The AOP-IGP election campaign is entering its third round. This time, too, the go-live is timed to coincide with the two national proposals. And once again, there is a lot of Switzerland in the communication for the country's best products.

The visual realization chosen by Openroom is unmistakably patriotic with the Swiss cross, while the content makes fun of the referendum and the proposals and promotes a YES "to enjoyment with a guarantee of origin".

F12 and F200 posters for OOH and DOOH will be used throughout Switzerland, together with an online presence on social media. Native ads will also be placed.

Responsible at AOP-IGP: Alain Farine (Director). Responsible at Openroom: Eric Voser (Creative Direction/Strategy), Dagmara Garner (Consultant Social Media Marketing), Monica Kissling (Client Service Director), Andreas Konrad (Art Direction), Eric Voser / Andreas Konrad, (Text), Tamara Haf (Junior Art Direction), Yves Roth (Photography).

The new ski season starts at the end of October. Men Marugg joins the SRF team as TV commentator for the women's races - for the first time on November 20, together with SRF expert Tina Weirather at the slalom in Levi, Finland.

Sports journalist with experience as ski racer

Men Marugg attended the sports high school in Davos and competed as a junior athlete in FIS-level ski races until he was 18. The Graubünden native started his journalistic career in 2011 as an intern at what was then Radio Grischa, now Radio Südostschweiz. He subsequently worked as a freelance sports journalist for the private broadcaster, reporting on the Ski World Cup, among other things.

At the same time, the 32-year-old earned a bachelor's degree in journalism and organizational communication at the Zurich University of Applied Sciences in Winterthur. Since 2015, he has worked in various roles for SRF Sport, most recently as radio and TV editor specializing in alpine skiing.

Tamara Wolf no longer on assignment for SRF Sport

Unchanged in the SRF team for the women's ski races are commentator Marco Felder and SRF expert Tina Weirather. Stefan Hofmänner will continue to commentate on the men's races, alternating with Adrian Arnet, while Marc Berthod will remain the SRF expert for the men's ski races. Didier Plaschy will continue as SRF expert for the men's and women's technical disciplines.

No longer part of the SRF Sport ski team is Tamara Wolf. The former ski racer has been SRF's expert for women's races since the 2019/20 season. At the end of June this year, the native of Graubünden was elected to the presidium of Swiss-Ski. Since her new position as an association official is incompatible with her role as an independent SRF expert, Wolf will no longer be deployed for SRF Sport. Her assignments in the women's races will be taken over by Tina Weirather and Didier Plaschy in the future.

"I'm looking forward to working with one of Switzerland's best culture reporters. Linus will make our newspaper even better," says Peer Teuwsen, Head of Culture at the NZZ on Sunday. In his new role, the 36-year-old creator will work as a culture reporter and oversee the literature and non-fiction dossier.

Schöpfer studied literature and history in Bern and Berlin. Since 2012 he has worked as cultural editor at the Tages-Anzeiger. He also published individual texts in the South German Newspaper and in the Time.

Before taking up his post, Schöpfer still wants to complete a book project. In 2019, he already published the cultural history of swinging "Schwere Kerle rollen besser".

Baldinger & Baldinger and IT & Design Solutions are joining forces. The agencies, based in Aarau and Rubigen BE, now operate under the name Qube Creatives. The merged agency takes over both locations and thus operates from the cantons of Aargau and Bern.

The agency is led by Zoë Baldinger and Lucas Galli. Moritz Kobel becomes CTO, Roland Perrelet takes over the function of CFO.

Qube Creatives wants to search for the identity, core and drive of the company together with the client. Based on this, the agency develops a target-oriented strategy and finally creates and implements the appropriate measures. With the goal of communicating and acting in a focused manner, both internally and externally.

The two vacation regions of Arosa and Lenzerheide, as well as the Arosa Lenzerheide ski resort, have been using the joint Arosa Lenzerheide brand since the ski resort connection in 2014. As part of a new brand strategy, three new brand worlds are being created for Arosa, Lenzerheide and the Arosa Lenzerheide ski area. The aim of the new brand architecture is differentiation and clear positioning, yet with a common thread that reflects the connection between Arosa and Lenzerheide.

After more than seven years of using the dual brand Arosa Lenzerheide, the joint brand presence was analyzed and further developed. This was done taking into account the brand profiles and positioning of the two destinations. Arosa and Lenzerheide have different guest structures, offers and marketing focuses.

For example, Arosa Bärenland is unique in Switzerland. This is another summer lighthouse in addition to the popular all-inclusive offer, where a comprehensive range of activities can be used free of charge from one overnight stay. Lenzerheide, on the other hand, made a name for itself primarily by hosting various World Cup events and strategically focused on mountain biking. Among other things, the Bike Kingdom was launched. However, the common denominator remains the ski resort of Arosa Lenzerheide.

