"It's always been a boyhood dream for me to work as a presenter at a big radio station," Camenzind says. "When this opportunity came up, I just had to grab it."

Flavio Camenzind is no stranger to the role of presenter. He has already hosted various events, web TV programs and his own podcast "Flowcast.FM". He also worked as a sports reporter for Radio 24 for around three years.

In addition to his employment as a presenter at Top Medien, his company CA-Media and the podcast Flowcast.FM will continue to exist.

More and more people prefer to pick up the phone to ask a direct question instead of searching for answers themselves on the Internet. This is shown by an expert survey conducted by Spitch, a provider of voice and text dialog systems.

According to the survey, almost two thirds of the 100 experts questioned noted a clear shift in communication behavior in favor of direct telephone contact. The study cites uncertainty in the face of the pandemic as the reason for this.

According to the survey, 59% of experts attribute the sharp rise in call volumes to numerous companies and authorities to the fact that "many people have lost confidence in the accuracy of information on the internet". 84% of the experts are of the opinion that "the internet has lost its importance as a reliable source due to the flood of information".

Due to the constant changes to the coronavirus measures and the impact on their own life situation - for example when booking travel, dealing with authorities, events or vaccination appointments - "people prefer personal advice over the phone", according to 62 percent of those surveyed.

According to the survey, people are most likely to pick up the phone when it comes to a personal matter (82%) or an urgent problem (81%). In any case, the telephone is the first port of call for questions relating to personal health (61%) and personal finances (59%). According to 59% of experts, telephone contact is also particularly popular when people are looking for advice rather than just information.

After studying economics at the University of Basel and continuing his education to become a tax expert, Stephan Werthmüller held various positions as Chief Financial Officer in the commercial, sports and cultural sectors. He is the founder and Chairman of the Board of Directors of the Baloise Session music festival, a member of the Board of Trustees of the Kunstmuseum Basel and a member of the Board of Directors of the KKL in Lucerne.

The Telebasel Foundation has set itself the goal of promoting regional diversity of opinion and media. It operates the licensed regional television station Telebasel and owns the cable network in Basel.

The Foundation Board is chaired by Niggi Tamm, other members are Mathias F.Böhm, Philipp Cueni, Barbara Gutzwiller-Holliger, Elisabeth Pestalozzi, Franz Saladin, Caroline Thoma and Nadine Zollinger-Pittori.

With a total of 56 channels, Kabelio now offers a variety of programs via satellite that, according to the platform, was previously only available on cable television.

"We are very pleased to be able to enrich the Kabelio offering with further attractive channels - and at no additional cost to our customers," says Damir Krilcic, CEO of Kabelio.

Katja Fischer De Santi takes over as Editor-in-Chief of Parents' Time magazine as of May 1, 2022 We parents. The experienced journalist and team leader succeeds Karen Schärer, who is leaving the magazine at her own request to refocus and take on a new challenge.

Katja Fischer De Santi has been with CH Media and the former NZZ regional media since 2006, most recently as co-team leader of the Life & Knowledge section of the central editorial department, where she is responsible for the topics of family, society, culinary arts and fashion. Prior to that, the 42-year-old was for many years head of the Focus section of the St. Galler Tagblatt. In this role, she led a team of ten editors and was at times responsible for a national culture and knowledge section with up to six pages a day.

In 2020 and 2021, Fischer De Santi was nominated for the Society Journalist of the Year award, presented by industry magazine Swiss journalist:in is awarded.

"As a journalist, I have been writing for years about topics such as motherhood and fatherhood, compatibility, parenting and psychology. For me, families act like a burning glass that reveals what is important to a society and how values change. Since I am a mother of two sons myself, I also know what a challenge but also a joy it is to raise children. I am therefore very pleased to be able to publish the superbly produced family magazine We parents to shape and develop the content together with the team," Fischer De Santi was quoted as saying in a statement from CH Media.

In recent weeks, posters about the tobacco law have been omnipresent in Switzerland. But what effect do the posters have on the German-speaking population of Switzerland?

And how effectively are the advertising budgets used in the voting campaign? The team at Diemarktforscher.org has launched an OOH ad test to examine the impact of these posters.

No camp with significantly higher spendings

Of those surveyed, a total of 70 percent remember the Cervelat motif of the No camp. Only 52 percent, on the other hand, remember the Yes posters. The recall results give the researchers reason to believe that the No camp's budget was about 40 percent higher. The benchmark for advertising recall in the private sector is 42 percent.

Yes subjects rated more positively

Furthermore, the researchers conclude that the subjects of the Yes camp were rated much more positively. The main criticism of the posters of the opposing party is the lack of credibility and the unconvincing message - in other words, the most important criteria for persuading voters.

Yes campaign more efficient

The value "Influence on voting decision" shows what percentage of the total population was motivated by the posters to vote yes or no. This is the total number of people who remember the advertising and are supported in their decision. This is the total number of people who remember the advertising and are supported in their decision - and thus the most important factor for measuring the effectiveness of the campaigns.

