As "Head of Video," Silja Hänggi will take over responsibility for moving image content for TV Regional and Radio, including the Today platforms, from October 2021. She is also a new member of the TV Regional Executive Board. The 35-year-old has worked for CH Media for around six and a half years and has been Head of the Video Unit since 2017. The Zurich native will soon complete a master's degree in "Digital Journalism" at the Hamburg Media School. In her new role as Head of Video, Hänggi will continue to report to Oliver Steffen, Editor-in-Chief TV Regional at CH Media.

Laura Guggisberg will take up the position of "Head of Social Media" in December 2021. She will be responsible for the social media work of TV Regional, Radio and the Today platforms. Previously, the 31-year-old from Aargau spent around three years as an online producer for Radio 24 and Virgin Radio Switzerland. Before that, Guggisberg worked for SRF as an online editor. She holds a bachelor's degree in journalism and organizational communication from ZHAW. In her new role as "Head of Social Media," Guggisberg reports to Christian Ortner, Head of Digital Radio/TV Regional at CH Media.

The world has become complex. Every day, information overload greets us on countless, highly fragmented channels that are subject to constant, technology-driven change. Add to this the pandemic change in values and the associated need for a clear, human attitude on the part of the counterpart. These aspects have fundamentally shaped the rebranding of Department of Noise.

"Emotionally open and inspired people are the driving force for social progress - and thus the key to a successful future" explains Philipp Schweidler, Partner at DoN. "We want to contribute to this with our work: by helping to communicate values and ambitions clearly and emotionally and to make them tangible. The shift in brand perception has long been a reality: away from a rational argument, towards an emotional experience."

Translating these claims to the visual level was the task of the German-Bulgarian branding agency Fiction. It created a system that represents the DoN brand in a human, bold and at the same time objective way. "The main inspiration of DoN's visual language was the superposition of sound and light waves and how we perceive them. The multi-layered design concept developed from this allows the brand to be expressed in a flexible way," explains Sofia Dimitrova, partner at Fiction.

Sitting on the other side of a branding process was an enlightening experience for DoN partner Florian Goetze: "Fiction managed to stage our brand in an incredibly natural way. Well done!"

The new corporate design is now visible on all digital channels of DoN. In line with the new positioning, the website has also been completely revised.

Responsible at Department of Noise: Florian Goetze, Philipp Schweidler, Michael Stuber (Strategy Positioning); Florian Goetze, Philipp Schweidler (Creative Direction). Responsible at Fiction: Jordan Petrov (Visual Identity Strategy); Sofia Dimitrova, Atanas Teodosiev (Brand Design). Brand Presentation Movie: Fiction, Department of Noise (concept), Silviya Ivanova (animation), Department of Noise (sound).

In a multi-stage branding and design process, the various construction sites gradually became visible: logo, design, photo style, visual language, tonality as well as information architecture and user experience of the website. The starting point for the brand refresh was the existing positioning "Birchmeier inspires". The appearance was refreshed in several phases, from the "B" in the logo to the corporate design and the website.

The previously rather down-to-earth and functional appearance was replaced. Instead, a light and reduced design, a direct and simple tonality as well as an authentic and sympathetic imagery are captivating.

Ready for the years ahead

The positioning "Birchmeier inspires" is thus to be given a new, contemporary and authentic face. The structuring of the website is kept simple, is consistently oriented towards the needs of the target groups and offers the company a practicable modular system for further expansion.

Emeda is a young company that offers support for basic medical care to nursing homes and homes for the elderly. Whether by means of weekly visits to the home residents or telephone clarifications, Emeda takes over the entire medical care of the residents of old people's and nursing institutions and thus provides relief in the homes.

This new service now had to be made known to old-age and care institutions. For this purpose, the agency at the airport developed a mailing that serves as a door-opener for the managing director to get an introduction appointment with the home's management.

Responsible at Emeda - The Home Doctors Medical AGSimon Hodel (Managing Director). Responsible at agency at the airport: René Eugster (overall responsibility), Dominique Rutishauser (creative direction/graphics), Miriam Egli (consulting/text).

According to the survey, there is a large gap between aspiration and reality when it comes to reputation: On the one hand, 99 percent of respondents consider the company's good reputation to be very important (70 percent) or important (29 percent). Reputation is thus of outstanding importance in Swiss companies.

