The Gretz Communications agency can expand its portfolio with another important destination: It has won the contract from the Italian province of Aosta Valley in a pitch process. According to a press release, the agency has continuously expanded its portfolio with numerous regions in Germany and neighboring countries.

Added value for the private tourism industry

With the Aosta Valley, Gretz Communications is now further advancing its tourism positioning. "We are delighted to be raising the profile of Aosta in Switzerland from mid-June 2021 and further anchoring this natural and fascinating vacation destination in Switzerland," said owner Gere Gretz in the press release. His agency aims to further raise the region's profile as an important vacation, hiking and biking region as well as a versatile seminar location. Targeted measures are intended to create added value for the private tourism industry by positioning the diverse and authentic offers in the media.

Internationally renowned vacation region

The destination of Aosta has been well known for several years among active guests who enjoy hiking, biking and skiing. The 350-kilometre "Cammino Balteo" circular hiking trail, which opened in 2020, is one of many highlights. The destination also has plenty to offer in winter: Together with neighboring La Rosière, La Thuile forms the Espace San Bernardo ski area. Aosta City is also a popular city break destination.

As the Syndicom union announced on Wednesday, the statement includes ten alternative cost-cutting options to avoid layoffs. Thus the Confederation- and the BZ-The company's staff, for example, is planning to streamline the management structure. There is no need for four people on the editorial board.

Another proposal is to limit wages to a maximum of 9,000 francs gross per month. Many employees are also willing to give up their own job percentages in order to save colleagues from dismissal or dismissal with notice.

As Sheila Matti of the Personnel Commission (Peko) of BZ/Confederation said in response to a question, a little more than two full-time positions could be saved with voluntary reductions in staffing levels. The Peko of the Tamedia Editorial Services (TES) department also contributed to the statement.

In this department, Tamedia brings together layouters, photographers and proofreaders, among others, across regions.

On April 8, Tamedia had announced that 20 of around 70 full-time positions would probably be cut as part of the merger of the two editorial teams (Werbewoche.ch reported). However, the two titles will remain independent - each with an editor-in-chief. The reorganization will be defined in more detail in the coming months with the involvement of the two editorial teams.

As far as possible, the job cuts will be made through natural fluctuation. Otherwise, a social plan will be applied. (SDA)

As an importer of high-quality wines from all over the world and as a consultant to wineries in different countries and regions, Globalwine has established itself as a strong player in the Swiss wine trade. With a view to strengthening its positioning in a competitive environment increasingly dominated by online trade, Branders supported Globalwine in sharpening its brand strategy and in the targeted revision of its image.

In order to optimize the approach to the different target groups in the B2C and B2B environment, both content and design potentials were identified at various touchpoints and implemented in the form of new communication and advertising materials.

For example, private customer mailings were completely redesigned and enriched with storytelling elements that present not only the wines, but also their origin and their makers. At the same time, new content was prepared for the newsletter mailing and for social media channels to create a consistent omnichannel brand experience in which the passion for wine spills over to the customer.

To strengthen the brand's digital presence and make it more interactive, a YouTube channel was established as part of a social media strategy, for which new video content is being created on an ongoing basis. The digital channels are also supported by targeted SEA measures, which are intended to generate traffic even before the launch of the new webshop in late summer.

In the restaurant trade as well as in the specialist and wholesale trade, the redesign of the product range catalog and the newly designed, periodically published sales brochure "Cosmos" are intended to address target groups more efficiently and emotionally. In addition, on the producer side, a renowned winery from Tuscany has already been won as a new partner in Globalwine's premium portfolio with a redesigned company presentation.

Responsible at Globalwine: Geri Theiler (CEO), Yvo Magnusson (Head of Sales Gastronomy), Alain Bramaz (Head Oenologist & Viticulture Consultant) Micha Lindauer (Private Clients & Fine Wines), Stefan Lieberherr (Graphics & Design), Brigitte Auf der Maur (Digital Marketing). Responsible at Branders: René Allemann (CEO, Creative Director & Founder), Marisa Güntlisberger (Director Omnichannel Experience), Philippe Knupp (Strategy Director), Oliver Schmuki (Senior Editor), Micha Kumpf (Senior Brand Designer), Anita Hsieh (Brand Designer), Thomas Hausheer (Creative Brand Technologist), Martin Fähndrich (Video Journalist).

In Africa, more than 250 million people suffer from hunger and poverty. For over 20 years, the Biovision Foundation has been committed to a sustainable improvement of living conditions on the ground. By promoting and communicating ecological farming methods, the organization enables smallholder families to find a way out of hunger and poverty.

Rebel Communication has put Biovision's central aid effort in the limelight in a striking way. The powerful visual advertisement is intended to make clear the hopeful prospects that organic farming opens up for smallholder families.

The campaign is intended to increase awareness of Biovision and the organization's donation volume in the long term. The current ad is the first in a series, with further subjects to follow.

