31 different award winners from five countries were delighted to receive the Best of Content Marketing Award 2021 this evening. In an online award ceremony, the Content Marketing Forum CMF presented 57 of the coveted wooden cubes. Three of them went to Switzerland. For the first time this year, the public was also able to vote for their favorite online. The Music and Health project by the Deutsche Staatsphilharmonie Rheinland-Pfalz came out on top in the audience's favor.

As last year, Helsana is one of the Swiss Gold Award winners with its "Gut Guide", designed by Raffinerie. The publication won in the category "Customer Print Magazine B2C Finance / Insurance / Building and Living / Energy / Healthcare / Pharmaceuticals / Chemicals". There was even double gold for Switzerland in the "Customer Print Magazine B2B Retail / Consumption" category: "Driven", the Maxon Group's magazine, designed by Studio Edit, impressed the jury, as did "Aroma - das Genussmagazin" by Pistor, designed by Guido von Deschwanden.

A further nine Swiss projects were awarded silver.

Best of Content Marketing Award 2021

The winners from Switzerland

The last winter Campaign platform "This is it" launched by MRB for the Engelberg-Titlis vacation region. is entering its hot phase these days and will be continued with summer subjects. Once again, the focus is on the special "This is it" moments, because Engelberg also attracts in summer with alpine high feelings up to the Titlis summit at 3020 meters above sea level.

Responsible at Engelberg-Titlis Tourism: Andres Lietha (Director), André Wolfensberger (Head of Marketing Communication). Responsible at Bergbahnen Engelberg - Trübsee - Titlis: Urs Egli (Head of Marketing). Responsible at Metzger Rottmann Bürge: Christoph Bürge (strategy), Cyrill Wirz, Frederick Rossmann (creation), Patrick Rohner and Dave Guntern (image editing), Silvan Metzger and Bettina Righetto (consulting); Phil &Jones (moving image), Oskar Enander (photography).

"First and foremost, we are all about emotions: those of the seller and those of the buyer. That's exactly what our campaign shows," explains Christina Maron, marketing manager at real estate broker Ginesta Immobilien. "For us, the focus is on people. All our work is aimed at satisfaction: getting the best price for one's property ultimately shows appreciation towards a property."

This passion, the unmatched experience and the customer-centric approach of Ginesta Immobilien were then also the foundation for the campaign for Spikelands: Who puts people at the center, must know their demands, needs and desires. The campaign, which was born out of this understanding, shows people who are considering selling their property, their house, their home. What do these people expect from the real estate agent they trust?

Based on the client briefing, various market analyses and various discussions with homeowners and potential clients of Ginesta Immobilien, Spikelands has developed a concept that combines expertise and client understanding.

Regionally used and displayed F12 posters, online banners, advertisements and various other advertising media focus on customer needs and benefits. The call-to-action via Homeofhomes.ch is intended to facilitate the first step to a successful real estate sale in an uncomplicated and immediate manner with the free initial valuation.

Responsible at Ginesta Real Estate: Christina Maron (COO and Marketing Manager). Responsible at Spikelands: Patrik Leuenberger (Project and Consulting Manager), Marcel Elsener (Concept & Text), Nadine Ackermann, Frederic Keller (Art Direction).

The Grisons top chef's new personality magazine shows the beautiful sides of life from Caminada's perspective and is published twice a year. A small core team from the editorial team of Swiss Illustrated together with photographers and journalists to realize his ideas.

Andreas Caminada not only contributes his name and his best recipes to Personality magazine, but also acts as "editor at large" together with Urs Heller, Head of Lifestyle Magazines at Ringier Axel Springer Switzerland, and is therefore jointly responsible for the concept, design, visual language and content. "Cooking is my passion," says Caminada. "But my interests have always gone beyond that: restaurants, design, travel, art, meeting other chefs. With the magazine, we are now bringing all these topics under one roof."

The project is supported by partners of Andreas Caminada, some of whom have been with the company for many years, such as Audi, V-Zug, Hublot, Jelmoli and EFG Bank.

Caminada. The magazine is published twice a year and is available as an annual subscription for CHF 30 and as a single issue at newsstands for CHF 15. The magazine has a circulation of 90,000 copies and is 164 pages long. The title is also online and active on social media.

Tanya König has arrived in London and has been in hotel quarantine for three days. From her hotel room she gives in her first vlog a short introduction to the categories and the Festival. The next video will be König recording behind the scenes of the rehearsal day before she goes live.

The Cannes Lions 2021 on Werbewoche.ch

• Behind the Scenes of Cannes Lions 2021: Preliminary Interview with Tanya König

It is an understatement to say that customer behavior and expectations have changed significantly as a result of the coronavirus pandemic. The Results of a cross-national study of consumers and marketers in the US, UK and Ireland by Sitecore show that a revolution in customer experience is on the horizon - and it will also take place in German-speaking countries.

