The campaign is intended to appeal to Gen Z, especially the more introverted 16- to 24-year-olds. With the activation, the streaming service wants to encourage young people to get in touch with each other even more, learn from each other, and find their own voice.

Part of the "Empowered by You"-The campaign features musicians Badmómzjay, Layla, Loredana, Luna and Rin, as well as podcast hosts Luisa Neubauer, Rezo and Julien Bam. Together with selected influencers, they talk about their personal careers and the people and moments that have empowered them.

"Many young people feel a lot of pressure to be perceived as unique and individual due to their constant presence and self-presentation on social media. More introverted individuals without a strong sense of mission can have a hard time making themselves heard," explains Heiner Kuhlmann, Head of Marketing Spotify GSA.

"With Empowered by You, we can't take that pressure off them. But we can give them courage by showing people they admire and who know the ups and downs of life. All the contributors to the campaign have managed to find their way and express themselves in their own style, despite hurdles."

Multi-channel campaign with strong measures

The campaign's digital measures include online video advertising and display ads. The motifs pick up on the personal stories of the artists, podcasters and creators.

The social media channels booked include Instagram, Facebook, Snapchat, TikTok, Twitch and YouTube. On Snapchat, users can use a Snapchat Lens in the campaign design to express who is "empowering" them and encourage other users to share their own stories as well.

From the beginning of March, a large-scale blow-up at Kottbusser Tor in Berlin will ensure special visibility. The OOH motif shows the artist Loredana.

The campaign runs until mid-March in Germany Austria and Switzerland and was implemented by Spotify in collaboration with Dojo, Universal McCann Germany and Schröder+Schömbs PR.

The owner-managed agency Hinz und Kunz has been a known quantity in Central Switzerland since 2010. In the last eleven years, the two-man start-up has developed into an SME with over 30 employees.

The owners have exported the expertise they have gained to new agencies. This has resulted in a total of seven sister agencies, such as Digital Heroes Lucerne, a digital agency with a focus on inbound marketing.

In order to improve the external perception as one of the largest agencies in Central Switzerland and to optimize the internal processes, the owners launched a change process in 2021 and decided to place the agencies under a new roof as of January 1, 2022. The company, with around 45 specialists, is taking a position in the market under the name "Neustadt Group" and will be managed by the owners Cyrill Kuster, Adi Barmettler and Christian Schwotzer.

The Neustadt Group is an inbound and content agency and supports its customers "from scratch to shipping" throughout the entire process, from strategy to content creation, technical preparation and playout of content to tracking and reporting. Her clients include companies such as Concordia, Rega, Migros, Caritas, Curaden and others.

With Daniel Bachmann, Blueheart is filling the position of Chief Digital Officer (CDO) at agency management level for the first time. He is to sharpen Blueheart's digital mindset across all departments and hierarchy levels and expand the service offering in the digital area. With his expertise in change management, process development, and digital transformation, Daniel Bachmann will be part of the management team, helping to lead Blueheart into the future.

Christa Zesiger joined the consulting team in February 2022 with a clear focus on digital projects. With her industry experience in IT/software development, among other things, as well as her competencies in the area of online marketing, the communications specialist brings sound know-how to the agency, which is essential for solution-oriented customer consulting in the digital area as well.

Following the recent opening of new markets in the USA, Switzerland and Austria, the Pressrelations Group is taking a further step towards internationalization with Shanghai in response to the growing importance of the Asian region for its customers. In her role as international interface, Chen is cooperating closely with her US colleague Eric Ziller, Pressrelations COO North-America, with whom she already worked successfully for nine years during her time at PRIME China.

At the new location, Chen and her team offer the full range of monitoring and analysis services, the company writes in a statement. This will serve the specific needs of Chinese and international customers directly on site and in all time zones.

Chen has 17 years of experience in media research and PR consulting, of which she spent over 14 years in China. There, she served Chinese and international brands in the areas of strategic media engagement, consumer insights and social listening. Chen was Managing Director of PRIME China and CEO of Chinese media intelligence company IDR.

Alexandra Mandl brings marketing experience in running in Austria. Having been in Switzerland for two years, Mandl has assisted the "RegioSport Kollektiv" project initiated by Echowerk in building up the organizer relationships. She remains loyal to the project in an outsourced supervisory role and will additionally focus on sponsor consulting for Echowerk's sports portfolio.

With Chris de Angelis, the company now intends to focus more on Western Switzerland and Ticino. The talented linguist learned his marketing skills at the Volta Art Fair and knows the art and design market inside out. His focus will be primarily on the acquisition and further development of sponsor integrations at Blickfang Switzerland.

"In recent months, we have been able to win various new event mandates on the one hand, and on the other, all our event partners have taken advantage of the Corona situation and developed new ideas and exciting projects that now need to be marketed," explains Christa Moser, Head of Consulting at Echowerk. "For this reason, the expansion in Echowerk's consulting expertise is important in order to be able to accommodate the new projects and ideas. Our claim is not only to act as an intermediary, but to accompany our partners in the implementation as well as with creative solutions."

