Since the beginning of the year, vaccination against the Covid 19 virus has been a major concern in Switzerland. Information on vaccination and vaccination strategy is coordinated by the FOPH. The vaccination of the population is left to the respective cantons.

The Health Department of the Canton of Zug therefore commissioned Monto with the corresponding communication in the Canton of Zug. The assignment resulted in a continuing campaign that helped the canton achieve a high vaccination rate.

"We are very proud that we were able to convince with our holistic concept. We are confident that we will be able to support the Zug Health Department in achieving its goals and further promote vaccinations," says a delighted Severin Münger, Managing Director of Monto.

The landing page forms the heart of the campaign Corona-vaccination-train.ch, on which the vaccination is the focus. You can see information about the current vaccination group, what to bring and how to register. In addition, there are details about the vaccination process, what side effects may occur and how the vaccination benefits.

At the beginning of the year, communication was carried out via the care centers in the canton of Zug, after which various risk groups were addressed directly with a mailing. Since the vaccination has been available to the general population, the health directorate has been providing information with a broad-based communication mix and enough advertising pressure. This includes digital signage, DOOH, posters, advertisements, working bicycles, HTML5 banners and social media advertising - all in German and English.

Responsible at the Health Directorate Zug: Dr.iur. Beatrice Gross (Secretary General), Martin Pfister (lic.phil., Landammann, Regierungsrat and Head of the Health Directorate), Aurel Köpfli (Communications Officer), Julien Duc (Research Associate Communications). Responsible at Monto: Severin Münger (Managing Director), René Schoedon (Head of Creation, CD Digital), Sascha Kammerman (Art Director), Orphea Heutling (Graphic Design), Torsten Schallmaier (Text).

Luca Carecci brings a lot of radio experience with him. The 29-year-old most recently worked as a producer for Radio SRF 3, where he was responsible for the content of primetime programs. Prior to that, he was producer of the evening show at Energy Zurich for almost three years. The Zurich native was also a regular football commentator for blue Sport - then Teleclub Sport - for a year and a half. He completed the radio course at the MAZ in Lucerne in 2015.

Carecci will take up his new position as presenter in October 2021 and will then present "Ufsteller," Züri's morning show, weekly on Thursdays and Fridays alongside Nina Roost. In addition to his hosting duties, Luca Carecci will also work in production and social media for the private radio station.

Besides the SonntagsZeitung As the official media partner, the two FIS World Cup races in the Bernese Oberland are reached via other Tamedia titles, such as Tages-Anzeiger, Bernese Newspaper or 24 heuresAs a partner of the races at the Lauberhorn and in Adelboden, we can help to further expand and strengthen the national presence of the two major ski events," says Marco Boselli, Co-Managing Director of Tamedia.

Goldbach Publishing takes over marketing

Journalistic coverage of the events will be at the discretion of the respective Tamedia editorial team. Goldbach Publishing will be responsible for media marketing.

"It's going to be stuttering at Chuenisbärgli in 2022. Not just on the race slope. We are delighted to welcome Tamedia and Goldbach Publishing as their marketing partners for the Audi FIS Ski World Cup Adelboden," says Christian Haueter, Managing Director of the Ski World Cup Adelboden. "The partnership takes the marketing of the Adelboden Ski World Cup races to a new level and helps us to spread the message 'Adelboden and the Bernese Oberland is skiing' throughout Switzerland."

Numéro 10 will implement a comprehensive concept for Caprice des Dieux with a combination of online video campaigns, romantic promotional activities, and brand and video content for social networks to build a community on the Facebook and Instagram platforms.

For many students in 8th grade and above, finding an apprenticeship is a huge hurdle. Conversely, many companies have trouble finding suitable school leavers for vacant apprenticeships. As a result, apprenticeship positions remain unfilled and are even cancelled altogether. Against this background, the BWZ Lyss, the trade and industry association Lyss-Aarberg and surrounding area plus the two municipalities of Lyss and Aarberg are launching the new "dating platform". Mi-lehr.ch.

Mi-lehr.ch offers school leavers and companies alike new opportunities for contact: At the "Börse", a fair for apprenticeship seekers, over 60 apprenticeship companies present their companies. On "Talents", apprenticeship seekers leave their profiles for interested companies. And "Backstage" offers tours where young people can take a look behind the scenes of committed apprenticeship companies without any obligation.

