Marcel Kohler, Managing Director 20 minutes, in a statement on Tuesday: "Venty has a dedicated small fan base. Unfortunately, however, we have not succeeded in establishing Venty beyond that among the young target group. Therefore, we have decided not to continue the Venty brand, but to fully commit to the social media channels of 20 minutes to develop further. In the future, we want to increasingly address the young target group on all our platforms with measures that go beyond social media and strengthen our umbrella brand 20 Minuten."

Two Venty employees can join the social media team of 20 minutes and support the team there with their expertise in video production. One person will work in corporate publishing in the future. No internal solution could be found for four employees. They will be supported with a voluntary redundancy plan. (hae/pd)

"We are very pleased that CSS shares our idea of a contemporary idea. Because only those who understand all disciplines in detail today can develop an idea that can be networked in the way people use media today," says Florian Beck, Chief Creative and co-founder of Sir Mary.

"Sir Mary convinced not only with their idea, but with a completely orchestrated approach. The agency's way of thinking and working strongly coincides with ours and we are looking forward to the collaboration," says Reto Schertenleib, Head of Marketing Communication CSS Insurance.

With 1.34 million insured persons in the compulsory health care insurance, CSS Versicherung, headquartered in Lucerne, is the largest basic insurer in Switzerland. CSS's creative agency was most recently the former Bern agency Contexta, which has been based in Zurich since 2019 and lives a kind of agency nomadism.

More info will follow in due course, a statement from Sir Mary said. (pd/hae)

Tina Fuchs has a Master of Science in Communication and Economics, has been with Studio Schoch since 2011 and was most recently responsible for consulting. Dominik Schoch (pictured left) focuses his activities on the creative direction of the agency. The new appointment will ensure that competencies are deployed in a targeted manner so that the strategic focus on packaging and brand design is even stronger and Studio Schoch is optimally positioned to achieve its long-term goals.

Studio Schoch has been committed to brand and packaging design since 2006 and has worked with clients such as Delica, Chocolat Frey and Schuler St.JakobsKellerei for many years.

"The WEF Annual Meeting is one of the most important economic and socio-political events in the world." Images from the meeting are broadcast around the world. In addition, Davos is becoming known as a platform for dialog, "where conflicting parties can sit down at the same table", says Caviezel.

Around 3,000 participants from politics, business and society are taking part in this year's WEF, which officially opens on Tuesday and runs until Friday. Among others, US President Donald Trump, German Chancellor Angela Merkel and EU Commission President Ursula von der Leyen are expected to attend. (SDA)

One of the challenges of the digital advertising market is "ad fraud" or "invalid traffic," i.e., the identification of advertising contacts that do not meet the requirements of the booking or cooperation and which advertisers therefore potentially do not want to and should not pay for. These unwanted advertising contacts can be divided into fraudulent ones, which arise from a criminal energy, and those that do not meet the booking requirements and/or participation conditions without fraudulent intent, for example due to faulty ad server or targeting tool settings. In recent years, the online marketing industry has therefore developed methods and tools to identify these advertising contacts and to map them in reports for the advertising customers.

However, there is no clear definition of the term "ad fraud. As a result, the values collected and published by the various providers of ad verification systems on the market on the subject of ad fraud vary considerably in some cases. In day-to-day business, this often leads to discrepancies between the booking and managing agencies, the customers and the marketers of the advertising spaces. In addition, it causes confusion and uncertainty when providers go public with very different figures for the overall market.

The advertising associations IAB Switzerland and SWA have therefore adapted a white paper on "Invalid Traffic" prepared by the German association BVDW to the Swiss market and have set themselves the goal of creating a basis for standardized reporting and for certification of the systems offered on the market for the detection of "Invalid Traffic". In addition to an explanation of the metrics commonly used on the market, the paper provides definitions that can be used to standardize reporting and thus form the basis for certification of the systems.

The managing directors of the two associations, Roger Baur (IAB) and Roland Ehrler (SWA), are delighted that they have been able to jointly launch a second important initiative in the interests of market transparency in such a short time, and that the white paper has now brought clarity to the much-discussed topic of ad fraud.

The whitepaper is available for free download at Iab-switzerland.ch, or under Swa-asa.ch available (Direct link PDF).

