The digitalization of Kingfluencers and its investment were decisive for the current success of the Swiss influencer marketing company, according to a statement. In retrospect, Fabian Plüss is convinced today that he would have achieved the same result faster and more favorably with a goal-oriented investment. In Mayor Unlimited, Plüss has now found a company that offers user-oriented web development at fair prices with highly motivated young talents from ETH Zurich.

Plüss will increasingly focus on Mayor Unlimited alongside Kingfluencers, joining the web development agency as a partner alongside young entrepreneur Enrico Mayor. "The demand for web development and website design is unabatedly high in Switzerland. However, high-quality, user-oriented offers at affordable prices are rare," Plüss is quoted as saying in the press release. At Mayor Unlimited, the needs of users are clearly in the foreground when planning and implementing web projects.

"Together with our clients, we formulate the goals of the website from the end customer's point of view and translate them into contemporary web solutions as simply as possible," explains Enrico Mayor. In doing so, it is important to invest the available resources in meaningful features at the right time. "Mayor Unlimited is the ideal partner for companies of any size and industry, as well as start-ups, to get benefit-oriented web development at fair prices," says Fabian Plüss. Talented ETH computer science students and graduates as well as experienced CTOs are used to implement technically modern and visually appealing web solutions.

TikTok Switzerland enables 24-hour exclusivity and click rates of over 18 percent for TopView and over 3 percent for in-feed advertising. The social media platform is currently considered the fastest growing and has 1.5 million monthly users, 82 percent of whom are between 15 and 34 years old. The average time spent on the site is 67 minutes. Fantastic KPIs that will continue to grow - so what are Swiss brands waiting for?

With the right strategy, the potential of TikTok can be tapped. Success can be achieved by integrating the content into the medium in an entertaining and natural way. An adaptation of an advertising film is not enough. Together with HES-SO Valais-Wallis, Contexta has taken the following measures:

1. Identify problem: Many do not know that the HES-SO Valais-Wallis offers their targeted course and therefore do not include it on their shortlist.
2. Define message: "HES-SO Valais-Wallis, you'll find your course there!" and "Wallis, unfortunately awesome!"
3. Develop guiding ideaPlay hard, study hard.
4. Pick up TikTok video trend: Evergreen "Shoe Flip Transition".
5. Production: Shoot a video for each degree program and develop the appropriate landing page.

TikTok has other unwritten laws, such as the optimal video duration of 16 seconds and the higher view rate on Sundays. But the platform is not complex. With the right strategy, TikTok's potential can be unleashed, even in the short term and with a manageable budget.

The Campaign launched on Sunday and serves a mix of TopView ads and in-feed ads.

Responsible at HES-SO Valais-Wallis: Xavier Bianco (Head of Communication and Marketing). Responsible agency: Contexta. Film and direction: Micha Freutel. ProductionTina Aich.

For the first time in 2021, the Screenforce Academy takes place virtually, making it easier for all interested parties from Switzerland to participate. Controversial views and out-of-the-box thinking make the Academy a platform for discussion and idea generation. During three mornings, speakers from the top management of German media companies give an exclusive and practical insight behind the TV scenes in the form of keynotes, cases and talks. The program will be hosted by "taff" presenter Viviane Geppert. The event is free of charge and open to anyone interested in TV and especially to students of media and communications as well as young professionals and marketers.

The Screenforce Academy was launched by the TV genre initiative Screenforce. With its partners, the TV marketers' initiative covers around 95 percent of the TV market in the DACH region and supports advertising impact and media research as well as Total Video communications and marketing. In the future, the Academy will be held twice a year, in spring and fall. The aim is to establish the event in the marketing and media industry in the long term.

With a circulation of 87,000 copies, the very first edition of the regional weekly newspaper will be published on Wednesday Riviera Chablais, votre région. The newspaper is aimed at the inhabitants of Vaud and Valais, from Vevey to Monthey. There is a separate edition for each region, one for the Riviera and one for the Chablais region. The weekly newspaper is published once a month in a large print run, which is distributed free of charge to all households.

With Riviera Chablais closes a gap in the media market in the region after the newspaper Le Régional was discontinued in 2020 (Werbewoche.ch reported). The aim of the new publication is to convey local and regional news as well as news from beyond the region. Riviera Chablais is a platform for municipalities, associations, institutions and companies.

For advertising customers who are active in the region, this offers an ideal new platform to get in touch with their target audience, as Goldbach writes in a press release. Initially as a purely print format, the aim of the medium is to also appear online in the near future.

"I chose Goldbach because they already had experience with the Journal de Morges and 24 heures," explains Armando Prizzi, founder and director of Riviera Chablais SA. "The exchange with the management is easy, our idea of sales is the same."