More than three quarters (77%) of UK marketers have fundamentally changed their customer experience strategy in response to the pandemic. Most respondents report positive results as a result of this change in strategy. 75 percent feel "more connected with their customers". 74% of respondents also said they had made more progress in building their technology stack in the past year than in the previous three years combined. Unfortunately, many of these developments seem to have come at a cost: 71% of marketers admit that they have mostly implemented short-term measures rather than lasting innovations - and for 74%, the past year has been the most challenging time in their careers. Most marketers understandably want to develop these short-term measures before moving on to other priorities - especially in medium-sized companies.

Investing in technology to overcome the pandemic

Numerous trends can be identified from these seemingly contradictory data points. The most obvious: the coronavirus has accelerated the pace of digital transformation. When the pandemic hit, most companies began to review and expand their digital offering at full speed. Online platforms became the main, if not only, way to connect with customers. As a result, many companies focused their investments on existing platforms and their ecosystems. In particular, these were customer relationship management (CRM) systems, which provide a centralized location for customer data to respond to changing customer demand and ensure positive interactions. However, enterprise resource planning (ERP) tools also gained relevance as they can be used to automate and optimize operations and manage data.

During the pandemic, most marketing teams were able to use these central platforms to their advantage. However, CRM and ERP stacks can only support marketers to a limited extent because they only provide a partial understanding of customers. They do not provide a nuanced view of the customer's complete history, which brands could use to determine the best possible next marketing action, for example.

The technologies and tools used by most companies are not fit for purpose to deliver a consistent experience that can delight customers across all channels and touchpoints. This became particularly clear at the start of the pandemic. Companies had to focus on ways to secure revenue by expanding sales of existing products to existing customers. At the same time, other sales channels changed fundamentally or disappeared completely - in some cases overnight, as stores had to close due to the lockdown. Existing tools were often inadequate for the new challenge. As a result, companies had to offer experiences that were compelling enough to stand out from the competition and inspire purchasing decisions.

Long-term digital experience strategy with a focus on customers

To achieve this and to create relevant, practical and outstanding experiences that drive customer loyalty, content is crucial. We might not call everything we see on a website, in an app or in an email 'content'. But we all know that the images, videos or articles we view online create a reaction in us consumers - whether we find something interesting, touching or inspiring. The best digital content creates a physical reaction, such as a purchase or an emotional response. Experience-driven brands have spent years trying to create these types of reactions. However, the complexity of digital environments can make it difficult to achieve.

But it's worth getting it right. Because that's exactly what consumers want - especially after a year of lockdowns and closures. The shift towards online shopping has set high standards for digital customer experiences. According to the Corona Consumer Checks of the IFH KÖLN in March of this year, 43 percent of people in Germany made purchases online that they would normally have made in-store.

Most consumers expect brands to know and understand their shopping history and habits - and to offer them a consistent and personalized experience online and offline. Providing personalized content that rewards customers for their loyalty is also essential to attract and retain customers who are more conscious than ever about the online experience.

High-quality digital CX wherever it counts

Companies that want to respond to an increasingly digital world first need to know their customers. They need data about their purchasing behavior and must be able to create suitable content. In this way, they can awaken a feeling in customers that encourages them to take action and ultimately make a purchase. Marketing teams that want to develop and expand their technology stack against this backdrop face a major challenge.

Despite the huge strides made in online customer experience and e-commerce over the past year, many CMOs and CIOs still struggle to create a holistic strategy that combines marketing, sales and service. To fulfill all needs, they are often forced to piece together a martech stack from dozens of isolated solutions on different platforms. In the worst case, such isolated technologies can prevent what really matters - providing the right content for customers to tell a relevant story tailored to them.

That is why it is essential to have consistent end-to-end solutions. Integrating the existing ERP and CRM systems into a purpose-built digital experience platform enables marketers to focus on the essentials. This is because such a platform serves all consumer touchpoints from content to e-commerce.

Brands that were able to respond quickly and effectively to the changes brought about by the coronavirus pandemic were successful with this type of digital customer experience. When the pandemic broke out in 2020, companies had to change - especially those that primarily approached consumers in person or through retailers. Even Sitecore customers who were already practicing digital orientation repositioned themselves to stand out from the new crowd of companies. Brands like Deloitte Digital and Johns Hopkins were thrust into new roles in public health and expanded their content-driven initiatives. Sitecore helped them implement deeper personalization from content to e-commerce and achieve experience-led growth.

A look into the future

More than a year on from the start of the pandemic, companies are now looking at how they can reorient themselves in line with the customer experience, which often begins online. Brands must continue to modernize their operations and meet dramatically changing customer experience expectations. The kind of customers that were only expected in 2030 have been around since 2020.

