The 15th edition of the Swiss Music Awards (SMA) will take place on May 25, 2022 at the Bossard Arena in Zug. The event has been postponed until the end of May in the hope of being able to offer a broadcast with a live audience.

As media partner, 3+ again exclusively broadcasts the awarding of the concrete blocks on TV. The private TV station is part of the media company CH Media, which is now also taking on the role of promoter. An agreement to this effect was concluded with rights holder IFPI Switzerland, the industry association of Swiss music labels, and official distributor Verein Press Play.

"After we were already able to accompany the Swiss Music Awards as exclusive broadcaster in 2021, we are now looking forward to shaping the renowned music award ceremony even more strongly as organizer with our entertainment know-how and our passion for Swiss music and to lead it into the future," Roger Elsener, CEO of CH Media Entertainment, was quoted as saying in a statement on Thursday.

The previous organizer, Claim Event, had stepped down from its duties last December after being responsible for the last two editions.

Reto Hänny was born in 1947 in Tschappina in the canton of Grisons. The author writes down the same story in all his books: his own and that of his time. What drives Reto Hänny are his childhood in the Grisons mountains, his youth in Ruch (an anagram of Chur), the Zurich riots of the 1980s and their suppression by the police. However, his texts do not process these themes chronologically or autobiographically, but in associations, mementos, dreams and inventions, but above all through the imitation with which Reto Hänny appropriates world literature.

Reto Hänny received the Ingeborg Bachmann Prize in 1994. His most important works are Fall (2020), Bloom's shadow (2014), Chiaroscuro. A picture book (1994), Flight (1985), Zurich, beginning of September (1980) and Ruch. A report (1979).

Special price translation 2022

Maurizia Balmelli was born in 1970 and grew up on the Swiss side of Lake Maggiore. The fact that many works by various authors are read and known in the Italian-speaking world today is due to the work of Maurizia Balmelli, who is one of the most important translators from French and English into Italian. She has succeeded in building strong bridges between the literatures. Her constant commitment to teaching and training is of great value. Typical of her work is the ability to work with the target language to find rhythms and measures that correspond to the idiosyncrasies of the authors in the source language.

Swiss Literature Awards 2022

The Federal Literary Jury awarded the following works published in 2021:

• Yari Bernasconi, La casa vuota, Marcos y Marcos (born 1982 in Lugano, lives near Bern)
• Rebecca Gisler, D'oncle, Verdier (born 1991 in Zurich, lives near Zurich)
• Dana Grigorcea, Which do not die, Penguin Verlag (born 1979 in Bucharest, lives in Zurich)
• Ariane Koch, The imposition, edition suhrkamp (born 1988 in Basel, lives in Basel)
• Christian Kracht, Eurotrash, Kiepenheuer & Witsch (born 1966 in Saanen in the canton of Bern, lives in Zurich)
• Fabienne Radi, Émail diamond, art&fiction (born 1960 in Fribourg (Switzerland), lives in Geneva)
• Isabelle Sbrissa, tout tient tout, Héros-Limite (born 1971 in Geneva, lives in Undervelier in the canton of Jura)

TX Group's cybersecurity has been built up in particular over the past three and a half years under the aegis of Andreas Schneider and his team, the group wrote in a statement.

Schneider focused primarily on increasing the security of the products and introduced security in agile application development with various technologies and initiatives. He also strengthened cloud security and launched several bug bounty programs, through which external researchers and hackers search for vulnerabilities in TX Group products. (Werbewoche.ch reported).

In order to increase IT security for TX Group employees, the entire end device and network infrastructure was rebuilt and security for the use of private devices in the business environment was increased.

Olivier Martinet, who has been with the TX Group for around eight years, will take over the role of Group Chief Information Security Officer in June 2022. Together with Schneider, he played a key role in the development and implementation of the new cybersecurity.

Even before establishing the role of Security Officer, he increased IT security within the Group, for example by introducing a password policy and IT security training for employees. Martinet was also involved in the successful defense against various DDos attacks.

According to a statement from the Lenzerheide vacation region, the podcast is one of the first podcasts in the Swiss mountain bike scene.

