A Google spokesperson confirmed the report on Tuesday. The restrictions affect the so-called masthead. This is a highly visible rectangle at the top of YouTube's homepage. The masthead is often the most expensive and sought-after advertising unit on the platform.

The Google spokesperson said his company regularly reviews advertising requirements to ensure they address the needs of advertisers and users alike. "Today, we're updating those requirements to limit the categories of ads that are allowed to run on YouTube's Masthead inventory." It is believed that this update will lead to a better experience for users.

According to the new guidelines, ads showing gambling-related content - including sports betting and casino games - will no longer be accepted with immediate effect. The ban also applies to ads promoting the sale of alcohol, as well as so-called branding ads for alcoholic beverages that do not explicitly refer to sales.

With regard to political and election advertising, these guidelines would be consistently enforced, regardless of political affiliation, the spokesperson stressed. The update only affects masthead inventory, he said. "Advertisers have access to a variety of advertising options and formats, as long as they comply with our policies." (SDA)

However, the approval of the large chamber is a formality, as the Council of States followed the solution of the National Council on this issue on Tuesday by 31 votes to 6 with 2 abstentions. Previously, the Council of States had insisted on a fee share of at least 8 percent.

After tough wrangling, the future media funding is thus as good as under wraps. Over seven years, the media in Switzerland will receive CHF 120 million more in direct and indirect funding than before.

No further restrictions are imposed on the SRG's online area. In setting a time limit for the entire package, the National Council followed the compromise proposal of the Council of States. It is to apply for seven years from the date of entry into force. After four years, the effects of the interventions are to be evaluated.

The package includes amendments to the Postal Act, the Federal Radio and Television Act and a new Federal Act on the Promotion of Online Media. The new provisions are not expected to come into force until 2023 at the earliest, around a year later than originally planned.

However, it is likely that the voters will have the final say on the expansion of media subsidies. The "Friends of the Constitution" association in particular is considering a referendum against the bill. The association believes that the independence of the media will be called into question if state support continues to increase. (SDA)

The pastor of the Reformed St. Jacob's Church in Zurich, Patrick Schwarzenbach, and the actress and director and of the Bernhard Theater Hanna Scheuring want to know from spiritual experts how to live well; how to become spiritual; and whether there is such a thing as spiritual experts at all.

At the premiere of "Saint Bernard" on Sunday, Patrick Schwarzenbach and Hanna Scheuring discuss with religious sister and former "Wort zum Sonntag" host Ingrid Grave of the Dominican Order.

Responsible at Berndhard Theater: Hanna Scheuring, Nathalie Oesch. Responsible agency: Farner Branding. CGI: Detail AG.

According to the dictionary, cyberbullying is the harassment or defamation of people on the Internet. These assaults via digital media such as WhatsApp, Snapchat or Instagram are particularly widespread in Switzerland in an international comparison, as a survey by the Federal Statistical Office shows. Young people are also strongly affected. According to the JAMES 2020 study, 98 percent of adolescents in Switzerland have at least one profile on social media. A quarter of the young people surveyed said that someone had already tried to bully them on the Internet.

For more respect on the net

Henkel Beauty Care Switzerland wants to set an example against this. The company produces branded products such as Syoss, Taft and Nature Box in the areas of hair colorants, hair styling and hair care, and body and skin care. "With our beauty products, people can express their individual beauty. In social media, however, people are all too often bullied about who is peculiar or different. We are convinced that everyone deserves to feel beautiful and safe. With our 'Respect Everybody's Beauty' initiative, we are campaigning for more respect and less hate on the Internet," explains Christian Volk, General Manager and Head of Marketing at Henkel Beauty Care Switzerland. "Pro Juventute is the ideal partner for this, because the non-profit organization is the point of contact in Switzerland for children, young people and parents when it comes to the issue of cyberbullying."

Important support for protection against cyberbullying

Raising awareness of the problem, advising parents, supporting those affected - the commitment against cyberbullying is complex and cost-intensive. "Henkel Beauty Care Switzerland's contribution is important and helps us in our commitment to make digital media safer for children and young people," explains Katja Schönenberger, Director of Pro Juventute. The non-profit organization put the issue of cyberbullying on the political and social agenda 10 years ago. "Promoting media literacy is a cornerstone of our work. Cyberbullying plays an important role in this. The topic is very complex and awareness is raised at various levels. On the one hand, we want to positively influence the behavior of children and young people in social media and offer concrete support to those affected. On the other hand, it is important to sensitize parents and teachers to the topic and provide them with advice," explains Schönenberger.

