Openaxs members," says Franz Stampfli, President of Openaxs. The association has thus ceased operations as of the end of 2019.

With the possibility of integrating Openaxs members, Suissedigital in turn wants to strengthen its position as a support and exchange platform for all communications network operators competing with Swisscom. "Together we can achieve even more - always in the service of the highest possible performance telecom infrastructure in Switzerland," says Simon Osterwalder, Managing Director of Suissedigital.

The first members have already joined, including Azienda Multiservizi Bellinzona (AMB), Romande Energie, Kommunikationsnetz Däniken and Swiss Fibre Net (as a supporting member).

Photo: Twitter@publishers association

It is necessary to make an even more consistent distinction between reporting and opinion, Supino said on Wednesday at the Epiphany Conference of the Association of Swiss Media (VSM) in Zurich. The media must increase the utility value for the readership by presenting what institutional news actually means for them.

Media must create added value

"We need to select more independently, drill deeper and give more space to different points of view," Supino continued. The focus on real added value, the use of new technologies and the ability to cooperate are prerequisites for paid media to survive, he said.

The digital transformation of the subscription model is the biggest business challenge of the new decade. Prices for digital subscriptions would be half to two-thirds lower than existing print and combined online/print subscriptions. The advertising market will remain under pressure.

Dramatic price collapse

Under the optimistic assumption that the digital transformation will succeed, the revenues of traditional media brands are likely to decline at the same rate as prices over the next decade. That would be dramatic. The balancing act between content work and cost management will be even more challenging in the new decade.

Rising revenues in the digital business are far from being able to compensate for the declines in print. It is remarkable that the media offering in Switzerland remains excellent despite this dramatic development, said the publisher president.

Digital revolution

The breakthrough in technology is still to come. The keywords here are automation in journalism, computer-human interaction, and the broad field of data analysis. Beyond data journalism, user data would help to better tailor offerings to their interests and needs.

The development of digital competence requires high investments. At the same time, the large cost blocks remain, especially in the distribution of printed newspapers. Against this background, Supino believes it is urgently necessary to expand indirect press subsidies, including early delivery.

Increase in funding urgent

"Without expanding indirect promotion over the next three years, one-third of today's newspaper titles could not survive," Supino said. For this reason, he said, the association has been working with Swiss Post and Bakom in recent months to develop the technical basis for including early delivery in the promotion.

The association senses support from DETEC. In the coming months, the VSM will work to ensure that Parliament creates the necessary legal basis. In the short and medium term, this dossier has absolute priority in the publishers' association.

Development of media competence

In the long term, the promotion of media competence remains the most important concern. The next generation's understanding of media quality will determine future media offerings. That is why the importance of media literacy cannot be overestimated. (SDA)