For over 185 years, Confiserie Sprüngli has been known for its Easter classics. True to the guiding idea "Where Easter is at home," Branders has designed a new look for this year's Easter campaign. The imagery is taken from the skin chocolatier's retail stores into a classic European living room. Just like Confiserie Sprüngli's Easter creations, the homely atmosphere is intended to convey tradition with a touch of elegance, freshness and modernity.

The Easter subjects will be used wherever the Easter creations are presented - from the Sprüngli website to printed brochures in retail stores, from digital ads to the skin chocolatier's social channels.

Responsible at Confiserie Sprüngli: Yumy Pham (Head of Marketing), Bianca Sameli (Project Management, PR & Content Manager), Julia Stöckli (Head of Communications). Responsible at Branders: René Allemann (CEO & Creative Director), Marisa Güntlisberger (Director Omnichannel Experience), Sarah Hepp (Senior Brand Designer), Palma Manco (Senior Brand Designer). Responsible at Visual Eyes: Katrin Lohmann (photo production); Oliver Rust, KO Photography (photographer); Marlise Isler (stylist).

The decision to return to the discussion show was made after a discussion between SVP President Marco Chiesa (TI), parliamentary group leader Thomas Aeschi (ZG) and SVP National Councilor Thomas Matter (ZH) with SRF Director Nathalie Wappler, Editor-in-Chief Video, Tristan Brenn, and Editor-in-Chief Audio, Lis Borner, SRF announced.

The SVP wrote in a statement of a "constructive discussion". Regarding the "Arena" participation, the party said it demanded from SRG management that the broadcaster ensure "appropriate, balanced and neutral" moderation. The party reminded Wappler of a principle it announced when it took office in 2019, to make a program that informs but does not polarize and renounces opinion journalism.

Wappler welcomed the party's return to the discussion panel and stressed that SRF "remains committed to factual reporting, but also to political independence". With the Audience Council, the Ombudsman's Office and the independent complaints authority UBI, there were official control bodies that assessed the factual accuracy of reports. These bodies had given SRF "a good overall report card".

After an "Arena" broadcast around three weeks ago, the SVP announced that it would no longer take part in the discussion round "until further notice". According to its own statements, the party was reacting to a "gross derailment" by the moderator Sandro Brotz. He had acted as a judge towards Aeschi.

Among other things, the SVP demanded a debate with SRG's top management. The following three broadcasts then took place without an SVP representative. (SDA)

"We are joining forces to provide Swiss farmers with even more targeted, well-founded, faster and better information," Barbara König, Managing Director of Schweizer Agrarmedien, and Dr. Ludger Schulze Pals, Managing Director of Landwirtschaftsverlag Münster, explain the strategy.

For both publishers, the cooperation is a logical step. According to Münchenbuchsee and Münster, the Swiss market is now simply too small for two strong monthly agricultural titles. "For almost 100 years, the Country Friend for first-class information on the Swiss agricultural industry. About the popular combi-subscription Country Friend with the German agricultural magazines Top agricultural respectively Professional Swiss farmers are also well informed about important developments in agriculture in Germany and Europe," says Ludger Schulze Pals, describing the concept so far.

"Nothing will change in that regard. The combi-subscription will continue to exist, only with The Green instead of the Country Friend. As a result of the change, readers will receive an even more comprehensive information package with an even more in-depth focus on Switzerland in the future," assures Barbara König. "The same also applies to advertisers. They can present themselves in an exclusive monthly magazine."

According to their own statements, the two publishers are creating a genuine win-win situation with this sales cooperation: Swiss Agrarmedien has a strong partnership with the The Green the greatest possible proximity to the readership in Switzerland, the German Landwirtschaftsverlag ensures with Top agricultural and Professional for professional and managerial excellence in all matters relating to agriculture and agricultural technology. Top agricultural and Professional are among the world's highest-circulation agricultural magazines, with certified paid circulation of just under 90,000 and just under 63,000 issues respectively. "We cordially invite farmers, our subscribers and advertising partners to take advantage of the future even stronger media package of The Green, Top agricultural and Professional to continue to use it. It's worth it," say Barbara König and Ludger Schulze Pals, looking forward to future collaboration.

Philipp Marquard has been firmly anchored in the communications industry for 27 years and brings in-depth experience specifically in the media sector. For the last 13 years, he has headed the media department of the Federation of Migros Cooperatives, which he built up as an internal competence center, shaped and continuously developed with his team. He is also involved in several committees for research topics as well as for the Swiss Association of Advertisers.