Based on the results, Diemarktforscher.org concludes that the Yes camp's campaign was more efficient due to higher acceptance and credibility of the campaign, although significantly less budget was used.

Demographic differences in the camps

In terms of voter groups, according to the survey, it is mainly women aged 30 to 39 who have children who are in favor of the initiative. Among the opponents of the initiative are especially men aged 60 to 69. At this point, the researchers note that in all votes, women vote differently than men.

Not all No voters convinced by the poster

Since the subjects of the YES camp were rated as much more positive, credible and convincing, the researchers took a closer look at the opinion of the No voters on the advertising subject of their own camp.

Here, different opinions emerge: At only 55 percent, just over half of all No voters surveyed found the poster appealing, while a similarly large percentage found the subject credible (53%) or even convincing (60%).

Communication needs a makeover

The team of Diemarktforscher.org concludes that "it would be time for the SVP to rethink communication". Parties such as SVP, Die Mitte and FDP - together with a broad alliance from various industries, including VSM, SWA, SDV and KS/CS Kommunikation among others - reject the initiative (Werbewoche.ch reported).

The results of the survey by Diemarktforscher.org are based on 455 online interviews of German-speaking Swiss aged 18 to 69.

Just in time for the elections, an abbreviation is causing havoc in marketing departments and agencies, or more specifically in the HR departments of these companies: EVP.

While its big sister, the CVP, has long since trimmed its name to mainstream and simply The center the EPP (Evangelical People's Party), founded in 1917, remains true to its Reformed Christian orientation and name. Both paths, however, have so far led to continued moderate electoral success. But that is not the point here. With EVP is the Employee Value Proposition, which is currently on everyone's lips.

Money and fame alone do not make happy

In the past, a hefty salary and the prospect of winning a few marble cubes were enough to attract good people. Today, the whole package - the EVP - has to be right if a company wants to attract highly specialized professionals.

Of course, there are still people who want to earn a lot of money quickly and win awards, but the species is slowly dying out. Today's workforce demands different incentives from companies. "What's in for me?" they ask themselves, meaning money as one aspect among many (and one that is less important in affluent Switzerland than elsewhere). Rather, what counts today is flexibility in the choice of time, place and workload, as well as the size of the space for developing one's own skills and personality.

To ensure that all this happens, a large part of the package is taken up by the company culture. This means that values and appreciation by the team and the managers are more important than the amount of the salary. No easy task, especially for those managers who define their self-image by the latter. And in an industry in which hierarchy and titles are almost as deeply anchored as in the conservative financial industry - albeit more casually packaged - living EVP is more difficult to establish than reciting it down in a few slides. It's not enough to throw a few rooftop parties and think that's all there is to it.

No, an attractive employee value proposition demands everything from a company and its organization. Transparency, flexibility and curiosity. If you don't offer that, you may still have orders, but you won't have any employees to fill them. Today, good professionals choose their employers. Which brings us back to politics: The "people" elect the politicians - and not the other way around.

* Benno Maggi is co-founder and CEO of Partner & Partner. He has been eavesdropping on the industry for over 30 years, discovering words and terms for us that can either be used for small talk, pomposity, excitement, playing Scrabble, or just because.

However, analysts on average had expected even higher growth to $1.58 billion. The number of users also missed Wall Street's forecast. After the announcement of a share buyback, Twitter shares nevertheless rose by around 4 percent in pre-market US trading on Thursday.

The short messaging service looks to remain on track to reach $7.5 billion in annual revenue by the end of 2023. Last year, revenues rose 37 percent to $5.1 billion.

The number of users Twitter can reach with its ads rose from 211 million to 217 million in the past three months. Analysts had expected more than 218 million. The service has been focusing for some time on the people who access its app or the web version and thus see advertisements - instead of using applications from other providers. By the end of 2023, Twitter wants to have 315 million users active at least once a month on this basis.

At the same time, higher costs in the past quarter caused profits to fall year-on-year from $222 million to just under $182 million. (SDA)

Rolf Hieringer was domestic correspondent for Graubünden at Radio SRF from 1993 to 1999, then producer and presenter of "Rendez-vous" for three years. From 2001 to 2003, he reported as foreign correspondent from the Middle East. This was followed by a return to Bern as team leader of "Info 3" until Rolf Hieringer took over as editorial director of "Nachrichten" in 2005. 

From 2010, Rolf Hieringer was Head of Department and Division of the Regional Editorial Offices and from 2011 also belonged to the Editorial Board of Radio SRF. In addition to his role as Deputy Editor-in-Chief of the Audio Editorial Department, he has also been responsible for the development of the department's digital offering since mid-2018. To this end, he has managed various complex projects for SRF and SRG in recent years. Now he has decided to set up his own business in the fall of 2022.