Responsible at BWZ Lyss: Patricia Tinner. Responsible at the Trade and Industry Association: Lorenz Schmid. Responsible at the municipality of Lyss: Stefan Nobs. Responsible at the municipality of Aarberg: Rosmarie Steffen. Responsible agency: In flagrante delicto.

In her speech, the Federal Councillor, who as head of the Federal Department of the Environment, Transport and Communications is also responsible for the media, addressed the consequences of so-called platformization. This term means that people no longer read the news in a particular newspaper, but on a platform such as Facebook or Instagram. In doing so, they forget who is responsible for the articles, Sommaruga explained.

Newspaper publishers are losing advertising revenue with platformization. When there is less money, editorial teams are downsized and titles are merged, the Federal Councilor said. The population pays for their media consumption at the foreign Internet giants with their personal data.

Lack of transparency

But the Federal Councilor sees another problem: The platforms are not as neutral as they appear. A few American and Chinese companies would determine what content would be shown in Switzerland. They would shape the world's perception, and no one would know what the platforms' stance would be. With the NZZ and the WoZ on the other hand, readers would know from which point of view the world is viewed.

Thanks to the platforms, politicians can address the general public directly and without the media. They can thus avoid a confrontation with the media and critical inquiries, Sommaruga explained. The media's watchdog role is weakened.

Media must be on site

The Federal Councilor, who is also active in social media herself, did not deny that the platforms also have their good sides. However, she said that Switzerland, as a direct democracy, could not afford to weaken its domestic media. Large Internet corporations could not replace local media, she said. "Only where there are local media, the population knows what is going on in the region," she said.

Because platformization cannot be stopped, the media must work together, Sommaruga explained. Where cooperation makes sense, joint solutions should be sought, including with SRG. Competition does not exclude selective cooperation.

Media praise instead of media scolding

Sommaruga also promoted the media law, which will be put to the vote in 2022. This would strengthen the diversity and independence of the media. She said it was now good manners to make fun of the media. But she thinks their work is central to Switzerland. "You can still say that."

The main program of the Swiss Media Congress will take place on Thursday. Topics that the Federal Councillor had touched on - the power of the American Internet giants or the referendum against the Media Promotion Act, but also technical innovations or the use of gender-neutral language - will be discussed. (SDA)

In the context of the vote for "marriage for all" on Sunday, Andy Was Right launches the NFT project "Love is Equal. The collection with 21 animal couples in pixel style is intended to show that love knows no boundaries and gives a clear commitment to a Yes on election Sunday.

The NFT works will be available for purchase on the OpenSea marketplace. Half of the proceeds will be used to support the LGBT+ Helpline, which provides assistance with homophobic and transphobic violence.

"It was important to us to contribute something to the vote on September 26," explains Roger Hämmerli, Managing Director of Andy Was Right. "Andy Was Right stands for an open company culture where every person is welcome. I will never understand or tolerate anything else. At the same time, we also stand for storytelling with new digital tools. That's why we decided on this NFT project," says Managing Director Roger Hämmerli.

The term "story-driven" was chosen because the focus was not on the design performance or technical implementation, but on the idea behind the work. "In terms of the look, we deliberately stayed simple and in Internet style. So simple that even a child understands: love knows no boundaries," says Hämmerli. According to him, NFTs are also an exciting, promising medium that is rapidly gaining relevance.

What exactly are NFTs?

The abbreviation stands for Non-Fungible Token. This token identifies the ownership of a digital asset. Non-Fungible stands for the fact that there is only one unique, non-copyable version of the token. NFTs are based on the blockchain of Ethereum, a cryptocurrency. The token effectively serves as a non-counterfeitable, digital ownership certificate.

The NFT market is currently growing rapidly. The sales volume in the first half of this year was 2.5 billion US dollars. A year ago, the figure was 13 million. Companies such as Nike and Microsoft have also launched NFT projects. In addition to digital art, tweets, video game content and trading cards are also offered as NFT. However, very few of them currently focus on a social message.

The reason for this increase is twelve sectors that were able to increase their advertising pressure in the double-digit range. The top 5 advertisers alone are responsible for around half of the previous year's increase.

