The focus of the creation is on activating both regular guests and new customers to enjoy the summer drinks. Depending on the weather and temperature, the appropriate theme is played. The strategy calls for intelligent and precise targeting, adapted to local conditions and close to the cafés.

Digital channels such as Programmatic, Social Media and Programmatic Digital Out of Home are used. Special attention is paid to local support around the POS in order to increase frequency in the cafés.

According to Starbucks marketing manager Kerstin Goutier-Sauer, the company chose Mediaschneider because of its understanding of the brand and its goals, as well as the detailed elaboration of the campaign.

The first joint campaign is currently on air in Switzerland and Austria.

Responsible for Starbucks: Thomas Egger (Marketing & Category Specialist), Kerstin Goutier-Sauer (Marketing Manager). Media concept: Janine Nussbaumer, Hennig Helbig, Susanne Schlatter (Mediaschneider), Dominik Steiner (Hoy).

Google collects data for the personalization of advertising, sells ad space and at the same time acts as an intermediary in the placement of advertising, EU Commission Vice-President Margrethe Vestager stressed in Brussels on Tuesday. This means that Google is involved in almost all stages of the corresponding advertising business.

"We suspect that Google may have made it more difficult for competing online advertising services to compete in the field of advertising technology," Vestager said. Competition regulators are looking into, among other things, whether Google has denied advertisers and competing ad intermediaries access to user behavior information available for its own services.

The tech giant has been the focus of the EU Commission for years. Vestager imposed fines totaling 8.25 billion dollars in three proceedings. Among other things, these involved the Android smartphone operating system and shopping search. Google digested the penalties with only slight dents in its balance sheet. At the same time, the company took legal action against the measures.

In the current proceedings, the Commission is taking a deep dive into Google's advertising mechanisms. Among other things, it is examining the compulsion to use the Group's own "Google Ads" or "Display and Video 360" services when placing ads on Google's YouTube video platform. In this context, the competition watchdogs are investigating the suspicion that these services interact better with the AdX ad exchange, which also belongs to Google.

In addition, the commission wants to scrutinize Google's plan to phase out so-called third-party cookies in its Chrome web browser and offer a collection of software tools instead.

Google has already responded to the announcement: The company will continue to work constructively with the European Commission to answer their questions and demonstrate the benefits of our products for European businesses and consumers, it said. Thousands of European companies use Google's advertising products - "because they are competitive and effective". (SDA)

Michèle Binswanger and Catherine Boss succeed Bettina Weber and Thomas Knellwolf, who have both decided to take on new roles internally. Bettina Weber will continue as a writer for the SonntagsZeitung write. Thomas Knellwolf moves to Tamedia's Federal House team.

Michèle Binswanger is currently a writer at the Tamedia editorial office. She made her beginnings at the Basel Newspaper as an editor for electronic music. This was followed by positions at Facts, Newsnet and Tages-Anzeiger. In 2009 she started the mamablog of the Tages-Anzeiger and was honored for this in 2010 by the industry magazine Swiss journalist as Journalist of the Year. She has also been named Society Journalist of the Year several times in a row. Her research repeatedly attracts high attention, including the "Platzspitz Reportage" from 2014 or the "Tschanun Case" in the current year. In addition, Michèle Binswanger has published several books.

Catherine Boss has been with Tamedia's research desk for seven years. She has worked on several investigations by the International Network of Investigative Journalists (ICIJ), such as the "Panama Papers," the "Paradise Papers" and the "Implant Files. She has been writing for various Tamedia titles for almost 20 years. Her main areas of expertise are judicial and medical topics as well as economic and political research. Her research has already won her numerous awards.

What effect do specific sound experiences have on listeners? What emotions do they perceive? Which factors are decisive, or are these individual or can they be assigned to demographic patterns? The Department of Noise wants to answer these questions empirically with the "Audiomotion" project.

With the digital transformation, the relevance of audio in brand communication is steadily increasing. This is confirmed by the increasing demand for strategic anchoring of sound in the brand DNA. An essential part of this is the translation of the brand identity into sound with regard to specific target groups. For this purpose, among other things, sound sequences are aligned with the brand values and the intended effect. In the future, this step will be empirically supported by DoN with a comprehensive database.

"For us, it is clear that the intuitive assessment of sound in a branding context will remain an important part of our work," explains Florian Goetze - Creative Director at DoN. "Nevertheless, we definitely want to learn more about how this is perceived by different generations, for example. It's the target group approach that makes the crucial difference!"

Innovative aspects of this are the survey method, which was developed in a preliminary study together with the FHNW as well as the nature of the sound sequences: Due to their genre-spanning, multi-layered structure, these cannot be described in cliché terms. Furthermore, the survey and database are designed in such a way that subtle differences can be evaluated and retrieved on a project-specific basis.

The preliminary project has already been completed, and the first results of the study are expected in early 2022. The survey method is already being used by DoN to test created sound identities on internal and external stakeholders of an organization.

Due to the pandemic, this year's General Assembly of the Public Relations Society of Eastern Switzerland/Liechtenstein PROL took place as an online conference. During the event, all motions of the board were approved, according to a statement of PROL. The number of members and the finances of PROL had also developed stably.

