Since the beginning of the year, Kingfluencers has grown by fifteen members, eleven languages and ten nationalities. In addition to Claudio Lucatelli, Deniz Mandry, Gaia Pedrolini, Laura Währen, Luca Ragusa, Neyla Bendeba, Noelle Hirschi, Ramona Kälin, Roni Soares, Sandra Miletić, Tamara Glück Gonzales, Tijana Simić and Yassin Bader, the agency was also able to sign up Ha Vy Nguyen, Juliette Riess and Ramin Yousofzai, three personalities who are already known from TV, TikTok and Instagram.

Until the end of March, Ramin Yousofzai hosted the program "Zwei am Morge" on SRF (Werbewoche.ch reported). He is part of the founding team of the SRF morning show, which is particularly popular with young people and has a fan base of 77,000 followers on TikTok. Since April, Ramin Yousofzai has been strengthening Kingfluencers as the new Chief TikTok & Trends. In this role, the 30-year-old Zurich native will be responsible for expanding the fast-growing TikTok division internally and driving new formats for Kingfluencers and the agency's clients.

"I'm looking forward to helping shape and develop the TikTok world with Kingfluencers," Yousofzai said. The presenter goes on to say that it's time to put his on-camera experience to new use and expand on new formats.

The 21-year-old TikToker Juliette Riess and the 23-year-old influencer Ha Vy Nguyen have also joined the almost 30-strong agency team. The two have made a name for themselves in the social media industry and successfully built their own channels and careers. Now they will share their knowledge and experience with the Kingfluencers team and the agency's clients.

After ten years, Stephan Suter, CEO of The House, is handing over the reins to Frank Lang, who, together with Andreas Jorgella, has been responsible for client development on the executive board for almost two years. Lang will now take over the management of the agency in the dual role of CEO and Director Consulting. At the same time, he takes a stake in the Myty Group and becomes a partner in the agency network.

Stephan Suter continues to head the internal media agency as Director Media and is responsible for finances as a member of the Executive Board and BoD of The House. In addition, since The House's investment in the Myty agency group in November 2020, Suter has headed Myty Switzerland as CEO, Partner and member of the Board of Directors of the group, which is headquartered at Holbeinstrasse in Zurich.

Andreas Jorgella remains unchanged in his function as Director Business-Development in the management of The House. As a partner of the Myty Group, he takes on additional tasks in various committees for the development of the network and is responsible, among other things, for the strategic onboarding of agency partners in Switzerland.

New creative wind in the creation

Maria Brandi took over the creation of The House as the new Chief Creative Officer (CCO) and member of the Executive Board from Grischa Rubinick at the beginning of April as planned (Werbewoche.ch reported).

The trade show has always been subject to economic changes. The digitization of sales channels has led exhibitors to increasingly ask themselves how they should use their trade show budget in the future. Is a conventional stand still purposeful or is a shift of the trade show presence into the virtual world indicated? Or would investing in an alternative presentation option such as a roadshow make more sense?

In times when the pandemic has changed visitor needs and the term "metaverse" is omnipresent, these are not easy questions to answer. With the next Academy Webinar on May 5, entitled "Trade Show Experience of Tomorrow," Habegger aims to shed light on the dark as well as inspire bold rethinking of existing concepts.

Program with various guests

"People want to experience. By combining physical as well as digital elements, we can create hybrid trade show experiences that appeal to all their senses on different levels," explains Malik Zayat, Creative Consultant at Habegger and moderator of the webinar.

In addition to the presentation of such concepts, the next webinar will also feature a critical discourse. External guests Uli Geiger, Global Brand Experience Director at IWC, and Patrik de Jong, founder and CCO of Artificial Rome, will talk about the usefulness of physical and digital appearances. The experts from Habegger will also present possible alternatives to trade fair appearances and highlight their opportunities and advantages.

The Academy Webinar will take place on Thursday, May 5, 2022, from 1:30 p.m. to 2:30 p.m., and will be broadcast live to online viewers from the Habegger Studios in Regensdorf.

The campaign is not intended to present the breadth of the product range, but to showcase individual highlights from the various categories: Toothbrushes made of FSC wood, pans made of recycled aluminum cans, napkins made of grass paper or, for example, wooden toys made in Switzerland by people with disabilities. Patrick Fuchs' still-life photos therefore also visualize the sustainable aspect of each product.

