In the future, however, it will hardly be possible "to provide the free service to the same extent as before. Furthermore, additional funds must now be raised "so that the Press Council remains capable of acting and can actively address new issues and challenges," the statement continues.

The media package would have provided the Press Council with important financial support from the federal government. According to the Press Council, the number of complaints submitted has more than doubled in recent years. This is because "anyone can file a complaint with the Press Council if he or she believes that a media report violates the journalist's code."

The Foundation Board, which is responsible for financing the Press Council, must now define measures for the future, the statement continues. The Press Council intends to provide information on the measures taken soon. (SDA)

With features such as savings pots, foreign payments at favorable conditions, free account and card with mobile payment, attractive pension options and shared pots, Zak aims to make everyday financial life easier.

As already in the first part of the campaign the sequel is once again about the "perfect match", i.e. things that simply belong together and simplify our everyday lives by complementing each other perfectly. A band-aid helps with a boo-boo, a mower gets the lawn in shape, earpieces are used on the head and Zak is there for everything to do with money.

In a second level, the subjects resolve directly with the practical features of the app, such as "For shopping, there's mobile payment" and "For old age, there's retirement planning".

In addition to online films, environment-related special banners on Tutti.ch, Doodle and Pinterest as well as an editorial feature on the life hack portal Sodamag and advertisements in the Coop newspaper complement the campaign.

Responsible at Bank Cler: Gregor Eicher, Debora Gassmann. Responsible agency: Home Zurich. Responsible at Who's mcqueen picture (film production): Clemens Petersson (producer), Oliver Nanzig (director, photography), Alex Herzog (camera). Media: PHD.

As of July 1, 2022, Basil Honegger will become the publishing director of Video News at 20 minutes in Zurich. In this newly created position, he is responsible for the further development of the moving image news strategy of 20 minutes.

In his function as journalistic head of Video News, Basil Honegger takes a seat on the editorial board of 20 minutes and leads on the one hand the Video Desk team, which remains under the leadership of Jan Derrer, and the Video News team under the leadership of Lena Wilczek, currently co-head of Video News. Till Burgherr, currently co-head of Video News, is leaving, according to a TX Group statement. 20 minutes as of the end of May 2022 to take up a new challenge as Video Coordinator at Swiss Re.

Basil Honegger is currently still working for SRF as Head of Domestic Editorial TV in the newsroom in Zurich. The 44-year-old biologist has many years of experience in journalism. In 2006, he joined SRF as an intern at "Menschen Technik Wissenschaft," then completed a stage at the health magazine "Puls," where he remained as editor for several years before moving to "Schweiz aktuell" in 2010 as editor, producer and topic planner. In 2013 he became deputy editorial director and in 2016 editorial director of the show. From 2018, Basil Honegger built up and heads the domestic specialist editorial team in the new SRF Newsroom.

"I am convinced that Basil Honegger will provide the right impetus for the further development of our successful video news strategy on all channels and I am looking forward to working with him," says Gaudenz Looser, Editor-in-Chief at 20 minutes.

1. choose the right moment in the customer journey

Go for print if it can really set your brand apart from the competition.

Fact: 70% of people say that direct mail makes them feel valued. (Royal Mail)

2. experiment with the interplay of print and digital

Break away from the old-fashioned either/or approach and use the strengths of both channels to your advantage.

Fact: Customers can use the QR code on their smartphone to access online content such as videos and images that show other aspects of your brand.

3. use the vitality of print

Do not underestimate the power and surprise effect of a targeted postcard or a current flyer.

Fact: 88% of people believe that they can understand, retain or use information better if they read in print. (Sappi)

4. attention: brand building is not just about customer acquisition

Building relationships is crucial for customer loyalty, and print is an effective channel.

Fact: 59% of links shared on social media are shared without even being read. (Columbia University and the French National Institute)

5. take advantage of the post-zoom boom

Consumers are ready for a post-pandemic spending surge and they are digitally exhausted. Offer them something that excites them.

Fact: The constant flood of online content makes it almost impossible for people to stay on a topic for any length of time. (DTU)

Find out more about trust, authenticity and sustainability in our new brochure with the insightful Kantar Marketing Study.

For the "Peekaboo" collection, Aroma has spatially adapted the current campaign. Inspired by the savoir-vivre of the Côte d'Azur, the expressive collection is embedded in fresh, colorful miniature worlds.