"Podcast enjoys great popularity. More and more people are looking for entertainment and information in the form of podcasts. There is now hardly a topic on which there is not already a podcast," explains Marc Schlüssel, Tourism Director ad interim of the Lenzerheide vacation region. "So it has long been a concern of ours to also create a podcast for Swiss mountain biking. With Dario Linder as bike-savvy anchorman, we have the ideal cast to give the whole thing the right entertainment value."

First episode with Thomas "Frischi" Frischknecht

The first edition of the mountain bike podcast "Dirty Talk" focuses on Swiss mountain bike legend Thomas "Frischi" Frischknecht. He was already a mountain biker when mountain biking didn't really exist in Switzerland.

You can listen to the mountain bike podcast "Dirty Talk" on all popular podcast platforms.

Manor employs around 8,000 people and currently trains 250 apprentices. The department store group wants to continue offering many young people a promising start to their working lives in the future. For this reason, the company announced a multi-stage pitch for a corresponding campaign. The aim: to address young people in a credible way in order to find potential applicants for future apprenticeships.

Bühler&Bühler convinced with a multichannel concept that meets young people where they are - for example on TikTok, but also at the points of sale. Sherin Keller, Head of Employer Branding & Strategic Recruiting at Manor, is convinced by the idea: "We wanted to link digital channels with POS, communicate in a cheeky and lively way. Bühler&Bühler hit the bull's eye. And the collaboration has already got off to a promising start."

With the start of a new strategic phase, Baloise has set itself the goal of making its customers "simply secure". MetaDesign is to make this goal tangible with a new brand strategy and a new brand experience.

For the first time in the history of the Baloise Group, all employees, all countries, and all companies - Basler Versicherungen, Baloise Bank SoBa, Baloise Asset Management, Bâloise Assurances, Basilese Assicurazioni, and Baloise Insurance - are operating under a single umbrella and the Baloise brand.

The new brand experience is to be rolled out gradually from fall 2022 - digitally, analogously, and in the space. In doing so, the brand wants to show how Baloise continues to develop and find new ways to be there for its customers and make their lives easier.

The independent positioning of the multi-family office was to be reflected in the entire website. Thus, the agency Rosarot created a new appearance dominated by independence in branding, language and usability.

Branding process as a basis

In a structured branding process, Rosarot supported Fairway in rebranding and creating a new brand. In the process, a completely new image was created, and new brand values with a clear differentiation were created internally.

In line with this, the entire information architecture of the Fwfo.ch website was redefined by Rosarot and an interaction design was created that is intended to surprise the customer and at the same time take him by the hand. The usability of the scrolling is based on a matrix that gives the overview horizontally and goes into depth vertically.

With otherness to attention

Even the color scheme on the website should convey to the viewer that this is not a classic financial company. The refreshing animations accompany the user and should keep the attention high during the entire visit. The independent branding together with its own language and the intelligent matrix usability result in a whole new world of appearance with which the brand communicates its passion and sophistication.

Responsible at Fairway: Tamara Meili (Project Manager). Responsible at Rosarot: René Karrer (Creative Director), Bianca Berger (Art Direction), Marcela Narvaez (Graphic Design), Jonas Hartmann (Interaction Design), Nadine Ticozzelli (Consulting), Andreas Steiner (Director Content), Natasa Maricic (Senior Text).

Responsible brands 

Last year demonstrated which companies are currently preferred by consumers. Namely, those that take a clear stand on social and ethical issues. They even demand it. All those who thought this attitude was a short-lived trend will be disappointed again this year. Authenticity and credibility are writ large. Quality and a sense of duty, both in the business model and in the products themselves, are the order of the day.

This also applies to the media supply chain. In the future, responsibility for conscientious advertising will be borne by all those involved: the advertising agency, the creative agency, and the boardroom. Close cooperation can avoid image risks and efficiency losses.

More data awareness

To the surprise of many advertisers, a rethinking of data security was also noticeable in 2021. Many market participants became more and more aware of the digital footprint - with far-reaching consequences. The big Internet giants reacted promptly. Apple introduced new functions for more privacy for end consumers. Google imposed a momentous deadline for third-party cookies, which is now feared by many companies for lack of qualitative alternatives.

