Finn Stein will join CEO Esther Cahn and CTO Peter Roth on the executive board of the marketing technology startup. Signifikant currently employs 16 people and supports major advertisers from industries such as retail, telecommunications, banking and e-commerce in optimizing their online and offline campaigns.

"Finn Stein has been instrumental methodologically and professionally over the past few years in helping us provide our clients with even more comprehensive and readily available information on the impact of their campaigns" said Esther Cahn, Founder and CEO of Signifikant. "I am very pleased that he will now be even more influential in shaping Signifikant's further development in this new role."

"For the continuous development of our solution, we have a strong team of data scientists and media professionals and an ongoing close cooperation with leading research institutions. I am therefore very pleased to be officially responsible for this area in the future," adds Finn Stein, who previously worked for companies such as Dentsu and BMW.

Significantly, campaigns must increasingly have a direct impact on other customer-related processes such as CRM or sales. Companies can only tell whether they are on the right track here if they measure in an integrated way. "The demand in Switzerland and Germany is particularly high in this area, which is why we have now positioned ourselves even better internally for this," says Cahn, explaining the expansion step.

The undercover research was permissible because the topic was of predominant public interest and certain information could not have been obtained in any other way. The "Declaration of the Duties and Rights of Journalists" considers undercover information gathering to be a legitimate means of research under these circumstances.

The Press Council justified its decision by stating that the reporting from inside a movement of so-called conspiracy theorists was of predominant public interest, especially in connection with the pandemic and the existence of similar groups abroad. In addition, without the undercover work of Heidi.news, part of the information provided by the report could not have been made available to the public.

The Press Council had received two complaints about the report published in the fall of 2020 with the title "Au coeur de la complosphère". In the eight parts, the life of a group of followers of so-called conspiracy theories in western Switzerland was described.

Identity veiled

The journalist had hidden his true identity from his interlocutors. For example, he falsified various elements of his biography. The action in the summer of 2020 lasted almost two months.

Jean-Luc Addor, SVP National Councilor for the Valais, believed that this research violated the professional ethics of journalists. He described the work as "democratically disturbing", especially with regard to the protection of privacy. A teacher mentioned in the report had also appealed to the Press Council. (SDA)

Slightly better visibility rates

According to the report, overall viewability across all formats increased by 1.2% to 63.9% in the fourth quarter of 2021. This is all the more pleasing in view of the high-booking Christmas quarter, where viewability values usually suffer, writes IAB Switzerland in a statement.

The medium rectangle and the wideboard were even able to significantly increase their values on desktop by up to 4 percentage points. Only the mobile rectangle lost 4 percentage points in visibility - but this is almost exclusively due to a single large publisher.

Ad Fraud (SIVT) rises by 33%, but remains low

The ad fraud rate rose again in the fourth quarter by 0.28 percentage points and now stands at 1.12% across all channels. Although this figure is still low by international standards, it is the second sharp increase in succession.

Fire safety values drop sharply

After an increase in the previous quarter, the brand safety values surveyed by IAS are now at a very low level. Fortunately, the increase from the third quarter has been more than corrected, according to the IAB Switzerland Association.

Eliane Kerschbaumer has been a TV producer at Mediafisch since 2015. There she was responsible for major TV productions such as "SRF bi de Lüt - Hotel zum Glück," "Wer wohnt wo?," "Wein Battle" and "Landliebe TV" for Sat1 Switzerland. Prior to that, the Zurich native worked for SRF's entertainment editorial department as an editor for more than six years. During her time at SRF, she took part in "The Voice of Switzerland," "Die grössten Schweizer Talente" and the "Eurovision Song Contest," among others.

From May 1, 2022, the 45-year-old with a bachelor's degree in communications will take off as the new head of entertainment editorial at TV Regional: "I'm looking forward to the challenges I'll be tackling with my motivated team. On the one hand, I want to further develop existing cult shows, and on the other, launch new TV entertainment formats that have strong online and social spin-offs."

"With Eliane Kerschbaumer, we have found the perfect successor to Nicole Himmelreich," says Pascal Scherrer, Head of TV Regional CH Media, about the new head of entertainment. "Eliane can do great entertainment, and she can do branded content. Thanks to this mix, we will further strengthen our innovative power and output."

From ten of Publicity law.ch nominated entries, a jury of experts selected the Republic-This is our contribution to the best transparency story of the past year. In the run-up to the referendum on the E-ID, Adrienne Fichter reconstructed the history of the controversial bill. The federal administration and the government came under fire because their plans called for private companies, not the state, to issue citizens with an identity card for the Internet.

"With the documents, I was able to prove that the special Swiss path of a privatized E-ID was not set in stone from the beginning. Behind it was years of lobbying by business associations," says the journalist. This information was important for forming opinions before the vote. The bill failed at the ballot box.

