The parties have agreed not to disclose the sale price or the valuation of the acquired companies. However, Ringier describes the acquisition as the "biggest investment in recent years. The transaction is expected to be completed in the second quarter of 2021, subject to the approval of the antitrust authorities.

Sportal Media Group brings together the leading online media in Bulgaria under one roof. The group operates digital facilities in areas such as sports, news & politics, business, lifestyle, e-commerce and services, plus 45 channels in social media. The main brands are Sportal.bg and Novini.bg. The portal employs more than 60 journalists.

Digital Ventures is reportedly behind Sportal365 - the leading international content management system (CMS) for sports news. The system can collect and aggregate sports data from leading sports content providers and integrate sports betting and advertising.

The move will advance Ringier's strategy to transform the former publishing house into an international, technology-driven and diversified media company, Ringier said. (SDA)

A simple "thank you" does not do justice to the emotions that currently prevail in the Zurich agency Inhalt und Form. In mid-February, the agency presented the "Züribrätt" and triggered a real hype. (Werbewoche.ch reported). The first edition was sold out within 12 hours and so it was decided without further ado to produce a second edition. This second edition, which could be pre-ordered until February 28, 2021, grew within a very short time to a multiple of the original 500 pieces.

Sold out completely

According to Content and Form, the success of Züribrätt is based on various factors. Not only did the "fresh" implementation of the game contribute to the immense demand, but also the sense for the right time as well as the relevance of the topic - as with every good campaign - was of great importance to the target group. Smart social media measures served as an authentic multiplier.

Since February 28, the game has been completely sold out, which means that the solidarity campaign has more than fulfilled its purpose. What also remains, according to the content and form, is a wonderful memory for all involved. The numerous positive reactions to the "Züribrätt" show that not only the makers of the game are more than happy with the result.

Just under 73,000 Swiss francs for BCK

The great success should also please the bar and club commission. A hefty donation of 72,296.50 Swiss francs was collected from the proceeds of the "Züribrätt". But the donation is also a statement of the entire city of Zurich and beyond, that the nightlife is not forgotten, that people are willing to stand up for it and are actively committed to the preservation of Zurich's diversity, says the Zurich agency.

Responsible at BCK: Alex Bücheli (Management). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (ECD), Vasco Bickel (concept, art direction), Yannick Lippuner (concept, text), Katrin von Niederhäusern (concept, illustration), Nicolas Krönert (project management).

Groupe Grisoni enjoys an exceptionally high level of trust among its customers. In the Group's positioning process, it quickly became clear that this classic value will continue to be highly relevant in the future, especially in the construction industry. In a time of uncertain information and rapid technical and ecological changes, trust in their offer and cooperation is vital for clients and construction companies.

Groupe Grisoni now wants to fully focus on this value and occupy it as a door opener for new customers. The new claim "Groupe Grisoni - en toute confiance." deliberately plays with a double meaning and can be translated in German as "Groupe Grisoni - in full confidence." but also "voller Selbstvertrauen".

Strong performance on the construction site

In the construction industry, visibility on the street is at least as important as communication. In this respect, the new appearance of Groupe Grisoni is based on a concise corporate design on the one hand and on positioning communication on the other.

Light blue was defined as the new design color for the strong appearance on the road and construction sites. The color is intended to guarantee the company a unique position and also to have a positive and fresh effect. In addition to the color, construction fences, containers and the vehicle fleet also communicate with large-scale statements that are intended to attract attention.

A surprising world of images

For communication purposes, a key visual was developed that focuses on people. Thus, in large, atmospheric construction site images, an oversized "Iconman" stands as an eye-catcher and reference person. The construction site pictures by Michel Jaussi are thus to become independent and attention-grabbing.

New corporate design

With the new imagery and the fresh corporate design, the complete business stationery, all print media, the social media presence as well as the newsletter "Ancrage" were redesigned and redesigned. In addition, the new website was developed together with the agency Troisdeuxun from Morges. Group-grisoni.ch realized. For the recruitment of employees, eight short portrait films were created in which Grisoni employees have their say.

Responsible at Groupe Grisoni: Patrick Merlotti (CFO, Marketing), Valérie Regidor (Head of Communications). Responsible at Erdmannpeisker: Gabriel Peisker (Creative Director), Selina Helbling, Marcel Mägerle (Consulting), Patrick Fawer, Jenny Ziörjen (Art Direction), Patric Siegfried (Design), Daniel Lüthi, Éditions du Bourg (Text), Laura Fässler (Film), Fredy Geisser, Crosswalk (strategy and positioning), Michel Jaussi (photography key visual), Patrick Salonen (image editing key visual), Felix Schregenberger (image editing imagery), Matthieu de Morsier, troisdeuxun (agence digitale), Norbert Kathriner (consulting digital).