"Philipp joins the management team at a crucial time for Neo and the recovery of the OOH market," Christian Vaglio-Giors, CEO of Neo Advertising, was quoted as saying in a statement. "His expertise, market knowledge and network will enable us to continue our growth strategy."

While SRG had reported a minus of 12.9 million francs in the first Corona year 2020, it is now writing a plus of 48.7 million francs for the year 2021, as it announced on Thursday.

This also includes two property sales in Zurich and Geneva, which are not required for operational purposes. Excluding these one-off book gains of CHF 38.4 million, a positive operating result of CHF 10.3 million remains.

"The consistent further implementation of the cost-cutting measures triggered in 2018 has further stabilized SRG's financial situation," the media release states. The increase in the media levy also made a significant contribution. Compared to the previous year, SRG received CHF 1.2 billion in fees - CHF 39.8 million more.

Advertising revenues higher - yet lower

2021 was a "demanding and challenging year," SRG writes. News coverage, which continued to be heavily influenced by the Covid 19 pandemic, recorded very high market shares and reach. This had an impact on the revenue side: The "more attractive programming environment led to higher commercial revenues than in the previous year."

More advertising revenue was also generated in 2021 thanks to the sporting events - including the Summer Olympics in Tokyo and the European soccer championships. These had to be postponed in 2020 due to the pandemic, and at that time had still put pressure on the annual result.

Despite more advertising revenues in 2021 compared to the previous year: However, the trend continues - overall revenues will decline, writes the SRG. Accordingly, TV advertising revenues of CHF 164.1 million are CHF 14.7 million lower than in 2019.

The company's transformation will therefore continue in the current year. "SRG must continue to adapt to changing market conditions and user habits." This must be done within an "ever tighter financial framework.

After the CHF 100 million savings program launched in 2018 was completed in 2020, the SRG said that due to the downward trend in commercial revenues, it launched an additional savings program of CHF 50 million by 2024 in October 2020, which will continue to be implemented consistently. (SDA)

Today, a universal bank can no longer differentiate itself through its products alone. Migros Bank is therefore focusing on its most original competence: interpersonal contact. In doing so, the bank is returning to its roots. Gottlieb Duttweiler, the founder of Migros Bank, put people at the center of everything he did and said: "What counts is serving the customer.

Human since always

The new campaign claim "Human since always" is intended to build a bridge to the new positioning. It specifies how Migros Bank will communicate at all levels in the future: simply, honestly, and from life. "We want to meet people at eye level already in brand communication. In the campaign, we talk to people the way we would if we were in direct contact with them," explains Gwendy Walbert, Head of Marketing at Migros Bank.

Real customer questions

The aim of the campaign is to pick people up at the most diverse points in their lives. To do this, it asks questions that come from people's everyday lives - literally: surveys and pretests were used to identify questions from people's most diverse life phases. The films go one step further: The aim here is to make audible what many people think but never dare to say. This should create recognition as well as the necessary trust to turn to Migros Bank with one's concerns.

Migros Bank's customer advisors provide initial answers to the campaign's questions on the website and on social channels. In short statements, they give a first taste of a consultation - and thus provide irrefutable proof of Migros Bank's closeness to and understanding of its customers.

The campaign has been in operation throughout Switzerland since mid-March.

Responsible at Migros Bank: Gwendy Walbert (Head of Marketing), Oliver Estermann (Head of Corporate & Marketing Communications), Laura Steinmann (Marketing Communications Specialist), Simone Ita (Marketing Communications Specialist), Michel Binder (Marketing Communications Specialist). Responsible at Wirz: Alain Eicher, Marcus Josty, Yannick Schaller, Najla Becirovic, Tony Faria, Nicole Vizcardo, Kap Tuti (Creation); Cosima Lang, Francesca Kleinstück, Hannah Mey (Storyline); Erasmo Palomba, Magdalena Zbiec, Nadja Kilchhofer (agency producing); Simone Jehle, Fabienne Belci, Janna Löhr (consulting); Kathrin Jesse (strategy); Yussef Serrat, Oliver Fäs, Elena Braun (media realization). MYGOSH (Film Production): Bondi: Rafael Lopez Saubidet and Andres Salmoyraghi (director); Jan Mettler (director of photography); Lamar Hawkins, Natali Sussman, Ilonka Galliard (executive producers); Philippa von Wittgenstein (line producer); David Lopez (edit); Xavier Santolaya (colorist); Jingle Jungle (scoring); Yves Bachmann (photographer); Visualeyes International (photo agent); Southern-t (post-production).

