The 33-year-old Finn Rasmussen already has many years of radio and moderation experience. His radio career started in 2012 at Radio X, first as presenter of the daytime program and later additionally as program coordinator. In 2014, Rasmussen was drawn to Radio Basilisk in his hometown of Basel, where he was producer of the morning show as well as a presenter. Since April 1, Finn Rasmussen has been in charge of programming for Virgin Radio Switzerland and Flashback FM in CH Media's radio group.

In addition, Finn Rasmussen will host Virgin Radio Switzerland's new afternoon show "Homerun" every weekday from 3 to 6 p.m. starting April 19. The focus of the show will be on music: In addition to classic rock, the best current rock hits will be played. In the first few weeks, the presenter will also be giving away tickets to the Swiss concert of Metallica and playing "Virgin Radio Stripped Back" with the listeners: Whoever recognizes a rock song only by an instrument track, such as the bass or drums, wins.

Virgin Radio Rock becomes Virgin Radio Switzerland

After the latest CH-Media radio station addition Flashback FM has been heard on the former DAB+ broadcasting slot of Virgin Radio since February, the other Virgin station now presents itself in a slightly adapted look. The content remains true to the rock genre, with a new focus on classic rock and the best current rock hits. In addition, Virgin Radio Rock is now called Virgin Radio Switzerland.

Sanitas health insurance presents itself as an ideal health partner that provides its customers with holistic support in all these areas with a range of offerings - from the digital health coach to the customer portal to contemporary products that aim to ensure maximum convenience and smooth processing in the event of illness.

The qualities of honesty, transparency, and credibility are at the heart of the Sanitas campaign for 2022. Under the motto "Let's talk!", viewers will be placed in the middle of the personal environment of various customers and thus participate in conversations and situations as they are written in real life. This communication at eye level is intended to create closeness and familiarity.

Authentic and with a plot twist

The concrete services of Sanitas are conveyed from the perspective of the protagonists. Sometimes it's more dramatic, sometimes more humorous. But what the clips have in common are the plot twists: By taking a surprising turn, the stories are intended to ensure recognition, catchiness and entertainment.

The eleven films advertise various Sanitas services and offers and are shown in three languages. There are also static versions based on portrait photos. In each case, the advertising message is packaged briefly and crisply in a direct quote from a customer. The first wave of the campaign focuses on customer satisfaction.

The campaign was prepared as a digital-first campaign tailored to the target group and can be seen in online video formats on all digital and social media channels. It is supplemented by digital out-of-home in selected regions. Other topics addressed by Sanitas that will be played out later this year include the Sanitas customer portal, the digital health assistant Alva, a new offer, and the "Sanitas Health Forecast", which is published annually in June.

Responsible at Sanitas: Kaspar Trachsel (Head of Sales and Marketing), Valentin Hüsser (Head of Brand Management), Lukas Plewnia (Marketing Manager), Jasmine Rizzo (Marketing Manager), Simone Rolli (Corporate Design Manager). Responsible at Branders: René Allemann (Creative Director & CEO), Marisa Güntlisberger (Director Omnichannel Experience), Sarah Hepp (Senior Brand Designer), Sarah Trendle (Executive Brand Designer), Anita Hsieh (Brand Designer), Walter Tagliaferri (Director Advertising), Patrik Bockhacker (Brand Consultant), Oliver Schmuki (Senior Editor). Responsible for Right & Good: Ariane Pochon (Director), Julia Illig & Ariane Pochon (Producer), Salome Raynal (Production Manager), Nino Michel (DoP), Marlise Isler (Production Design), Nino Michel (Editor), Julian Joseph (Sound Design, Tonverein). Responsible for Webrepublic (Media strategy and digital production): Raphaela Mangold (Client Solutions Manager), Kevin Haab (Senior Consultant Media Strategy), Stephanie Belvedere (Senior Art Director).

The station is always there for everyone. In the varied stores, restaurants and take-aways you can find everything for your daily needs, from early morning to late at night, and all under one roof.