Radio Pilatus went on the air in 1983, and Freiberg started at the station as a sales employee in 1988. In 1994, he became a member of the executive board, and three years later was appointed CEO. Later, he also took over the management of the central Swiss TV station Tele 1, according to the statement.

In 2018, Freiberg became Head of Radio Eastern and Central Switzerland at CH Media. In 2019, he retired from active professional life for health reasons. Freiberg had developed Radio Pilatus into one of the most commercially successful private radio stations in Switzerland, the statement added. (SDA)

This year, twelve projects are up for election as "Master of Swiss Web 2021". The decision on who becomes Master of Swiss Web does not lie solely with the jury. The Best of Swiss Web community also has a vote. The final score will be determined in equal parts by the votes of the jury, the readers of Netzticker and the visitors of the award night on September 6, 2021.

Subscribers of the Net tickers can vote for their favorite from April 6 to 10. Everyone who is a registered subscriber by April 5, 2021 is eligible to vote.

Master of Swiss Web 2021

The nominees

Double weighting in the creative ranking of Werbewoche

Since 2019, the agencies and service providers that are successful in the "Best of Swiss Web" and "Best of Swiss Apps" awards benefit from the double weighting of the points achieved in the Swiss Creative Ranking, which is published annually by the Advertising Week is carried out and published. The rules and weightings are determined by the Art Directors Club Switzerland (ADC) in collaboration with the leading participating agencies. ADC Switzerland has decided to give the higher weighting to Best of Swiss Web. 

The jury process of the Best of Swiss Web Awards

All submitted projects undergo a two-stage judging process. The respective expert panels per category, formed by approximately ten selected experts and specialists, are responsible for the evaluation. Of these award-winning projects, the best are sent into the running as candidates for the Master title. The Master of Swiss Web is finally awarded in a three-stage jury and public vote.

BâleHotels is owned by the Coop Cooperative and operates several hotels in Switzerland. With the Märthof on Basel's Marktplatz, the group is adding a boutique hotel to its portfolio. In addition to individually designed rooms and suites, the Märthof offers a restaurant as well as a seminar and wellness area.

Tradition has a future

In consultation with the client, Jung von Matt Brand Identity first examined whether the existing name of the building with the neo-baroque façade - the Märthof - was the most suitable brand name for the hotel's direction. The team came to the conclusion to keep the name and so a corporate design was developed that expresses the duality of history and lifestyle by means of an independent word mark, free design elements and a lively visual world.

Individuality with nuances

The appearance is characterized by a logotype and a mix of fonts that represent a balancing act between tradition and modernity in order to convey the claim of a contemporary hotel in a historic location. The concise design elements, inspired by a cartouche of the neo-baroque façade, a visual world that illustrates city life and a nuanced color palette are intended to create a brand image that interprets individuality in a lively and high-quality way.

Responsible at BâleHotels: Martin von Bertrab (Management), Nicolas Rimelin (Sales and Marketing). Responsible at Jung von Matt Brand Identity: Julius Jäger (strategy), Christina Widmann, Roman Imhof (design).

Newspapers in Switzerland used to be politically positioned. Only over time did more and more so-called independent press products appear. This was because reach played an increasingly important role. Today, the mainstream media try to reach as many people as possible - regardless of whether they are on the right or the left. The weekly newspaper WOZ or the Weltwoche of SVP National Councillor Roger Köppel. Among the relevant press titles today, however, there is no paper with a party-political orientation. "That wouldn't be possible because it wouldn't be commercially successful as the customer base would be too narrow," says media journalist Rainer Stadler.

"There are sheets with an explicit ideological basso continuo, such as the NZZ or The Weltwoche." According to Stadler, the orientation of the Tamedia titles and the CH-Media newspapers is more diffuse. But with regard to the selection, processing and commentary of topics and events, trends can still be recognized: "The Tages-Anzeiger is to the left of the center, the SonntagsZeitung to the right of it." Quite left-wing orthodox The Weekly Newspaper on the road, which is not bound by party politics. As the ex-NZZ-However, as Mr. Mann goes on to say, it is already the case that newspaper offers in this country must be made in such a way that they reach across all political camps.

Sozi writes for The Weltwoche

However, it is not so easy to determine which medium has which political color. SVP National Councillor Roger Köppel denies to m&kthat his weekly magazine has a politically right-wing orientation: "That would mean that we only publish articles that can be classified as politically right-wing." And that's actually not true, if you think of former SP President Peter Bodenmann, for example, who has been working for The Weltwoche writes. "There is no general political line that our authors have to obey," continued publisher and editor-in-chief Köppel. "Anything that is interesting is allowed."