According to the press release, there has been a change on the Board of Directors. After nine years of service, Iwan Köppel has now stepped down. Newly elected to the board are Claudia Eugster, who is in charge of communications for the St. Gallen construction department, and Matthias Hassler, media spokesman for the Hilti Group in Schaan, Liechtenstein. In this way, the board remains broadly supported, also with regard to future changes, PROL writes in conclusion.

The Digital Ad Trust, founded by the three associations IAB Switzerland Association (IAB), the Swiss Advertisers Association (SWA) and the agency association Leading Swiss Agencies (LSA), has reached its next milestone.
The first participants were awarded the Digital Ad Trust certificate, a guarantee of high-quality inventory. 20 Minuten Advertising, Goldbach Audience, Ringier Advertising, Watson and Teads are the publishers and marketers certified in the first wave. In order to receive the "full" certificate, applicants had to demonstrate that they meet the required conditions in the areas of viewability, ad fraud, brand safety and user experience.

Some applicants have received the certificate with a reservation or with a waiting period. These are to be checked again after three months. The final certificates issued are then valid for one year, but will be checked again after six months as part of an interim audit.

Interested parties can register for the second wave of this year's certifications until August 27. log on.

Under the leadership of CEO Peter Spirig, intensive work is being done on the long-term success of V-Zug. This includes addressing the positioning and sustainable orientation of the company. To this end, various working groups and different committees have worked out where V-Zug's particular strengths and opportunities lie.

Heads Corporate Branding was then commissioned to scrutinize and consolidate these results and to use them to formulate values, mission and vision for the company. In the project led by Peter Spirig and HR head Sandra Forster, Heads suggested giving even greater weight to external perception and also conducted interviews with various opinion leaders.

This brought together many appreciative voices about V-Zug from both home and abroad. While the Swiss designer, who grew up with V-Zug, admires above all the user-friendliness of the appliances, his British colleague is fascinated by their durability. And for the interior designer in Hong Kong, Swissness is particularly important. He perceives this not only in V-Zug's engineering skills, which Germans are just as good at, but also in their attitude of subordinating everything to functionality. This means that V-Zug can be perfectly integrated into interior design concepts and is made for the premium segment in China.

All these voices represent opportunities for V-Zug around the globe. But it was not easy to bring this down to a universal denominator. Moreover, the internal bodies - from the executives to the management to the board of directors - were concerned that (too) many of the V-Zug qualities were falling by the wayside in the formulation of values, mission and vision.

However, intensive cooperation with all reference groups showed that the three defined core values "reliable, supportive and inspiring" would be lived in the company for decades. The mission and vision do not focus on individual performance parameters, but convey the high customer benefit of the solutions.

The claim to provide first-class services is also to be reflected in Julius Baer's client magazines. The magazines, in digital as well as printed form, represent an important value in the client relationship.

In addition to the Special Report on "Global Families" and the Special Report "Earth Matters," Klar most recently designed and illustrated the "Global Wealth and Lifestyle Report 2021," which generated worldwide media interest, the agency writes in a statement.

In addition to the newly developed illustration style, the high-quality report features impressive photo spreads by photographers such as Lauretta Suter, Bruno Augsburger and Magnum photographer Christopher Anderson.

On Monday, the Cannes Lions Festival 2021 has started. This year, 29,000 works were submitted from 90 different countries, 177 of them from Swiss agencies. Although with the Corona-related cancellation of last year two years are evaluated, these are significantly fewer submissions than two years ago. At that time, there were a total of 30,953 - and 284 submissions from Switzerland. (Werbewoche.ch reported).

Shortly before the start of the festival, the first shortlists were published on the Cannes Lions website over the weekend. Neutral Zurich, which together with Heimat Berlin submitted the work "Hornbach 'Democratic Art - An Ai Weiwei for Everybody'", was awarded a place on the shortlist in the "Print & Publishing" category.

First bronze lion goes to CRK

In the "Pharma" category, the film "The eventful life of Rosemarie" by CR Kommunikation and Roof Studio Brooklyn received two shortlist nominations, namely in the subcategories "Film Craft: Direction" and "Film Craft: Animation / Visual Effects". In the latter subcategory, a Bronze Lion followed on Monday, making CRK the first Lion for Switzerland.

In addition, another shortlist placement was awarded to Switzerland on Monday: In the "Creative Data" category, Havas Genève can hope for a Lion with its work "Waiting Wins" for Canal+. It will be known on Tuesday whether Havas will win a Lion.

In the previously published categories "Design", "Outdoor", "Titanium", "Glass: The Lion for Change", "Health & Wellness", "Innovation", "Creative Strategy", "Direct", "Media", "PR" and "Social & Influencer", the Swiss entrants came away empty-handed this year.

Fully digital festival

Monday's award show marks the start of this year's "Cannes Lions Live" and is the first of five award shows that will take place during the week. Each show will be followed by broadcasts in which the jury will analyze the works, as well as interviews with the award winners.

