Starting at the end of March, the service will be shut down gradually, a spokeswoman confirmed Wednesday in response to an inquiry from AWP. Previously 20 minutes already reported about it.

Since 2013, when a total of 63 million MMS messages were sent on the Swisscom network, according to the spokeswoman, use of the service has "declined sharply". Nowadays, customers send files such as photos almost exclusively via other services such as messenger apps.

It was therefore decided to "discontinue the service for Swisscom customers and for all third-party brands," the spokeswoman said. As a first step, the so-called MMS viewer will no longer be offered from the end of March. This is required by users whose devices are not compatible with MMS and therefore have to view the messages via a web link. By 2023, the MMS service will then be switched off completely. (SDA)

Over the past 100 years, the Axpo Group has established itself as one of the leading energy companies in Europe and is currently the largest Swiss producer of renewable energy.

Foundry was commissioned to develop the new brand identity and a communication platform together with Axpo. For the new appearance, the Swiss roots of the energy company were built upon. In addition, Axpo's growing international reach was to be reflected.

Axpo's redefined strategy and vision served as a creative springboard for Foundry: a new brand identity that aligns with the company's core and specifically addresses the needs of its various B2B target groups, stakeholders and employees.

"Axpo has a vision that requires innovation, collaboration and expertise across the organization. This includes customers, employees and various partners working together," explains Foundry founder and CEO Sacha Moser. "When we got to see this collaborative spirit in action, we came up with the idea of an endless flow of energy and the platform 'The power of...' that unites Axpo's different energy sources."

The result is a digital brand platform designed to capture this essence of Axpo's driving force. "Axpo's modernized identity reflects both the exciting evolution of Axpo and our strategy to ensure the success of our employees, customers and stakeholders in an increasingly complex and evolving energy future," said Christoph Brand, CEO of the Axpo Group, about the new look.

Foundry has commissioned the production company MyGosh to realize an image film that will convey "The Power of Axpo".

"To make a film about Axpo's many strengths, we wanted to capture the beauty of real employees, real Axpo facilities and real places. Our partners at MyGosh developed an international shooting schedule and executed it flawlessly despite a worldwide pandemic. And they did it all within a very tight time frame. Just as it takes a well-rehearsed band to play flawlessly on demand, it takes a well-rehearsed team to develop a brand across all touchpoints in a short period of time," explains Foundry CEO Moser.

Responsible at Axpo: Henriette Wendt (COO); Alena Weibel (Head of Corporate Communications & Public Affairs); Patricia Walter (Wunderbox Marketing- External Project Management for Axpo); Isabelle Grabolus (Senior Manager Branding & Marketing - Deputy Project Manager); Daniel Paredes (Senior Manager Digital Communication); Anabel Rodriguez (Senior Manager Branding & Marketing); Stefan Wehrle (Digital Content Manager); Angelina Hoeppner (Wunderbox Marketing - Ext. PM & Graphics). Responsible at Foundry: Executive Creative Team: Eugenia Kubas (Art Direction & Digital), Nitin George (Copy & Strategy), Sacha Moser (Founder & Creative Partner); Susann Kompa, Hugo Bosio (Project & Account Lead); Ruben Lopez, Pascal Baumann, Gabriel Mesquita (Art Direction); Andrea Egidi, Arseniy Sahalchyk (Motion, 2D & 3D Design, Editor); Gregor Wollenweber , Dan Diaconu, Lea Kutz (Design & Production); Nitin George, Alexander Sistenich (Copy); Eugenia Kubas, Mariusz Karluk, Sam Bolleter (Digital Design & Development). Partner: Kompost TV: Gian Klainguti (Design Thinking & 3D Animation); MyGosh Production: Nabil Senhaji (Director), Lamar Hawkins, Ilonka Galliard, Natali Sussman (Executive Producers), Michel Van Der Veken (Producer), Nicolas Haesen (Talent Manager & Producer), Julie Quintard (Editor), Fiona Fatallah (VFX and Editing), Guillaume Megevand (Photographer), Marco Pascal, Pierre Gillet (Sound Engineers), Xavier Dockx (Colorist); Aixsponza: Julian Fischer (Producer), Christian Tyroller (Producer), Marco Fontan (3D Design & Animation), Simon Breithofer (3D Design & Animation); Gotomo: Oliver Stäker (UX/Digital Design); Fabulatorij Experiential Design & Events: Anja Rebek (Client Service Director), Sanja Martinec (Senior Project Manager), Vid Greganovic (Strategic Consultant).

With "So Nuts", Camille Bloch launched a snack in 2020, whose launch was accompanied by Serviceplan with the "crazy sensible" activation (Werbewoche.ch reported). Thus, the snack should not only taste crazy good, but also be reasonable at the same time, since it is made from a few, one hundred percent natural ingredients.

This duality is also at the core of the current advertising campaign created by Serviceplan Suisse for the launch of the new "So Nuts Coffee" variety.