The campaign can be seen as a brochure, in the newsletter, at POS and on the Coop City website.

Responsible at Coop City: Pia Bracher (Head of CM/Procurement Near- and Non Food), Ursula Künzle (Head of Advertising WH), Katja Martucci (Project Management Advertising WH), André Deiss (Sales Planning). Responsible at KSP: Alba Rau (Art Direction), Barbara Sarras (Text), Jelena Germann (Graphics), Stephanie Waldvogel (Video), Anita Kummer, Uwe Schlupp (Creative Direction), Jashica Jayakumar, Melanie Hanimann, Aline Herzog (Consulting), Manuela Pasanen, Bianca Jäger (DTP), Patrik Fuchs (Photography), Rahel Morgen (Styling), Detail (PrePress).

Donald Schneider is considered the inventor of collaboration in marketing. In 2004, he launched perhaps the most important campaign in the company's history for H&M. He initiated a joint collection between H&M and Karl Lagerfeld. In doing so, he firmly established collaboration as a marketing tool.

Today, brands such as Chloé, Boss, H&M, H&M Home, Highsnobiety, About You, Pandora and Zalando join his client list. He is a speaker at the Swiss Brand Congress on June 13. In advance, we met him for a short interview.

Mr. Schneider, you are considered the inventor of collaboration marketing. You invented the game. How do you play it?

Donald Schneider: To remain culturally relevant as a fashion or lifestyle brand in the future, collaborations and special drops are more important than ever. And that's exactly what we specialize in with our Creative Studio, from idea to implementation.

One of your most recent campaigns includes a collaboration with Kendall Jenner for About You. Your secret to success working with such superstars?

Over the years, we have built up a super network and have collaborated and campaigned with many international celebrities. Personal contacts are the be-all and end-all in our industry.

In your view, when should a company stick with influencer marketing, and when would you rather recommend collaborations?

It depends on a client's expectations. After all, we specialize in big bangs to take a brand to the next level. With large global collaborations and the associated individually orchestrated 360-degree campaign activations. At the so-called "secondary level", this usually includes global and local influencer marketing.

What do the two partners need to make a collaboration a success?

Clearly, first and foremost, you need a brilliant idea and concept! We see this as the starting point of our work. Only then do we look for the perfect partner. Then it is important to work closely together to develop a very special and authentic product. Plus story creation and a strong hype campaign. These are completely different mechanisms than traditional marketing.

Most collaborations today are in the fashion sector. Do you see opportunities for other industries as well?

Absolutely! We do collaboration projects for a wide range of customers, including in the lifestyle sector, jewelry, home & living, and automotive. Basically, I see great potential for this in almost all industries.

What do you look for when choosing a collaboration partner? what are no-gos?

The most important thing is that a collaboration partner catches fire, and of course that usually has to do with our brilliant idea. And often with a lot of personal persuasion.

What conditions must a product manufacturer create in order to be attractive to partners?

Making large successful collaborations is very complex and not to be underestimated. In the process, the product manufacturer must be open to thinking differently and working differently.

Home prices are rising and rising. The path to home ownership has also become steeper in the canton of Schwyz. To ensure that it can still succeed, Schwyzer Kantonalbank supports its customers with local market knowledge, attractive mortgages and personal advice the Schwyz way.

SZKB developed the marketing campaign together with the Calydo agency. The campaign focuses on the homes of real SZKB customers and their stories. The motifs depict the entire range of financing needs and show the diversity of the canton of Schwyz. The real estate was staged by photographer Tobias Ryser, Calydo took over the creative conception of the touchpoints and guides through the customer journey with personal stories.

Responsible for Calydo: Bettina Schoch (Managing Director and Strategy), Kilian Feller (Creative Direction), Verena Schwanzar (Project Management), Katrin Wey (Content Creation), Ivo Moosberger (Graphic Design), Leander Baumberger (Graphic and Motion Design). Responsible at the SZKB: Matthias Zettel (Head of Segment / Sales Management, Marketing & Communication), Beatrice Strüby (Project Management), Cyril Schenker (Digital Channels), Andreas Züger (POS).

Interested clients can now advertise with Goldbach Content & Sponsoring and the Hockey Club Davos at the 94th edition of the Spengler Cup Davos.

