Iundf Marketing Technology became 2019 founded by the Zurich agency Inhalt und Form and the marketing technology expert Urs Blickenstorfer and has since been under the management of Blickenstorfer. Now the Swiss are in the starting blocks to conquer the German market as well.

To this end, they have brought Karsten Stracke on board. Stracke brings many years of international management experience in the digital transformation of marketing units at corporations. Most recently, he was responsible for the Group-wide "Marketing & Communications" team at Bertelsmann's Arvato Financial Solutions unit.

"German companies have a huge potential to sustainably increase their sales pipeline through an increased focus on digital business origination. We help our clients to define their digital strategy and design their fit MarTech stack by implementing and integrating new tools and processes. Here, we place great emphasis on training marketing and sales staff so that they can address and support their customers in a highly personalized way throughout the entire lifecycle," says Karsten Stracke about the agency's services for the German market.

According to Iundf, during the course of the pandemic, some very intensive investments were made in new marketing technologies, but their potential has often not been efficiently exploited to date. "The necessary adaptation of internal processes, the consideration of the DSGVO regulations and the cooperation between IT, marketing and sales departments can be significantly optimized by external, experienced support," adds Stracke.

The move to Germany also offers advantages to Swiss customers: "The expansion enables us to serve our international customers even more comprehensively, to draw on a larger network of specialists, and thus to better serve the Swiss home market. Düsseldorf is the first, but certainly not the last step in our growth strategy," explains Blickenstorfer.

Cybercrime is relatively low-risk and relatively easy to implement - and thus attractive to a growing number of cybercriminals who cause immense financial damage. All the more surprising, then, that there is still no effective support or sustainable solution against this - legislators as well as private customers and financial service providers are mostly helpless in the face of the fraudsters. Cybera now wants to change that. To this end, Cybera has assembled an interdisciplinary team with experienced experts from the fields of cybersecurity, law enforcement and business.

Complex topic, pragmatic solution

The new brand identity had to get straight to the point of the vision and service offering of the start-up based in Zurich and New York. Especially for the pre-seed/seed phase and the associated funding pitches, a clear promise and an expressive brand identity are crucial.

"Always on"

The new claim and the binary on/off symbol capture the essence of the digitized world. Cybera has developed an effective platform that combines multiple technology products into one solution - with the sole aim of preventing financially motivated cybercrime. Data can be accessed in real time. In short: Always on.

The appearance of the new brand is minimalist, simple and at the same time self-confident. The colors black and lime dominate. The typography is modern, clean and bold. In direct contrast, illustrations illustrate the role of Cybera.

"TBS understood us directly and within a very short time managed to present the complex subject matter with a concise appearance and simple illustrations to the point. We appreciate their fresh ideas, the pragmatic implementations and their open manner", says Nicola Staub, CEO & Founder of Cybera.

From briefing to website in five weeks

With the deadline for the pitch, it was clear to TBS: It's time to sprint. In a direct exchange, the central content and the brand identity for Cybera Global were developed in a very short time.
Just two weeks after the briefing, the implementation of the web design, content development and programming began. In parallel, a pitch deck and corporate communications were realized. According to TBS, it was a complete success: Cybera got a lot of exposure in the media in a very short time and already convinced some investors and potential customers in the pitches.

Rafael Neugart is a YouTube celebrity and Instagram influencer with several hundred thousand followers on social networks - in other words, a person of public interest. On Instagram, he announced in early June that he was putting his entire search history up for sale on eBay - filled to the brim with his most intimate desires, fears and hopes. "I've been a successful YouTuber for eight years, and you can't imagine the absurd things I search for in my videos - and the weird ads I get displayed because of them," Neugart said.

The auction was obviously successful: over 11,000 interested parties visited the eBay listing page and after just four days, the total of 70 bids reached more than 110,000 euros. eBay eventually had to relent and stop the auction. Nevertheless, the message became clear: Our data is more valuable than we think.

The campaign by Rafael Neugart, Foundry and Startpage is intended to demonstrate how user privacy is violated every day on the Internet. According to the initiators, it was not actually planned to earn money by auctioning off the search history. The last bid was supposed to come from Startpage itself. A few days after the auction ended, Rafael Neugart shared a video explaining the action on his YouTube channel.

"For a long time I wasn't aware that there was an option to search on the Internet and remain anonymous. That's why I was keen to do this action. By using Startpage, I no longer have that problem," explains Neugart.

Raising awareness of data protection

The mission of the Startpage search engine is to protect the intimate data of its users. Startpage calls itself the safest search engine in the world, is a test winner at Stiftung Warentest 2019 and offers Google search results without tracking the searchers.