Long-term commitment

With immediate effect, Henkel Beauty Care Switzerland is donating 2 percent of the profit per product sold to Pro Juventute. The joint commitment against cyberbullying is open-ended. The commitment will also be accompanied by communications on various channels: On the website Respect-everybodys-beauty.ch the initiative will be explained in detail and widely publicized as part of the advertising activities of the various brands on TV, in print publications and on digital channels with a logo developed specifically for this purpose.

The new legislation aims to take action to reduce the use of tobacco products - whether they are smoked, heated, snorted or taken orally.

After the first round of deliberations in the Councils, there were still major differences on various key points - such as restrictions on advertising, sales promotion and sponsorship of tobacco products. The Council of States enshrined comprehensive advertising bans for tobacco products in law in the fall of 2019. The National Council only partially approved these last December.

The conservative majority in the small chamber has now described most of the National Council's decisions as a workable compromise. In concrete terms, this means that advertising in the press and on the Internet should not be banned in principle. The ban should only apply to press products and websites "intended for minors".

The Council of States originally also provided for publications "that are viewed by minors". However, this went too far for most representatives of the SVP, FDP and centrist parties. By 25 votes to 17 with one abstention, the Council of States followed the National Council.

Compromise found

There is also agreement on the other points of the core article. For example, billboard advertising of tobacco products and e-cigarettes that can be seen from public places, as well as advertising in cinemas, on public transport, in buildings and on sports fields, will also be prohibited in the future.

In the case of sponsorship, the National Council's compromise proposal also prevailed. Sponsorship is to be prohibited for events in Switzerland if they have an international character or are aimed at an underage audience.

The Council of States further confirmed the decision of the National Council, according to which sales promotion measures for electronic cigarettes should continue to be possible. Finally, "direct, personally executed sales promotion for cigars and cigarillos by means of tastings and customer promotions" is to remain permitted.

The Councils also agreed to waive the obligation for companies to report their advertising expenditure. The Council of States deleted a corresponding passage at the second attempt.

There is still a difference in the decision-making authority of the cantons. If the Council of States has its way, the cantons should each be able to enact stricter advertising, sponsorship and sales promotion regulations. The National Council wants to delete this article from the law.

Counterproposal to the initiative

The left of the Council warned in vain against a "watering down of the law". Hans Stöckli (SP/BE) called the current resolutions of the Council of States a "sham solution". It was a matter of fulfilling the responsibility towards the youth. This was no longer the case with the latest decisions.

In fact, the parliament is under pressure. It is discussing the Tobacco Products Act against the backdrop of a pending popular initiative. This calls for a complete ban on tobacco advertising that reaches children or young people. (SDA)

Monisha Kaltenborn was born in India and moved to Austria with her parents at the age of eight. She came into contact with racing at an early age, albeit on television rather than live. "I followed the races with my father and was fascinated," says Kaltenborn. She studied law in Vienna and earned her spurs in various law firms before getting the chance to move to Liechtenstein in 1998. To Fritz Kaiser, whose clients include the Sauber team in Hinwil. As a lawyer, Monisha Kaltenborn looks after the various interests of the Swiss company Sauber. Until Fritz Kaiser withdraws from the mandate and Kaltenborn joins Sauber in 2000, thus also moving to Switzerland. She has long since become familiar with the wealth of things behind motorsport. "Motorsport is much more than racing, it's a business with thousands of segments."

First CEO, then also team boss

From 2002, Monisha Kaltenborn is a member of the management team, and in 2010 she becomes CEO of Sauber. She remains so until 2017, but is additionally appointed by Peter Sauber as the first female team boss in Formula 1 in 2012. Peter Sauber transfers a third of the team shares to her.

When a driver dies during a race in Japan, Kaltenborn finds herself on an emotional roller coaster. She senses how highly fragile this extreme sport is. Her family is a rock in this exciting time. In 1999, Monisha married Jens Kaltenborn, a German lawyer, and they had two children together. She enjoys spending time with their offspring, but is of course sorely missed when she packs her bags again and heads off to work, which often resembles a traveling circus on the other side of the globe. "But the contact was always close even when I wasn't there, we talked a lot on the phone, my husband held everything together, I could always rely on that," she says with a smile.

