Sigrun Albert joined the company in August 2019. NZZ a (Werbewoche.ch reported). As Chief Product Officer and member of the Executive Board, she has since been responsible for the development and management of the entire product portfolio. In addition, she is responsible for managing the Zurich Film Festival and the construction information service Bindexis, and also serves as a board member for CH Media as well as Architonic, the online community for architecture and design.

"Sigrun Albert has successfully developed the Products division. She has created a high-performance, results-oriented organization and consistently driven the development of strategic roadmaps and new agile processes," lets Felix Graf, CEO of the NZZ, quoted in a statement. "At the same time, she and her team have developed products that appeal to new target groups in particular."

Considerations for a successor are underway, according to the statement.

As of January 2022, Bernd Volf will strengthen the Ringier Global Media Unit as Chief Technology Officer. Since 2018, he has managed various IT, Tech&Data and innovation projects for Ringier and the Blick Group on a mandate basis: In 2020/21 he was Technical Product Owner View, project manager for the Blick app and mainly responsible for the development of Ringier Connect, the basic technology of OneLog, the single sign-on solution of the Swiss digital alliance.

Volf started his career in mechanical and vehicle engineering. In 2005, he moved to the IT development and consulting sector. From 2011, Volf worked as Head of Applications for projects focusing on B2C Services & Distribution for TX Group. In 2018, he started his own business with a focus on tech innovations and consulting.

Rademacher appointed COO

As early as October 1, 2021, Ringier will appoint Patrick Rademacher, previously Head Strategy & Intelligence of the Global Media Unit, as its Chief Operating Officer. Rademacher has been with Ringier since 2017. As Head of Special Projects for the Group CEO, he has since supported Ringier CEO Marc Walder in the digital transformation of the company - and will continue to do so in the future. He is Ringier's project manager for the Swiss Digital Alliance, among other things, and a member of the Board of Directors of OneLog. Before Ringier, Rademacher was a strategy consultant at Vogt Media Consulting from 2010 to 2016.

Peter Chabrecek, Head of Business Development within GMU since August 2021, takes over the strategy part from Patrick Rademacher and acts as Head of Strategy and Business Development from October. Previously, Chabrecek was Head Strategic Projects Classifieds and Senior Group Investment Manager at the holding company of Ringier Axel Springer Media, the Eastern Europe joint venture of Ringier and Axel Springer, for the last ten years.

In addition to Patrick Rademacher, Peter Chabrecek, and Bernd Volf, the core team of the Global Media Unit includes Bernhard Brechbühl (Head Content & Publishing Innovation), Katia Murmann (Chief Product Officer), Gaël Hurlimann (Head Subscription), Tim Kollmann (Head Digital Sports Media), Rui de Freitas (Head Advertising), and Laura Crimmons and Jes Scholz (Chief Global Marketing Officer).

"Late" is the name of the nightly cultural event at the National Museum, where on the last Thursday of every month from 7 to 11 p.m. there is culture and history in an after-work atmosphere. With music, performance, drinks and guided tours, Late aims to serve up a unique cultural treat - for night owls and anyone who doesn't have time during the day or prefers to stroll through the exhibition in the evening.

Pop was commissioned with the branding for the relaunch of the cultural bedtime mumbo jumbo. Late's new brand identity combines museum-like reduction with nightlife aesthetics, presenting high culture with urban verve.

The opening campaign can be seen on posters, e-panels, print ads and display banners, as well as on-site installations.

Responsible at the Landesmuseum Zurich: Denise Tonella (Management), Andrej Abplanalp (Head of Marketing & Communication), Carole Neuenschwander (Marketing Manager), Andrea Disch (Event Manager). Conception and creation: Pop Creative Services. Motion design: Elio Lüthi.

The extended thematic focus kicks off with the "NZZ Format" documentary "The Last Days Before the Taliban," which will be broadcast for the first time on Thursday evening and marks the withdrawal of Western troops from Afghanistan.

According to NZZ, further documentaries focusing on international world events are planned until the end of the year. Among other things, the "NZZ Format" editorial team was on the road with Iraqi special forces fighting IS terrorists and accompanied "La Bestia" in Mexico, a freight train with which migrants from all over South America try to reach the USA. "The expanded thematic focus allows us to integrate 'NZZ Format' more thematically into NZZ's international and political reporting," says Markus Stein, Head of NZZ TV and NZZ Video.

Refreshed design

A new design is intended to underscore the expanded range of topics and visually bring "NZZ Format" closer together with the NZZ web videos. "Opening credits, closing credits, belly bands and other visual elements have a bold effect, yet are restrained enough to ensure that the packaging does justice to each topic," says Markus Stein of the new design.

"NZZ Format" is broadcast as a premiere every Thursday at 11 p.m. on SRF 1. From now on, the videos are also available in full length one day after the initial broadcast on Nzz.ch/video/format available.

The posters of the current Rivella autumn campaign can be brought to life. Using a QR code, the webAR application can be started and the Rivella bottle on the poster can be scanned. A virtual mountain world with a Rivella bottle on a paraglider grows out of the label in augmented reality. Three paraglider tricks playfully explain the product benefits of Rivella Refresh to consumers: natural, with 40 percent less sugar, and light in taste.