"After 29 years at SRF, the urge to try something new grew steadily. Starting in September, I'm now taking this step into an unknown working world and will go into business for myself and set up a consulting firm," says Rolf Hieringer.

According to SRF, Rolf Hieringer's successor has not yet been settled.

The cloud and connectivity service Cyberlink was ranked in the Telekom rating of Balance has been voted best Internet and corporate network provider for corporate customers four times in a row.

Dachcom created new branding for the company with effective key visuals focusing on the visualization of networking and concise core messages, and designed and technically implemented the relaunch of the website.

The new imagery is designed to bring Cyberlink to life in a striking way. The revised creative design, including typography, graphically presents the portfolio of cloud and connectivity services.

The active integration of employees in the field of photography, taking into account the principles of creative design, is intended to create trust and closeness. Meaningful quotes also highlight the solution competencies and doer qualities of the employees for the clientele.

With clear structures and consistent design, the website implemented on the basis of the digital experience platform Pimcore breaks new ground. The sustainable tools in the form of individual CMS modules are intended to ensure an independent and appealing design of content and landing pages. The new website is thus intended to offer a convincing user experience and strengthen Cyberlink's position as a competent and close partner for cloud and connectivity.

Responsible at Cyberlink: Beat Tinner (CEO / BoD), Simon Anderegg (CFO / CMO), Thomas Knüsel (COO), Stefan Ulrich (CSO). Responsible agency: Dachcom.

In 2021, Basel's hotels recorded 784,607 overnight stays. This was almost 44 percent more than in the previous year, which, however, will probably go down in history as a catastrophic year not only for tourism in Basel. The room occupancy rate of the 66 hotels (+3) of 35 percent on average was still at a low level.

"The worst is behind us," said Daniel Egloff, director of Basel Tourism, at a media conference on Thursday. But one is still far from normality, he added. With an increase in overnight stays of almost 43.7 percent, Basel did better than the reference cities of Zurich, Bern, St. Gallen, Lausanne and Geneva, which recorded an average increase of 21.4 percent.

As a pleasing point, Egloff mentioned that there was a striking increase of almost 44 percent in guests from Switzerland. They accounted for more than half of all overnight stays and even provided record figures in the months of August to October. Unsurprisingly, the value of overnight stays by guests from America and Asia barely recovered, while guests from European countries are slowly making their way back to Basel.

Upswing in leisure tourism

The fact that hotel occupancy was markedly higher on weekends than on weekdays was taken by Egloff as a sign that the recovery was primarily due to leisure tourism.

Business, trade fair and congress tourism is still struggling at the moment. And in this area, the medium-term prospects are still uncertain: In the business sector, the newly intensified use of digital communication tools will probably have a lasting impact on travel activity.

In the area of exhibition tourism, too, those responsible do not expect a one hundred percent recovery against the backdrop of the crisis-ridden exhibition operator MCH Group. Basel Tourism will, however, actively promote growth in congress tourism.

Based on these targets, Basel Tourism expects a moderate increase in overnight stays of 10 to 20 percent for the current year 2022.

He said it was pleasing that Basel would be able to boast a large number of top events in view of the good prospects in connection with the Covid 19 pandemic: Mention was made of the postponed Swissbau trade fair, the Basel Tattoo military music festival, the Swiss Indoors and also Art Basel, which had already provided the daily top figure for room occupancy last year.

In addition to the Federal Wrestling and Alpine Festival in nearby Pratteln BL, exhibitions at Basel's museums were also counted among the top events. With the Mondrian show at the Fondation Beyeler and El Greco/Picasso at the Kunstmuseum Basel, two blockbuster exhibitions were on the annual program. (SDA)

"Eric Gujer is a high-profile political publicist who courageously expresses even unpopular and unconventional opinions in his essays and commentaries. He advocates critical, independent thinking, tolerance and individual freedom - with a clear liberal point of view," writes Leon de Winter in his citation. "The joy of creative use of language and journalistic exaggeration is always apparent, which contributes to the differentiated nature of his analyses and invites debate."

Since March 2015, Eric Gujer has been Editor-in-Chief of the New Zurich Newspaper and member of the management of the NZZ. He studied history, political science and Slavic studies at the universities of Freiburg im Breisgau and Cologne.

Gujer has worked for nearly three decades for the New Zurich Newspaper active. He began as an intern and freelancer in 1986 before becoming a correspondent for the GDR based in Berlin. Stations in Zurich, Jerusalem, Moscow and again Berlin followed. From July 2013, he headed the foreign desk.

The Ludwig Börne Prize will be presented at a ceremony in Frankfurt's Paulskirche on May 22, 2022, and carries a prize money of 20,000 euros. It commemorates the writer and journalist Ludwig Börne, who is considered one of the inventors of the political feuilleton because of his sharp-tongued prose. Previous winners have included former NZZ feuilleton head Martin Meyer, Rüdiger Safranski, Souad Mekhennet, Eva Menasse and, last year, Christoph Ransmayr.