But Monisha Kaltenborn doesn't want to gloss over her time as team boss. Many things were not always positive. As a businesswoman, she is aware of the fragile situation of the company and sees that the drivers are not in the top ranks as she would like. She also knows why this is the case and has no illusions about the future. When a buyer is found for the Sauber team in 2016, she gives up all her shares and says goodbye to the company in 2017 with a clear conscience.

Racing Unleashed is born

Kaltenborn is relieved to have closed this chapter cleanly. She takes her time, reorganizes herself, spends a lot of time with her son and daughter, who have now grown into teenagers. Because she knows the ins and outs of motorsport, she decides to remain true to it, but to take Formula 1 to a new level. Together with an investor, she starts Racing Unleashed - an e-motorsport company that develops, produces and distributes simulators. With the vision of making motorsport accessible to all in racing lounges, while also establishing a new sport. These are the two cornerstones of the company. "People want to have the experience of Formula One racing, they want to feel that speed and then of course try their hand at competing." She also opts for a franchise principle, and so the Racing Unleashed universe is now in locations in Spain, Germany and four locations in Switzerland. It has big plans, already offering competitions in which drivers compete virtually across national borders. Virtual championships can be held using the company's own multi-lounge software. The potential is huge and Monisha Kaltenborn, with her decades of experience in motorsport, can of course now identify the weaknesses and make them better in her new universe. Sustainability is a big issue, but so are pollution and the risks of accidents, which are minimized in e-sports.

At the moment, she is talking to sponsors who might even support an entire team that would then compete in the championships. There are enough enthusiastic youngsters. But most of them never had the chance to really show and develop their talent in simulators. This should now become possible with Racing Unleashed.

Perfect for corporate events

Professional e-motorsport is one track, the other is of course the fun factor for enthusiastic amateurs. Just sit in the race car, buckle up and drive off. I did it myself, it's incredible. I felt every bump, the belt pressed into my shoulders, brake, gas, off into the curve, way too fast, bam, into the side barrier, reverse and off again. Everything was super-straight, I was a little dizzy after 15 minutes of Monza. But just, I am a layman, it was great fun. I will try to get Galledia to organize a company outing with an internal championship, perhaps instead of a Christmas party.

Finally, I'd like to ask Monisha Kaltenborn how many times she's done laps in the simulator. She laughs out loud: "Never, I don't have the time.

You can read a detailed portrait of Monisha Kaltenborn in m&k print issue 6-7/2021, which will be published on July 1, 2021.

Forum marcom suisse: Kaltenborn speaks on e-sport racing

On June 22, 2021, another event will take place at the Racing Lounge in Kempthal, including a racing experience in a high-end simulator. Monisha Kaltenborn, long-time team manager of the Sauber Formula 1 racing team, will speak on the topic of "Reaching the top of the world with e-sports". Register now.

Just in time for the postponed European Football Championships, terms from sports lingo are also being strained in our industry. At the moment: the game plan. The profane plan seems to be insufficient in times of highest competitiveness. Anyone who wants to make an impact in project meetings asks "Do you have a game plan?" or "What is the game plan? Suddenly, these questions are not only repeated in sports club cabins, but also more and more often in meeting rooms and video calls. Why is that?

Communication and marketing becomes a top sport

First of all, a normal project plan is a bit "old school". It assumes that the project is clear and plannable and usually not only takes a long time, but often goes into overtime without anyone booing it. Such projects have had their day. Today, so many factors and stakeholders play a role in project planning that many things come about ad hoc or by chance - unfortunately also things that could actually be planned.

Secondly, it is now fashionable to constantly launch new projects, even if very few of them ever manage to get out of their own danger zone, to use football jargon. One reason for this is that the new understanding of leadership in many companies involves not only motivating employees to contribute ideas, but almost forcing them to do so if they want to be considered for the next round of promotions - yes, these still exist despite Holacracy and other modern organizational forms. And so projectitis is rampant, with professionals acting like F-juniors playing pack football: running around haphazardly, always going where the ball is or seems to be.