To meet these increased expectations for exceptional customer experiences, they need a stronger focus on providing the technology and infrastructure for marketers. This will enable them to further optimize their services, from content to e-commerce. Customers are more knowledgeable than ever when it comes to digital issues. It is therefore essential to be flexible enough to serve their needs in an intelligent and integrated way across all channels.

Marketers who were caught cold during the pandemic and didn't have the right technology in place often struggled to renew and ramp up their digital capabilities. Soon we will enter a post-pandemic world characterized by ever-changing consumer expectations and distribution channels - where a proper technological foundation becomes a must for marketers.

* Jill Grozalsky is Product Marketing Director at Sitecore and an expert in the field of digital marketing. Her focus is on personalization, user segmentation, testing and complex marketing strategies.

Cumulatively, annual advertising print is 1.9 billion, just 1.8 percent behind 2020, but still well behind 2019 (-22%). 17 of 21 industries are reducing advertising print, in some cases drastically, compared to 2019. The largest percentage declines are in events (-74%), transportation (-65%), leisure, hospitality, tourism (-57%) and media (-46%).

The only beneficiaries of the crisis are the cleaning industry (+33%), tobacco products (+17%), retail trade (+12%) and food and initiatives and campaigns (+2% each).

Advertising pressure in the overall market

The development of advertising print as of May 2021 in millions of gross Swiss francs.

Slow steps back to normality

After the event industry revived anticipation for concerts, exhibitions, sporting events and the like with a significant increase in April (+87.4%), it can again increase considerably in May (+191.7%). Whether art & culture, sports or business. Advertising pressure is increasing significantly compared to the previous year. Last but not least, Switzerland's largest advertiser, Coop, contributes to the growth in the industry with its "Day of Good Deeds". However, a look into 2019 - pre-Corona - shows that this plus should not be overestimated, as the 2-year development is clearly negative at minus 63 percent.

Furthermore, of the top 10 industries by advertising pressure, Cosmetics & Personal Care (+76.4%), Initiatives & Campaigns (+67.0%), and Fashion & Sports (+44.5%) increase by over a third. Cosmetics & Toiletries in particular is surprising, with advertising pressure even 4.7 percent higher than in 2019. Fashion & Sports, on the other hand, suffered a decline of 21.9 percent compared to 2019. Initiatives & Campaigns is being boosted by the political campaigns in view of the June 13 referenda and the FOPH's Corona campaign.

Only slight year-on-year declines

Only three sectors slightly reduced their advertising print compared with the previous year. The biggest decline was recorded by the cleaning sector (-11.7%), which was still able to increase its advertising print by 75.4 percent year-on-year in 2020 and is actually one of the winning sectors compared with 2019 (YTD).

Media also reduced its gross ad print by 7.8 percent in May, trailing YTD gross ad print by 41.5 percent.

The last industry in the round is services. However, this only lowers advertising pressure slightly in May, by 4.9 percent, compared with 2020.

Top of the month

Top advertisers and most advertised products and services (excluding assortment, image advertising and collective categories) in May

Many people have the topic of old-age provision somewhere in the back of their minds - but unfortunately only there. Most people forget about their private pension plans and prefer to spend their spare time, which is scarce anyway, on more pleasant things than a consultation at the bank. In the long run, a single hour spent with a pension advisor can make people much happier than an hour spent with their favorite hobby. This is dramatized by Publicis/Notch in their latest campaign for UBS Vorsorgeberatung.

Under the motto "Time, well invested." various retirement solutions are advertised depending on the target group segment and application phase and played out with corresponding time details and calls to action based on the amount of advice required. They are accompanied by online tools such as the UBS Tax Calculator, which shows in just five minutes how to optimize one's own retirement planning.

For private clients, wealth management clients and corporate clients, the benefits of combining practical online tools with in-depth UBS retirement planning advice can be summed up in one simple sentence: "Make the right provision."

The cross-media campaign takes into account different channels such as social media, display, native as well as print, and specifically addresses the interests of different target groups. The one hour of pension advice is thus individually tailored to the most diverse needs, which should lead to a deeper engagement with the customer promise.

Responsible at UBS Switzerland: Daniel Fischer (Head Marketing Region Switzerland), Sonja Kingsley-Curry (Head Strategic Initiatives & Brand Management), Manuela Hauer (Strategic Initiatives), Alessandro Monsurrò (Head Key Account Management Personal Banking & Wealth Management CH), Melanie Röser (Key Account Management Personal Banking & Wealth Management CH), Oliver Vedolin (Head Digital Marketing & Communication), Dania Vogel, Rafaela Kalbermatten (Moving Images), Julius Wiedemann (Digital Marketing), Marcel Aisslinger (Digital Communication), Katharina van Daele (Digital Development). Responsible at Publicis Zurich & Notch: Peter Brönnimann, Sascha Fanetti, Nina Martens, Nina Nesnidal, Linda David (Creation), Martin Stauch, Nils Mäder (UX/UI), Joas Landis, Judith Schnigula (Consulting), Mark Becher, Angelina Tovirac (Strategy), Suzana Kovacevic (Integrated Producer. Production of digital advertising materials: Prodigious Zurich. Film production: Markenfilm, Florian Studer (Producer), Markus Hürsch (Director). Sound: Jingle Jungle.

