Baumann has extensive management experience in marketing in the sports business and especially in the ice hockey business. He has been managing director of the Tägi leisure, sports and event center in Wettingen for around three and a half years, during which time it has been extensively renovated and repositioned.

Prior to that, Marco Baumann was responsible for the operational, administrative and strategic management of the Marketing & Sales division as a member of the Executive Board at EVZ Sport from 2012 to 2018. Within this function, he was responsible for the expansion of marketing activities, the development and implementation of the sponsorship strategy as well as the overall internal and external image of EV Zug. Before joining EVZ, Baumann was also Head of Marketing & Sales at FC St.Gallen Event for five years, where he was also a member of the management team and responsible for sponsorship, marketing, PR, sales and merchandising.

The current Director Marketing & Sponsoring Urs Schwegler has left Swiss Ice Hockey at the end of August 2021 for family reasons. He has held this position since February 2021.

Under the communicative umbrella "That's what it's all about," the campaign will feature numerous measures both on and offline. The measures are intended to position Credit Suisse as a facilitator of individual life goals. TBWA\ and the bank do not remain on the surface, but ask the question "What is life really about?

"Private banking isn't just about accumulating wealth, it's about understanding exactly what they want to do with that wealth," explains Angelo Sciullo, Creative Director at TBWA\. "Most people have moments in life when you stop for a moment and ask yourself 'What are my priorities in life? What is really important to me?' That's exactly the kind of moments we want to create with this campaign."

Broad-based, long-term platform

The campaign is designed as a long-term platform to meet all the requirements of effective marketing communications. In addition to the image component, it also covers various product areas such as mortgages, investments, and wealth planning, and addresses not only the private banking target group but also more specific customer groups such as high-net-worth individuals (UHNWI).

The multi-stage campaign, which consists of an awareness, consideration and performance tier, will launch Monday - all with data-driven digital, social, TV, print and POS advertising segmented by target audience.

Responsible at Credit Suisse: Roman Reichelt (CMO), Dang Nguyen (Head Brand, Strategy & Advertising), David Schätti (Head Intiatives CH), Anja Herrmann, Susanne Bill, Simone Höller, Cyrill Steiner (Private Banking Advertising & Initiatives), Angelo Pellicorio, Marco Dalla Valle (Digital), Ray Immoos, Kristel Gschwend, Tanja Klotz (Media). Responsible at TBWA\: Manuel Wenzel, Angelo Sciullo, Katharina Binder, Gaston Filippo, Sarah Rüegger, Jonathan Grubenmann, Tom Kees, Domenico Catena (creation), Stephanie Trachsel (strategy), Marcel Mägerle (consulting). Implementation: Sebahat Film + Foto (Art Buying/FFF), Per Kasch (Photo & Video), Markenfilm Schweiz (Film Production) / Esteban (Director), Florian Studer (Producer), Mokoh Music (Music Production), Jingle Jungle (Recording Studio).

The FOPH recommends Covid-19 vaccination for young people as well. This is because they too can become seriously ill with Covid-19 or suffer from the long-term consequences of the disease. Those who are vaccinated are well protected and protect others around them.

This is the information that the current campaign "Lieber vaccinate" wants to convey. It also aims to show that vaccination makes everyday life easier. Anyone who wants to visit a restaurant, dance in a club or simply go to the movies must be vaccinated or needs a valid, negative test. So does anyone returning to Switzerland after a vacation. This is time-consuming. This is another reason why vaccination is worthwhile.

The "Better Get Vaccinated" billboard and social media campaign launched Monday takes recreational behaviors and issues from the realities of young people's lives and reminds them that many activities are more accessible with a Covid 19 vaccination.

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The strategy review refined Ricola's positioning. A new design, advertising and activities on social media are intended to breathe life into the brand.