"As uncomfortably revealing as Rafael's auction seems at first glance, many of us unknowingly do the same thing every day: we share our very personal search history with third parties - without receiving anything in return," says Startpage founder Robert E.G. Beens. "Traditional search engines know our most intimate thoughts, fears and dreams - and they profit from it. This knowledge is compiled into a digital profile and resold - usually to actors who then target us with targeted advertising, set price trackers on us or wantonly spread misinformation. At Startpage, we believe that privacy is a human right."

Auction with a mission

Foundry and Startpage's action is designed to show how switching to a privacy-friendly search engine like Startpage is an effective and easy first step to protecting your data.

The stunt is part of a large-scale communication campaign under the motto "Deine Suche. Dein Ding" ("Your search. Your thing"), is currently attracting attention in Berlin and beyond with giant posters, radio spots, online advertising, podcasts, YouTube posts and influencer marketing. (Werbewoche.ch reported).

Responsible at Startpage: Robert E.G. Beens, Jacqueline Dennington, Kelly Finerty, Alexandra Schiffmann, Annette Diegel. Responsible at Foundry:
Gustavo Nardini, Lilli Kahana, Hugo Bosio, Alexander Sistenich, Gloria Candelas Leber, Lea Kutz, Pieter Malherbe, Jarin Morová, Eva Lutterbuese, Markus Neumann, Sacha Moser. Responsible for Samyroad Influancer Management: Sonsoles Piñeiro Kruik, Ricky Pombo, Lea Ruiz, Carlota Pombo.

The call for entries for the "Best of Swiss Apps" Awards 2021 has been launched. App projects can be submitted from now until September 6, 2021. Apps and also web apps made by or for Swiss companies in the last twelve months can be submitted in one or more of the categories. Trophies in ten categories will be awarded at the Award Night on November 3, 2021 at the Aura in Zurich.

New name for "Mixed, Augmented & Virtual Reality".

Starting this year, the concepts of "Mixed, Augmented & Virtual Reality" will be combined under the term "Extended Reality", or XR for short. This designation includes not only already existing, but also future forms of immersive technologies, the organizers explain the adjustment.

New category "User Engagement

In order to achieve sustainable success with an app, it needs the necessary basic requirements: useful and innovative functionality, an easy-to-understand and consistent user experience, and an appealing and aesthetic design. But in the increasingly fierce competition for user attention, these prerequisites are no longer sufficient for success - active management of user engagement is also needed. Because the most important app metric is not the number of downloads, but the frequency of use.

Apps with outstanding user engagement are characterized by, among other things:

• Efficient and hurdle-free onboarding
• skillful and well-dosed push notifications
• meaningful in-app messaging (notifications, tutorial, coach marks)
• Motivating gamification elements (badges, games, etc.)
• interactive communication (ratings, comments, community)
• Attractive incentive and loyalty programs for app use
• A meaningful functionality tied to the purpose
• Use of device-specific functions / sensors (biometrics, gyro, temp., etc.)

Special category "Conversational UI" with Amazon Web Services

Virtual voice assistants are becoming increasingly popular - on the move, in the smart home and in a professional context. For this reason, Best of Swiss Apps is launching the special category "Conversational UI" together with Amazon Web Services (AWS).

"With our involvement in Best of Swiss Apps, we as AWS want to make a strong contribution to building the ecosystem for chatbots, voice apps and virtual assistants in this country," explains Yvonne Bettkober, General Manager at AWS Switzerland. The new category is headed by long-time jury member Stefano Mallè, Head of Technology at AWS Switzerland.

Voice skills for the Amazon Alexa and Google Assistant platforms as well as chatbots and apps with dialog-oriented user interfaces can be submitted in this category.

50 jurors decide

As part of the awards, around 50 jurors review the submitted projects in ten competition categories. Each jury evaluates the submitted projects according to various category-specific criteria developed together with experts. There are gold, silver and bronze medals up for grabs, as well as the Master of Swiss Apps, won in 2019 by Ti&m for Via Strassenabgaben.

Every year, more than half a million women die of breast cancer worldwide, especially in low-income countries in the developing world. Lack of awareness, feelings of shame and inadequate or unaffordable medical care are the causes. To combat this, in 2018 the awareness campaign "DearMamma" from "The Dear Foundation"one of the largest private foundations for development aid in Switzerland.

A free smartphone app is designed to motivate women around the world to regularly self-check their breasts and enable them to find additional information on the subject on a website. After all, the sooner breast cancer is detected and treated, the better the chances of being cured.