Aspiration not equal to reality

On the other hand, only some companies have actually established concrete measures to build up or maintain a good reputation: Only slightly more than half of them have a concrete strategy for building and expanding their reputation (60 percent). One in three companies has no corporate reputation strategy at all (36 percent). Three percent of the communications professionals surveyed do not know whether the company has a strategy in this regard at all.

Just under half check reputation

44 percent of companies do not even check how their reputation is developing. Only one in two companies regularly measures how its own corporate image is doing (49 percent) and seven percent of those surveyed do not know. Nevertheless, of those that use controlling measures, 93 percent regularly inform top management about the progress of reputation communications.

At the Online survey by News Aktuell and Faktenkontor in February 2021, 121 communications professionals from companies and PR agencies from Switzerland took part.

Tourism and the needs of travelers have changed significantly as a result of the Covid 19 pandemic, and the industry is in a state of upheaval. Accordingly, new marketing measures are also required that take these change processes into account. Switzerland Tourism and Webrepublic are tackling this challenge together: The Zurich agency has successfully defended the mandate in the field of search engine advertising, which has already existed since 2018, and extended it for at least two years.

"In its offer, Webrepublic addressed the requirements of our tender for an SEA agency in detail and showed existing potential in many areas. We hope that the collaboration with Webrepublic will enable us to gain even more insights into our target groups in the future by means of SEA," explains Etienne Copiery, Digital Marketing Manager at Switzerland Tourism.

Webrepublic realizes the global SEA activities of Switzerland Tourism in seven languages for 16 different markets. The targeted and optimized playout of search ads is just as much part of the holistic approach as the monitoring of global tourism trends. The aim is to identify market changes at an early stage on the basis of data and to incorporate these directly into the campaigns. Another key aspect is insights into the needs of the target group, which are based on a sound data foundation with a focus on first-party data and Google data.

Rivet Maté's new campaign celebrates freedom and lightheartedness, both online and via OOH measures. The imagery is designed to capture the attitude towards life of a generation that seeks, finds and asserts its freedom. "Rivet Maté stands for love of freedom. We appeal to the young and the young at heart who stand up for their values and ideals, just as we do," emphasizes Talitha Veloso, Head of Marketing at Rivet Maté.

Communicate values, increase awareness

The broad-based communication offensive is intended to make the brand known and at the same time convey its values. Yacine Azzouz, responsible for strategy at Arcn, explains: "With a unique visual world and the clear message "Live Free." we communicate values on the one hand, but also create a high recognition value for the young Swiss brand.

Swiss Brand with International Touch

Rivet Maté comes in a simple, timeless packaging and has been listed in most Coop supermarkets since May of this year. The brand has also launched its own socially committed project: "We have started an initiative in Brazil, the country of origin of our raw materials, which provides young people from the favelas with training in the catering industry and thus a start to working life and a self-determined life," explains Lisa Diener, Project Manager Rivet Maté. "From the very beginning, our claim "Live Free." should be a value that we live by at all levels of the company and by which we want to be measured."

Social media and pre-rolls for a broad audience

The online campaign is split a social media and a YouTube network campaign to reach as many people as possible and play out the various Rivet Maté ads in a way that is relevant to the target group.

Responsible at Rivet Maté: Talitha Veloso (Head of Marketing), Lisa Diener (Project Management), Sandro Battaglia (Marketing, Communication), Marcella Boschung (Social Media), Jeanne Dréan (Social Media). Responsible for Arcn: Yacine Azzouz (strategy), Danusha Kuchtová (creation), Sarah Schott (art direction), Patricia Harzenmoser (art direction), Wacyl Azzouz (consulting); production: Rames Xelhuantzi (photos), Robin Scheller (video).

Recent years have shown that data protection for Internet users is becoming increasingly important. Newly emerging regulations and laws are intended to ensure that data generated on the Internet is handled confidentially and carefully. Explicit consent to the use of cookies on a website is now common practice for almost everyone, and Apple also took a big step toward tightening the data protection of its users with the iOS 14 software update. Here, every user must separately consent to the generation and storage of data via the so-called tracking opt-in when using an app. This consent or refusal also affects the aspect of whether the app is allowed to forward data to Facebook, which is then used for individual advertising purposes.

