For a long time, Swiss women remained excluded from civil and political rights. Their path to the introduction of women's suffrage in 1971 and the Equality Article in 1981 was rocky and hotly contested. 50 years after the introduction of women's suffrage, the exhibition at the National Museum sheds light on the struggle for women's rights in Switzerland that has lasted for over 200 years.

The visual, penned by Pop Creative Services, is a tribute to perseverance and opens the eye to the long struggle for equality behind the paragraph rides. The campaign can be seen on posters and print ads as well as e-boards and panels, banners and screens. The special exhibition at the Landesmuseum Zurich runs until July 18.

State Museum - Women.Rights from POP Creative Services on Vimeo.

Responsible at Landesmuseum Zurich: Andreas Spillmann (Overall Management), Andrej Abplanalp (Marketing Manager), Carole Neuenschwander (Marketing Manager); Conception and creation: Pop Creative Services. Motion design: Florian Heger (Supermotional).

In 2021, ADC Switzerland will once again be judging the quality of communication and awarding the most creative works in Switzerland with the coveted gold, silver and bronze dice. The aim is to promote creative ideas that excite and inspire.

The newly designed annual magazine is now also intended to provide pure inspiration. The reference work on the subject of creativity is published under the title of NZZ ADC Magazine. In addition to leading experts from the fields of marketing, advertising and public relations, ADC was able to recruit numerous artists, authors and photographers for the project.

The ADC magazine will appear in 2021 in the form of a special creative edition of the NZZ am Sonntag Magazine and is realized in close cooperation with the editorial office at Falkenstrasse.

"We are looking forward to the creative collaboration and see it as a great added value that our magazine, which is successful on the reader market, is given a special presence in the advertising industry in this way," says Nicole Althaus, Editor-in-Chief Magazines.

The first 500 copies of the NZZ ADC Magazine will be distributed to the guests on the evening of the ADC Gala. A further 6,000 copies will be added to the print edition of Personal enclosed and sent to the members of ADC Switzerland and ADC of Europe.

Webrepublic brings on board four new employees with many years of experience in the media industry. The experts will be integrated into the existing, previously purely digital Media Department headed by Joël Meier. This setup should enable the implementation of the "digital first" approach, strategic and operational synergies, as well as an intensive exchange of knowledge between classic and digital. According to Webrepublic, this is particularly valuable, as classic media such as TV and out-of-home are also increasingly bookable programmatically.

As Head of Media Strategy, Valérie André takes over the leadership of the newly founded team for 360° media planning. She started as an apprentice at Publimedia more than 13 years ago. She then expanded her knowledge in several media agencies. Most recently, she worked for Mediaschneider as a consulting group leader in the area of media strategy. "I am very excited to bring my know-how to Webrepublic in order to develop holistic and innovative campaigns together with the team," lets the new Head of Media Strategy quoted in the release. "Our goal is to accompany digitally ambitious clients with a 360° media approach and to offer the leading media and communications offering."

After completing her training at Dentsu, Stefanie Bronhofer went to Goldbach, where she worked intensively with the medium of TV for almost seven years and helped to build up the in-house TV planning department. During further agency experience, in which she looked after a very diverse client portfolio, she completed her studies to become a certified marketing manager HF. Now she joins the Webrepublic team as Senior Consultant TV.

Pablo Büttikofer took his first steps in the advertising and media world during his apprenticeship at Axel Springer. Since then, he has continued to develop his knowledge in various agencies. There he was primarily involved in consulting as well as media buying and media planning. He will now support Webrepublic as Senior Specialist OOH & Print. "I am extremely looking forward to my task of driving the digitization of analog media, merging it with digital and taking full advantage of the creative possibilities," says Büttikofer. "Out-of-home media in particular offers enormous potential for further development, and this applies to both programmatic and planning."

As of May, another media strategist will join Valérie André's team.