With the opening speech by Karin Keller-Sutter at the physically taking place award ceremony he national government is underscoring the importance of digitization in Switzerland. This year, the award ceremony is the finale of Digitalswitzerland's Digitaltag.

The two presenters Maria Victoria Haas and Tanya König will lead through the evening on November 11. Haas was already involved in 2018 and 2019 as a co-host at the Digital Economy Award, König was among others already active at the Digitaltage 2020.

It is also becoming apparent that the event can actually take place on site at the Hallenstadion, as the organizers write in a statement. "If the situation continues to improve, then we are very confident," Nicolas Bürer, managing director of Digitalswitzerland, is quoted as saying in the release. "Whereby we would also be prepared for a scenario of a digital awards ceremony." The event would be held in accordance with the current regulations of the FOPH.

Extended input deadline

With more than 90 entries in the categories "Digital Innovation of the Year," "Digital Excellence Award" and "Highest Digital Quality," and more than 40 nominations for "The Next Global Hot Thing," the number of entries has increased compared to previous years, according to the statement. To that end, organizers are granting an extension of the deadline until June 30. "We want to take the momentum of the last few days with us and give the candidates a few more days to complete their submissions in peace," says Christian Hunziker, managing director of SwissICT.

The jury will select the finalists in mid-September. These will then be scrutinized again by the jury in a second step. Based on this assessment, the jury will select the winners and announce them on November 11 at the Digital Economy Award Night. In various categories, such as NextGen Hero, the general public and the hall audience also have a vote. The new category NextGen Hero, launched in 2020 in collaboration with Digitalswitzerland, will be integrated into the Digital Economy Award Gala in 2021. The submission deadline for this category is July 30, 2021.

All anniversary activities were coordinated, organized and partly financed by the Zurich Flea Market Association VZF, which celebrates its 40th anniversary this year. Further financial support was kindly provided by the City of Zurich and the Zürcher Kantonalbank. With a total budget of 20,000 Swiss francs, flyers, streetcar hanging boxes, flag chains for stand holders and a partial flagging of the city of Zurich were implemented. In addition, there was a press conference with City Councillor Daniel Leupi and the anniversary was integrated into the website. Buerkli-flohmarkt.ch integrated.

The flagging will hang in the city of Zurich until Saturday, and the hanging boxes will be on display on Cobra streetcars and trolley buses until July 7, 2021.

Responsible at Vereinigung Zürcher Flohmarkt VZF: Monika Luck (idea and realization). Website and graphics: Christoph B. Fuchs (Grafikfuchs). Photos: Kurt Nyffeler.

Sabrina Wettstein was most recently Head of Blick Direct Sales at Ringier Advertising, where she was responsible for sales, new customer acquisition and product development for the print and digital portfolio of the Blick Group, and also managed the development of marketing for Blick TV, among other things. She thus has extensive experience in the direct customer and agency business as well as in the design and marketing of cross-media offerings. In addition, she is a profound connoisseur of the Blue Entertainment portfolio, having worked in marketing at Teleclub for five years before joining Ringier Advertising.

At Blue Entertainment, Sabrina Wettstein will be responsible for the newly created Media Sales & Sponsoring department, which will bring together Blue Entertainment's entire advertising inventory for the first time. Blue is thus expanding its offering to include new forms of 360-degree marketing in addition to classic TV, digital and cinema advertising, and is also using editorial resources for new forms of content marketing.

"Domaine Public is disappearing due to a natural cause," Chairman of the Board of Directors Dominique von Burg told the Keystone-SDA news agency on Thursday. He was confirming a report in the newspaper La Région.

The magazine was founded in 1963 on the initiative of André Gavillet, a social-democratic city councillor of Lausanne and later Vaud State Councillor. Domaine Public was initially a fortnightly subscription magazine before becoming a weekly magazine between 1972 and 2006. Since 2007, the magazine has been published digitally and free of charge. The left-leaning newspaper describes itself as "independent, different, reformist".

Many well-known personalities from French-speaking Switzerland have contributed to the magazine. One of the most active contributors was the former mayor of Lausanne, Yvette Jaggi (SP), who wrote almost 550 articles. The most prolific contributor, however, was retired Jura professor Jean-Daniel Delley, who wrote over 2,000 articles. (SDA)