The salary level, which currently applies only to administrative staff and employees with support functions, will be expanded by a criterion with minimum wages of up to 4,700 francs, as the Syndicom trade union and the employers' associations Contactswiss and Callnet.ch announced on Tuesday.

For long-term employees in the industry, this could mean a substantial improvement in wages. The contracting parties had agreed to supplement the minimum wages during the wage round last November.

The collective labor agreement, to which 4400 employees in 23 different companies are subject, has been generally binding since July 2018, according to the statement. The new explained addition of wage level 3 will come into force on April 1 this year and is also to be declared generally binding, it added.

According to Syndicom, this adjustment is an important step towards progressive wages in the contact and call center industry. (SDA)

Should the halving initiative announced by SVP circles actually come about, it would have a massive impact on SRG's budget if adopted, Cina said in an interview with the Valaisan messenger. SRG's public services had already been debated during the "No Billag" vote.

The fact is that just under four years ago, the people rejected the bill by a resounding 71.6 percent. Should there be another referendum on licence fee money, SRG will once again defend the public service with great commitment. For example, its important contribution to minorities in Switzerland.

The skepticism and criticism of the media companies has increased even more in recent months due to the Corona pandemic. This makes it all the more important that media diversity in Switzerland is maintained or even strengthened. And he was not just talking about SRG, but also about the private media houses.

"Switzerland as a media center must remain strong," China continued. He added that various politicians had already made initial proposals and outlined possible solutions for maintaining media diversity. It is crucial for the quality of political and social debates - and thus for a functioning democracy.

The fact that opinions in German- and French-speaking Switzerland diverged widely in the vote on media support is related to the fact that media concentration is more advanced in French-speaking Switzerland than in German-speaking Switzerland. Where this concentration is more pronounced, voters were more likely to approve the support package for the media.

After the vote on media subsidies, Zurich SVP National Councilor Gregor Rutz had announced that an initiative to halve SRG fee money was in the works. A non-partisan committee is tackling this. The SRG is needed. But it does too much in areas where private companies are active. (SDA)

What makes a dish a "perfect" dish for master chef Andreas Caminada? What are the criteria?

This may sound very simple now, but: In the end it simply has to taste good (laughs). When you close your eyes and you eat, something has to happen. This tension that I'm talking about can, of course, occur in very many facets - and in a menu fundamentally different again than in a single dish. The latter can be quite simple on the surface: You have a certain spiciness or acidity, the dish is well seasoned - or just already a perfectly cooked pasta with a nice sauce and a few herbs. Often, fewer ingredients, to the point, are really "more".

So even whole simple dishes can be perfect for them.

Of course, when I go out to eat somewhere else or try my own menus, it's also about tension in the composition. Maybe there has to be something that completely falls out of the construct. Sometimes something that is very soothing and warm; a grandmother story, for example. Or when you sense that something has been cooked with a certain lightness and love.

"MasterChef" comes to television at a time when the restaurant industry can finally hope for increased relaxation of the Corona rules. How have you and your team experienced the past two years?

It was certainly a challenge to master all that. Especially the first lockdown in 2020: Everything was foreign! You didn't know anything - you didn't know what would happen next. So many cancellations came in, but it was still essential to maintain the trust of the employees. To say, "We're not cutting jobs - and we're reopening as soon as possible." And we were successful on both counts. But there's also a huge thank you to our team: This flexibility - walls in, walls out again, mandatory masks, cancellations, new bookings... That's what welded us together.

Did the pandemic also have good sides for you?

What was nice was the reception, the loyalty of our guests. Many people wanted to go out again after the lockdown; that helped us. In general, I believe that the appreciation for our Swiss tourist destinations and the local gastronomic offerings has increased. Normally, when you go on vacation, you want to get as far away as possible to forget about everyday life. Now we have been able to show how diverse Switzerland is.

You are not only a passionate restaurateur, but also a multi-entrepreneur. And you tackled several new projects during the crisis. How did you keep your "drive" in the midst of all the uncertainty?

That's such an inner burning with me - the certainty that you can't stand still. I've been self-employed for eighteen years and I'm convinced of how important it is to always remain confident. In addition, we have always managed our business well; we have tried to do everything professionally. It's often a problem in the restaurant business that someone says, "I'm going to open a restaurant," but actually has little idea of what it takes. Professionalism, hygiene, controlling and also having the costs under control are often neglected a bit. But we have built up a foundation that has helped us to look ahead and not bury our heads in the sand.

Television is not a new playing field for you - nevertheless, do you think that your job as a "MasterChef" juror will raise expectations of your cooking even further?