SwissEnergy, the Swiss Federal Office of Energy's program for renewable energy and energy efficiency, is committed to shaping a sustainable energy future. To give more expression to this mission in its appearance, Noord has redesigned the program's brand identity.

As of now, SwissEnergy presents itself with a new corporate design and with a new website that shows off the new image. As part of the rebranding, Noord revised the logo, the color scheme, the images and the icons. To further support and standardize the communication of SwissEnergy, Noord created templates for brochures and office applications.

According to the study, volunteers were 25 percent faster in the experiment when they wrote down notes about appointments on paper using a pen. They were also better able to remember what they had written down.

Superior classic

In the experiment, 48 volunteers aged 18 to 29 read a conversation between characters about their plans for the next few months. They were then asked to enter the corresponding schedule in a diary, either in a very modern app or in an old-fashioned paper model. Subjects with a paper diary took an average of around eleven minutes to make notes, while those with an app on a tablet took 14 minutes and those with a smartphone app as much as 16 minutes - regardless of what the subjects themselves preferred in their daily lives.

The paper users not only finished their notes faster than the app users. They were also better able to remember simple details of the schedule in a multiple-choice test one hour later. In a functional MRI performed during the test, they also showed significantly more brain activity, including in the hippocampus and areas related to language. This shows that "it makes more sense to use paper notebooks for information we need to learn or memorize," said Kuniyoshi L. Sakai, a neuroscientist at the University of Tokyo.

Visualize more individually

The researchers blame the fact that people remember notes better on classic paper than in modern apps on the fact that paper ultimately offers more and more individual options. "Digital tools have uniform scrolling up and down and standardized arrangements of text and image size," Sakai explains. Paper, on the other hand, allows for things like folded corners or irregular type. So users can better visualize information - for example, where they've scribbled something in the margin or where there's an image on a page. (pte)

The "Here to Stay" campaign is designed to give people a stage with their stories and values, the online retailer writes in a statement. Berlin-based fashion photographer Dan Beleiu portrays real couples who embody shared values. On each motif, the focus is placed on the statement "Here to Stay" in addition to a shared value. This is intended to signal that the values depicted, "Acceptance," "Sustainability" and "Better Together," are in a state of permanent progress. The campaign is in line with Zalando's ambition to contribute to a more inclusive future for all, the statement added.

"This campaign celebrates social values that play an important role for Zalando - especially diversity and inclusion," Barbara Daliri, SVP Sales & Marketing at Zalando, is quoted as saying in the release. "The values and stories of real people mean a lot to us and enable us to interact with diverse customers*. Our values are critical to who we are and how we operate. Zalando actively supports an inclusive corporate culture. Last year, the 'Do.Better' Diversity and Inclusion Report was published, outlining our long-term commitment to positive change. The spring campaign once again underpins our goal to become the first place to go for fashion for everyone."

Hero movie challenges fashion world

The stills are accompanied by a hero film featuring international diversity and inclusion activists. For example, dancer, actor, model and inclusion advocate Luc Bruyere continuously challenges the ideals of the fashion world. Also featured is Yann Horowitz, a skateboarder who has publicly come out and is an LGBTQI+ activist, and body positivity ambassador Yolisa Mqoco.

The film features an exclusive track by British Pride rapper Mista Strange, who can be seen in the video himself. The video was staged by directors Terence Neale and Emilie Badenhorst, who want to initiate open dialogue with the film.

The 360° campaign is played across various formats on diverse channels: In the hero film by Neale and Badenhorst, in stills by Beleiu for OOH and DOOH, as well as on the protagonists* own social media channels. It was created in collaboration with Anomaly Berlin and will be seen in all 17 Zalando stores in Europe.

Carmen Keller has more than 20 years of experience in leading positions in the ICT and consumer goods industry. Among others, she worked for Unisys Switzerland, BEA Systems and Netlife. Before joining Spitch, she was responsible for Smart Accessories and other product categories at Swarovski as Segment Manager.

"While we initially focused on the Swiss market with our exclusive Swiss dialect solutions and were able to win customers here such as Migros Bank, Swisscard, SBB, AMAG and many other renowned market players as customers, our list of priorities now includes continued expansion in large markets such as Germany," explains Jürg Schleier, Country Manager DACH at Spitch. "Against this background, it is important to expand our resources not only in the technology area, but also at the marketing level. Even though the future belongs to our solutions, this is precisely why they require explanation for many when it comes to highlighting their usefulness for companies and their end customers. It is a stroke of luck for us that we were able to recruit Carmen Keller for the newly created position of Marketing Manager DACH, a new team member who on the one hand has the necessary understanding of technology and on the other hand has profound know-how in addressing and meeting the needs of end customers. This skill mix is hard to find in the market and is ideal for us."