The Basel Newspaper under the aegis of Markus Somm was said to have had a right-wing bias. "Somm's journalistic attitude still lives on in the local section today, as far as I can tell from Zurich," says Rainer Stadler. But Markus Somm, like Roger Köppel, waves it away. He has repeatedly been accused of this, but it's not true: "We were at the BaZ quite broadly positioned politically."

In March, Somm will launch the new Nebelspalterwhich he took over at the end of 2020 (Werbewoche.ch reported). First, the digital platform will be relaunched, then the print magazine will be taken care of. The idea of the future editor-in-chief is a completely new profile for the traditional brand: "We will not only bring satire, but above all news, research and information." The new Swiss news platform will have a clear center-right positioning.

Digital media with a clear profile have good cards today, says Markus Somm. This is particularly evident in the USA. Today's SonntagsZeitung-columnist cites the US digital media as an example Huffington Post, Daily Wire or Politico on. "Even with the New York Times there are no surprises for the readers. You actually know what you can expect from every author." Markus Kramer, Managing Partner at Brand Affairs, sees the danger of private individuals or institutions in Switzerland buying more and more media titles and then influencing what is published and what is not. "This loss of objectivity in the media could gradually become more and more of a reality in this country."

"There is no general political line that our authors have to obey" - Roger Köppel

The right target audience

The political thrust of a newspaper or news portal apparently no longer matters to the advertising industry today. "Good journalism should scrutinize and critically examine economic, social and ecological issues," says Nathalie Diethelm, CEO of Havas.

The Weltwoche as an example, deliberately works via "counter positions" and likes to break the mainstream mindset of the otherwise center-left media landscape. WOZ and Republic on the other hand, deliberately presented a more left-wing perspective, while the major titles aimed for a "more balanced presentation". Diethelm's conclusion: "There is no magic formula - but in my opinion, politically exposed titles are still justified and definitely enliven the media landscape."

For the majority of Havas' customers, it doesn't matter whether they find their target audience in a left-wing or right-wing medium. "There are relatively few customers who express clear preferences here," says Diethelm. The fear of contact with consumer magazines is more pronounced. The media agency does not plan one title or another for its clients. First and foremost, they address the relevant target group, the end consumer. Nathalie Diethelm also sees no danger that a brand itself could be perceived politically if it presents itself in a certain medium. "As long as it is not a pure 'party paper' - which in my eyes neither the WOZ still The Weltwoche I consider a brand presence in a somewhat politically tinged title to be unproblematic," continues the Havas boss.

That the WOZ is a left-wing newspaper is no secret, says Camille Roseau, who works at the Weekly newspaper is responsible for marketing and advertising. "However, this is certainly a driving force behind our work, in addition to the high journalistic quality of our newspaper." It is central that the WOZ independent of parties, associations and patrons. "The WOZ is never partisan, but it is definitely partisan: it takes sides where it deems it necessary and remains skeptical of all political programs," explains Roseau.

Customers are politically neutral

"Interest in products and the resulting purchases are not driven by party affiliation," says Benjamin Moser, Head of MediaCom Switzerland. In the vast majority of cases, his customers would also remain politically neutral unless they were obviously pursuing political goals, such as a political party. "To find the right target group, we use much more effective consumer data, which is based not only on demographic data but also on attitudes, interests, etc." According to Moser, differentiating between political camps would be counterproductive.

"Customers don't want to work in extreme environments, such as at Breitbart... emerge." - Benjamin Moser

However, almost all of the media agency's clients would attach great importance to not working in extreme environments, such as with Breitbartto appear. In some cases, however, customers do have preferences for individual newspapers. "Here, however, we should differentiate between the preference of the advertising brand and that of the decision-maker on the customer side," explains Benjamin Moser. "Ultimately, a person always makes the final decision about the environments, so there can be a personal decision bias here, even if it is not in the interests of the brand."

Martin Zahner has been a member of the Board of Directors of Farner Consulting since 2017. The entrepreneur was co-founder and majority shareholder of the agency Yjoo Communications, until its acquisition by Farner. Zahner subsequently founded Leif, a company specializing in transformation processes, organizational and leadership development, in 2017, where he works full-time.

"As an agency head with many years of experience in larger and smaller agencies in Switzerland and abroad, and as an experienced entrepreneur, Martin brings the perfect mix of outside and inside perspectives to our Board of Directors," says a delighted Roman Geiser, CEO and majority shareholder of Farner.

Roland Oberhauser completes the Board of Directors

Roland Oberhauser, who has headed the Farner Group's Management Services as CFO since 2013 and has been replaced in this role by Karin Ryser as of February 1, 2021 (Werbewoche.ch reported), was newly elected to the Board of Directors. The Farner Board of Directors thus consists of Regula Bührer, Daniel Heller (Vice Chairman), Roland Oberhauser, Martin Zahner (Chairman) and Roman Geiser (Delegate of the Board).