More is more not only applies to the wide range of products and services on offer at the station, but also to the campaign visuals, which are designed to attract maximum attention on all channels with their bold editorial-style staging. Through their strikingly informal behavior, the protagonists turn the station into their very own personal station. They use it as naturally as their own refrigerator or closet.

Sujets for every season
In line with the respective season, each subject focuses on a key theme. In spring, the first two subjects show the fashion range as well as the offer for daily fresh food and pastries - also for a cozy Sunday breakfast.

In August to September, a colorful subject inspires people to pick flowers and vegetables at the train station, and another subject shows that you can combine sushi and French fries for a romantic five-course meal.

January and February 2023 will then be all about the perfect offer for personal well-being and individual entertainment.

The first wave of the campaign has been on display since the beginning of April. In addition to posters and e-boards in 16 stations, advertisements, social media ads, and mobile/display banners are in use.

In addition, the subjects are accompanied by social media content. The target group learns interesting facts about the respective stores, products, and employees and is thus brought even closer to the station.

Responsible at SBB Real Estate: Katharina Reber (Campaign Manager), Urban Burch (Branding Manager). Responsible at Wunderman Thompson: Benjamin Franken (CD), Sonja Gross (AD), Julia Staub (text), Alisa Lomovceva (graphics), Stéphanie van Maanen, Stephan Lanz (consulting), Dany Boletas (UX), Katharina Seiler, Curdin Montalta (DTP). Responsible at Visualeyes International: Kathrin Lohmann (production), Roger Weber (photography); models and casting: Merlin / Option Model Agency (subject Sunday morning), Desli / Biba Model Management (subject style), Mona / Streetcasting (subject colorful everyday life), Guiseppe + Jen / Streetcasting (subject 5 courses), Theo / POP. people of public (subject well-being), Melissa / Scout Model Agency (subject entertainment).

RUB researcher Sascha Alavi, together with colleagues from the University of Neuchâtel, conducted surveys with more than 1,000 users of intelligent voice assistants as well as qualitative in-depth interviews with eleven users. The results show that many of the respondents attribute an almost human mind to the intelligent personal assistants.

"So our study results initially confirm a thoroughly positive effect of the human-technology relationship," says Alavi. On the other hand, the team was also able to show for the first time that this attribution of human characteristics to technology can have negative effects.

First honeymoon, then problem

"According to our study, about 30 percent of users also sometimes feel that their identity is threatened by the systems. They perceive the assistants as rivals. They worry about their independence, see their privacy at risk," Alavi explains. These damaging effects are particularly frequent when there is already a close, long-term relationship between the person and the assistance system.

"In the first eight months, there are no problems. You could talk about a 'honeymoon effect,'" Alavi says. After that, the stressful effect sets in, he said. "For about 20 percent of consumers, intensive use of artificial intelligence assistants over an eight-month period affects their well-being," the researcher said. The stress stems mainly from people's worries that such technologies could one day replace them, he said. (pte)

The aim is to make the Do it + Garden Migros stores more attractive by adapting the product range in a new area. The different target groups should experience inspiring and impulse-giving customer journeys to realize their hobby heart project.

"The interdisciplinary team impressed us with their approach. With Aroma, we have a partner who understands brand management, customer experience and retail design, and at the same time has the strength to implement them," says Aline Nyffenegger, Head of POP Management & Strategic Projects.

Ringier Sports has been marketing the traditional club FC Zurich since July 1, 2018. The marketing contract covers all commercial media and sponsorship rights.

The contract expires on June 30, 2022. According to the announcement, both parties have agreed not to extend the contract for the new season.

As of Friday, the screens in the cinema foyer of Arena Cinemas Switzerland and Pathé Switzerland cinemas can also be booked via Adtrac. With the cinema network, Adtrac users now have the opportunity to include an additional 400 screens in 15 multi/megaplex cinemas throughout Switzerland in their campaign planning.