A 360-degree advertising solution is now offered for the Spengler Cup. In addition to an on-site brand presence, promotions can also be linked to the digital content of the print and online media marketed by Goldbach and integrated on social media platforms.

"As the oldest international club ice hockey tournament, we rely on strong partners and partnerships," said Marc Gianola, OC President of the Spengler Cup. "With its products, Goldbach Manufaktur ideally complements our best-positioned and marketed advertising and sponsorship opportunities."

For the first time in 43 years of its existence, an edition of the newspaper has been cancelled, wrote deputy editor-in-chief Katrin Gottschalk on the website. Both the printed and e-paper editions are affected. The newspaper confirmed the incident when asked on Wednesday.

On Twitter, the newspaper wrote: "At shortly before 11 p.m. on 04.19.22, our servers responded again." Gottschalk described the incident as follows: "The reason for the disruption was initially a power failure that paralyzed our servers." Through external service providers, he said, the company was able to avoid major damage to the infrastructure. "Unfortunately, it was not entirely damage-free." By the time of going to press, the company had not been able to access its own data. The website was also temporarily unavailable on Tuesday.

The newspaper is based in Berlin and is published nationally. According to figures from the Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern (IVW), its paid circulation (Monday to Saturday) in the fourth quarter of 2021 was 49,861 copies. (SDA)

Pro Senectute is committed to a self-determined and meaningful life for older people in our society. The organization stands for active participation in events as well as care at home while carefully taking into account the challenges that aging brings. This is a balancing act that is approached with activating confidence and down-to-earth empathy under the claim "Stronger together.

This tension was also a central theme in the development of the sound identity. "It was important to us that the Pro Senectute sound is fresh and activating and appeals to everyone. At the same time, it should be unagitated, friendly and warm-hearted: "Growing older is not always fun," explains Peter Burri Follath, Head of Communications at Pro Senectute Switzerland.

In the process, the warm and earthy sound of the dulcimer, played by Valais luminary Ephraim Salzmann, in combination with acoustic blues guitar, has become the cornerstone of the Pro Senectute Sound Identity. Both instruments are well known in Switzerland, but the unusual texture in the interplay makes you sit up and take notice.

The sound identity is already in use at several touchpoints. One of these is the just launched "Wie Läbsch?", which guides the listener through the stories through the targeted use of sound elements. Furthermore, the Service Center Experience was redesigned and prepared for specific target groups. A flexible soundscape is now available for multimedia content, for example in the current film on QR billing). The audio distillate of the Pro Senectute Switzerland brand - the audio logo - rounds off the sound asset range.

"The result completes the impact of our brand and strengthens the emotional clarity of our communication," says Tatjana Kistler, media officer and deputy head of communications at Pro Senectute, about the new sound identity. "And it was really exciting and a real job enrichment to focus on the impact of sound with DoN!"

Responsible at Pro Senectute: Tatjana Kistler (Media Officer and Deputy Head of Communications); Sandra Kathriner (Head of Marketing Services); Peter Burri Follath Head of Communications - Strategy and Overall Responsibility). Responsible at Department of Noise: Florian Goetze, Ph!L!pp Schweidler (strategy and creative direction); Michael Stuber (strategy). Logo animation: Bold.

"We share Perikom's philosophy that changes and strategies can only take hold if they are supported by employees," says Andrej Isler, Partner and Creative Director of Creating Future, explaining the interest in the partnership. One of the agency's competencies is the activation of stakeholders with the help of the approach "Inspire. Activate. Change." approach and the "Swif" methodology.

The activities of the Perikom association essentially comprise regular events for communication and HR experts, such as the annual Swiss HR/Internal Communication Conference, as well as the development of continuing education courses, the initiation and support of research work and studies on the topic of internal communication. The next Swiss HR/Internal Communication Conference will be held on May 19, 2022, on the topic of "Daring a more humane working world" Zurich.

On May 15, 2022, Swiss voters will vote on the new film law. The main topic of the vote is whether streaming services will have to invest four percent of their local revenue in Swiss films.

The extent to which the new law would affect individual providers depends on two factors: How many paying customers they have and how high the prices of the respective streaming provider are. Moneyland.ch has compiled an overview of this.