Michèle Rodoni has been CEO of Mobiliar since August 2020. A native of Geneva with roots in Ticino, she had already been a member of Mobiliar's Executive Board since 2012 and was responsible for the pension area and market management.

Michael Ringier, publisher and Chairman of the Ringier Board of Directors, is pleased with the choice of Michèle Rodoni: "With Mobiliar's long-term support, Ringier is in a position to swiftly implement its strategy of consistently investing internationally in digital marketplaces, independent journalism and cutting-edge technologies."

The Board of Directors of Ringier consists of a total of nine members: Chairman Michael Ringier, Vice Chairman Uli Sigg, Claudio Cisullo, Lukas Gähwiler, Felix Oberholzer-Gee, Urs Berger, Laura Rudas, Roman Bargezi and Michèle Rodoni.

The Ringier family, together with CEO Marc Walder, holds the majority of the Ringier Group with a total stake of 75 percent.

Of the 300 people surveyed, 240 said they had already listened to a podcast. These 240 people then answered questions about how often they listen to podcasts and what types they prefer. They also filled out the Big Five Inventory to measure key personality traits. "We found that people who are more open to new experiences like to listen to podcasts," said study author Stephanie Tobin of Queensland University of Technology.

This fits with previous research that has shown that the use of new technologies is closely linked to the use of online platforms to search for information. Those who listen to podcasts for several hours a week are also more socially engaged, they say.

As expected, participants who are very open-minded according to the Big Five Inventory were more likely to have already listened to a podcast. A similar trend was observed separately among active Twitter users and former bloggers. According to the experts, people who specifically perceive negative emotions more intensely are less likely to listen to podcasts.

Counterpoint to social media users

Compared to social media users, who are relatively neurotic and looking for affiliation, according to previous surveys, podcast listeners represent a more independent, information-seeking demographic, the authors conclude. According to the survey results, men also tend to be bigger podcast fans compared to women.

In general, podcasts have become increasingly popular in recent years. In the U.S., for example, the number of listeners rose from 46.1 million in 2017 to 75.9 million in 2020. (pte)

With the overarching trade show theme "The future of packaging", Swiss industry expertise was brought together at Empack. With the connecting themes of sustainability, climate protection and digitalization, exciting synergies were offered between exhibitor concepts, specialist presentations and the supporting associations such as SVI and VLI. The overarching theme of "Greenpack - closing the loop on plastics" was comprehensively honored by the SVI with a wide range of specialist presentations on alternative raw materials, sustainability, the circular economy and climate protection.

Use synergies

With the two trade fairs "Empack" and "Logistitcs & Automation", numerous synergies could be used to represent the entire value chain of the packaging industry. Indeed, this has a direct impact both on intralogistics, handling and transport of goods, as well as on the reduction of emissions and the emergence of new services. Therefore, according to the organizer Easyfairs, the parallel staging of the two events was well received by exhibitors and guests alike.

Trend topic sustainability: presentations at the "Packaging Talks"

Sustainability in the packaging industry was a particularly big topic in numerous presentations and talks. Here, in addition to the diverse supporting program, Empack also presented the tried-and-tested "Packaging Talks" technical lectures in cooperation with its partner SVI. The audience was able to learn from various experts from the fields of research, development and science and also benefit from a valuable exchange of knowledge at panel discussions.

Outlook for the Trade fair strategy with "365°Approach"

"Easyfairs is all about setting trends, evolving, innovating, adapting to new circumstances, and always focusing on the customer and customer needs," says Kristina Nadjarian of Easyfairs, explaining the trade show concept. "The company is very forward-looking and consciously embraces change within the industry and in the market. This results in and gives rise to new opportunities and projects, such as the "365° Approach". The idea behind this is to connect the trade show community throughout the year - this is done via additional online measures and platforms, social media, e-newsletters, etc. In my opinion, this is the optimal complement to the existing live events - with the opportunity to create new touchpoints and reach new target groups."

Simone Bonilla is a trained graphic designer and will complement the marketing department at HSP Consulting with her wide-ranging expertise. With her further education "CAS Art Direction HSLU" and the currently attended course "CAS Fundamentals General Management HSG" she brings additional expertise.