Farewell to Christian König, Jacqueline Moeri and Benno Bernet

Christian König is stepping down as long-serving Chairman of the Board of Directors. He has held this position since the transfer of the agency's majority shareholding to Roman Geiser in 2012. Together with Jacqueline Moeri and Benno Bernet, he did not stand for re-election.

The logo of Germany's largest news agency retains the familiar three dots. In addition, the logos of subsidiaries have also been redesigned. In today's digital media world, it is crucial that the DPA brand continues to be clearly recognizable as the sender of verified news, a statement said. The new design is intended to help convey DPA's corporate values, which have been in place for more than 70 years: Reliability, Independence and Non-Partisanship.

The new corporate design - in contrast to the last adaptation about twelve years ago - was developed from a clearly digital perspective to meet the demands of today's media and communications industry. The design can be flexibly adapted to new circumstances and purposes. This includes the many uses in the corporate sector as well as product development and the daily provision of all DPA services. The new corporate design will be successively rolled out on all websites, platforms and products.

The new information and specifications are freely available on the web. There, the material can be used by all DPA employees, but also by external parties from the areas of design, development and partnerships. The design kit offers logos in all common file formats for download, information on typography, graphic design elements as well as information on visual language.

Brame, a still young company based in Schindellegi SZ, now employs 23 people. The startup specializes in incorporating game elements into areas of activity such as customer acquisition and retention, market research and employee training. Among other things, the company has developed a software solution with which a wide variety of game concepts can be put together in a modular system according to customer needs and completely adapted to the brand world of companies and their products and services.

USP Partner uses the latest trends in live and below-the-line marketing to create surprising, emotional and targeted brand activations for its customers. In addition to virtual and augmented reality, gamification elements in particular offer numerous starting points for the development of unique brand experiences with digital support.

Since interactive digital experiences are also becoming more and more important in general, USP Partner's comprehensive partnership with Brame aims to make them fit to integrate gamification for their customers in a meaningful and targeted way as part of live marketing campaigns in the future.

"The enrichment of live marketing activities with the latest technologies makes it possible to create surprising and emotional brand experiences that are also highly target-oriented by generating valuable leads. Gamification also allows us to bridge the gap from offline to online, because such approaches can be used to continue the consumer journey of live marketing campaigns digitally, which offers our customers additional added value," explains Dominik Nyffenegger, CEO & Partner at USP Partner.

Philipp "Liva" Bürkner has made a name for himself in the fighting games community. After training as a software developer, he quickly went freelance as a live content producer. In 2015, he founded Geeky Goon Squad, became a Twitch partner and experienced explosive growth.

The Twitch channel of Geeky Goon Squad currently has around 65,000 followers and is considered the first port of call for the production of European events around the game Super Smash Bros, according to a statement from MYI Entertainment. But the brand is also responsible for productions in other games, such as the fighting segment at the DreamHack gaming festival.

Acquisition by MYI Entertainment

MYI Entertainment has decided to acquire Geeky Goon Squad, making Philipp Bürkner its new Production Specialist. For the agency for Esports and Gaming, which operates in the DACH region, this step is an investment in the growth of MYI Entertainment in three respects, according to the statement.

With Philipp Bürkner on the team, the agency would secure further expertise in livestreaming, enabling it to offer clients larger productions from its own resources. Bürkner also has an extensive network, which MYI Entertainment will use to expand its own position in the German market. Furthermore, Geeky Goon Squad is one of the most established brands in the European Smash Bros. scene. The Esports agency then plans to develop this further - with fresh content and new competition formats.

Realize more extensive projects

Bürkner has always been self-employed since 2015. "Esports is growing and growing and I also wanted to develop further," he says, explaining his decision to give up self-employment and move to MYI Entertainment. "At MYI Entertainment, I can continue to pursue my passion and realize productions on an even higher level. Furthermore, I'm looking forward to working in a team again, exchanging ideas with others and generating new ideas together."

Even before the first case of infection with the coronavirus in Switzerland, the Federal Council had closely monitored the situation, especially in neighboring countries, as Federal Council spokesman and Vice Chancellor André Simonazzi said in a video released by the Keystone-SDA news agency on Tuesday. The concept for crisis communication had already existed at that time.

In the extraordinary situation, the media conferences of the national government also changed. Instead of taking place in front of accredited journalists from the Federal Palace, they were held in front of a broad public that expected answers from the Federal Council, as Simonazzi said.

In addition, according to the Vice Chancellor, media conferences at the scientific level became necessary to explain the basis of the Federal Council's decisions to the population. During the crisis, everything had changed quickly, and new findings that had to be informed about had been added continuously.

This also included the protective mask story, as Simonazzi explained. At first, the scientific opinion prevailed that protective masks were not very effective for the general population. Later, this changed and was communicated in the same way. The communication was never contradictory. (SDA)