After Ruth and Reinhard Frei sold the event division of Freicom Communications to the Galledia Groupthe three new partners are launching an agency of independent, freelance communications consultants. Its services are aimed at business and politics, public authorities, associations and institutions. Core regions are Eastern Switzerland, the Principality of Liechtenstein and Vorarlberg, the agency will also carry out mandates on a national level and in the entire German-speaking region.

Freicom as a boutique agency

The three partners have joined forces to tackle new tasks following their previous activities and mandates. The agency is to establish itself as a leading boutique agency.

Reinhard Frei, Canisius Braun and Jörg Krummenacher are looking forward to their joint collaboration. "We are not only linked by a long-standing acquaintance," says Frei, "but also by a great deal of expert knowledge and the joy of solving challenging communications tasks. Together with Braun and Krummenacher, I can also serve my existing clients even more competently." Canisius Braun was State Secretary of the Canton of St. Gallen from 2008 to 2020, while Jörg Krummenacher was Eastern Switzerland Correspondent and Domestic Editor for 15 years for the NZZ.

Broad network

Freicom Partners' offering includes corporate and political PR, corporate communications, campaining, crisis PR, media relations and corporate publishing, as well as lobbying, sponsoring/fundraising, location PR/community relations and project management. The new agency draws on a broad professional and social network. Clients are advised and supported exclusively by the partners, either individually or as a team.

The current campaign is reduced to words and, with the modern visualization of a speech bubble as a graphic element, is intended to make it clear that the SonntagsZeitung sees itself as a mouthpiece for its journalists, who are responsible for opinion-forming content.

The campaign will be launched digitally and in print in German-speaking Switzerland. While the measures for social media and the direct mailing lead to the subscription platform of the SonntagsZeitung, digital ads and print are intended to create more buzz in the Swiss media forest, where the content is staged with an elegant objectivity.

Responsible at SonntagsZeitung: Marcel Tappeiner (Head of Publishing and Member of the Executive Board), Isabella Wohlwend (Head of Campaign Management German-speaking Switzerland), Moritz Ackermann (Marketing Manager), Nico Kaderli (Product Marketing Manager). Responsible at Wunderman Thompson: Swen Morath (Chief Creative Officer), Samuel Wicki (Creative Director) Kevin Zysset (Art Director), Christian Schirmer (Copy Writer), Deborah Buccarella (Account Manager).

The Nebelspalter under Winterthur's Klarsicht will adopt a clear civic stance - with a "boundless intellectual generosity toward the dissident," Somm explained in an interview on the relaunch with Persoenlich.com.

He wants to successfully combine satire and serious content, like his role model, the Canard enchaîné in Paris. "Non-satirical contributions will also be with us, and not in short supply," says the former editor-in-chief and publisher of the Basler Zeitung BaZ in an interview with Radio SRF 4 News in early December.

In just four months, a new medium has been created that will move, entertain and enlighten Switzerland, Somm wrote on Thursday about the relaunch. The first online edition includes, among other things, a story about Switzerland voting against the EU and with the Anglo-Saxons in the election of the new secretary-general of the OECD and choosing the Australian demolition candidate Mathias Cormann.

Cancel culture as an "extreme opportunity

The new co-owner and editor-in-chief sees the main journalistic competition in the "boring, conformist, one-sided, left-liberal and left-wing mainstream" that prevails in almost all editorial offices in Switzerland. Too many journalists, he says, are infected by a kind of "plague of laziness of thought" that leaves them functioning only as scaredy-cats and structural conservatives.

If a certain tendency toward censorship is spreading in social discourse, then that is an "extreme opportunity" for satirists, Somm said in the radio interview. He wants to Nebelspalter as a third civic medium alongside the NZZ and the Weltwoche establish. The subscription price for one month is 16 francs.

However, he also speaks of a "suicide mission. He does not rule out the possibility that Nebelspalter may no longer exist in five years. That was also the reason why he wanted to acquire the magazine at all costs: "That forces us to be optimistic and to achieve top performance.