On Tuesday, the new Media Monitor Switzerland was published by the Federal Office of Communications Bakom. The 2018 study shows for the first time what potential YouTube and Co. have for shaping opinion in Switzerland.

In French-speaking Switzerland, social media accounted for a full 16 percent of regional opinion power, only slightly behind print (18 percent). Nationwide and in the German-speaking part of Switzerland, social media accounted for around 10 percent of total opinion power, and slightly more in Ticino.

In general, however, these figures should be interpreted with caution, writes Bakom, as no official reach data is available for social media. The overall influence of social media thus continues to lag well behind the traditional media offerings of TV (28%), radio (24%), print (20%) and online (18%).

The assessment, which is based among other things on a representative survey of the population, relates to general information usage. In addition to politics, it also includes business, society, culture and sports. However, the Media Monitor does not provide any information on selective use during political events such as votes and elections.

TV is the most important medium

In general, television continues to dominate opinion-forming in Switzerland. The dominance of television is particularly pronounced in Latin Switzerland. In French- and Italian-speaking Switzerland, it has a significantly greater power to shape opinion than radio and the press.

The Media Monitor Switzerland is published for the second time. In terms of media offerings, the changes between 2017 and 2018 were minor overall. The ratings of television and radio are almost unchanged. Print lost some of its influence in all parts of the country, while online offerings became more important for opinion-forming.

Despite concentrations in the industry, Medienmonitor does not see any acute danger to the free formation of opinion. There is no medium that enjoys nationwide supremacy. The individual groups are not in a position to unduly shape national, linguistic-regional or local-regional opinion-forming, the report says.

"Duopoly" with Tamedia and SRG

In many areas, however, a "duopoly" is forming with the Swiss radio and television company SRG and the Zurich publishing house Tamedia. The two largest media companies, which are active in all regions with their own offerings, together already accounted for slightly more than half of national opinion power in 2018.

SRG comes to 35 percent, Tamedia recorded 16 percent of the Swiss opinion market. Numbers 3 and 4 are the NZZ Media Group (6%) and AZ Medien (5%), followed by Ringier (also 5%) and the regional groups Gruppo Corriere del Ticino, ESH Médias and Somedia, which together account for a further 3 percent of national opinion power.

In Latin Switzerland, the first public TV stations come close to the opinion power threshold of 50 index points. This means they reach just under half the population with their information every day.

The study concludes that SRG is benefiting the most from the general strengthening of online and, with srf.ch, is also presenting the opinion power climber of the year. The multilingual free commuter newspaper 20 minutes of Tamedia, meanwhile, continued to be considered number 1 for opinion power among the most important titles. (SDA/pd)

Around 8% of the Swiss population lives at the subsistence level. With the KulturLegi, Caritas gives people on a small budget the opportunity to participate in social and cultural life. More than 3,000 private and public organizations from the fields of culture, sports, education and health grant discounts of up to 70% on admissions and courses. And thus ensure that those on low incomes are not pushed to the margins of society.

With the KulturLegi, their owners are right in the middle of the experience. Under this conceptual idea, Serviceplan Suisse developed a visual world in which people in a social or cultural environment were dramatized from a bird's eye view - in a swimming pool, in a concert hall, in a museum, and during a yoga class. One person is given an asterisk, which is resolved in a footnote in the image with the sentence: "In the thick of it thanks to Switzerland's KulturLegi offers".

The star used as an asterisk is taken from the KulturLegi logo, while the graphic detail of the individual locations serves as a visual bracket that is intended to ensure the independent appearance of the campaign.

The five subjects are used as posters, advertisements and in banners.

Stephan Timme succeeds Stefan Inderbitzin, who will take on the role of Head of Services Sales for Switzerland, thus continuing to put his many years of experience at the service of SAP's Swiss customers.

Stephan Timme has headed the Commercial Sales Organization since 2015, initially for MEE and for the last two years for EMEA North. In 2012, he moved from a startup to SAP in Germany, where he developed new market segments in the sales team for large public sector customers. Before that, he spent nine years at IBM in various sales and management positions. Stephan Timme acquired the basic practical and theoretical knowledge in a dual study program at the University of Cooperative Education in Stuttgart, which he successfully completed with a degree in business informatics.