Second place is awarded to research by Tamedia journalist Roland Gamp. In his article published in the Sunday newspaper he reveals problems in the control of arms exports based on internal reports. The journalist Stefanie Hablützel was honored for her article published in the Observer The journalist was awarded third place for her article on the landslide in Bondo GR. Mails that the journalist had requested from ETH Zurich prove that the authorities had been warned of a possible natural event.

Overall has Publicity law.ch 96 contributions were evaluated that were realized in 2021 with the help of a publicity law. Ten of these were selected for the Prix Transparence

nominated.

Localsearch's new corporate website focuses on Swiss SMEs and their needs and customer journey, presenting the company's SME solutions in a simple and understandable way.

Five satisfied Localsearch customers serve as key visuals, each representing an area of the service offering with their name and their business, thus also serving as an argument of trust for SME customers.

The new information architecture of the website reflects the needs of SMEs and connects them directly with the services offered by Localsearch. The restructured and clear navigation is designed to provide a quick overview of Localsearch's various services. To this end, a modern color palette has been added to the visual appearance, and interactive animations give the website additional dynamism and user guidance.

The new website has been live since the end of January 2022.

Responsible at Localsearch: Vanessa Marr (CMO), Pascal Robache (Head of Marketing), Eliane Walder (Senior Marketing Manager), Emire Mustafa (Digital Marketing Manager), Nicole Jeanneret (Creative Director). Responsible at Zimmermann Communications: Dominik Mätzener (Managing Director Consulting), Christoff Strukamp (Creative Direction), Lara Cavelti (Consulting), Hekuran Abdyli (AD/Graphics). Responsible at Ti&m (UX/UI design): Marco Zimmerli (Head Digital Design/UX), Carla Egg (UX Designer). Responsible for Weooo (Technical implementation): Sebastian Palka (Concept & Project Management), Michael Grossklos (Programming & Development), Johannes Gilges (System Administration & Development). Photography Key Visuals: Serge Höltschi.

Do you need a breath of fresh air in marketing? Do you want individual support for your advertising ideas? We'll help you with words and deeds and turn your company story into a real success story.

Experience your promotional products

How does that work? It's simple: Simcla creates experiences. With clever advertising ideas, high-quality promotional items and individual marketing concepts, we bring your story to the market - and inspire your customers as well as your employees.

We supply three essential ingredients for this: Innovation, quality and a personal customer relationship. Whatever you want to communicate, we'll find the right product to bring your message to life. We draw on almost 30 years of experience, reliable suppliers and excellent industry knowledge. We also love innovation and have the courage to break new ground at the right time.

Get inspired

We are a well-positioned team and accompany you with passion and commitment on the next customer journey or in the employer branding of your company. We are there for you when it comes to winning new customers or new employees - and successfully retaining them in your company.

Two years ago, Sarah Beringer and Bernd Möller took over Simcla, ushering in a new era for the Basel-based company, which operates throughout Switzerland. They have hoisted the sails anew and are now navigating the SME with a strong tailwind towards even more digital times: An attractive webshop brings you quickly to your new favorite product and the Simcla blog provides information on trends and industry topics. Follow the Simcla ideas on social media or book your next online presentation directly.

Quality with innovative spirit

At Simcla you will find high-quality promotional items for your marketing and sales goals. We are of the opinion: Good promotional items require a sure instinct, they have to convince right away. That's why we attach great importance to materials, design and functionality. Your promotional gift will convey trust, bind your customers and reflect your entrepreneurial vision. Anyone who holds your gift in their hands will experience first-hand: this is the right place for me.

We are also constantly on the lookout for new ideas that are manufactured under fair conditions and/or in an environmentally friendly manner and can additionally be packaged in a resource-saving manner. Already today we have a large selection of gadgets made of recycled, recyclable or organic materials and are always open for an ecological advertising idea that has a sustainable effect.

Marketing concepts and consulting

If you need more than just a suitable advertising product with a logo, we are also there for you as a service provider: We support your marketing, your sales strategies and all communication measures with personal consulting. Together we analyze your goals, evaluate your target customers, plan measurable measures and implement them together with you and your business.

So you get the whole package it takes to focus on your core business. As a reliable and long-term sparring partner, we are happy to help you achieve your business goals. We are sure to never run out of good ideas.

Your added value: We know the market, can classify the trends and already know today what your company will need tomorrow. This means we not only fulfill wishes - but requirements and needs.

Rewrite your story

We are ready. Are you? Convince yourself of our offer and arrange a non-binding initial meeting today. We look forward to hearing your story!

• Simcla AG
• Münchensteinerstr. 270
• 4053 Basel
• Simcla.ch
• [email protected]
• T +41 61 336 99 99

m&k: Martin Koncilja, where do you currently see the most important challenges in your functional area?