The new reality? New, data-driven solutions are needed. Sustainable data practices, quality journalism, brand safety, and social responsibility are just a few of the many factors that will determine where advertising budgets go in the future.

Advertising standards are raised

Another trend within the industry is the shift to qualitative media metrics that are better aligned with attention economics and can better measure advertising impact. However, there is still a long way to go before attention can be clearly attributed.

These developments only scratch the surface of the future challenges facing the entire media ecosystem. Every area of digital marketing is currently being scrutinized - and rightly so. The result will be a raising of standards at every step of the customer journey. This is the biggest trend Teads is seeing across advertisers, agencies and publishers. There is plenty of room for growth and progress in 2022, and those willing to take on the challenge to be more conscientious will be at the forefront.

The model "Aerotop SG" is one of the best-selling products of the heating system supplier Elco. The design classic has been technically enhanced without losing its shape.

Now the new model has been launched at Swiss heating installers by means of a direct mailing developed by the airport agency. For the mailing, the creatives from the St.Gallen agency adopted the independent form of the design classic. To demonstrate the quietly running fan of Aerotop SG as well, a rotor was incorporated into the mailing. The rotating rotor brings out the further developments of the new device.

The mailing was sent out in the winter of 2021/2022.

Responsible at Elcotherm: Markus Schlageter (Solution Center Senior Manager, Member of GL), René Grosswiler (Marketing Services Manager), Linda Meyer (Marketing Services Senior Specialist). Responsible at agency at the airport: René Eugster (Creative Direction), Dominique Rutishauser (Art Direction), Ketil Eggum (Graphics), Miriam Egli (Consulting/Text).

Studio Thom Pfister worked with Sabine Schoch to develop the brand story and brand experience as the basis for the visual identity. The signet, a striking brushstroke that contains both the two "S "s of Sabine Schoch and the "B" of consulting, characterizes the hand-illustrated figurative mark.

The logo is intended to reflect the spontaneity, strength, energy and agility of Sabine Schoch as a person as well as the nature of her work. The developed imagery with its symbolism and the corresponding color moods support the signet and round off the new appearance comprehensively.

Before SRF, Céline Werdelis stood in front of the camera for "Tele Züri" and behind the microphone at "Radio 24. She will join the SRF 3 presenter team from April 1, 2022, and will be heard in the daytime program. In addition, the 34-year-old will host the evening music show "SRF 3 punkt CH" one week a month.

Jenni Herren previously hosted on "Virgin Radio Rock Switzerland" and "Radio 24. From May 1, 2022, the 38-year-old Bernese will be on duty for the daytime program of Radio SRF 3. "Returning to the radio microphone, and at SRF 3 - I couldn't have imagined it better! I'm very excited to become part of this team and to host at my all-time favorite station," says Jenni Herren.

The two anchors' stints replace Rika Brune, who has decided to pursue private travel plans and will therefore leave the station at the end of April 2022.

Müller will also become a member of the executive board as head of communications, the association announced on Wednesday. Müller has worked at Swiss television SRF in various programs since 2007.

For example, he was a producer and editor at the news program "10 vor 10", and deputy editorial director from 2015. Since 2018, he has reported from the Federal Parliament.

Curdin Vincenz joins the TV federal editorial team

At the end of May, Curdin Vincenz will move from Radio SRF's Federal House team to SRF's Federal House TV editorial team. The 48-year-old has held various positions at Radio SRF since 1996. For example, as a presenter, editor and producer for "News" and "Rendez-vous" or as a regional correspondent in Graubünden and Zurich. Since the fall of 2016, Curdin Vincenz has been working as the Federal House Editor for Radio SRF.

SRF internal change for Gion-Duri Vincenz

Gion-Duri Vincenz will join the "Rundschau" team in March. The 51-year-old has been part of SRF's TV Federal House editorial team since 2003. In addition to his research for news broadcasts and SRF information magazines, he has also worked as a presenter and outside reporter for voting and special broadcasts.

Gion-Duri Vincenz will continue to moderate discussion rounds on voting Sundays. (SDA/swi)