Social awareness of personal data protection is increasing and is having a direct impact on the opportunities for online advertising. Because of all these new regulations, the target groups for advertisers will be covered more and more broadly in the future. Data protection is making it more difficult to place targeted ads on Facebook, and re-targeting is also becoming much more difficult as a result.

Advertising must inspire

As a result of this aspect, the advertisements themselves will be enormously important in 2022. Because the target group is becoming increasingly broader and larger, it must be addressed ever more precisely and specifically. In the future, the ads must arouse interest right at the start, and the message must be communicated clearly so that users can be convinced by the ad.

One trend that will become increasingly apparent in the coming year is creative advertisements. If the focus in the conception and creation of advertisements is on creativity, diverse possibilities and opportunities arise for companies. By using stylistic devices such as a pattern interrupt, humor, or an appealing preview image, ads can manage to stand out. Online users are served countless ads every day, so only if the ad has something special to offer, it will be able to hold the user's attention.

The last few months and years have already shown that in the field of online advertising, technical aspects have become less and less important, while the ad itself and its design have become increasingly important. So now, in 2022, companies must also focus on their ads, integrate creative stylistic devices, and ensure that they can thus reach and hold the viewers' attention.

Trust through authentic content

Online advertising will also face new challenges in the coming year. In the future, it will become increasingly important and difficult to gain the trust of consumers. Too many products and providers of varying seriousness ensure that customers and prospective customers have less and less trust in the promises of online advertising and in the products and companies themselves.

To counteract this in advertising, advertisers should focus more on building and maintaining trust in the future. This trust building can be achieved by integrating quality content within the marketing strategy.

If companies can use shorter, entertaining videos on social media to bring their products closer to consumers while explaining and educating them, it will have a positive impact on prospect trust.

At the same time, the trend is also to rely more and more on user-generated content. Online users are increasingly running the risk of buying products online that turn out not to be good enough. However, trust in the products can be increased again if these skeptical prospects and potential customers are told and shown the experiences of others with these very products.

So one trend that will become much more important in 2022 is customer testimonials in online advertising - especially on social media. If prospective customers see that others have already bought the product and are satisfied with their buying experience, this will strengthen their trust in the advertising and ultimately in the company and the products.

Creativity and authenticity are the key

While 2022 will bring some challenges to online advertising, it will also bring new opportunities. The privacy of individual consumers is becoming more relevant, which also makes optimal targeting more difficult. Companies thus now have to focus on their ads per se and their creative aspects. At the same time, trust in online advertising is dwindling. To counteract this, it is important to place honest and authentic content in the coming year. Customer testimonials and user-generated content will help restore consumer trust. So if you want your online advertising to be convincing in 2022, you have to rely on creativity and authenticity.

* Daniel Hipke is CEO of CTR Accelerator and expert in creative advertising.

What makes Coop's apprenticeships "simply different" is what the apprentices tell us in the Futureblog. The simple handling of the website allows the learners to enter their contributions from A to Z independently. However, a little control is necessary; the training managers decide on the "go live" of the content within the framework of the contribution preview in the editorial system.

The website is aimed at students and young adults who are interested in basic training in the commercial field or in an internship as part of their training at the Wirtschaftsmittelschule. In addition, it is also intended to appeal to those who are interested in the everyday work of apprentices in a modern environment.

Responsible at Coop Rechtsschutz (contents): Petra Huser (Head of Communications); Andrea Mathys (Training Officer). Responsible at Qube Creatives: Lucas Galli (Website/Graphics). Trailer: Flavio Alraun (Maybaum Film).

Back in 2013, Brühl presented the Formula 1 drama "Rush" on the Zurich Film Festival in which he portrayed Niki Lauda. Two years ago, the actor was a guest at ZFF with French director Julie Delpy and her drama "My Zoe". Now Brühl is visiting the ZFF again and presiding over the jury of the "Feature Film Competition".

"Daniel Brühl is not only one of the most successful German character actors, but also one of the most versatile: The Spanish-German dual citizen speaks six languages - German, Catalan, Spanish, English, French and Italian - and is therefore predestined to preside as president of the jury of our feature film competition," explains Christian Jungen, ZFF Artistic Director. "Daniel also just made an outstanding directorial debut with "Nebenan," so he brings not only the actor's eye, but also that of the director and producer. And he is a great friend of ZFF. So we are very pleased to welcome him back to Zurich as jury president."