"Stephan Timme has an outstanding track record. The business units he led at SAP consistently achieved top rankings. He has shown many times that he understands how to accompany customers effectively and sustainably in achieving their business and digital goals," says Michael Locher-Tjoa, Managing Director of SAP Switzerland. "With his wealth of experience, his customer focus and his determined manner, he will make an important contribution to the further successful development of SAP in Switzerland."

In his new role, Stephan Timme pursues an open and performance-oriented leadership approach based on clear principles. Transparent communication, involving employees in decision-making and creating added value in every collaboration with customers, partners and colleagues. "The customer's view always comes before the internal view, and the focus is on people," emphasizes Stephan Timme.

As the father of three children, Stephan Timme enjoys spending his free time with family and friends. To keep himself in shape mentally and physically, he likes to do sports. After living in Barcelona for two years, Stephan Timme is moving to Lake Zurich for his new role.

Valentin Cheli and Nathalie Eggen run Kids in Zurich.

People are the heart of a company, especially in times of digitalization. After all, it is people who drive innovation and bring strategies to life. This requires a culture that allows exactly that. And this is where the international team of strategists, cultural designers, team builders and all-round creatives comes in. In concrete terms, this means that Kids develops tools, ideas and processes that make people more innovative and creative, teams more self-determined and effective and thus organizations more flexible and agile.

The story of Kids began five years ago at the Hyper Island digital business school in Stockholm. It was there that the four founders met and set up their own agency as their final project. "We grew up in cultures with overtime, strict hierarchies and chaotic structures and founded Kids to reinvent the way people work together," says Valentin Cheli, co-founder of Kids. The tools, ideas and processes are taught in the form of training sessions that are always based on the principle of Feel, Think, Learn.

The Kids team already works for a number of well-known clients in Switzerland, including Swisscom, Switzerland Tourism and APG. "We supported the Swisscom marketing team in its transformation from a traditional structure to an agile collaboration model and helped it to establish a new culture of collaboration that can have a long-term impact," says Nathalie Eggen, Head of the Zurich office.

The agency has just moved into premises at Freyastrasse 21, in the heart of Wiedikon. The Playground was designed to inspire teams and promote creative thinking. It has recently opened and is now available for use. Rent available.

The Scout24 Group with its brands ImmoScout24, AutoScout24, MotoScout24, FinanceScout24 and anibis is the leading network of online marketplaces in Switzerland. After a multi-stage competitive presentation, it chose KOMET as its new lead agency last fall. According to its CMO Fabian Frank, KOMET "was able to convince Scout24's management with a strong and versatile lead idea" and its "very sympathetic, professional and direct exchange during the entire evaluation process".

The collaboration kicks off with the brand launch campaign for the new FinanceScout24 offering within the Scout24 ecosystem. As a one-stop store, FinanceScout24 offers a completely new - and simply better - way for customers to compare and take out mortgages, motor vehicle insurance and consumer loans.

No wonder, then, that the campaign shows a consumer on all channels saying "No" to the old world of finance and "Yes" to the new world of FinanceScout24. Or to use the campaign slogan: For everyone who wants it better.

The campaign can now be seen on posters, advertisements, megaposters and OOH measures as well as online and on TV, for which a comprehensive moving image concept with a total of 32 film versions was developed.

With the network called WT.Social (WikiTribune Social), he wants to offer an ad-free alternative to the ad-based business model of today's top dogs such as Facebook, said Wales. Above all, this promotes the focus on keeping users active on the platform by all means. Facebook and co. would also feel the effects of this: "If the public is convinced that your business model is destroying Western civilization, it's a long-term problem for the brand."

The online encyclopaedia Wikipedia, which he founded, has come through the flood of fake news and manipulation in recent years well, said Wales. This is due to the skepticism of the Wikipedia community. However, he is currently concerned about the death of local newspapers in the USA - because there is less knowledge as a result. (SDA)

"In 2020, we are also looking for new customers and leave nothing to chance. In an online course with Mike Shiva, we learned that these colors can have a target hypnotic effect," says Parvez Sheik Fareed, owner and CEO of PAM Advertising.

The posters can be seen in Zurich and Bern.