App and website closely linked

After evaluating the experience and feedback of the first almost three years, the Zurich Internet agency Update was again commissioned to rebuild the website. It was also commissioned to develop the app for Android systems and iPhones. The formulated goal for both missions was to make the offerings even more intuitive and user-friendly, and to reach even more people with them.

The result is a close fusion of app and website. The cover of the project is a landing page designed as a "OnePager" that briefly and concisely explains the initiative in eleven languages - German, English, French, Spanish, Arabic, Hebrew, Farsi, Urdu, Hindi, Bengali and Chinese - and contains links to the free app in the Google and Apple stores. With corresponding QR codes, which are also to be used in advertising material, one can also start the app download via the smartphone camera.

Self-examination via app

The app - also available in eleven languages and thus potentially usable by around half of humanity - explains in text, images and video how to perform the self-examination for possible breast cancer. If desired, reminder functions can be activated and notes left to help repeat these self-tests regularly and continuously. All data collected is stored exclusively on the smartphone, and the app, once installed, also works offline. To enable women with little or no reading skills to use it, both landing page and app offer text-to-speech functions.

The website is supplemented by an information page with detailed information on breast cancer, the awareness campaign, the sponsorship, and statements from supporters and people affected by breast cancer from all over the world. A news and media section as well as various contact forms complete the offer. This extended information area is only available in English.

Processwire, responsive design, NativeScript

Landing page and information website are based on the free content management framework "Processwire". To ensure that the offers are usable on all devices, "responsive design" techniques were used. The NativeScript framework was used for the uniform programming of the app on the Android and iPhone platforms.

Responsible at Update: Oliver Arnoczky (project management), Urs Brauchli, Markus Koch (programming), Markus Hasler (design).

CH Media and Galledia are further strengthening their partnership: CH Media is selling Galledia its majority stake in Buchs Medien, a communications and information company that publishes the regional newspaper Buchs Medien, with retroactive effect from 1 January 2021. Werdenberger & Obertoggenburger publishes. Buchs Medien will continue to operate as an independent public limited company. In addition, Galledia is taking over CH Media's 8 percent stake in Sarganserländer Druck. The parties have agreed not to disclose the purchase price.

For Galledia, the transaction represents a sensible addition to its existing portfolio: as the publisher of the two regional newspapers The Rhine Valley and Rheintalische Volkszeitung the media company from Eastern Switzerland is deeply rooted in the St. Gallen Rhine Valley and has an excellent network in the region. "With the acquisition of the Werdenberger & Obertoggenburgers we can sensibly expand our distribution area. This not only enables synergies in the development of digital offerings, but also opens up new opportunities in local reporting. After all, the strong regional roots of the Werdenberger & Obertoggenburgers is a success factor for the newspaper that we will continue to hold on to in the future," says Daniel Ettlinger, CEO of the Galledia Group.

CH Media and Galledia already work closely together in the regional newspaper business. Along with the sale of the majority shareholding in Buchs Medien, the two companies agreed to extend their existing service agreements and to extend the principle of cooperation to the regional newspaper business. Werdenberger & Obertoggenburger.

"Thanks to its even better regional roots, Galledia has even more opportunities to Werdenberger & Obertoggenburger successfully into the future. In return, we can deepen our partnership with Galledia even further. The readers of the Werdenberger & Obertoggenburgers In turn, they will continue to receive committed, in-depth journalism with bundled editorial power - both at regional and national level," says Axel Wüstmann, CEO of CH Media.

"With this transaction, the cooperation that has existed for many years and Werdenberger & Obertoggenburger, the Rheintalische Volkszeitung and the Rheintaler association, was intensified once again. Daniel Ettlinger, who was Managing Director of Buchs Medien from 2005 to 2007, will also be involved in the operational management of Buchs in future as CEO of the Galledia Group. The established Rhine Valley alliance enables maximum proximity to the region, the readership and partners from the public and private sectors. The partnership with CH Media, which we have built up over the years, also strengthens us - from the journalistic shell and advertising pools to newspaper printing and services of all kinds, which represent a decisive success factor," adds Roland Stump, Chairman of the Board of Directors of Buchs Medien.

Already in the first quarter of 2020, the first bad news for the IAB came with the postponement and eventual cancellation of DEX 2020. Other popular events such as Content Marketing Day, Programmatic Advertising Day and others also shared the same fate.

Online Academy dampened decline

By quickly switching from face-to-face to online training, the IAB was able to minimize the decline in course offerings. More serious was the decline in in-house training, the implementation of which was effectively made impossible by the pandemic restrictions.

Savings course 2020

Already after spring 2020 and the emerging decline in sales, the IAB-Switzerland Association imposed a rigid savings program on itself for the entire year. This led to the fact that the looming loss could be reduced to -36,298 francs and can be covered by the liquidity of the association.