Martin Koncilja: In furniture and electronics retail, we are in a very competitive market with many competitors. On the one hand, there are the brick-and-mortar retailers and, on the other, the online pure players. With my marketing measures, I have to increase the frequency in our 22 stores and bring new customers to our online store Conforama.ch.

Are there any developments in marketing at the moment that you are keeping a particular eye on?

The development in retail is clearly moving in the direction of cross- and omni-channel. The best possible link between brick-and-mortar retail and e-commerce is also a major concern for me, and this is where I place my focus.

You now also use the Swiss Brand Observer for market monitoring. What needs at Conforama led to this, and why did you decide on this tool in particular?

In the retail business, everything has to happen quickly, and since Link launched with this great product in September 2021, the timing was perfect for me to jump on the already moving train right away. In order for me to quickly develop Conforama Switzerland's new marketing strategy, I need to know exactly how well Conforama is known and what its image is in Switzerland and in the various language regions at all times. And this is exactly where the Swiss Brand Observer can provide me with important insights, as it continuously shows me how well known our brand is, how our communication and advertising measures are perceived, and in which image attributes our strengths lie.

Has the SBO already been able to provide initial insights, and how do you derive added value from the SBO?

The fact that the data is updated weekly and representatively in the SBO gave us the opportunity to quickly and effectively see how Conforama customers and non-customers perceive us and our latest advertising measures. I have already been able to present these very important findings to the management and define initial measures to strengthen our brand image. As I said, there is no time to lose in retail, and we need to permanently know the consumer's point of view, as it is a highly competitive environment.

Can you please summarize again the three strengths of the SBO?

Every week, you get the latest market data on the perception of your own brand and competitors, the results can be filtered as you wish (e.g. by region or income) and using the dashboard is child's play.

You can find more information about the Swiss Brand Observer at Swiss-brand-observer.ch.

Caroline Hulliger (left), member of the CRK Executive Board and partner of the Myty Group, and Christian Bircher, former Creative Director at CRK: "We have invested a lot in creation, we make this visible by now participating in competitions."

m&k: Congratulations, CRK has earned the title in the creative rankings. How do you feel?

Caroline Hulliger: Thank you very much. I feel very good, winning the creative ranking is just fantastic! A "PR agency" winning the creative ranking: Who would have thought that possible? It's really great that we were able to score internationally with our small creative team. I would like to sincerely thank everyone involved for their good work in these challenging Corona times - namely Christian Bircher, who has led CRK's creative efforts for the past two years. But I would also like to thank our customers for the trust they have placed in us.

Christian Bircher: I'll go along with that. The fact that we've been able to score internationally with all our campaigns with a small creative team, consisting of an average of four people per campaign, is great.

In 2021, CRK cleaned up with "Das Leben der Rosemarie," but "#WieDuUndIch" and "Vier Freunde" also won awards. What was or is the secret?

Bircher: I have already looked into numerous agencies. A big advantage of CRK is that it is not as process-oriented as large advertising agencies. That's why there's more room here for unconventional, but also classic approaches. Not everything is subordinated to the dictate "how it has to be done". Short decision-making paths between creation and consulting and no bloated meetings, but with the right specialists in the right places. What also played a role was the courage to create or to "creatively disobey" when the briefing allowed it.

Hulliger: I would also like to mention that we have invested a lot in creation in recent years. The former "PR agency" has evolved into a full-service communications agency with strong expertise in campaigning, public affairs, public relations, employer branding and social PR. Today, we have a well-coordinated team that interacts optimally with the consulting and digital teams. This is the source of these successes, which we are now making visible by entering competitions.

In the ranking, the agency was not among the top 10 in the last few years, and now it is immediately at number 1. What ambitions do you have with the CRK agency for 2022?

Hulliger: Our ambition is not primarily to win awards. In 2022, we want to continue working with our customers to support issues of social relevance and implement intelligent and creative solutions.

Christian Bircher was the creative director responsible in 2021 and thus heavily involved in the winning campaigns. How did the collaboration go?

Hulliger: Good creation is only possible when everyone pulls together and shares the same enthusiasm for creative. At CRK, Christian worked hand in hand with the consulting and digital teams. The result was integrated campaigns with strong ideas at their core.

Filip Wolfensberger is the new Creative Director at CRK, how was the transition?

The transition went very well. Filip knows the agency and the team very well, as he was Senior Art Director for two years before his promotion.

They've now started with a big ladle. First place from ambush, so to speak. Should we expect a sequel in 2022?

The awards we have received in recent months prove that we are on the right track with our agency's strategic orientation. We want to consistently continue on this path.

Markus Ruf on 2021: "Less lipstick, more eye make-up".

In 2021, less lipstick was sold because of the mandatory mask, but more eye makeup. The situation was similar for Ruf Lanz: Corona-related budget declines were offset by new customers such as Ewz and ZHAW, as well as new BFU prevention projects. We worked passionately for this.