Advertising pressure in the overall market

The development of advertising print as of August 2021 in millions of gross Swiss francs

Sector order unchanged from previous month

12 of the 21 sectors were able to increase their advertising print by double digits year-on-year. The clear winner in August is "Events" (+81.2%). After Switzerland had to do without events for a long time, the anticipation is all the greater and advertising pressure increases significantly. Concert events, open airs and the "Alliance Cinema Day" are primarily responsible for the increase.

Leisure, hospitality, and tourism," which had suffered heavily from the Corona restrictions, also saw significantly higher advertising pressure in August (+30.1%). Trivago, Tui and Booking.com are acting much stronger in terms of advertising. The Swiss find advertising for their next vacation destinations primarily in online advertising. Other industry winners are media (+52.3%) and tobacco products (+34.3%).

Telecommunications and initiatives & campaigns drive back

While six sectors had reduced their advertising pressure in July, only two did so in August. "Initiatives & Campaigns" (-21.5%) cut back significantly, as in the previous month. The industry saw a significant increase (+32.7%) in August 2020, due to political campaigns and the September 27 referendum. It remains to be seen if this voting peak for the September 26, 2021 referendum will be felt in September. It is possible that advertising pressure for "marriage for all" and "easing the burden on wages" will not increase until a month later.

Telecommunications" was also still among the winners in August 2020 and is losing advertising pressure significantly one year later (-25.2%).

Top of the month

Top advertisers and most advertised products and services (excluding assortment, image advertising and collective categories) in August

Media Mix for the month of August

PostFinance commissioned Go Slow to create and implement a broad-based campaign. For this, the Bernese created a small "customer whisperer" to draw attention to the cashback offered by PostFinance credit cards.

Four target groups, broad package of measures

The message was staged for four target groups, or four consumption situations: Vacations, restaurants, gaming and shopping - and this in various print and digital measures from merchandise carriers to SMS and e-mails to display and Google Ads.

Networking & event planning has never been so uncomplicated, efficient and time-saving. Event planners from all industries make new business contacts to the meeting & event industry in an interactive setting at the Business Speed Dating.

During two and a half hours, destinations, seminar hotels, locations as well as incentive providers will present their offers and possibilities for planning corporate events, congresses, seminars, meetings or incentives. At the subsequent networking with Apéro Riche, new inspirations, ideas and an exclusive look through the keyhole of the respective providers will be presented.

Event Planners & Marketers who regularly organize events for their company or client attend free of charge.

The MICE industry agency Celebrationpoint, with a focus on the hotel industry and tourism, has been established on the Swiss market since 2012. As a competence center, it maintains and strengthens its event network in parallel with the organization of regular business events and community meetings.

More on Celebrationpoint.ch.

The program and speakers of the DEX Live 2021 focus on the topic of "Digital Brand Experience". The conference will use exemplary cases to show how companies can make their brands a digital experience and how digital marketing is meeting the current challenges.

The program ranges from Swedish electric cars from Polestar with a sporty, aesthetic design to Google's Cookieless recipe and the digital state of Europe to online butchery and pandemic beer. The Apéro Riche at the end of the conference offers networking opportunities.

The Digital Experience Conference DEX is aimed at all market participants who are active in the field of digital marketing.

Graubünden Ferien is certain: just 48 hours in the beautiful nature of Graubünden is enough to escape the stress of everyday life and recharge your batteries. To draw attention to short breaks, Graubünden has joined forces with 20 minutes launched a campaign in which reports from the Detox Weekend were featured as sponsored content at 20 minutes published.

To ensure that influencer marketing is not neglected, Graubünden, with the help of Picstars, has invited four influencers to part with their favorite companion - the smartphone - for two days. Instead, they are allowed to discover the beauty of Graubünden, go on hiking and biking tours and for once do not have to feel the constant pressure to share their impressions immediately.

The influencers were invited either to Vals, Bergün, Valposchiavo or Prättigau. Whether the creators were looking for active recreation through sports, preferred to relax in a wellness oasis, or wanted to immerse themselves in the history and culture of Graubünden was up to the influencers themselves.

The first two #digitaldetox Weekends have already been held successfully. So that the influencers could still share their experiences with their followers, the adventures were documented by a companion during the two days. The diverse and varied impressions from the Grisons region were then shared via feedposts, stories, reels and tiktoks.

According to Picstars, the four top creators achieved a total of 760,000 organic impressions after the end of the campaign. The two competitions for a #digitaldetox weekend in Graubünden also attracted over 6,500 entries.