Outlook 2021

In 2021, the association will focus on various growth topics. On the one hand, the IAB will also offer its basic course with the DACH diploma in French-speaking Switzerland for the first time. It will also host a one-day bootcamp on the topic of "Cookieless Future" for the first time and is planning a Social Media Day. On the other hand, the IAB will organize its flagship conference DEX in 2021 in a new setting and with a new concept.

More than 20,000 refugees live in the canton of Zurich. Of these, 82% are younger than 35. Most of them come from difficult circumstances and are traumatized. At the same time, there are hardly any suitable sports offers. This is despite the fact that sport has been proven to contribute to mental health.

The association Sportegration brings together refugees and locals in the canton of Zurich and uses sport as a basis for sustainable integration. The focus is on the development of potential, equal opportunities and holistic health promotion, as well as intercultural exchange. Since its foundation, the association has already organized over 5,000 training sessions. This is made possible by around 155 volunteer coaches and helpers.

Sportegration commissioned Rogo & Friends for the Swiss Refugee Day on June 19 with a new brand identity, a new website and three short films. The result is three stories told from the perspective of refugees. They show how sustainable the work of Sportegration has an impact. The portraits by photographer and film director Alessandro d'Angelo are representative of all participants.

"We should seriously ask ourselves how we deal with refugees who have arrived and are living here in Switzerland. The potential for their integration through sports is huge. And it is often their first step, thanks to which they later also gain a foothold in the professional world. To make the important work of Sportegration known, to create a platform for the refugees, to offer insights into their lives, makes me very proud and happy," says Roger Grolimund, founder of Rogo & Friends.

Responsible at the association Sportegration: Annina Largo (President), Eva Gaudenz (Communications). Responsible at Rogo & Friends: Roger Grolimund (concept and consulting), Marco Donada (animation and design), Alessandro d'Angelo (photography and film). Responsible for Mind: Lukas Gächter and Fabian Müller (website).

The online network announced on Tuesday that it had begun selecting US applicants. They will be able to earn money with the help of the new "Super Follows" or "Ticketed Spaces" functions.

"Ticketed Spaces helps you create unique and exclusive audio experiences that your audience is willing to pay for," explained Ellen Havlicek and Esther Crawford from the Twitter product department. The "Super Follows" feature can create a "direct relationship with your most loyal subscribers" that can lead to monthly revenue, they added.

On "Ticketed Spaces", the selected Twitter celebrities will be able to sell virtual tickets for audio events at prices between one and 999 dollars. Super Follows" will offer exclusive content for subscriptions of three, five or ten dollars a month.

Twitter should not only be a "fun place to interact with your audience", but should become a place "where you can make money with stimulating conversations", Crawford and Havlicek went on to explain.

Twitter wants to retain three percent of revenues up to 50,000 dollars, and 20 percent commission on higher revenues. Twitter wants to create new revenue opportunities with the new offers, which will initially be tested. Up to now, the company has mainly financed itself through advertising. (SDA)

Another lion for Switzerland. On Tuesday, Havas Genève was able to convert the shortlist nomination for the work "Waiting Wins" into a silver lion in the category "Creative Data".

There is also reason for CRK to rejoice once again. The agency, which has already secured a shortlist spot and a Bronze Lion in the "Pharma" category with "The eventful life of Rosemarie," can now hope for another award for the animated film in the "Film Craft" category.

Who's McQueen Zurich can also hope for a lion. Together with Scholz & Friends Berlin, the film production company has realized the short film "Born of a dream - A Boy from San Mateo" for the watch brand IWC. Wednesday will reveal whether the submission will receive a Lion in the Film Craft category.

Two agencies hope in the category "Entertainment

Shoe manufacturer On Running is shortlisted in the Entertainment category at this year's Lions with its documentary "Run: The Athlete Refugee Team Story."

TBWA\Zurich, which received a shortlist place in the same category with the "Rail Tales" - in the original "MärliTrax" - can also hope.

In the two other "Entertainment" categories "Entertainment Lions for Music" and "Entertainment Lions for Sport" as well as in the categories "Digital Craft" and "Industry Craft" there were no shortlist placements for Switzerland.

Cannes Lions Live 2021

Medal table Switzerland Day 2

Cannes Lions 2021 Chronicle

• Cannes Lions Day 1

The four media under the Gassmann umbrella, the Bieler Tagblatt, the Journal du Jurathe local radio station "Canal 3" and the TV station "TeleBielingue", will remain independent, as the publishing house announced on Tuesday. However, the majority of them will receive new editors-in-chief and program management respectively.