Responsible at Biovision Foundation: Ueli Würmli (Head of Communications and Fundraising), Marcel Anderegg (Fundraising). Responsible at Rebel Communication: Kris Goricanec (overall responsibility), Guido Huwiler (text / concept), Wanda Michel (art direction / concept), Christian Scherer (visualization).

At 32 percent, Generation Z respondents named Instagram influencers almost twice as often as consumers aged 25 and older (17 percent). Influencers from TikTok (28 percent), Facebook (eleven percent) and Twitter (five percent) follow in the other places among 16 to 24-year-olds. Older survey participants, on the other hand, find Facebook influencers the most authentic. They landed at 32 percent, followed by Instagram (17 percent), Twitter (nine percent) and TikTok (six percent).

One in two also said they rely on reviews when shopping online. A majority of 38 percent find online reviews by influencers the most helpful. Less popular, however, are sponsored posts (31 percent), followed by politicized content (18 percent), stereotypical influencer phrases and overly edited photos (14 percent each).

Users like to be informed daily

The survey also asked how often consumers want to hear from influencers. Responses ranged from several times a day (30 percent), followed by once a day (19 percent), several times a week (18 percent) and once a week (14 percent). The most popular influencer channels besides social media among 16- to 24-year-olds are text messages (45 percent) and blog posts (44 percent), while 25- to 34-year-olds prefer blog posts (47 percent) and email messages (45 percent). (pte)

With the campaign "Practical for everything." Migros Ostschweiz has shown the population how practical its shopping centers are. Now the agency Vitamin 2 has launched another idea to strengthen the proximity to the customers. A competition is directly integrated into the campaign with the call "Tell us why your shopping center is practical for everything and design your personal Migros carrier bag with your suggestion."

A jury will select the most entertaining, funniest, or even most factual messages; these will be printed on the tote bags and will be available in Migros stores in eastern Switzerland from the end of September. The winners will also receive a shopping voucher worth 500 Swiss francs. The competition runs until Saturday. According to Vitamin 2, heaps of entries have already been received.

The contest was promoted online, including a paid post at 20 minutes, as well as on site in all seven Migros Ostschweiz shopping centers.

Responsible at the Migros Ostschweiz Cooperative: Roman Müller (Head of Marketing Communications SM / EKZ), Elisabeth Carrera (Marketing Consultant), Naomi Fässler (Marketing Assistant), Antoine Lienhard (Digital Project Manager), Natascha Hangartner (Online Marketing Manager). Responsible for vitamin 2: Jan Hasler (overall responsibility & consulting), Caroline Arnegger (project management), Anna Jakrlin (text), Jan Lindauer, Nina Engeler and Lyam Gossolt (graphics). Network partners: Marc Frick, Simon Fussenegger (Sénic, animations).

As of August 1, 2021, CH Media sells Modulørthe magazine with articles about the architecture, construction and real estate industry, to Studio M. The owner of Studio M is Moritz Ulrich, the current art director of Modulør. All employees and publishing rights will be taken over, as CH Media writes in a press release. The parties have agreed not to disclose the purchase price.

"In my current role as Art Director of Modulør I have been following the development of the magazine since it was founded. I am very pleased, Modulør in the future and to further develop the brand. Studio M offers the product and the team an open environment in which to Modulør as the optimal platform in the Swiss architecture industry in the future - for readers and customers alike, in printed form and in the digital space," says Moritz Ulrich.

"With Moritz Ulrich, we are handing over Modulør to a buyer with great expertise and in-depth specialist knowledge who already knows the magazine and its employees inside out. We are convinced that with his passion for the architecture, construction and real estate industry, Moritz Ulrich is virtually predestined for the job, Modulør successfully into the future," says Roland Kühne, Chief Operating Officer and member of CH Media's Executive Board.

Ringier's EqualVoice initiative expands abroad and is available - with a new logo - as a service for other companies. The main goal of EqualVoice is to give women and men the same voice, as well as to raise awareness of gender representation in the media (Werbewoche.ch reported). The real-time measurement of the EqualVoice factor serves this purpose. Based on this, the discussion shifts from the subjective perception of gender equality in publications to a fact-based discussion. This provides a basis for developing solutions for equal voices in the media, according to a Ringier statement. "Thanks to our technological and publishing strength, the EqualVoice initiative is making an important and resilient contribution to greater diversity," said Marc Walder, CEO of the Ringier Group.

EqualVoice expands abroad

Since March, the EqualVoice Factor has also been measured in the thirteen publications of Ringier Axel Springer Poland. The portfolio of the joint venture of Ringier and Axel Springer includes the portal Onet as well as other media brands such as Business Insider, Newsweek and Forbes Women. The EqualVoice initiative is soon to be rolled out to other Ringier Axel Springer Media countries, namely Slovakia, Hungary and Serbia.