Cannes Lions Live 2021

Medal table Switzerland Day 1

Parties are once again becoming an important part of our lives - whether it's our ninth birthday or our ninetieth, whether it's our first wedding or our third, and whether it's a big bash, a little soccer game or a girls' night out. Under the name Pinkfish, the online provider from Thalwil, which celebrates its 10th anniversary this year, wants to celebrate these parties with the whole of Switzerland. With the complete redesign of Pinkfish has now given itself a present.

Rain of confetti provides orientation

In the first phase, Rosarot refreshed the brand. The logo now has a distinctive typeface and is cheerfully playful. The colorful confetti shapes, which are a design element throughout the entire brand presence and provide orientation, are also intended to ensure playfulness. In addition to the name, the claim was also adapted in a further step, with "Pretty up your party" now intended to be more activating. In phase two, the challenge was to present thousands of articles in a new web store, in which it is easy to find what one wants to find. As clear and concise as the complete appearance is, as emotional and playful light the whole thing should come across.

Thousands of ideas - find them quickly

For this purpose, Rosarot developed a functional UX design in a modern-reduced style with a new color and type world in which one can navigate quickly and safely through the jungle of products and discover new articles again and again. At the heart of this is the comprehensive filter function to cater for a wide variety of themes, colors and occasions. Pinkfish is thus also intended to serve as a source of ideas and inspiration for magically decorating one's own party. In order for Switzerland to get to Pinkfish.ch in the first place, Pinkfish also ensures that there is enough party atmosphere on the social media channels.

Responsible at Pinkfish: Daniella Pires. Responsible at Rosarot: René Karrer (Creative Direction); Andreas Steiner (Content and UX Strategy); Dani Sütterlin (Consulting); Labinot Gashi (Director Digital); Caroline Etter, Isabelle Niemann (Project Management Digital Marketing); Moreno Carroccia (Performance Marketing); Sarah Därendinger, Bianca Berger (Art Direction); Marcela Narvaez, Jonas Hartmann (Graphics); Dirk Schilling, Danusha Kuchtova, Natasa Maricic (Text).

After its strong performance against Turkey, the Swiss national soccer team can raise its hopes of reaching the European Championship round of 16. And many fans of other nations are also in football fever and are supporting their teams in garden restaurants with a cool beer or drink or two.

The VBZ and Ruf Lanz have taken up this challenge. The current VBZ motif shows football fans with a winking double meaning: "We won't take your ticket away even after one too many drinks." A crystal-clear invitation to change trains. And at the same time, a contribution against drunk driving.

The current VBZ motif can now be seen on full-page advertisements as well as on VBZ's social channels.

Responsible at VBZ: Silvia Behofsits (Head of Corporate Communications), Florence Craman (Project Manager Corporate Communications). Responsible at Ruf Lanz: Markus Ruf (Creative Direction), Mario Moosbrugger (Art Direction), Markus Ruf (Text), Armin Arnold (Desktop Publishing), Miro Poffa (Consulting).

30,000 inquiries a year on the Migros Infoline, up to 25,000 inquiries for product tests and countless reviews on the Internet: Migros customers are obviously very concerned with the products. The retailer is therefore offering them new insights into how some of their favorite products are made - and is publishing their ingredient lists online, along with the quantities involved. The campaign, significantly named "Migileaks", was realized in close cooperation with M-Industry: The otherwise strictly confidential information is used in exactly the same way in the production plants.

The revelations are promoted with a series of TV and online spots directly from the M-Industry. In them, employees question the publication of the secret ingredients or abbreviate the leak wherever possible. The self-deprecating clips thus become teasers for the Migileaks website.

The other advertising media such as megaposters, advertisements, and display ads also announce the leak of the secret ingredients - or list them directly. The only place where it gets more detailed is on the campaign hub. Here you can find the published ingredient lists as well as the appropriate recipes for cooking at home. Copying is not only allowed here, it's expressly encouraged: Some of the company's own creations are even awarded a prize.

The secret ingredients were revealed in mid-June and will remain available to the public until mid-July.

Responsible at Migros: Désirée Strassmann, Giovanna Colucci (Campaigning); Alexander Herrmann, Eva Meyer (Brand Management); Naomi Romanutti, Philippe Stucker (Digital Platforms); Simone Blaser (Media). Responsible at Wirz: Livio Dainese, Lorenz Clormann, Jan Kempter, Jannic Mascello, Yannick Schaller, Hannah Mey (creation); Laura Saner (storyline); Nadja Kilchhofer (agency producing); Ella Papadakis, Laura Schädler (consulting); Anna Maierski, Marleen Diener (strategy); Thomas Peller, Yussef Serrat, Robin Schuler, Oliver Fäs, Andrea Bosshard, Karin Gartmann, Sherif Ademi (media realization). Responsible at Mutabor: Isabell Hannemann, Felix Drössler. Production: Hillton (Film Production): Micky Suelzer (director); Gilles Germann (producer); Daryl Hefti (director of photography); Yasmin Jörg (edit); Aurelia Buchli (production design); Sabina Nussbaumer (styling); Amanda Samantha Brooke (hair & makeup); Slaughterhouse (color grading, VFX); Jingle Jungle (scoring). Media: Dynamo Team from Dentsu Switzerland.