The mini salon for "The Solitaire Collection" is dedicated to love and presents itself in a contemporary, bright design. The LED cube with moving image serves as an eye-catcher. The digital and analog harmony is intended to invite people to discover what is perhaps the most important ring in their lives.

For the realization of the store elements, the Aroma Productions team was in action in the Aroma workshops and on site.

Responsible at Bucherer Fine Jewellery: Lisa Weggenmann (Head of Sales), Irina Reith (Head of Trade Marketing). Responsible at Aroma Creative: Roger Stämpfli (Executive Creative Director), Gilles Burst (Project & Business Strategy), Fabienne Barras (Art Director Scenography & Curating), Alexander Naumer (Digital Experience Architect), Merlin Bader (3D Design & Animation). Responsible at Aroma Productions: Marc Wiederkehr (production management), Bindi Freivogel (staging visual merchandising), Flurin Stauffer (installation management).

27-year-old Rilana Schätti has been working as a presenter at Radio Top since the end of 2016. There, she hosts and produces the morning, lunch and evening shows, among others. The Zurich native will join Radio 24 on April 19, where she will be part of the evening and weekend presenter teams.

Florian Michel has been a presenter at Radio 1 since 2017. In addition to hosting various live programs, the 37-year-old also works for the station as a technician and, since 2018, as a film editor. As of May 1, Florian Michel will be joining the presenter duo for the evening and weekend shows at Switzerland's oldest private radio station.

The Blue TV voice tests four duos on their "media knowledge" of the past and present. The focus is on topics such as entertainment, communication and gaming - core topics for Swisscom where it is important to be ready for the future.

Together you are smarter

It quickly becomes apparent that many terms and things that were once commonplace are now far removed. What did the dial-up tone to the Internet actually sound like? And what did the work of a telephone operator look like? Conversely, terms that are commonplace for Gen Z and Gen Y today are not at all self-explanatory. The Flämmli icon, "Switzerlan" or chatbots - cryptic terms from another time.

In the end, however, it becomes clear that the "vibe" of the generations is not so different. Because a lot of things from the past are also there today - just a bit different.

The social media hero campaign, which was realized in collaboration with Swisscom's content and social media marketing team and Jung von Matt Limmat, has been present on YouTube, Instagram and TikTok since the beginning of February and has generated over 3.8 million views to date.

Founded in 1912, the "Elektrizitätswerk des Kantons Thurgau" has been supplying Thurgau with energy for over a century. Over the years, in addition to the Grids, Energy and Production & Buildings divisions, a further "Digital Services" division has been added. This increasingly important business area was to be reflected in the new branding.

The data area needed an appropriate place in the visual identity. The overall appearance of the brand needed to be louder, more modern and more expressive. The Koch agency designed and implemented the desired change together with the client.

Responsible at EKT: Marc Senn (Marketing and Sales Manager), Dominique Lambert (Communications Specialist / Content Marketing Manager). Responsible agency: Agencychef.ch.

It's a great experiment. Together with David Schärer, we shed light on the topics of our respective issue. What, you don't have them on the table yet? Then it's high time. Order the new issue at advertising week/shop or even better! Take out a trial subscription. Then you will receive three issues and can see whether David's analysis of the respective m&k corresponds to what you yourself feel when reading it.

David Schärer gives his opinion on the following topics in m&k magazine:

Exclusive: Great interview with Jennifer Palmieri on (political) communication, equality and populism.

Jennifer Palmieri has more than two decades of experience as a political and communications strategist. She was White House communications director under President Barack Obama, led communications for Hillary Clinton's 2016 presidential campaign.

Personalization and performance marketing: How mass and class complement each other perfectly.

It is the "Gretchen question" in marketing: Should campaigns be designed primarily for broad target groups - or should they reach only a few, but supposedly "exactly the right" people in a fine-tuned manner? Is there perhaps even a middle ground?

Yaël Meier and Jo Dietrich, founders of Switzerland's first GenZ agency, in conversation.

They are in their early and mid-20s respectively, already have a child together - and a successful business: Yaël Meier and Jo Dietrich are the shooting stars of the Swiss agency scene. With their company Zeam, they advise companies on the needs of Generation Z, i.e. their age group ... and do so successfully. What motivates the two, and where do they want to "go"?

Krea ranking: Which agency was most successful?  

The Krea ranking summarizes the most important international advertising awards - and shows which Swiss agencies have won the most of them in the past twelve months.