That's probably why - and because it admittedly also sounds cooler - everything becomes a game in teams. Win or lose is the motto. #TeamLuca vs. #TeamMirjam vs. #TeamRobert: They all usually don't get beyond the formulation of the game plan, instead of just going out and playing, as Franz Beckenbauer once said. Creatively and focused on the goal, as soon as it is recognizable, find solutions in the open field of possibilities that bring you, the team and the company forward. At the end of the day, the management or internal clients will say "Well played, but still lost" and "There are more losers than winners" - but that's no different at a European soccer championship.

* Benno Maggi is co-founder and CEO of Partner & Partner. He has been eavesdropping on the industry for over 30 years, discovering words and terms for us that can either be used for small talk, pomposity, excitement, playing Scrabble, or just because.

In the current campaign, Quickline brand ambassadors Christian Stucki, Nina Bertschart and Tanja Hüberli become "victims" of the Quickline offer. Two short films show what unforgettable moments a mobile subscription, which is free for one year, can bring.

The films are a quickly staged collection on a new phenomenon that everyone is always and everywhere on the cell phone. The campaign has been on air since the beginning of June on TVC, radio and with dynamic banners that focus on regionality.

Responsible at Quickline: Iva Krüttli (Head of Communications), Simone Bruderer (Communication Manager), Marco Mosbacher (Market Manager), Florian Weber (Head of Online Management). Responsible at Erdmannpeisker: Gabriel Peisker (Creative Director), Sybille Erdmann (Consulting), Patrick Fawer (Art Director). Film: Brand film. Media Planning: Mediaschneider, Webrepublic (Online).

For the soccer highlight of the year, Galaxus produced over 30 spots in German and a good 20 in French. The spots will be adapted to the current match action. Some commercials will only be shown once on TV, others several times - depending on the course of the tournament.

Galaxus is thus breaking new ground in advertising: instead of the usual repetition, the largest online department store is relying on varied advertising placements with rarity value. But when it comes to humor, the online retailer remains true to itself. The protagonists are never quite sure whether they are still in the commercial break or already on air, which makes for unusual moments of irritation and funny-absurd situations.

Galaxus publishes the clips parallel to the TV broadcast on an ongoing basis on their YouTube channel. The campaign will run until the European Championship final on July 11, 2021.

Responsible at Digitec Galaxus: Martin Walthert (CMO), Flurin Spring (Creative Director), Ursina Grimm (Head of Brand Management) Julia Dürr (Project Management & Brand Management), Julian Stauffer (Art Direction), Luca Giugliano (Media Planning), Anne Chapuis (Translation). Responsible at Plan B Film (film and photo production): Chris Niemeyer (script & direction), HC Vogel (producer), Niels Vije (producer), Roland Schmid (chief camera), NEP Switzerland (studio cameras), Natalina Zainal (set design), Pascale Suter (styling), Helve Leal (hair & make-up). Gion-Reto Killias & Christoph Menzi (Editing), Pablo Kirschke (Motion Design, TV Studio), Patrischa Freuler & Frederik Bauer (Motion Design, Price-Tags), Adriel Pfister (Colorgrading), JingleJungle , Christoph Benz (Audio Mixing).

After initial partnerships in the event sector, Goldbach wants to intensify the 360-degree marketing of further Swiss events. This project is to be driven forward by Marco Gasser at the helm from August 2021.

The planned events include the Swiss Federal Wrestling and Alpine Festival in 2022 and existing partnerships such as the one with Pink Ribbon Switzerland. Advertising clients will have access to a 360-degree concept with commercial content around the respective event on the media marketed by Goldbach. "The acquisition of new mandates, such as the Swiss Federal Convention 2022, exemplifies the need of event organizers for a dedicated competence team such as the newly created Sponsoring/Events unit," explains Thierry Furrer, Managing Director Goldbach Publishing. "Goldbach Publishing will work closely with Marco Gasser with the aim of consistently expanding the portfolio."

Challandes takes over from Gasser on an interim basis

With his move to the event sector, Marco Gasser is handing over the management of 20 Minuten Advertising ad interim to Marc Challandes, Chief Revenue Officer at 20 minutes. As soon as the succession has been settled, Challandes will become 20 minutes return, according to a statement.