Brühl will be flanked on the feature film jury by French-Swiss Stéphanie Chuat, co-director of "Little Sister," producer Andrea Cornwell, who is currently developing the Apple TV+ series "The Essex Serpent" for director Clio Barnard, and longtime Berlinale director Dieter Kosslick.

Other top-class jury members

The jury of the documentary film competition is also top-class: Asif Kapadia, who won an Oscar for the documentary "Amy" and also celebrated major successes with "Senna" and "Diego Maradona," heads the jury. He is assisted by Hanka Kastelicová, vice president of HBO Europe's documentary department, Gregory Kershaw, co-director of last year's ZFF discovery "The Truffle Hunters," French cinematographer Sophie Maintigneux, who already worked in her twenties for Éric Rohmer and Jean-Luc Godard, as well as Swiss producer Michela Pini, who is co-supervising the upcoming films of Simon Jaquemet and Cyril Schäublin.

The jury of the Focus Competition is chaired by German director Sönke Wortmann, who was at ZFF in 2020 with the film "Contra". Furthermore, the films will be judged by Danish actress Sandra Guldberg Kampp, who wowed audiences last year at ZFF with the film "Wildland (Kød & Blod)" and can be seen on this year's ZFF poster, Zurich editor Caterina Mona, whose feature debut "Semret" is scheduled for release next year, "Platzspitzbaby" director Pierre Monnard, and Romanian producer Ada Solomon, who is presenting her film "Bad Luck banging or Loony Porn" in this year's hashtag section #letSEXplore.

Welti-Furrer Fine Art is a specialist for sophisticated art transportation. Its expertise dates back to the 19th century. Museums, galleries, auction houses and art collectors from all over the world entrust their valuable cargo to Welti-Furrer.

When it comes to skilfully packaging advertising messages, the internationally active company has been relying on Ruf Lanz since 2013.

"We have received a lot of encouragement from the art world for Ruf Lanz's previous campaigns. In addition, high-profile awards such as the recent Clio Awards in New York have brought us to the attention of other art-savvy circles," says Thomas Aebischer, Managing Director Fine Art at Welti-Furrer.

After the Corona forced break, museums and galleries are open again, and the most important art fair, Art Basel, is also celebrating its comeback from September 24 to 26, 2021. For Welti-Furrer and Ruf Lanz, this was the ideal occasion to implement another picture-perfect campaign.

The campaign celebrates artful emptiness and uses iconic spaces from different art eras to show what it looks like when Welti-Furrer's specialists were there.

The campaign can be seen in poster form during Art Basel. In addition, double-page ads will appear in the Art Bulletin, a postcard edition, and posts on social media.

Responsible at Welti-Furrer Fine Art: Thomas Aebischer (Managing Director), Gabriela Rossi Dubois (Head of Art Warehouse). Responsible at Ruf Lanz: Markus Ruf, Danielle Knecht-Lanz (Creative Direction), Dave Schellenberg, Mario Moosbrugger, Isabelle Hauser (Art Direction), Markus Ruf (Text), Armin Arnold (DTP), Sylvia Kohler, Carlotta Biffi (Consulting).

Although hundreds of thousands of people travel on ZVV every day, few are aware of how environmentally friendly our public transport actually is. All streetcars, suburban trains and buses together cause just 2.5 percent of the CO2 emissions of the total traffic in the canton of Zurich.

So it's worth getting on and changing trains for everyone who not only talks about climate protection but also wants to make a difference. To bring this environmental issue to the screen, ZVV has chosen the specialists from Spina's Civil Voices.

The spot focuses on various vehicles that have become fashionable in recent years and then disappeared again - or will probably disappear soon. The vehicles, some of which are bizarre, are commented on by the narrator in the style of TV legend Hans Jucker ("Diä dumme huere Ruederer"), who can't help but have a laugh or two. The campaign starts on Thursday.

Responsible at the ZVV: Lukas Tenger (Head of Marketing), Peter Schilde (Marketing, Communications). Responsible at Spina's Civil Voices: Matthias Freuler, Stephan Huwiler, Miriam Fischer (creation), Tullio Tomasini (consulting). Responsible at Shining Film: Stefan Bircher (Producer), Marco Lutz (Director), Ralph Bätschmann (Camera), Stefan Girtanner (Line Producer), Jingle Jungle (Sound Design), Beat G. (Voiceover), Rodo Works (Colorgrading).