The new positioning builds on Ricola's unchanged cornerstones: naturally grown herbs, a balance between functionality and enjoyment, and the company's Swiss origins. The new design reflects this through a self-confident evolution and underscores the brand's claim, "with Swiss alpine herbs," which is now expressed in a refined, more natural logo.

Most important design features brought into focus

"We need to showcase our important features and ensure that consumers can easily find their way around an extensive range," Thomas P. Meier, CEO of Ricola, was quoted as saying in a statement. "The new design direction fits seamlessly into our strategy, which is simply to make Ricola more of what distinguishes the brand and what it has always been. In doing so, we want to stay true to the essence of our brand."

The centerpiece of the design is the amber cube surrounded by the herbs contained in the Ricola blend. All the herbs have been redrawn by a specialist artist. The historic Ricola trapezoid, reminiscent of a plant shield, is the focal point of the design. A white delineation of the lettering ensures that it is easy to read against a variety of background colors.

Ricola's new global packaging design and customized logotype were created and implemented by brand design agency Lewis Moberly.

Panorama scene in the lid of each click box

When opening the lid of the click box, a panorama of the Swiss Alps now appears, which changes depending on the flavor.

"Packaging and its design are the most important ambassadors of a brand. It is the moment of truth in retail. Consumer tests and our own assessment have shown that the new design is more impressive, appealing and informative than the previous one. It has the authenticity and quality that matches our own brand values," explains Meier.

Raiffeisen and Mobiliar launched a strategic partnership at the beginning of 2021. The two companies support their customers in insurance, pension and banking services. A campaign by Jung von Matt Limmat will now communicate the partnership throughout Switzerland.

For plans that work out

In print, OOH and DOOH measures, as well as with online and social media assets - these include banners, prerolls, Instagram, LinkedIn, TikTok - the side-by-side campaign conveys the message that Mobiliar and Raiffeisen are teaming up.

For plans that work out and those that come out differently than expected. Be it the WG party or family planning that take on unexpected proportions or the animal companion that complicates the happiness of the new apartment a bit.

Responsible at Raiffeisen: Oliver Niedermann (Head of Marketing), Nina Hohl (Group Manager Business Marketing Residential). Responsible at Mobiliar: Christoph Ott (Head of Marketing), Lorenz Jenni (Head of Brand Management & Marketing Communication), Angéline Willisch (Marketing Communication Manager). Responsible at Jung von Matt LIMMAT: Dominique Magnusson (Creative Direction), Jacqueline Rufener (Text, Concept), Mutasin Grabenhorst (Art Direction), Marlies Doppelhammer (Consulting, Project Management), Luitgard Hagl (Executive Creative Director), Cyrill Hauser (Chief Client Officer). Responsible at Jung von Matt Play: Natascha Imfeld (Agency Producing), Matthias Fasnacht, Sarja Gauch (Project Management, Editing). Responsible at Jung von Matt Services: Jlona Kopf, Chiara Killer, Desirée Lanz, Lisa Moser (media realization). Responsible at Jung von Matt Tech: Michael Hümbeli (project management), Manuela Tappe, Nattha Kamso (design, realization). External partners: Tina Aich Production, Mat Neidhart (Photographer, Director), Cedric Widmer (DOP), Marlise Isler (Head of Stylle + Props), Lise Terpoorten (Styling).

As of October 2021, a new player in the field of organizational development and management consulting will enter the market. With many years of experience in agencies such as Serviceplan, Spillmann/Felser/Leo Burnett, McCann Erickson, TBWA and Bosch&Butz, as well as experience in further developing organizational structures, Silvia Peter now wants to make her expert knowledge available to the communications industry. She holds an MBA in "Leadership and Organizational Development".

In addition to organizational development and leadership consulting, her range of services also includes consulting & coaching as well as training & education in specific topics such as "creative offering".

"According to various studies over the last twenty years, only just 16 percent of employees are engaged," Peter explains. "Imagine the impact if only a minimal percentage of those who are not engaged suddenly get to enjoy their jobs. That's just one of many reasons why I'm convinced I can contribute to the success of many companies and agencies with my outside perspective."