Somm wants to concentrate first on the online edition in Zurich. He is relying on a subscription model, as he announced on the radio last December. The print edition will continue more or less unchanged for the time being and will be produced in Horn TG.

In the long term only in Zurich

However, Somm would like to merge the two editorial offices much faster than originally planned. In the long term, there will be only one location, and that will be Zurich.

Klarsicht was founded by Somm and other investors. Around sixty investors want to inject "substantial" funds. The previous owner Thomas Engeli acts as publisher and sits on the board of directors. The board is chaired by Konrad Hummler. Editorial management is in the hands of Ralph Weibel, who replaces Marco Ratschiller but remains with the organization. (Werbewoche.ch reported).

The company had its strongest circulation in the Nebelspalter in the 1970s and 1980s under the Löpfe-Benz publishing house in Rorschach SG with a circulation of up to 70,000 copies. Today, according to the latest available figures, the paid circulation is 21,000. The Nebelspalter has been in operation since the discontinuation of the English Punch (1841-2002) was the oldest satirical magazine in the world. (SDA)

Prevention is successful when it is fun. In close collaboration with GVB, industrial designer Björn Ischi and the Customized Furniture division of furniture manufacturer Girsberger, In Flagranti developed the Husmutz prevention family and is bringing it into the conversation. The family consists of Fredi, the first modular fire prevention table in Switzerland, and the clever insert Aschi-Marie, which is either a candle holder or ashtray.

When it comes to communication, In Flagranti lets Husmutz speak for itself. From the brand to the packaging design to the operating instructions, Fredi and Aschi-Marie convey their prevention message - smart, playful and modular, like their construction method. This should not only get Husmutz into the media, but also into the final round of the IF Design Award 2021. Fredi and Aschi-Marie are already present in the first Bernese households.

Responsible at GVB: Theo Bühlmann, Carina Catti, Evelyn Allenbach, Daniel Hofer. Image, film and sound: In Flagrante, Crunch.

Expomobilia is constructing the pavilions for Switzerland, Finland, the Netherlands and Norway at Expo 2020 in Dubai. The world exhibition is scheduled to open in October 2021.

In the magazine, the pavilion architects from the four nations reveal the background to their concepts. With these interviews, the magazine aims to inspire architects, scenographers, engineers, designers, clients and interior designers alike.

Berlin illustrator Max Guther has designed four full-page illustrations for the magazine. These illustrate the architecture, but also the experiences that the pavilions offer. Betty Wood, the editor-in-chief of the Canadian online magazine The Spaces has contributed an article on the importance of temporary buildings. Luke Tonge, who has worked as art director on indie titles such as the Boat Magazine and Monotype Recorder has designed the magazine.

"Building is too often labeled as a purely technical matter," explains Frank Marreau, Managing Director of Expomobilia. "There is a lack of dialog between those who create concepts and those who implement them. With Pavilion we are opening our doors to talk to the people who breathe life into temporary structures - the engineers and architects who have created these incredible spaces. Our beautifully designed magazine is intended to give all fans of temporary buildings new insights."

On March 30, 2021, Habegger will lead the Third webinar through. The webinar theme is taken literally. The event will be realized in hybrid form at the Trafo Baden. The service provider from Regensdorf ZH wants to use its own example to show customers what future event planning for 2021 could look like.

"As a result of Covid-19, many event organizers lack planning security," explains Jürg Schwarz, CEO of Habegger. "The hybrid event form offers a good solution here." Indeed, a hybrid event combines the advantages from the digital and physical worlds. One part of the audience can attend the event live on site, while the other part follows it digitally. And if a live event cannot take place as a result of Covid-19, it will alternatively be implemented exclusively digitally. "Plan hybrid and minimize the planning risk," summarizes Jürg Schwarz.