Adtrac enables combination options with other providers of DOOH advertising space. This means that advertisers can present their message both in the cinema foyer and at other locations, such as on the screens of Spar, TopCC and in the shop windows of TopPharm pharmacies. The campaign target group is thus efficiently addressed several times at different touchpoints.

The project "The live video consultation of Migros specialist stores" wins the title "Master of Swiss Web 2022" at this year's big award night of Best of Swiss Web. The jury's verdict is: "Is it possible to combine the personal consulting expertise in the stores with the cost efficiency and convenience of ordering online? Yes, that's exactly what Migros specialty stores are doing with their live video consultation. Via video call, a specialist advisor shows, demonstrates and explains the product directly from the store at the agreed time and answers all open questions of the clientele, who can also use this service at home from the comfort of their sofa. The positive figures and customer reviews speak for themselves."

The project not only received high marks from the approximately 100 expert judges, but also convinced the readers of the Netzticker and the approximately 750 Guests who voted live in The Hall for their favorite project. "The Live Video Consultation of Migros Fachmärkte" also secured Gold in the Digital Commerce category and Silver in the Innovation category, in addition to the Master title. The project, commissioned by Migros Fachmarkt, was implemented by Migros Aare New Business.

Second place went to "S-GE GoGlobal Cockpit" from Switzerland Global Enterprise S-GE. Cando was responsible for the implementation. The project "Liiva - Digital companion for every dream home" by Liiva and Merkle was awarded third place.

76 awards in eleven categories

Of the total of 351 project entries, 78 made it onto the shortlist. The 100-member jury of experts selected from them 10 gold, 24 silver and 42 bronze winners. The winning projects come from a wide range of industries, from retail to healthcare to real estate, and show that even small companies can excel in innovation. The creative and innovative projects exploit the possibilities of digitization to the full and show what the web will look like in 2022.

"Building envelope.swiss" wins special "Best of .swiss" award

Already for the third time dot.swiss presented the award "Best of .swiss", in which the best web project of the year is awarded the .swiss domain extension. The federal red buoy went to "Gebäudehülle.swiss", a service-oriented competence platform for the building envelope industry. The project is the result of a collaboration between the Swiss Building Envelope Association and the Liip agency. Jury president Fabian Unteregger explains the decision as follows: "The content for the 600 members comes across cleanly and thanks to the structured member directory, the right specialist can be found quickly in each specialist area - whether for 'G' like building greening or 'R' like room toxin remediation. The site surprises with a store solution, which offers everything from neck protectors with forehead blinds to sun creams." So one clicks even gladly on the technical commission from flat to pitched roof. "The association's presence was convincing in all aspects," Unteregger concludes.

The projects are submitted to the special category "Best of .swiss" were judged by the jury, headed by jury president Fabian Unteregger, according to their quality of craftsmanship, but also according to whether their visual design and impression implement the characteristics considered typically Swiss: Quality, innovation, design, down-to-earthness, trust and multilingualism.

Thjnk Zurich secured the Goldbach Crossmedia Award 2022 with "Runtime" for Ochsner Sport (Werbewoche.ch reported).

The Swiss Federal Office of Energy (SFOE) issued a public invitation to tender for an agency to develop and implement the marketing strategy and communication in the area of "Purchasing behavior for energy-efficient passenger cars" for the SwissEnergy program in the "Mobility" field of action. In a multi-stage pitch, Wunderman Thompson was able to prevail over other agencies.

The task is to support potential car buyers in making a well-informed purchase decision. In concrete terms, this means that if someone is interested in a new car, he or she should choose a model that helps to reduce energy consumption and CO2 emissions from private passenger transport. And they should do so voluntarily and out of conviction. This primarily involves electromobility, but other alternative drive systems are also an issue.