Marketing competence is being expanded

With Bonilla, HSP Consulting is expanding its competencies in the marketing area, according to a statement. In her function, she manages customer projects from the B2C and B2B sectors. She is responsible for the development of marketing, communication and design concepts, the conception and realization of online and offline market presences, digital communication and marketing strategies, and the development of campaigns and employer branding. Simone Bonilla uses her know-how and experience for the benefit of her clients on the basis of existing strategies or strategies to be newly defined.

"The change from the agency side to the consulting sector appeals to me enormously. The constellation at HSP Consulting is tailor-made for me. This new position opens up fields in which I can fully contribute my knowledge and passion. I am looking forward to developing targeted marketing strategies, effective concepts and creative implementations," says Simone Bonilla.

From the beginning of May, the early evening on SRF zwei will begin at 5:50 p.m. with selected documentaries from Switzerland's other language regions. The films show life and people in French-speaking Switzerland, Ticino and Rhaeto-Romanic Switzerland. The content is broadcast in the respective national language with German subtitles.

Furthermore, SRF zwei opens a window into the digital offering at 6:50 p.m.: with reports, portraits and backgrounds from SRF's young channels. Each day of the week represents its own thematic cosmos - with fresh topics and new faces.

On Mondays, "Life@SRF" shows what moves young people - with reports on topics such as mental health, diversity or consumption from "SRF Impact" or "We, Myself and Why". On Tuesdays, "Music@SRF" offers a look at SRF's young music offerings. On Wednesdays, "Wissen@SRF" gets to the bottom of things - for example, with the environment and climate format "CO2ntrol". On Thursdays, "Comedy@SRF" is fun and entertaining. And on Fridays, "Kids@SRF" deals with big topics for the little ones, such as "Kinder-News," "Mini zwei Dihei" and "Anna erfüllt Wünsche.

REQUESTED

Three questions for Andrea Krüger, channel manager at SRF zwei.

Why will SRF zwei show content in the original language on the eve of the show in the future?

We already regularly translate broadcasts and reports from RTS, RSI and RTR into German and broadcast them in our programs. Thanks to the further development of technology, this process is becoming noticeably less time-consuming. Furthermore, in the age of Netflix and the like, audiences have long since become accustomed to subtitles and have learned to appreciate them. These changes in usage habits and technological developments mean that we can now make more content from French-speaking Switzerland, Ticino and Romansh available to our audience. At the same time, we are responding to the repeatedly expressed desire for more original-language content on SRF. In short: more diversity, more Switzerland.

Why does SRF also broadcast content produced for YouTube or Instagram on a linear basis?

Formats like "SRF Impact" or "CO2ntrol" were developed for a target group that consumes very little linear television. However, the topics that the formats deal with are by no means only relevant for the young. People of all ages are concerned about climate, sustainability and mental health. With the new programming, we want to take the opportunity to also give fans of linear television an insight into our numerous digital offerings.

How is the content selected?

All content is curated editorially. For documentaries from other parts of the country, we draw inspiration from the offerings of our streaming platform Play Suisse and work with colleagues on the selection. For the content of our digital channels, we evaluate which formats and topics have great appeal digitally and have the potential to appeal to the linear TV audience as well. In the best case, our viewers discover real gems and new SRF channels.

Erdmannpeisker has created an Instagram-specific, fresh and independent look that applies to all Dr.Oetker Pizza Brands. This is a first in the Dr.Oetker brand world. In addition to pizza content, Erdmannpeisker relies on contests, daily posts and collaboration with influencers. In addition, selected posts are boosted by Havas Media and thus made visible to a larger target group. With these measures, Erdmannpeisker says it has been able to build a dedicated community over the past year.

The Instagram channel is primarily used as a platform to provide social media campaigns in the Paid area with a clear sender and to use individual posts created specifically for the channel as social media advertising media. In addition, the newly established Instagram channel was also used for several national word-of-mouth campaigns and influencer campaigns last year and was an important part of the campaign around the new launch of "The Good Baker" pizzas.

Responsible for Dr.Oetker Switzerland: Valentina Mejenina (Media and Communications Manager), Helen Yildirim (Product Manager Pizza). Responsible at Erdmannpeisker: Gabriel Peisker (creative direction), Jenny Ziörjen (content producer and graphic designer), Selina Helbling (consulting), Laura Fässler (motion design), Havas Media (media planning).