By making the four media independent, Gassmann says he wants to contribute to media diversity.

From the beginning of September, Hostettler will lead the editorial teams as journalistic director together with her deputies Parzival Meister, previously deputy editor-in-chief of the Bieler Tagblatts, and Kevin Gander, previously managing director of "TeleBielingue" and "Radio Canal 3".

The media house wants to focus more on digital presence, as the statement on Tuesday continues. The media house is also committed to bilingual multimedia and interactivity with users in the Biel, Seeland, Bernese Jura, Lake District/Murten and Grenchen areas.

New task for Bernhard Rentsch

The Bieler Tagblatt is being reorganized with the appointment of a new editor-in-chief, Lino Schaeren. Bernhard Rentsch, who has been Editor-in-Chief for many years, will remain with Gassmann and will now be responsible for publishing/entrepreneurial projects and partnerships, according to the media company.

Following the retirement of the previous co-editor-in-chief team at the Journal du Jura with Philippe Oudot and Pierre-Alain Brenzikofer, Laurent Leisl becomes the new head of the newspaper. Grégory Brodard becomes head of programming at TeleBielingue. The multimedia online editorial team is headed by Simon Dick.

Moving together

As a result of the decline in advertising due to the Corona pandemic, the Biel media center is moving closer together, as Gassmann further announced. From the fall, the media house will take over the main part of the newspaper's advertising acquisition. Biel-Bienne. The editorial offices are not affected by this partnership and remain independent.

Mario Cortesi continues to lead Cortepress as Chairman of the Board of Directors and as CEO Biel-Bienne. At TeleBielingue, the Gassmann company takes over the block of shares held by the Cortesi office shareholders and thus becomes the sole owner of the regional TV station.

Last December it was announced that the Biel-based media group Gassmann would be sold to the Valais entrepreneur Fredy Bayard (Werbewoche.ch reported). For several years, the latter has been the owner of the Mengis media group in the Valais, which among other things runs the Valaisan messenger publishes.

The sale was made for family reasons, as publisher Marc Gassmann announced at the time. A succession solution within the family had not been possible. The Gassmann publishing house with the Bieler Tagblatt has been anchored in the Biel and Seeland region since 1850. (SDA)

According to Google, ST's film is now listed in the leaderboard of the Top 10 Cannes YouTube Ads. Ranked seventh, the film is the most successful - and, according to ST, the only - European production of the past twelve months and could therefore attract a correspondingly large amount of attention at the Cannes Lions Festival this week.

The video call between Federer and De Niro can be seen in a 90-second film launched in early May (Werbewoche.ch reported).

A script becomes reality - and goes viral

With it, the promotional film has brought a correspondingly high response: with a media reach of 800 million contacts, 72.5 million video views and 7.6 million interactions, the campaign has exceeded all expectations and represents an unprecedented record in the history of ST, as the tourism organization writes.

"In the beginning, there was the strong partnership with Roger. But even a star-studded lineup is no longer a guarantee that people will voluntarily watch commercials these days. Wirz's idea for this self-deprecating clip about our perfectly boring country and the smart distribution by Sir Mary's media specialists were definitely the right approach to attract the attention of an international audience for our vacation destination," says André Hefti, Head of Marketing & Productions at ST.

Once the script was written, what was needed was not only a great deal of courage on ST's part, but also a good cinematic realization in times of pandemic and the new Zoom reality, as well as an orchestration that exploited the idea's potential to the full.

Smart media provides the boost

In order to support the virality with the use of media budget and to carry the content efficiently into the relevant target markets UK, USA, Germany, France, Italy as well as Benelux, Sir Mary developed an international, digital media strategy including planning, purchasing, controlling and success monitoring.

Targeting opinion leaders, scaling and targeting with Google Custom Audiences, and an efficient traffic boost to encourage the emotionally charged audience to interact with ST's content were the crucial pillars of the media strategy. This ensured an above-average click-through rate of up to 3.5 percent and an ad-recall lift of 15.1 percent.

Responsible at Switzerland Tourism: André Hefti, Martin Pally, Dominic Stöcklin, Alexandra Weber, Markus Berger, Daniela Chiani. Responsible at Sir Mary (Media): Fabian Habisreutinger, Katharina Günther, Vanessa Habisreutinger, Céline Zemp, Eticus Rozas, Maurizio Rugghia. Responsible at Wirz (creation): Livio Dainese, Alain Eicher, Johannes Raggio, Jannic Mascello, Elise Smidt, Elena Gabriel, Cosima Lang, Laura Saner, Erasmo Palomba, Simone Jehle, Janna Löhr.