Gain independence and planning security

Currently, Switzerland is still in a partial lockdown. Based on the Federal Council's announced relaxations as of the end of March, with the prospect of events with up to 300 people, Habegger is now planning the webinar hybrid. "We are not naïve in any way. Of course, we have to expect that we won't be able to host a live audience. But with hybrid planning, we have nothing to lose, only gain," says Schwarz. One gain, he says, is the planning security and the regained independence, since the event would still be held even if the Federal Council's decision was negative. Just in digital form. A win-win situation for Habegger as organizer and for the participants.

Strict safety measures

If the webinar actually takes place in front of a live audience at the end of March, high security precautions will be taken on site at the Trafo Baden event location. Apéro riche in a seated position, temperature measurement and live tracking of the guests with distance measurement are just some of the planned measures. Should the Federal Council approve events, Jürg Schwarz expects further requirements: "This could range from rapid tests to vaccination certificates. How we deal with this would have to be examined on a situational basis."

The decision on whether physical audiences can be received at Trafo Baden as planned is expected on Friday. "Even if the chance of a live performance is low. Our live event would be a sign of hope for all people who want to meet live again and celebrate together. It would be just a start in a very tightly defined framework, but at least it would be a possible start."

In his new function, Benno Mattli will take over the departmental management of the NZZ-Together with the team, he will further standardize print processes and align them even more closely with digital work processes. In addition, he will continue to serve as the daily head of print.

Mattli began his journalistic career as an editor at the Uri weekly paper and completed the basic course in journalism at the MAZ media training center in Lucerne while working. He then worked as a final and front editor at the New Zug Newspaper and later held various positions at the Neue Luzerner Zeitung, including regional page editor, head of the reporter pool and member of the extended editorial management. In 2015, he joined the Neue Zürcher Zeitung as an editor with production responsibility. Since December 2018, he has been the daily head and responsible editor of the "Panorama" page.

Benno Mattli takes over as head of production from Christoph Fisch, who has headed the department since 2016. Fisch will now once again devote more time to daily management. He will also be responsible for quality assurance in print, language maintenance and as the editor in charge of the "Panorama" page and the "Zugespitzt" commentary. Since 1996, he has been responsible for the NZZ active.

In the canton of Berne will occur what is already the case in large regions such as Basel, Lucerne and St. Gallen: A single editorial office will deal with local issues without looking at the competition. This writes the government council in its response published on Wednesday to a question from Grand Councilor Natalie Imboden (Greens).

According to the government council, it is in contact with the management of the TX Group, the parent company of Tamedia. He has repeatedly pointed out the importance of two competing local and regional editorial offices. A next meeting is planned for May, he said.

It is undisputed that the media play an important role in democracy as the fourth estate. But in the final analysis, the company management is responsible for deciding how to finance and staff its newspaper editorial offices.

Status of the Information Act

Grand Councilor Imboden also wanted to know what the roadmap for the revision of the Bernese Information Act looks like. The state chancellery will submit the bill to the government council at the end of March or in April 2021 for consultation release, writes the government.

The Grand Council had initiated the revision of the law at the end of 2019. At the time, it spoke out in favor of indirect media funding and asked for consideration of measures that take into account the "great importance of independent, diverse quality journalism for the functioning of the democratic state." (SDA)

Self-marketing for job applications is becoming visibly more important. The platform for the professional design of resumes, active since 2017, Pimpmycv.ch, is therefore expanding its offering. Offering application videos was the next logical step for the platform.

To promote this new service, the platform's operators, Adam&adam Corporate Communications, have had a promotional video produced featuring actress Sarah Sophia Meyer. For the promotional video, Meyer slips into various characters.

The video was filmed and realized by Chris Reist, who also often works for m&k and Advertising Week is in action as a photographer. The video can be seen on the platform Pimpmycv.ch and on all popular social media channels.

Responsible at Pimpmycv.ch/Adam&adam: Willi Adam. Consulting and production: Rolf Roth (Crossmotion). Texts: Sarah Meyer. Film, editing, photography and studio: Chris Reist. Casting: Anna Meyer.