By creating three new brand worlds, one for Arosa, one for Lenzerheide and one for the Arosa Lenzerheide ski resort, the three different players should now be able to position themselves more clearly and distinguish themselves from each other. Nevertheless, the brand worlds are aligned with each other. "In saturated markets, it is all the more important to be able to position oneself clearly and thus differentiate oneself. Those who deviate positively and strikingly from the usual manage to be noticed and remembered by guests," Marc Schlüssel, project manager of the new brand strategy of the Lenzerheide vacation region, is convinced. The new brands are intended to create trust and increase recognition.

Creative Intelligence Society was involved in the strategy and design of the two brand worlds of the Arosa Lenzerheide ski resort and the Lenzerheide vacation region, and Küttel Laubacher in the implementation of the style guide for the Arosa brand world.

Lenzerheide and Graubünden remain brand partners

The Lenzerheide vacation region remains a brand partner of the Graubünden brand as before. The further developed design of the Graubünden brand offers Lenzerheide new scope for development and at the same time ensures that it belongs to the regional brand. The new appearance was therefore developed in close coordination with the Graubünden brand. The introduction of the three-brand strategy for the winter of 2021/22, taking into account the already existing joint summer brand Bike Kingdom, is supported by all managing directors of the four companies involved - Arosa Tourism, Arosa Bergbahnen, Lenzerheide Bergbahnen and Lenzerheide Marketing and Support.

"It is important to focus more on the different strengths and positioning of the two resorts. And to position the common product on the mountain, skiing or winter sports, in a more comprehensible way and to bring it to the guest," says Roland Schuler, Tourism Director of Arosa Tourism. "For guest orientation and to promote individual strengths, we will again work with an independent appearance at the destination level. In this way, we on the part of Arosa can concretely emphasize our brand strength. We want to continue to stand for our friendliness, cordiality, quality and innovation. And at the same time maintain and further strengthen the classic and idyllic mountain village with an excellent vacation experience."

Arosa: versatile, sustainable, family-friendly

The family destination Arosa focuses on the four strategic cornerstones "events", "snow sports", "summer leisure oasis" and "service excellence". The upswing in summer tourism is to be expanded and further developed. With the Arosa Bärenland and the comprehensive offers for family, hiking and biking experiences, a foundation for this has been created in recent years. With the destination-wide sustainability strategy "Arosa 2030", the focus is to be placed more strongly on the topic of sustainability with the respective ecological, economic and social aspects in the future. Continuous sensitization, cooperation, experience, knowledge and product development in connection with sustainability are now required.

Lenzerheide: sporty, dynamic, innovative

The Lenzerheide vacation region has been working in four strategic business areas for over ten years: Alpine Snow Sports, Families, Nordic and Bike. A separate marketing concept is drawn up, budgeted and implemented for each of the four business areas in each financial year. This also includes the requirement to hold regular events with a strong communication impact.

Since its market entry in Switzerland, smartphone manufacturer Oppo has relied on long-term collaborations with Swiss personalities. With Melanie Winiger, another prominent face is now placing her trust in the smartphones. The actress and presenter is the face of the nationwide campaign surrounding the launch of the Reno6 series.

Just in time for the sales launch of the new model, a cheeky campaign penned by ViznerBorel communicates that old habits, mainstream and slowness are now a thing of the past. It's high time for a new relationship.

The nationwide launch campaign includes advertising media for OOH, DOOH, online, social media and POS. Among other things, the subjects were placed in the environment of the press coverage around the Apple keynote presentation.

Responsible at Oppo Switzerland: Daniel Meier, (CEO); Jasmine Amini (Marketing Manager). Veresponsible at ViznerBorel: Guillaume Borel, Lajos Vizner (overall responsibility), Hanna Zimmermann (art direction), Seraina Meier (junior AD), Jürg Waeber (text), Martina Fäh (consulting); Nadine Ottawa (photography, film and direction), Claude Gasser (camera), Guya Marini (styling), Nicola Fischer (hair & make-up), Jessica Fischer (editing), Süsstrunk & Jericke (grading), Detail AG (prepress).

The Council of States recommends the rejection of the tobacco advertising ban initiative by 27 votes to 12 with one abstention. The majority is of the opinion that a good compromise is within sight with the revision of the Tobacco Products Act and that the most important concerns of the initiators have been taken on board. The law is currently undergoing a procedure for the revision of differences between the chambers of parliament.

According to Health Minister Alain Berset, this proposal is also the reason why the Federal Council recommends rejecting the initiative without a counterproposal. The initiative also goes very far.