Netflix has 3.4 million users

Netflix continues to lead the way in Switzerland, as Moneyland.ch's 2021 streaming study shows: 54 percent of Swiss*s say they watch Netflix. In contrast, the other foreign streaming services have much smaller user numbers: 13 percent of respondents watch Disney Plus, 10 percent Amazon Prime Video.

Converted to the Swiss population, this means that five of the most popular paid streaming providers in Switzerland had a total of around six million users in 2021. At 3.4 million, Netflix accounts for more than half of these.

However, it is unclear how many of these users actually pay for a subscription. This is because some streaming subscriptions can be used on multiple devices and some people also share their login with friends. The Moneyland.ch survey at least shows that 55 percent of Swiss people pay for at least one streaming service. For example, 39 percent of the population use a paid Netflix subscription.

4.99 euros to 24.90 francs per month

Netflix is not only at the forefront in terms of user numbers, but also in terms of prices, as a comparison by Moneyland.ch shows. The provider charges its customers up to 24.90 francs per month. The cheapest providers in Switzerland are Netzkino Plus at 4.99 euros and Apple TV plus at 6 francs per month.

When comparing prices, it is important to keep in mind that the offerings of the various streaming services are not identical: Some movies are only available on Netflix, others only on Disney Plus or Amazon Prime, because many streaming services rely heavily on exclusive series and movies. Netflix became big with this strategy, and Amazon Prime Video, Disney Plus, and Apple TV Plus are now doing the same to the industry leader.

"A low-priced streaming service is of no use to a customer if the series he or she wants is not available via that streaming service," says telecom expert Ralf Beyeler of Moneyland.ch. "Viewers therefore either have to pay the price charged or do without the corresponding series and films altogether. Or they watch the content together with people they know."

Lex Netflix could make millions

The user figures and prices show one thing above all: The Lex Netflix has its name rightly. The 4 percent that streaming providers would have to invest in Swiss film is likely to be a large amount, especially for Netflix. To be sure, Netflix does not publish official figures on its sales in Switzerland. But if we assume that half of the 3.4 million Swiss customers pay for the cheapest Netflix subscription, that would mean annual revenues of roughly 240 million francs for the provider. 4 percent of that is almost 10 million francs.

By way of comparison, if half of the users of the second-largest streaming provider, Disney Plus, were to pay a subscription, that would mean annual revenues of around CHF 64 million. Four percent of that is 2.6 million francs.

Overall, the Federal Office of Culture estimates that the adoption of the law will result in CHF 18 million in additional funding flowing into Swiss film projects and co-productions.

Will this cause prices to rise?

Opponents of the law fear that the investments prescribed in the Lex Netflix will lead to an increase in subscription prices. The providers have not yet confirmed this, but they lobbied against the new law, in some cases fiercely, as early as 2021.

"The big providers like Netflix would not be forced to raise prices," Benjamin Manz, managing director of Moneyland.ch, points out. The foreign providers earn much more money per customer in Switzerland than in other countries, without suffering from high location costs. A Netflix subscription in Germany, for example, costs 7.99 to 17.99 euros. Swiss customers pay the equivalent of around 40 percent more than German customers. Compared to the U.S., it's circa 30 percent. "Netflix could easily afford the four percent," says Manz.

In recent years, providers have already continuously increased their prices in Switzerland. "It is quite conceivable that streaming prices will continue to rise," says expert Beyeler. However, it is questionable whether the Netflix lex will really be the decisive factor. After all, streaming providers like Netflix have also seen price increases in other countries in recent years - including in Switzerland's neighboring countries. In addition, a similar investment obligation already exists in countries like France - but a Netflix subscription is still much cheaper there than in this country.

The first Swiss special edition called Arschwald from True Fruits has been available in this country since the end of March. It is a bottle text with a special reference to Switzerland - and not something obscene, as one or the other person may have thought at first.

PAM exclusively supports True Fruits in the conception and development of bottle texts and bottle designs for the Swiss market (Werbewoche.ch reported). Further Swiss special editions are already in production and will soon appear in stores.

Responsible at True Fruits: Nicolas Lecloux (CMO), Fee Surges (International Marketing Director), Anna Mehlem (Product and Marketing Manager). Responsible at PAM Advertising: Parvez Sheik Fareed, Miro Pfister (overall responsibility and creative direction).