A competition is also included. With a little luck, there is a Refresh box with four bottles to win.

The posters can be found in urban centers from September 6 to Sunday. Staay Interactive was responsible for concept, design and development.

Responsible at Rivella: Andrea Murer (Team Leader Live Marketing), Désiree Koller (Senior Brand Manager). Responsible at Staay Interactive: Philip Eggenberger (concept), Gian Andri Bezzola (design/modeling), Dimo Notarfrancesco (programming). Poster: Scholz & Friends Zurich.

Following Rotpunkt's screens, Excom Media is also taking over the sole direct marketing of around 240 POS and window screens for TopPharm pharmacies.

The 120 indoor POS screens will be incorporated into the existing healthcare portfolio, bringing the pharmacy channel to around 670 screens across Switzerland.

With the 120 window displays, Excom Media says it is breaking new ground, because these advertising screens are open not only to healthcare but also to other industries. The screens are placed at high-traffic locations and provide accurate data on effective visitor flows and ad impressions through audience measurement.

Al Dente appeared for the first time on June 3, 2002, together with the Swiss Illustrated. The epicurean magazine was a printed supplement to the cooking show "Al Dente" with Sven Epiney. In its 20th year of publication, the magazine is now being integrated into the GaultMillau world and will appear for the first time on Friday under the new title of GaultMillauas Ringier Axel Springer writes in a press release.

"We want to bundle all our activities on the topic under one label. The yellow guide. The very successful GaultMillau Channel. The weekly newsletter. Our appearances on social media," explains Urs Heller, GaultMillau-Chef. "We change at Al Dente but only the name, not the content concept."

Much remains the same

The content concept is to remain untouched and will continue to provide stories and interviews from all regions on the subject of food and enjoyment, the best pubs and restaurants, producer stories and Betty Bossi's recipes, according to the statement.

The editorial team also remains unchanged: In the lead is GaultMillauUrs Heller is the editor-in-chief, Isabel Notari is the editorial director. The authors of the GaultMillau-Channels also write for the printed edition. The cooperation with Betty Bossi also remains in place, and the GaultMillau-magazine continues to be published four times a year as an extra issue of the Swiss Illustrated.

According to a statement, the objectives of the campaign, which can be expanded over several years, are to build image, knowledge and generate leads around the Telekom offering with the Quickline offers for companies sold by WWZ. Portraits of SME customers served by WWZ form the core of the campaign.

Corporate customers would play an important role in the telecommunications product area, the statement continues. To differentiate WWZ's B2B services, the focus was placed on regionality in the Zug area and close relationships with the SMEs based there.

With portraits of employees from real companies that have been WWZ customers for many years, the campaign aims to show that WWZ meets the demands of its B2B customers.

The multichannel campaign includes desktop and mobile display ads, social media ads (Facebook, LinkedIn), stories and posts, as well as print and a landing page with quotes from SMB customers.

Responsible at WWZ: Ramona Schocher (Marketing Manager), Julia Thalmann (Senior Online Marketing Manager). Responsible agency & media: The House. Photo and moving image: Markus Lamprecht.

The spots were intended to increase awareness of the detergent manufacturer. "The challenge was to peel out the direct customer benefits, condense them and get to the heart of the most important arguments," explains Timo Wäschle, owner and storytelling consultant at Corpmedia.

Compared to liquid detergents, Washo sheets provide a clean, eco-friendly wash cycle without spilling or overdosing.

The spots are distributed by AdManufaktur.

Responsible at Washo: Lukas Thoma (owner and managing director). Responsible at Corpmedia: Timo Wäschle (concept, text, voice), Michael Nyffenegger (animation). Responsible at Admanufaktur: Oliver Schibli (Director Business Development).

The future does not have the best reputation at present, but giving up is not an option, wrote the Woz in the current issue. "For there to be anything at all like a future worth living in, there needs to be leaps forward in thought." The first bundle of the newspaper was devoted entirely to the future, only the second contained news from the present.

With the anniversary edition, the Woz introduced a linguistic innovation: It now uses the colon in spelling to ensure gender-neutral language. With this decision, the newspaper's employees want to take better account of gender identities. In doing so, the newspaper said goodbye to the indented I, which it was the first newspaper in Switzerland to introduce in its columns in 1983.

The Woz was founded in 1981. The first regular issue appeared on October 1. The newspaper was a product of the youth movement at the time and it wanted to set counterpoints to the reports in the established newspapers. Disparagingly laughed at in the beginning, the Woz to become a serious medium with a growing circulation. Today, according to its own information, it is the largest independent left-wing newspaper in Switzerland, with a growing circulation. (SDA)

After 14 years at Goldbach Media, Thomas Plattner is moving to the online sector in January 2022 and will take over overall sales responsibility as Sales Director at Goldbach Audience. He joined the former IP Multimedia in 2007 in agency management. In his new position, he will be responsible for market development and will also be a member of the Goldbach Audience management team.

René Wodrich, who succeeds Plattner at Goldbach Media, is also a long-time employee and in his new role will be responsible for the entire Goldbach Media sales team. He also joins the extended management team of Goldbach Media.