In it, everything revolves around characters who have a crazy and a sensible side. A painter who sometimes practices her art in a decidedly wild manner, but sometimes also works in a very calm and concentrated manner. And a traveler who sometimes travels overloaded with luggage, but sometimes also shows himself sensible and takes only what is necessary with him. The crazy sensible characters are illustrated and were animated for the digital advertising material.

The campaign started at the beginning of February 2022 and includes digital ads, social media ads, digital-out-of-home, and point-of-sale measures. In addition, sampling campaigns will be carried out at train stations and universities throughout Switzerland.

Responsible at Chocolats Camille Bloch: Daniel Bloch (CEO), Manfred Stiefel (Director Sales and Marketing), Fabienne Leuenberger (Marketing Manager), Oliver Guenot (Senior Product Manager), Amélie El Kadiri (Marketing Coordination). Responsible at Serviceplan Suisse: Nadja Tandler (art direction), Günter Zumbach (text), Dominic Shota Schweingruber (motion design), Dario Pucci (web design), Sidonie Bauer, Edi Walker, Andrea Staub, Audrey Isaak (consulting), Carmen Anderegg (production management), Barbara Meier, Victor Borel (DTP), Marcin Baba (executive creative direction), Pam Hügli, Raul Serrat (overall responsibility). Florian Zwinge (illustration).

"ADC Members embody the values of ADC: unique, inspiring, combative, responsible, pioneering. They are role models in their field and make a constructive and critical contribution in the judging process. ADC Members show how it's done," Livio Dainese, ADC Board Member and responsible for the Members Department, was quoted as saying in a press release from ADC Switzerland.

New members include Dominique Magnusson, Creative Director at Jung von Matt Limmat, Constantin Camesasca, Concept & Art Director, Marcus Gossolt, Founding Partner and Creative Director at Alltag, Roger Staub, Co-Founder and Creative Director at Leap of Faith, and Tizian Walti, Creative Director at TBWA Switzerland.

Marietta Mügge, Wolfgang Bark, Manuel Wenzel, Johannes Raggio, Nico Ammann and Niels Schäfer formed the admission committee.

A wide variety of players from a wide variety of countries cavort in the gaming industry - a heterogeneous target group. This includes the BDS fans, the LEC fans or the fans of the individual players. What unites this heterogeneous target group is a passion for gaming. For the positioning of Team BDS, Havas Switzerland worked its way into a complex subject. The agency tried to develop an inspiring story that comes across credibly in the most diverse areas.

Specifically, Team BDS competes in seven games with different worlds and target groups. In order to function in the different contexts - i.e. to find the ideal positioning - Team BDS relied on the help of Havas Sports & Entertainment, whose expertise lies in the gaming and e-sports sector.

The basic idea was to tease out what makes Team BDS different from all the others. Because this was the only way to achieve a unique positioning in a universe in which teams often distinguish themselves with very similar values.

Thus, the DNA of Team BDS was examined and "Team BDS: Challenge The Game" was elaborated. This positioning is supposed to stand for the skillful and attentive strategists who make unconventional decisions.

In terms of design, Team BDS retains the original blue and pink colors. The logo and lettering were modernized. 3D assets, merchandising and communication items, backgrounds and other patterns were developed in a visual world focused on "Challenge" and the character of BDS.

An initial rollout of this signature and the new graphic identity took place via a new brand book. This means that all Team BDS employees based in Geneva and Berlin can already use the new visual identity.

To properly celebrate its entry into the LEC, the new visual identity was officially unveiled at the end of December 2021 on all of the brand's social platforms, as well as on its official website.

The films were flanked by digital measures, in particular interactive adswhich were created in collaboration with Capture Media and let users interact with an adaptation of the film.

In cooperation with Radio Energy Zurich, Davos Klosters Tourism launched another activation at the end of January 2022, calling on Swiss citizens to spontaneously board a real gondola that was waiting for them at Zurich's Stadelhofen train station. For the winners of the draw, it was then literally "Up now" with the gondola - to an all-inclusive weekend in Davos Klosters.

Responsible at Destination Davos Klosters: Roger Manser (Head of Marketing & Sales), Remy Horn (Marketing/Product Manager), Samuel Rosenast (Head of Communications), Larina Marugg (Social Media). Creative concept: TBWA Switzerland. Film production: Shining Film. Banner design and production: Capture Media. Event implementation and communication: Radio Energy Zurich.

What the frequent flyer program is to the airline and the stamp card is to the pizza delivery service, "Brack.ch Plus" is to Brack.ch.

The online retailer launches its new bonus program. "Brack.ch regular customers appreciate not only our product range and our delivery speed, but also our reliability and our multiple award-winning customer service," says Marc Isler, CEO of Brack.ch. That's why loyal customers should be rewarded with exclusive services.

According to the press release, the bonus program recently entered the open beta phase with selected customer groups and is now open to all private customers of the online retailer.