Marco Gasser has been Managing Director of the marketing unit 20 Minuten Advertising since Goldbach's reorganization within the TX Group at the beginning of 2020. Already since the foundation of 20 minutes 21 years ago, he is responsible for advertising sales at the commuter newspaper and built up the sales team. Gasser is a federally certified marketing manager and holds an MAS Digital Business/Digital Leadership from the HWZ.

Marc Challandes has many years of experience in sales, especially in the media industry and with 20 minutes. In 2008, he joined the then 20-Minutes-outing platform Tilllate.com. After a stint at Energy and the digital start-up DailyDeal, Marc Challandes returned to the company in 2012 as Key Account Manager. 20 minutes and was soon promoted to Head of Mobile & New Business. In 2015, he moved to Tamedia's newly established Digital Advertising & Services department, where he was responsible for the development of commercial digital advertising formats as Head of Commercial Products. In July 2019, Marc Challandes was appointed Chief Revenue Officer on the Executive Board of 20 minutes appointed. He holds a Master of Advanced Studies from the HWZ in Digital Business Management.

The latest edition of the Digital Ad Trust Report covers the first quarter of 2021. Visibility scores have increased across the board from 60.1 percent to 62.8 percent. At the same time, fewer ads were seen in potentially critical environments than in the fourth quarter of 2020. The average ad fraud value (SIVT) decreased to 0.55 percent.

New: Designed infographics

As the publisher of the report, the Digital Ad Trust association now also presents the figures in the form of clearly structured infographics. In addition to the change in presentation, two other relevant adjustments have been made to the Digital Ad Trust Report Q1/2021.

Four new advertising formats

The report now shows - analogous to the corresponding certification - the visibility values of four advertising formats in detail: Wideboard, Half Page Ad, Medium Rectangle Desktop and Mobile. This significantly increases transparency at the advertising format level. The half-page ad on desktop has the highest visibility.

Ad Fraud (SIVT) with low rate

The ad fraud rate is now reported by the publishers' certified measurement systems. This increases the accuracy of the collected value. At an average of 0.65%, the ad fraud rate on desktop is slightly higher than on mobile (0.46%).

Both changes will be made with the publication of the Digital Trust Report Q1/2021 and will also be reported on a quarterly basis in the future (and thus with comparative values from the previous quarter).

Positive trend in brand safety

The researchers at Zulu5 report encouraging news on brand safety. In the first quarter of 2021, the number of ads displayed in potentially critical environments decreased significantly from 55 percent to 47 percent.

As Digital Ad Trust Switzerland writes in a statement, the association is also pleased about the lively interest in the certifications launched in March. Well-known publishers are already in the certification process or have already completed it. Participation in the first wave is still possible; the registration conditions and additional information are available at Digitaladtrust.ch.

During his long career at Lazard Asset Management, Henry F. Detering built central marketing services and was appointed global head of marketing for the company in 2014. Detering has a proven track record of cultivating a global brand, integrating sales and marketing, and aligning the structural and digital foundations for future growth, according to a Vontobel statement.

Henry F. Detering is a member of the Global Executive Board and relocated from New York to the greater Zurich area this spring. He has spent much of his life in Europe, beginning with a year as an exchange student in Belgium. He studied biophysical chemistry at Dartmouth College, has a master's degree in international relations from the Lauder Institute at the University of Pennsylvania and an MBA in marketing from the Wharton School. In addition to English, he is fluent in French, and speaks some Portuguese and German.

"I am very pleased that with Henry F. Detering we have a proven expert on the team who is convinced that the leading financial services providers of the future will be those who manage to deliver the best technology-enabled customer experience - a conviction we share. Marketing & Analytics plays a strategic role in our Lighthouse ambition: we have excellent customer relationships and we are excellent investment specialists - and we want to leverage both to deliver an even better, targeted, technology-driven 'just-in-time' customer experience. To achieve this, we at Vontobel need to work together on a truly holistic distribution strategy for our investment solutions. Henry F. Detering is the right person to deliver on this ambition and we are very much looking forward to driving it forward with him," said Zeno Staub, CEO Vontobel.

Detering has taken over as Head of Global Marketing & Analytics from Georg Schubiger, who initially led the Marketing & Analytics team together with Axel Schwarzer and most recently alone on an interim basis.