Creative ranking 2021

In 2021, we celebrated 20 years of Ruf Lanz. In doing so, we remembered a sentence from the founding interview in the Advertising Week noticed: "We only want to grow so big that we work mainly as creatives and not as managers." We've stuck to that. The fact that we, as a creative boutique with eight heads, are placed at the front of the creative rankings for the 20th year in a row and are once again ranked second is a wonderful confirmation. This year especially because we only participated in a fraction of the counting awards due to time constraints.

Our attitude as creatives and entrepreneurs has always been: no award-case tinkering detached from day-to-day business, but surprising campaigns for real clients and their real challenges. That's why 2021 awarded work for various clients: Hiltl, Stiftung Tier im Recht, VBZ, BFU, Museum Haus Konstruktiv, Welti-Furrer, K-Tipp, Build Smart, Autismus Forum Schweiz.

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3rd place for Publicis/Notch: "We only submit real campaigns for real clients."

The second pandemic year was a year full of confidence for us, but also a year of perseverance. A year in which, thanks to the tireless efforts of our employees, we were able to win new clients, enrich the agency with great talent and revise and sharpen our focus. And a year that confirmed two things for us: First, that Publicis Zurich stands for creativity that gets things done and gets things moving. And second, that with Notch we offer creativity that connects people and brands with design and innovative technology.

When it comes to awarding this concentrated load of creativity at award shows, it is clear to us that we only submit real campaigns for real clients. No award ideas, no idea without a briefing. And we're happy to submit ideas for our biggest client - such as last year's video advice service for Migros specialist stores, Migros' Amigos neighborhood help service, or UBS Helpetica.

You don't have one? Then you are either a woman or very cool. Or both. Brag-List is derived from the English "to brag", which means "to boast", "to show off" or "to act important". In (antiquated) German, one speaks of Prahlhans and not of Prahljohanna, because men just seem to have it.

For people who suffer from impostor syndrome and thus constantly question their own abilities, a brag list is helpful. Unfortunately, these are often women, because bragging tends to be seen as attractive self-confidence in men, but tends to be interpreted as inappropriate bitching and aggressive behavior in women. High time to put a stop to that.

But not before briefly clarifying why this is so. Franziska Schutzbach gets to the heart of the matter in her current bestseller "The Exhaustion of Women": Women are often brought up to this day to make less of a name for themselves. We experience the consequence of this every day in meetings and brainstorming sessions, when their ideas fail because of an unconscious bias on everyone's part (men and women) or - even worse - are adopted by men, customers and bosses without citing the source. That changes when you keep a Brag List.

Cheat sheet to show off

The idea is gender-neutral, but software developer Julia Evans still describes the method as "career gold for women." She even includes a template on how to create a Brag List on her blog.

The idea that good work automatically earns recognition is naive. The practice is much more complicated and frustrating. Like this: You accomplish something important or great, only to find out later that others are rewarded for it. Most of the time, this happens because people have not understood or do not want to remember who is behind it. Women can tell you a thing or two about it. Agencies as well. That is, when the customer declares their ideas to be his own.

So rather bragging than complaining? Why not. The first step is to document everything that has been done. On a brag list, that is. Because otherwise it will be forgotten, especially by those people with low self-esteem. So instead of getting annoyed afterwards, when once again a braggart gets the credit, it's better to pull out the list at the decisive moment and be ready. But it's even cooler not to have a list and just confidently do your own thing.

* Benno Maggi is co-founder and CEO of Partner & Partner. He has been eavesdropping on the industry for over 30 years, discovering words and terms for us that can either be used for small talk, pomposity, excitement, playing Scrabble, or just because.

Alessandro Reintges and Ondrej Maczko now share management responsibility for Creation in a co-management arrangement and alternately represent it on the Executive Board.

After returning from maternity leave, Tiffany Bottlang is now working part-time and managing the consultancy together with Jonas Brändli, who has returned to Rod after working for Jung von Matt and Farner. Both represent her on the management board.

"We have also learned a lot about leadership in the last two Corona years, which have been extremely intense for our agency," explains Pablo Koerfer, Managing Director of Rod Kommunikation. "For example, we have noticed that we can work more efficiently on projects if we make the management organization more modular. We have now implemented this experience."

Vanessa Gentile has been with Salesforce since August 2018 and has many years of experience in the industry. Previously, Gentile worked at Microsoft in various positions such as account management, marketing, and anti-piracy and partner business. She then moved to Oracle, where she built up the partner business in this country.
Gentile is also the founder of the program "Bring Women Back to Work."which was launched just under two years ago and is aimed specifically at women. (Werbewoche.ch reported).

"I'm very excited to take on a new role at Salesforce and to be tasked with working with my team to strengthen the Salesforce brand presence in Switzerland," said Vanessa Gentile of her new role.