Like all advertising media, the subjects are intended to contribute to the claim "Close to you" at the image level. The motifs show people who were obviously just at home and realized that they were missing something.

With more than 830 stores, there is always a Denner nearby, providing customers with all the products they need from morning to night, just like a good neighbor.

The posters can be seen throughout Switzerland.

Responsible at Denner: Rémy Müller (Head of Marketing Communications & E-Commerce), Pascal Trütsch (Deputy Head of Marketing Communications). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd (Text), Lukas Frischknecht, Leandro Disler (Art Direction), Andrea Bison (GF Consulting), Angela Cristofari, Cornelia Nünlist (Consulting), Gordon Nemitz (GF Strategy). External partners: Timmo Schreiber (photographer), TAKE/All In Productions (production), Detail (image editing).

The results show that media consumption has increased enormously across all segments - and with it optimism in the industry. Providers of digital programming are benefiting particularly strongly. Two out of three respondents say that their consumption of TV and video content has increased massively during the Corona pandemic.

Increased interest is similarly strong in editorial content (67 percent), social media (64 percent) and gaming (53 percent). "We see one of the causes in the Covid 19-related restrictions in the live segment," says Horváth study author Oliver Köttnitz.

Willingness to pay grows with

Good for media producers: Willingness to pay for TV and video streaming, editorial platform content, and music and games was hardly slowed by the pandemic. Despite generally stagnating incomes, paid digital and streaming offerings achieved the highest market shares in their segments. Corona is thus proving to be an opportunity for the media industry and an additional booster for paid content. For providers, it counts all the more that they provide credible, high-quality, and customer-oriented content.

This development is by no means temporary. The study results show that growth is sustainable in all segments. For example, the vast majority of survey participants - across all age groups - assume that the change in personal media consumption behavior will be maintained at the current high level after the pandemic.

Editorial content benefits the most in the long term - 70 percent of respondents want to maintain the high level of their news consumption.

Consumers want to help shape the future

Increased media consumption is having a serious impact on the producers of news and entertainment offerings - not least because demand is shifting away from "linear" to self-determined or on-demand programming (streaming) with younger and more digitally savvy recipients.

Digital offerings are driving immense growth in the industry's core segments - TV and video, music, gaming, social networks and editorial media. However, the younger and young-at-heart audience wants seamless multi-device entertainment, wants to be actively involved in the program and sometimes even help shape it.

This increases the pressure on media companies: content overload and new business and revenue models require additional innovation - and they lead to the convergence of media content, channels and e-commerce offerings. In the final analysis, consumers are demanding cross-segment, convergent entertainment programs with integrated shopping experiences, broad and high-quality media libraries. This development will lead to further segmentation of the market and to new, direct sales channels.

Technology pushes consumption

The pace of change is the result of rapid technological progress and the resulting changes in consumer expectations. Powerful end devices, higher bandwidths of mobile data connections, data-based recommendations and integrated shopping technologies are making individualized, flexibly retrievable and convergent news and entertainment programs possible in the first place. Consumers are actively asking for more, forcing existing media companies to adapt their business models and ask the monetization question. Further-reaching content and technology partnerships are to be expected.

Horváth study author Oliver Köttnitz predicts that the ongoing boom in digital streaming offerings will lead to a growing number of new platform models. "For media producers, the following is important. In order to strengthen the digital distribution of their own content, they need to build and establish their own end-customer relationships. Changing consumer preferences are just encouraging the development and spread of new products and business models, such as cloud gaming subscription models, interactive series formats or live concerts in video games."

Classic advertising no longer in demand

At the same time, the industry is working flat out to introduce integrated e-commerce solutions, such as shoppable TV technologies. There are good reasons for this: More than half of the survey participants would like to see greater convergence of TV and video content with e-commerce offerings. Viewers would prefer to buy products they see in a TV series or movie directly via the TV or mobile device.