Go with the flow

From today's perspective, electric cars are the most energy-efficient alternative and have the best eco-balance compared to cars that run on gasoline, diesel, hydrogen, natural gas or synthetic fuels. Furthermore, plug-in vehicles have now become part of everyday life and are becoming more mainstream. For these reasons, the strategy focused clearly on electromobility from the outset - paving the way for the campaign motto "Go with the flow.

Car advertising without cars

To emphasize the neutral and independent information provided by SwissEnergy, the visuals do not depict real vehicles or specific brands. Instead, the key visuals focus on people and their different mobility needs. The campaign conveys the advantages of electric cars and shows that the new form of mobility fits into every everyday life and every living situation - without major changes in habits.

A wide range of digital advertising materials are targeted at people who are already thinking about a new car and are in the buying process. A well thought-out customer journey should make the latest technology accessible, dispel prejudices, answer unanswered questions, and ultimately lead to concrete action: For example, taking a test drive in an electric car, having the roof of one's house converted into a solar charging station, or discovering charging options in the vicinity.

All advertising materials lead to the campaign landing page www.fahr-mit-dem-strom.ch with further information, depending on the interest group, on the main topics of the environment, charging or electric cars. The texts and graphics are easy to understand and offer up-to-date information from reliable sources. The content is constantly being expanded, and relevant collaborations with partners such as real estate platforms, mobility clubs and retailers are also planned.

Jean-Marc Geiser, project manager of the "Go with the flow" campaign at the SFOE, explains the reasons behind the evaluation group's decision to award the contract to Wunderman Thompson: "We were really convinced by their marketing concept and digital strategy. An astute concept arouses the interest and curiosity of perfectly identified target groups through innovative measures and makes clear and relevant information widely known. They also convincingly demonstrated their skills and commitment in the presentation."

The duration of the collaboration is set for the years 2021 to 2027 at the most. The campaign will start in April 2022 throughout Switzerland.

Responsible at the Federal Office of Energy: Jean-Marc Geiser (project manager / mobility specialist), Viviane Winter (project manager / mobility specialist), Delphine Morlier (overall project manager). Responsible at Wunderman Thompson:
Giselle Vaugne (Co-CEO), Valeska Kraus (Client Services), Saskia Kremser (Strategy), Marika Magnuszewska, Julia Staub, Alisa Lomovceva, Lea Scherz, Dany Boletas, Pablo Blumer, Samuel Wicki (Creation), Joëlle Seiler (Social Media), Noemi Campanile (Content), Besiana Lauper-Bandilli, Noah Nachtrab (UX/UI), Kim Prinzing (DTP). External partners:
Visualeyes (production), Yves Bachmann (photography), Mark Gmehling (3D visuals).

VBZ currently transports 80 percent of all passengers in streetcars and trolleybuses to their destinations using environmentally friendly electric energy. This proportion is to be further increased in order to further reduce CO2 emissions and dependence on fossil fuels.

For example, VBZ has procured battery-powered buses for the first time in its history. In numerous test runs, it became clear that battery-powered buses are suitable for regular service in neighborhood and standard bus areas in the city. The batteries are charged at new charging stations in the Hardau garage with electricity from fully renewable energy.

As part of the launch campaign by Ruf Lanz, the lead agency of VBZ, the new battery buses are being given a boost with an eye-catching campaign. With the help of a red sports car mounted precisely over the bus wheels and a corresponding message on the bus roof panels, the population is vividly made aware that gasoline-powered vehicles now look outdated in the neighborhood.

While the fans of the horsepower cars like to draw attention to themselves with loud pipes, the new battery buses spare the nerves of the neighborhood population with their quiet drive. Not to mention the environmental balance: By operating the new buses, VBZ saves around 400 tons of CO2 per year.

The battery bus with the highly visible paint job was presented at a media conference on Thursday. In addition, he drives in on ads, posters and on the social media channels of VBZ. In addition, he is already becoming a photo motif and spreads free of charge beyond the VBZ network. 