Crucial advertising location not prohibited

In the Council, only Hans Stöckli (SP/BE) took the floor, but all the more vehemently in favor of the initiative. As the former mayor of Biel, he was not enthusiastic about the idea that advertising for products that could be legally consumed should be banned. Then, when he got into the health business, he said, he saw how harmful tobacco use was. "It is the only consumption of stimulants, which has risk factors in all areas of the human body," Stöckli said.

Young people must be prevented from smoking. The initiative must come before the people because the planned revision of the Tobacco Products Act does not include all the crucial points. Exactly where advertising has an effect on young people, there is no ban: on the Internet. At the same time, more than 80 percent of the tobacco industry's advertising today goes via the Internet and social media.

His vote failed to convince the Council majority. The National Council also recommended rejection of the initiative - already in the spring session. The matter will now go to the final vote.

Complete ban demanded

The 2019 referendum petition "Yes to protecting children and adolescents from tobacco advertising (children and adolescents without tobacco advertising)" submitted by several health organizations calls for a complete ban on tobacco advertising that reaches children or adolescents.

In effect, this would ban cigarette advertising on billboards in public spaces. But cinema advertising, advertisements, festival sponsorship and online advertising for tobacco would also no longer be permitted in the future. (SDA)

The difference between studies and career is striking: About the same number of women as men graduate from a Swiss film school, after which a gap opens up. "Women are underrepresented in professional filmmaking," writes the research office Interface. It conducted a study in 2020 on the equality of filmmakers in Switzerland on behalf of the BAK. The results were presented at this year's Locarno Film Festival.

For example, publicly financed Swiss feature films have 35 percent female screenwriters and producers, just 29 percent female directors and a marginal 13 percent female cinematographers. An exception is montage and editing, with just over half women.

Generation effect is present

However, a generational effect is observed: "Among younger filmmakers (born in 1980 or later), a more balanced picture emerges - with the exception of the camera position - with 37 percent female directors and as many as 50 percent female producers." Increasing proportions of women are also recorded among the younger members of professional associations and the funding applications accepted.

In order to find out the factors influencing the unequal conditions, 139 film university graduates were surveyed in writing and interviews were conducted with 16 filmmakers and 10 experts - for example from associations or funding bodies.

The following career obstacles for female filmmakers have emerged: hardly any family-friendly working conditions, a "buddy system" of men that is difficult to access, and widespread stereotypical role thinking. Younger filmmakers in particular are said to be less willing to submit to masculinely connoted manners, hierarchies and irregular working conditions in order to succeed.

Which measures work?

The Schuss report also discusses equality measures that already exist or are recommended. They range from online campaigns and coaching programs to incentives in cultural funding. In the case of federal funding, for example, the costs of caring for children and relatives in need of care have been eligible since 2020. Further studies would have to show which measures actually increase diversity. (SDA)

Our political elite is naturally one of the most practiced and confident speakers in the public sphere. So it's all the more refreshing to see them not quite so sure of themselves for once, as is the case in Publicis' latest campaign for the 30th edition of the Youth Session.

"Fellow Kids" stumbling block turned into strength

If you try to look young, you usually put your foot in it. Not only a number of brands can attest to this, but also many people in the public eye. It is precisely this mechanism that is now being made the central element of the campaign: four politicians known throughout Switzerland present themselves as eternally young at heart, making generous use of the supposedly current youth language - with rather dubious results. The binder "We don't need politicians who pretend to be young. We need young people who do politics. resolves the issue: we can't make it that easy for ourselves with younger politics.

A campaign by boys for boys

"The campaign was spearheaded and implemented by our youngest creatives," explains Cosima Pereira Köster, senior art director at Publicis. "They naturally know best themselves what can motivate them to get involved in politics." Gvozden Milosevic, a 4th-year graphics apprentice, adds, "What's trendy and young today, of course we know. That's why it wasn't so easy for us to think about exactly how we wouldn't speak - which is actually considered uncool again. To be able to put the whole thing into practice with Ms. Bulliard-Marbach, Mr. Chiesa, Ms. Baume-Schneider and Mr. Flach was a lot of fun. And they did very well, too."

The protagonists of the online spots also confirm this. "Of course, we are taking ourselves for a ride here. If we can motivate young people to get involved in politics, then it's definitely worth it," says Elisabeth Baume-Schneider, member of the Council of States for the SP Jura. Marco Chiesa, member of the Council of States and SVP president, is also involved in the campaign: "I think it's important and right that young people become more politically active. That's why I was happy to become active as a 'young person' for this.".