Interest beyond Ringier

Since, according to Ringier, the interest of other companies in determining the EqualVoice-Factor is great, Ringier's in-house developers have created this possibility in recent months: Now it is also possible for companies outside the Ringier Group to have their communications analyzed by the EqualVoice Factor, he said. "I am delighted that we can now offer EqualVoice as a service and thus work together towards the goal of achieving 'equal voices' of women and men," says Annabella Bassler, CFO of Ringier and founder of the initiative.

New appearance

As part of its international expansion, the visual identity of the EqualVoice initiative was redesigned. Pro Bono, Frank Bodin created a compact, versatile logo that reflects the initiative's mission. "The speech bubble with the equal sign shows what EqualVoice wants, namely equal voices for all. The versatility also reflects the initiative's various projects," explains Bodin.

The pandemic at the latest has shown how central it is for employers in the healthcare sector to be able to offer attractive jobs and working conditions. Hirslanden has been relying on interdisciplinary teams for years. Because here we are convinced that enjoyment at work arises where experts can work beyond their disciplines and achieve something special.

In its new employer branding campaign, Farner brings together professions from different disciplines in common motifs. Two halves of the image form a whole. And in this way, they not only highlight the combined efforts for the benefit of patients. The campaign also makes it clear that employees can play a more important role here. In addition, messages such as "Learning together. Growing together" also highlight the opportunities for further training and promotion at Hirslanden.

"With this campaign, we want to attract new talent. But it is also a thank-you to all employees who do great work for our patients," explains Markus R. Bechtiger, CHRO of Hirslanden. The campaign will be played out with short films and stills both digitally and in print and on posters. Employee stories on the employer branding landing page complete the appearance, which has already triggered strong reactions and proud selfies of Hirslanden employees in front of the billboards in the first week.

Responsible at Hirslanden: Markus R. Bechtiger, Esther Senecky, Luise Schatt, Samuel Seifert. Responsible at Farner: Philipp Skrabal (CCO), Bruce Roberts (CD Art), Martin Fuchs (CD Text), Mathias Kröbl (AD), Tjabrina Penazzi (DTP), Nina Wick (Consulting), Lukas Güntert (Digital Campaign Strategy), Dominique Rohner (Digital Campaign Management). Photo and film production: Jonathan Heyer. Image processing: AschmannKlauser. Cut: Wolfgang Weigl.

The St.Gallen Academy is a cantonal educational institute in the field of commercial and business management training for adults with over 1,300 students and more than 350 lecturers.

After the agency at the airport developed an independent brand identity for the academy around a decade ago, it was now time to make the communication more digital and contemporary without losing its previous character. The core message was updated and the previously communicated "guaranteed additional knowledge" was replaced by the "extraordinary passion of the lecturers" to pass on their specialist knowledge to young adults.

The visuality of the brand now not only has new icons, but also small humorous picture stories. Different key visuals were designed for all training areas, which can now be seen on the website conceived and designed by the agency at the airport.

Responsible at Akademie St.Gallen: Thierry Kurtzemann (Dr.oec. HSG / Head of School), Regula Eberle (Head of Marketing), Stefanie Thurnherr (Head of Marketing and Sales Courses, Head of Customer Clubs). Responsible at agency at the airport: René Eugster (overall responsibility), Dominique Rutishauser (creative direction), Ketil Eggum (art direction), Katharina Eugster (interactive media design) Max Eugster (consulting).

Wüthrich has been working as a communications and political consultant at the Furrer Hugi agency in Bern since 2019, the government council announced Tuesday. He was previously head of communications at the Migros Aare cooperative.

The Office of Communications is part of the State Chancellery. It operates across all directorates and has around 20 employees. As communications officer, Wüthrich will also advise the full government council on communications issues. (SDA)

The real estate market is highly competitive and digitization is in full swing. How does a provider manage to stand out from the numerous competitors?

AgentSelly uses a mix of digitalization and personal contact to bring sellers and qualified buyers together - be it to sell a house or apartment, or to have one's property valued quickly and easily in a first step.

Focus on web content

To cover the customer journey more broadly, AgentSelly takes a strategic approach and relies on SEO and high-quality web content among other measures. This is done with the aim of increasing visibility compared to the competition, increasing organic traffic and steadily gaining new customers.

After a preliminary SEO audit, BlueGlass Interactive created a content plan based on a strategy workshop and a market and search needs analysis.

Following defined milestones, the SEO specialists are now continuously focusing on the highly competitive generic keywords from the subject areas of selling, valuing and brokers. To this end, they are developing user-centric content pages and carrying out the associated SEO optimizations.

The structured as well as tactical approach brings measurable success: According to Blueglass, organic traffic has increased by over 30 percent in just 6 months compared to the previous period.

Even an additional usability refresh of the entire website had done no harm to organic visibility: the predicted visibility target for the year was already achieved after six months. And for highly competitive keywords such as "selling an apartment", a top 3 ranking on Google's page 1 was achieved.

Currently, the content area is being further expanded in order to offer users the best possible user experience and thus rank high in search engines.

In parallel, the new campaign spot "We don't sell castles in the air" is running on TV and being promoted on various social media channels.