We have had the castle restaurant for eighteen years now and have thus earned a reputation that stands for quality. So there have always been great expectations of the kitchen, of the whole team. Fortunately, I have fantastic employees who can meet these expectations: There's Marcel Skibba, who has been in the kitchen with me for many years. There would be wonderful people "front of the house," including my wife. We all love what we do and always try to surprise even those guests whom we have had the pleasure of welcoming for ages. And if we keep that in mind, but at the same time constantly develop ourselves, then we don't have to let ourselves be put under too much pressure by any expectations.

Born in 1977, the Swiss top chef Andreas Caminada is known far beyond the country's borders as a master of his craft: His restaurant at Schloss Schauenstein in Fürstenau GR holds three Michelin stars and 19 Gault&Millau points. In the same town he runs the "Casa Caminada" inn and the vegetarian fine dining restaurant "Oz". Caminada's company also includes the "Igniv" restaurants in Bad Ragaz, St. Moritz, Zurich and Bangkok. Caminada, who is passionate about golf in his spare time, is married and has two sons.

The cooking show, which has been successful in more than sixty countries "MasterChef" will also be running in Switzerland from February 14: Every Monday at 8:15 p.m., host Nik Hartmann (left) will welcome viewers of the 3+ channel to Kitchen Challenges. A total of twenty amateur chefs from German-speaking Switzerland have to convince the three-person jury of their craftsmanship in front of the camera. Those who can prove their talent will advance to the next round. After ten challenges, the grand finale will decide who can look forward to the coveted title of "MasterChef Switzerland 2022.

As part of a brand strategy design process, Stämpfli Kommunikation is to sharpen the profile and effectiveness of the JardinSuisse brand in a targeted manner. This is intended to further build and expand brand awareness in a concentrated manner. In the course of the new communication strategy, a revision of the market presence (CI/CD), a relaunch of the website and various campaigns are planned.

JardinSuisse is the trade association of the Swiss horticulture. Its members include 1700 companies in the horticultural and landscaping sector, pot plant and cut flower production, tree nursery production and the specialist horticultural trade. It represents the interests of the horticultural sector vis-à-vis the federal government, the cantons and third parties.

Stämpfli Kommunikation was able to secure the mandate as early as 2021 as part of a pitch, the agency announced. For Martina Hilker, Head of Communications and Politics at JardinSuisse, the detailed elaboration of the complex initial situation and the systematic development of a long-term strategy, as well as the high level of design expertise, were decisive in choosing the agency.

JardinSuisse project team: Martina Hilker (Head of Communications and Policy); Carlo L. Vercelli (Managing Director). Project Team Stämpfli Communication: Rolf Loepfe (Head of Communications Agency and Member of GL); Rahel Grünig (Creative Director and Deputy Head of Communications Agency); Alexandra Stoll (Senior Designer); Benjamin Scheurer (Art Director); Audrey Arnold (Senior Consultant).

Since the opening on December 17, 2021, well over 10,000 visitors have attended the satirical annual review, announced the Bernese Museum of Communication on Monday. Due to the great interest, the exhibition will now last two weeks longer - until the end of February.

Around 50 press illustrators are taking part in this year's "Gezeichnet" exhibition with 200 works. Among the participants are well-known names such as Patrick Chappatte, Orlando Eisenmann, Felix Schaad, Max Spring and Marco Ratschiller. (SDA)

Swiss fruit is the only publication for the entire Swiss fruit industry and serves as the official organ of the Swiss Fruit Association. With a WEMF-certified circulation of 2522 copies, is Swiss fruit according to its own information, the strongest industry magazine in Switzerland.

As part of a succession plan, the association has appointed Rubmedia as the new marketer for Swiss fruit selected.

Zurich SVP National Councilor Gregor Rutz had told Swiss radio SRF on Sunday that an initiative to halve the Serafe fee was in the works. He said there was a need for SRG, but it was doing too much in areas where private companies were active. Serafe is the fee agency for radio and TV levies.

Four years after "No Billag", the next frontal attack on media diversity is threatened by SVP exponents with the bisection initiative, says the communication of the newly founded "Alliance Pro Media Diversity on Monday. It does not matter how the initiative is formulated, he said, because, as in a chess game, whoever makes a surprising opening has an advantage.

In Switzerland, a small country with four languages, convincing news and background formats could not be financed on the market, Joachim Eder, former FDP member of the Council of States from Zug and member of the co-presidency, is quoted in the press release. The same applies to cultural reporting and in-house productions.

According to the alliance, the offerings of the SRG channels and the private radio and TV providers are particularly important for the mountain and peripheral regions. Many local newspapers have disappeared there, and this process will accelerate further after the people's "no" to the media package at the weekend.

The early position-taking is also meant to be a signal that more people will join the alliance, Mark Balsiger, executive director of the Courage Civil movement, said in the statement. The alliance will initially be active in German-speaking Switzerland. It is hoped that similar projects will be launched in other language regions, the media release said. (SDA)