On Tuesday, 20 independent jurors from brand, trade, design and science met to evaluate the nearly 40 entries from 15 categories. As there was no exhibition at a trade fair in Düsseldorf due to the Corona pandemic, the jury meeting was held as a video conference.

For the first time, entrants were able to forgo the extensive written explanations and present all the information in a video. "The submissions this year were also of a very high quality, moreover you see more and more a mix between analog and digital. The experience at the POS is thus being taken into account more and more," explains Frank Rehme, board member of Shop! D-A-CH e.V.

After intensive discussions, the 33 nominees have now been determined. The finalists will be published on the website of Store! D-A-CH e.V. communicates.

The audience award, which will be presented for the first time in 2018, can be decided from March 22 onwards via the Instagram-page of the award. An iPad will be raffled off among all participants. The special prizes for "Best in Digital" and "Best in Digital Integration" will be awarded by a special jury. The gold, silver and bronze winners will be announced at the virtual gala to be held in June.

For the second time, the BPRG held its general meeting online due to the Corona pandemic. President Nik Eugster reviewed the past year of the association in his annual review. "Communications staff generally like extraordinary situations. For this reason, the last BPRG year was special, but no less exciting," said the BPRG president. A variety of new digital networking events were created.

Those responsible at the BPRG were lucky and at the same time dealt a good hand in postponing the 10th Berner Kommunikationspreis to August 2021. The award ceremony could be held physically in the Bern Casino. Both digital and physical events are again planned for 2022.

Three new board members

With Franzisca Ellenberger from Pipapoo, Célia Rohrer from CSL Behring and Tina Balmer from the Gebäudeversicherung des Kantons Bern GVB, three new members were elected to the board. Barbara Meier, who previously held the vice presidency and had been a member of the BPRG board since 2009, stepped down.

The Executive Board of the Berne Public Relations Society BPRG is currently composed as follows:

• Nik Eugster (President, Gecko Communication / 4Heroes)
• Benjamin Blaser (Vice President and Webmaster, Newsroom Communication)
• Thomas Jauch (Head of BPRG Office, Protection and Rescue Bern)
• Philippe von Bergen (Finance and Membership Data, Iqual)
• Claudia Vernocchi (Swiss Association of Master Bakers and Confectioners)
• Marla Eva Moser (Nau Media)
• Federica Castellano
• Mike Petermann (SBB, Passenger Traffic)
• Claudio Engeloch (Strategic Advisory Board, Blickpunktnord)
• Franzisca Ellenberger (Pipapoo)
• Tina Balmer (Building Insurance of the Canton of Bern GVB)
• Célia Rohrer (CSL Bering)

Schwyn has worked for Swiss radio and television SRF since 2011. She spent her first years as an editor at "Tagesschau," where she was also responsible for special projects such as the "Jahresrückblick. Since 2014, she has been TV domestic correspondent for the Aargau/Solothurn region, covering current events in the two cantons. However, Natascha Schwyn began her media career much earlier: From 2004, she was a video journalist and daily head of the newsroom at the bilingual regional television station TeleBielingue, and later at TeleBärn.

In June 2021, Natascha Schwyn will take over the position of TV correspondent in French-speaking Switzerland. She replaces Stephan Weber, who is leaving the company at his own request.

With the motto "We are not 100% sustainable. But 100% transparent", Migros will in future evaluate all products from its 250 or so own brands in various dimensions of sustainability. This should make it immediately clear to customers that an M-Classic chicken, for example, scores well in animal welfare but less so in climate. The new M-Check makes this contradiction transparent, explains Marketing Manager Matthias Wunderlin: "We don't hide the negative sustainability aspects of a product either. On the one hand, this enables our customers to shop in a self-determined manner; on the other hand, this complete transparency is also an incentive for Migros."

Compass in the sustainability jungle

The sustainability scale works like a hotel rating: If the product receives five stars in animal welfare, for example, it does very well; if it receives only one star, there is a lot of potential for improvement. For this, up to ten different factors are assessed and rated, including outdoor exercise, housing, the use of medications or transport. The entire life cycle assessment of the product is included in the climate calculation: From cultivation to the use of water and fertilizer, to transport and packaging. The star rating is based on the entire Migros product range. A piece of beef therefore never achieves more than one star in climate because of the high greenhouse gas emissions compared to a cucumber.

According to a Migros statement, the evaluation system is based on scientific principles and was developed by Migros partners. The evaluation criteria can be viewed online.

M-Check already on over 100 products

The first products are currently being given the M-Check, starting with animal products such as meat and milk. The areas of animal welfare and climate are assessed. Other dimensions of sustainability will be added later, according to the statement. Migros plans to equip all of its own brands - including non-food - with the new M-Check by 2025, which corresponds to around 80 percent of the entire Migros range.