"The Guardian," Snowden, Wikileaks ... and the future of the media: Alan Rusbridger in conversation.

Alan Rusbridger led the British "The Guardian" between 1995 and 2015 with enormous success - not only making the newspaper the second most valuable media brand after the New York Timesbut was also one of the first media makers in the world to test innovative digitization strategies. And he published both Edward Snowden's NSA leaks and Julian Assange's Wikileaks, despite pressure from various governments.

Employer branding: How do you get good talent for marketing, communications and advertising in Switzerland?

Because the market for talented personnel has dried up, Swiss companies - also and especially in the marketing, communications and advertising sectors - have to present themselves in the best possible light if they want to attract good people. "Employer branding" therefore plays an incredibly important role.

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The Swiss Animal Protection STS is the umbrella organization for animal protection in Switzerland. In addition to many areas of activity, raising awareness about meat consumption is one of its main tasks. For this purpose, the STS has its own landing page For-more-animal-welfare.ch is switched on.

It is not a question of forbidding the population to eat meat, but to consume meat as consciously as possible. In short: if meat is to be eaten, then it should come from animal husbandry that is appropriate to the species. It is therefore important to keep a healthy balance, because without excessive consumption, there is no need to produce excessive amounts of meat. This also benefits animal welfare.

Together with Freundliche Grüsse, a campaign was therefore developed that addresses the issue in a sympathetic way. With witty animal illustrations by Australian artist Penny Min Ferguson and messages that hit the zeitgeist. Nowadays, everyone likes to go through life consciously, flexibly, and balanced - so why not do the same with meat consumption?

The campaign is supported by several partner organizations and can be seen as OOH and DOOH posters in various Swiss cities since mid-February. In addition, the subjects are played out on various social media platforms.

Responsible at STS: Stefan Flückiger. Responsible at Friendly regards: Pascal Deville, Samuel Textor (overall responsibility), Christian Stüdi (text), Norihito Iida (art direction), Laura Leuenberger (graphics), Alessandra Di Giorgi (consulting), Roberto De Bonis (social media), Penny Min Ferguson (illustrations).

Founded by Lucy Tallo in 2012, the PR and brand relations agency specializes in lifestyle, luxury and consumer goods. Just in time for its 10th anniversary, the agency's top management is expanding under CEO Katja Grauwiler.

New Managing Director Zurich

Laura Amanzi has been the new Managing Director at the Zurich location since the beginning of the 2022 financial year. In this role, she is also responsible for the entire "Tourism & Hospitality" division of PR/ticular.

Amanzi brings many years of experience in the global luxury hotel industry. She speaks five languages and has just completed a CAS in Entrepreneurship.

"Laura Amanzi has extensive strategic expertise and has demonstrated exceptional execution skills in her previous roles," said Lucy Tallo of the new Managing Director Zurich.

Narjis Mehdi takes over in Lausanne

With her international experience in Marketing & Communications, Narjis Mehdi takes on a key role for the Western Switzerland office. Mehdi has already worked in areas such as corporate banking and telecoms in China, Morocco and France before moving to the automotive industry, where she continued her career for ten years at PSA Group. There, her responsibilities included internal communications, public relations and international MarCom management.

Narjis Mehdi holds a Master's degree in Communication from the Sorbonne University in Paris and is fluent in French, Arabic and English.

Amanzi and Mehdi report directly to CEO Katja Grauwiler. Together with founder Lucy Tallo, who will henceforth devote more time to the strategic development and expansion of PR/ticular, they form the four-member management team.

The agency, which is based in Zurich's Helvetiaplatz, used the winter break to selectively strengthen and nominally expand its SEO team in four positions, according to a statement.

Michael Niederwolfsgruber from South Tyrol is hired as Senior SEO & Content Consultant. He brings with him over 10 years of SEO experience in the tourism industry. In addition to a healthy dose of seniority, the BlueGlass managers expect him to have skilful playmaking qualities in the field of search engine optimization.

Daniela Schürmann becomes SEO & UX Consultant. She holds a degree in applied psychology and most recently worked at Onebyte. She complements the SEO and web engineering area of the team and strengthens the increasingly relevant search experience expertise.

Mareike Pässler joins the agency from Serviceplan as Content Marketing Consultant. At Bluesglass Interactive, Pässler will apply her social media and content expertise.

Last but not least, SEO & Content intern Anna-Maria Galeano will actively support the SE and Content teams.