30 years youth session

The Youth Session 2021 will take place in Bern from November 4 to 7, 2021. 250 young people will have the opportunity to become politically active and represent their concerns over the course of four days. Anyone interested between the ages of 14 and 21 can register - regardless of language, educational background or party affiliation. On the occasion of the 30th anniversary, young people from abroad are also allowed to participate in the Youth Session this year. There have already been delegations of foreign guests in the past. However, they tended to play a passive role. This year, young people from abroad will also be allowed to actively participate in the program.

Responsible at SNYC: Lauriane Laville (Communications Manager), Giona Rinaldi (Project Manager). Responsible for Publicis: Mathias Bart (senior copywriting), Cosima Pereira Köster (senior art direction), Hannah Züttel (junior art direction), Gvozden Milosevic, Dara Stacher (graphics), Jan Kempter, David Lübke (creative direction), Philipp Zubler, Daniela Steffen (consulting), Matthias Koller (overall responsibility). Responsible at Prodigious Zurich: Matteo Attanasio, Patrick Richner (film and photography), Dario Schmid, Alexander Fasi, Elio Guggisberg, Martin Ottinger (picture editing and motion design), Adrian Häni (production management). Production partner: Visuals Switzerland & Brewery Sound.

The first virtual Screenforce Academy in spring was very well received by the more than 1,000 participants, as the organizers write in a statement. The fall edition will now follow from October 19 to 21. The event will focus on professional and practical training in the media world, which is constantly evolving at an ever faster pace.

New job profiles are emerging, others are undergoing lasting change. On three mornings, Screenforce gives participants an insight behind the scenes of TV. In addition, participants have the chance to interact. There will be chats, Q&A sessions and networking opportunities.

As with the last event, there will be a variety of speakers and topics. The Screenforce TV marketers will impart TV knowledge in exciting presentations. Among other things, the audience will learn more about the role of TV journalism in society, data science in TV marketing and the Olympic Games on TV. The event will be hosted by German Taff presenter Viviane Geppert.

The Occasion will once again take place virtually and free of charge.

By harmonizing the websites and an overarching CMS, Emmi's multitude of product and landing pages should become more uniform and the brand itself more flexible and cost-efficient. The company had presented this case at the Best of Swiss Web Awards 2021. Corpmedia was commissioned with the case film.

"To make the film as fresh (and cheeky) as Emmi's products, we mixed a currently trendy Japanese style with pop art and translated it into Swiss German," explains Timo Wäschle, owner and managing director of Corpmedia. The client, Emmi, is satisfied: "Thanks to the extremely creative and fast collaboration of all parties, a film was produced in a short time that was already very well received at the internal premiere," says Marcel Härtlein, Head of Digital Transformation at Emmi.

On his personal YouTube channel "Storytelling Timo," Wäschle provides insights into the work of Corpmedia. For example, the agency has published a making-of on the creation process of the soundtrack and sound effects, which were created especially for the film.

Responsible at Emmi: Marcel Härtlein (Head Digital Transformation), Andrea Luder (Project Lead). Veresponsible at Corpmedia: Timo Wäschle (Creative Direction, Voice), Claudia D'Urso (Consulting), Romina Schöni (Production Casefilm), Gianluca Cantieni (Production Making-of), Simon Gasser (Audio).

The accident statistics show it clearly: Reaching for the smartphone at the wrong moment plays a decisive role in serious traffic accidents. Inattention in road traffic, often because of one's own smartphone, is currently the most frequent cause of traffic accidents in which people are seriously injured or even killed.

The private foundation for road safety RoadCross Switzerland With the support of Farner, we therefore launched an awareness campaign last June. with the catchy call, "Cell phone distractions can destroy lives. Keep it in your pocket on the road." Primarily conducted on social media and online, the campaign specifically targets "Mobilie Natives" - teenagers and young adults aged 16 to 24 who have grown up with smartphones. Experience from prevention work shows that this target group is best reached via social networks.

Since Monday, a VBZ streetcar has been advertising the RoadCross campaign in the city of Zurich. The appearance and stylistic language of the streetcar are based on the widespread social media. The text is an appeal to the personal responsibility of the intended target group: "Don't let your story end tragically." The streetcar will be on the road for a year on various lines.

"The Last Words"

At the same time, RoadCross Switzerland is launching a new short film on social media and as a supporting film in Swiss cinemas as part of the campaign. Entitled "The Last Words," the film addresses the topic of farewells and death and conveys the simple message: nothing on the smartphone is so important that it can't wait. And never should the cell phone be given the role of deciding over life and death through incorrect use in road traffic.

Customer: RoadCross Switzerland. Responsible agency: Farner Consulting. Film production: Shining Film.