With five orders per year or more

With "Brack.ch Plus", customers can extend the order deadline for orders to the following working day by one hour. The online retailer also offers exclusive discount promotions and waives the fees for small orders worth less than CHF 50 or for the gift service three times a year. After the beta phase, Brack.ch plans to add further benefits on an ongoing basis.

To benefit from the "Plus" advantages, private customers must place at least five orders per calendar year with Brack.ch.

Previously fee-based advantage program to be replaced

With the bonus program, the online retailer hopes that customers will increase their order frequency and commit to Brack.ch in the long term.

The new bonus program also replaces the previous advantage program with the same name. The old "Brack.ch Plus" was launched at the end of 2016 and offered a reduced small-volume surcharge, an extended warranty on a product of choice, and a few more benefits for an annual fee of 49 francs.

The realignment is aimed at the important group of loyal customers who benefit free of charge, according to Brack.ch. The online retailer is making a transitional offer to current subscribers of the old "Plus".

"Implementing the spot within the shortest possible time was really a whole team effort. And working with Schwabe Pharma means professionalism at the highest level every time," says Silverspot Managing Director Remo Civatti.

Umckaloabo contains an extract from the root of the Cape perlagonia. The novelty that the popular cough syrup is now also available as a syrup for children was the focus of the radio campaign.

Silverspot's work should always be as close as possible to the customer and oriented to their wishes and ideas. "Thus, the text for the spot was suggested and successfully implemented by the product manager Karin Bachnagel," explains Silverspot CD Nicolas Vonlanthen.

The spot has been running on all major radio stations in German-speaking Switzerland since Tuesday. The radio spot was booked via Media Pro.

After a pitch process, Groupe Mutuel selected Numéro10 to develop its future national campaigns.

As a first step, the global insurance company entrusts the bilingual agency with the conception and implementation of its next national image campaign.

According to Numéro 10, the campaign will be launched during the spring.

The "Story Ad" is an intuitive advertising format for users, inspired by social media, according to C Wire. The product combines usability and interactivity in the advertising medium with the inventory of Swiss media houses.

The new format allows advertisers and agencies to use existing social media ads in news and information environments. These environments are traditionally associated with higher protection for the brand from unwanted content and a broader target audience.

According to C Wire, the underlying technology also combines full visibility and a positive user experience. The ad pauses when moved out of view and starts without sound. At the same time, the story ads offer users smooth, instinctive usability and visually appealing formats.

"There are two essential conditions for the selection of communication media and formats, taking into account the digital consumer experience for our client, Bank Cler. First, the educational aspect should contribute to a deeper understanding of the advertised investment solution. Secondly, the interactive character should underline the modern and fresh advertising presence. With the present implementation, we see a clear opportunity that pays off in terms of the communication goals," says Nannette Passberg, Managing Director at PHD Switzerland.

"We are very grateful that in Bank Cler we have found an innovative customer who immediately recognized the advantages of delivering these attention-grabbing formats in an absolutely relevant context on Switzerland's best-known media brands and actively supported an uncomplicated rollout," says Martin Garling, Sales Director at C Wire, delighted with the launch of the new offering.

According to the complaint, which was first reported by the news platform ZüriToday on Tuesday, the "Rundschau" violated the requirements of fairness and transparency in its reporting last Wednesday.

The Swiss Security Alliance, which was founded in August 2021, criticizes, among other things, the fact that an expert who advised the GSoA initiative is presented in the television report. "His interest in preventing the procurement of fighter aircraft is not mentioned."

The program also suggests that the evaluation of the fighter jet was based on false scenarios. The argument put forward by fighter jet opponents that a jet is being procured to bomb targets abroad is simply adopted several times.

"Jet procurement scandalized"

"It is clear to us that the article's sole aim was to scandalize the procurement and create a mood against the F-35A," reads the complaint signed by Councillors of States Thierry Burkart (FDP/AG) and Werner Salzmann (SVP/BE) as well as National Councillor Thomas Hurter (SVP/SH) on behalf of the Alliance.

According to its website, the Swiss Security Alliance sees itself as a "ready and effective specialist and campaign organization". As a nationwide network, it aims to "explain the importance of an active security policy to the population in an understandable way and thus counter the GSoA and other actors". (SDA)

The agency was created through the acquisition of Yourposition in 2018 and Hinderling Volkart 2020 (Werbewoche.ch reported). The agency currently has a good 100 digital experts in Zurich and Bern.

Dept defines itself as the first holistic digital agency in Switzerland and accordingly offers its clients a holistic range of services in the digital world: from strategy to campaigning, e-commerce, UX, coding and content to branding and experience design.

Dept's portfolio includes a wide variety of clients - from major financial service providers and insurance companies to retailers, restaurants, consumer goods and fashion. Among others, the agency serves Ex Libris, Generali, Lehner Versand and Louis Widmer.

In addition to customers, sustainability and topics such as diversity and inclusion are also a major concern for the agency: "As a climate-neutral B Corporation, we hope to make a difference in the industry and find imitators," says Beat Muttenzer, Managing Director at Dept Switzerland.