However, this "integrated advertising" is not entirely uncontroversial, as the latest influencer lawsuits for surreptitious advertising before the Federal Court of Justice in Karlsruhe also show. Conversely, "classic" advertising in editorial media is increasingly failing to make an impact. The results of the Media Trend Barometer show that only 38 percent of respondents regularly buy products that have come to their attention through advertising in editorial media.

Social media on the rise

The visible downward trend of classic advertising is understandable. More and more consumers are using social networks to satisfy their hunger for news. According to the Horváth Trend Barometer, social networks, with a usage share of 53 percent, are overtaking TV and video offerings as well as editorial print and online media as a source of news content. The podcast hype also finds its justification: In the consumption of editorial content, radio broadcasts clearly rank ahead of video contributions.

Demand pushes new channels

All these developments are leading to further vertical integration within the entire media industry and thus to blurring boundaries in the traditional value chain. "We can foresee that platform providers will increasingly become producers of their own content, and providers of exclusive content will create direct distribution channels to the end customer through their own streaming offerings," says Köttnitz.

The Media Trend Barometer 2021 the management consulting Horvath in Stuttgart is based on empirical data collection from a sample of 326 participants from Germany aged 18 to 60 who were asked about their attitudes and preferences in media consumption.

For the third time in a row the campaign of Mars Switzerland is focused on the adoption of animals from animal shelters of the sections of the Swiss Animal Protection STS. These often take longer to find a new home, as animals from abroad and breeding animals are preferred by many future pet owners*. This should change: Under the motto "Giving animals a home", the animal shelter is once again brought to the shopping center and thus to the consumers.

From October 4 to 10, a total of 22 homeless animals will be presented on TV screens and online on Coop.ch in around 180 Interdiscount stores throughout Switzerland. In addition, the animal portraits will be shown in all Microspot.ch showrooms and online at Microspot.ch from September 20 to October 24. The profiles of the animals are available on the website World Animal Day.ch to find.

Adopted almost all animals from previous campaigns

According to Mars Switzerland, the campaign from the past two years was a success: almost all presented animals from the animal shelters Rosel (Brügg BE), an der Ron (Root LU) and Strubeli (Volketswil ZH) found a new home during or shortly after the campaign period.

Gerhard Bayard has headed the HR directorate, which also includes SRF Training, since May 2020 and has since also been a permanent member of SRF's Extended Executive Board. Prior to taking on this role, he headed the Human Resources Management division at the Zurich University of the Arts ZHdK for around four years. Prior to that, Bayard had already worked at SRF for around 21 years - from 2010 to 2016 as Head of HR Consulting and Administration and as Deputy Head of HR.

"In the current transformation process, HR performs a crucial and central function with consulting, training and change and should therefore also be represented with one voice in important management decisions," SRF Director Nathalie Wappler is quoted as saying in a statement.

If you eat a pink fondue from Migros in October, you're doing something good. The retailer is offering the fondue dyed with carmine and five other special pink products throughout the month. In doing so, Migros is participating in the worldwide awareness campaign against breast cancer. A fixed amount per product is donated in full to the organization Pink Ribbon Switzerlandwhich uses it to fund important projects against breast cancer.

In addition to the pink fondue, five other products with the pink ribbon will be on sale for four weeks from October 1: Pink sliced cheese, Pink Ribbon eggs, a pink Raw Cake, pink orchids and pink roses. Customers can recognize the products by their pink design with a heart and bow. The respective donation amount is clearly visible on the packaging.

The SOS Children's Villages Foundation provides a home for needy children in 135 countries and supports families at risk. With programs for education, health and income generation, the relief organization empowers children and families to shape their own future.

Those responsible at SOS Children's Villages have brought the airport agency on board to develop and implement this year's fundraising campaign. The first measures will be on display from mid-November.