Responsible at VBZ: Silvia Behofsits (Head of Corporate Communications), Oliver Obergfell (Deputy Head of Corporate Communications), Sherin Madassery (Junior Project Manager). Responsible at Ruf Lanz: Markus Ruf (Creative Direction), Mario Moosbrugger (Art Direction), Markus Ruf (Text), Armin Arnold (DTP), Miro Poffa (Consulting) External partners: Tobias Stierli, Flaeck (CGI), Tobias Stahel (photography), Michele Aschmann, Aschmann Klauser (image editing), Realizer (bus foiling).

Romi? That's not the name of the new agency dog or the new intern. No, it's an acronym that currently enjoys almost as much attention as the two above, but spreads far less joy.

At the first hearing, the delegates of the agencies in the customer meeting had probably actually thought that they were talking about a person who was new to the marketing team. The second time, they might have understood ROI and wondered what that was all about: Return on investment was until now only something that bankers, investors or financiers talked about, but not their client's marketing people?

But the third time they realized - thanks to Live-Googlen - that it was serious. After all, the M in ROMI stands for marketing, so it had to have something to do with them.

Make everything provable

So now ROMI is making the blood run cold in the veins of many an agency and customer. Suddenly, calculation is the order of the day! With the Return on Marketing Investments the factor of how much is left for the cause - i.e. the profit - after deducting all marketing expenses is determined as hard as nails. And with deduction of all expenditures EVERYTHING is meant. That means everything that has anything remotely to do with marketing: Development, consulting, agency and production costs as well as all spending on media (including Google) and - not to forget - catering and travel expenses of the agencies. That adds up to quite a bit. This is now deducted from the revenues that were hopefully generated for the company by such measures. The result of this subtraction is then divided by the sum.

The result of this division is the ROMI. Simple, isn't it? It means 5.5 in very good cases or just 1.0 or even less in bad cases. This means that the company has received back a factor of 5.50 or just a factor of 1 for every marketing franc invested. "But you can't calculate like that" or "Marketing expenses are not costs, they are investments" are the exasperated cries of the agency representatives before they get into the fat cars in the visiting parking lot under the suspicious eyes of the customers and drive away resignedly.

Instead of learning the formula by heart, both sides complain afterwards. Not only about rising gasoline and electricity prices, but also about the fact that advertising measures are now subject to ever stricter controls.

* Benno Maggi is co-founder and CEO of Partner & Partner. He has been eavesdropping on the industry for over 30 years, discovering words and terms for us that can either be used for small talk, pomposity, excitement, playing Scrabble, or just because.

For the 18th time, the best cross-media campaign was honored with the Goldbach Crossmedia Award on Thursday evening. This year, a total of 36 submitted cases were judged by a 14-member independent jury of experts.

In the end, Thjnk Zurich was able to claim the award with its "Runtime" campaign. The interactive cross-media campaign playfully promotes Ochsner Sport's expertise in the sport of running. The special feature: "Runtime" was the first podcast to be launched that only runs when you move. (Werbewoche.ch reported).

In addition to the launch and promotion of "Runtime" in the App and Google Play stores, the campaign also relied on a specially produced advertising film, a campaign website, the Ochsner Sport newsletter, POS measures in the stores, classic advertising media such as ads in running magazines, radio advertising, banner ads and, in the area of social media, collaboration with sports influencers and athletes. Thanks to this multifaceted media linkage, "Runtime" made it to No. 1 among fitness and health apps within 24 hours of its release.

2nd and 3rd place for Jung von Matt Limmat and Sir Mary

In addition to the gold winners, the second and third place winners were also recognized. With the Zalando's "Chleiderchäschtli" campaign won over Jung von Matt the second place and the agency Sir Mary could be proud of the Case "Share Your Fire" of Allianz Suisse about bronze.

Audience Award for Wirz

The Audience Award was again presented in 2022. For several weeks, all interested parties were able to vote for their favorite campaign. Over 1700 people cast their vote. The Migros Christmas campaign, which was developed by Wirz Communications, was chosen as the audience favorite.