Helen Hürlimann took over as head of Radio SRF 4 News in July 2016. Under her leadership, Radio SRF 4 News has developed into a digital news station and digital offerings such as podcasts and videos have been expanded. In terms of journalism, she has led the new information program "HeuteMorgen" into a dialogic format. In addition, the proportion of female journalists on the team has risen to 50 percent under her leadership.

"They were exciting and varied years at SRF. Now it's time to hand over the digital development of SRF 4 News to a younger generation," says Hürlimann, explaining her move.

She began her radio career at SRF in 1993 as a trainee at what was then DRS 3. After subsequent activities outside SRF, she returned to SRF in 1994 as a production assistant on "10 vor 10" and then moved to the Zurich Schaffhausen regional editorial office of Radio SRF, where she took over as co-head of the editorial office after two years. This was followed by a move to Bern as producer of "Rendez-vous". After further activities, again outside SRF, she returned to SRF in 2011 and worked as editor/producer at Radio SRF 4 News and as head of service.

The management of Radio SRF 4 News will be reorganized. As SRF writes in a statement, information about the new organization will be provided as soon as it has been determined.

According to the study, 44 percent of respondents have already broken off an existing meeting prematurely due to another appointment. Whether it's a bad Internet connection, dead batteries or other computer problems: For almost as many PR professionals, non-functioning technology has led to an abortion (43 percent). Respondents were hardly less likely to cite important tasks that they had to complete at short notice and therefore had to leave meetings early (40 percent).

The larger the company, the more frequently pressure to meet deadlines leads to a cancellation: at smaller companies (under 50 employees), only one in three media office employees has ever cancelled a meeting because of a topic coming in at short notice (34 percent). At large companies (over 1,000 employees), a task that had to be dealt with quickly was already the reason for one in two respondents to walk out of a current meeting (56 percent).

A good one in five communications professionals have already left an online meeting prematurely because it went nowhere (23 percent). Six out of ten respondents have been interrupted by the letter carrier at the front door or by superiors (17 percent each). Interruptions by bosses occur much more frequently in companies than in PR agencies (22 percent to 6 percent).

Every now and then, children are the reason for termination: one in seven of those surveyed has already ended a meeting because their offspring burst in (14 percent). Craftsmen are less often the cause: Not even one in ten has left an online meeting prematurely because of noisy work in or around the house (8 percent).

On the other hand, feeling ill or unwell hardly ever leads to an abortion: a meager 3 percent state that they have ever left an online meeting prematurely for this reason. Stress about the course of a meeting is also not a reason to drop out: Only a tiny 2 percent have ever pressed the "end" button because they were annoyed.

At least one in ten communications professionals sits out virtual meetings via zoom, teams and the like until the end: 11 percent have never ended an online meeting earlier than planned. Here, too, there are significant differences between companies and PR agencies: while only 9 percent of respondents from companies have never left an online meeting prematurely, 17 percent of PR agencies have always been there until the end.

10 reasons why PR pros leave online meetings early

• Other Meeting 44%
• Technique 43%
• Urgent topic comes in at short notice 40%
• Meeting leads nowhere 23%
• Letter carrier 17%
• Interruption by superiors 17%
• Children 14%
• Craftsman 8%
• Malaise 3%
• Meeting trouble 2%
• I have never left a meeting early. 11%

For the PR Trend Monitor the DPA subsidiary News Aktuell and Faktenkontor asked communications professionals and executives in Germany and Switzerland why they had ever left an online meeting early. 224 communications professionals from Switzerland and Germany took part in the survey.

The pre-selection of the candidates was carried out by the staff of the Institute for Marketing and Customer Insights at the University of St. Gallen. The Institute drew up a profile of each of the candidates who made it into this initial selection, which served as the basis for the jury's assessment of their performance.

The jurors then met to determine the nominees. After discussions and voting, seven favorites emerged.

Jury president Pam Hügli is pleased: "All nominees have in common that they have broken innovative ground in marketing in their industry or even created completely new categories."

The nominees of the first edition of the CMO of the Year are:

• Sabrina Balestra, Planted
• Joséphine Chamoulaud, Smile Insurance
• Melanie Gabriel, Yokoy
• Nicolas Hänny, Nikin
• Léa Miggiano, Carvolution
• Jens Plath, TWINT
• Najoh Tita-Reid, Logitech

During the Award Night on June 2, 2022, the winner will be announced to the invited guests in the Papiersaal in Zurich and celebrated.

Climate change is one of the most pressing long-term challenges that must be actively addressed. A broad alliance of Swiss agencies and advertising service providers is therefore joining forces for a new standard in the communications industry: Mediaplus Suisse, Webrepublic, dentsu Switzerland, Livesystems, Group M (MediaCom, Mindshare, Wavemaker) and Wirz are the founding members of the Climate Alliance of the Swiss Communications Industry and are committed to the change toward climate-neutral advertising.

Alliance members commit to reducing and fully offsetting their own operational CO2 emissions from 2022. In addition, they enable advertising customers to calculate the emissions of their campaigns and also offset them.

Green GRP calculates CO2 emissions of advertising

Mediaplus and ClimatePartner have developed the Green GRP in Germany, a model that is openly available to the industry. This calculator has now been adapted for Switzerland and forms the basis for calculating the CO2 emissions of both advertising production and media placements and offsetting them together with ClimatePartner. GroupM agencies will continue to use their already successfully established "Admosfy" model to calculate CO2 emissions.

Climate-neutral advertising, starting now

Sustainability and action on climate change are topics that have been on the minds of the communications industry for some time. The alliance aims to provide an open platform to accelerate and simplify change with concrete commitments and an openly available tool. Tobias Zehnder of Webrepublic was one of the initiators of the alliance: "I was excited by the openness to the idea and the speed of collaboration across agencies. We are all united by the conviction to act now and make a big difference together."

Interested agencies and customers can contact Green-media.ch inform and take the first steps toward climate-neutral advertising. The alliance is open to all agencies and advertising service providers.

The events (+239.8%), leisure, gastronomy, tourism (+221.2%) and transportation (+180.7%) sectors in particular are increasing their advertising pressure significantly in March and can contribute to this positive development. A look at the media groups also reveals an optimistic picture.

The first quarter of 2022 brings renewed momentum to the Swiss advertising market. It closes with 1,638.6 million gross Swiss francs and an increase of 66 percent.

Advertising pressure in the overall market

The development of advertising print as of March 2022 in millions of gross Swiss francs

Strong advertising month for 19 industries

19 of the 21 sectors beat the advertising drum in March. 18 sectors even increased their advertising pressure by double or even triple digits. Unsurprisingly, it is primarily the events (+239.8%) and leisure, catering, tourism (+221.2%) sectors, which were weaker in previous years due to corona, that show a strong increase in March 2022. Transportation (+180.7%), media (+159.6%), services (+153.7%), fashion & sports (+109.1%) and energy (+113.2%) also benefit from the positive development in the first month of spring and can more than double their advertising print.

A look at the first quarter gives reason to hope for a strong advertising year in 2022. 20 of the 21 sectors increased their advertising pressure year-on-year. 18 of them even in the double or triple digits.

Leisure, hospitality, tourism thus also makes it back into the top 3 sectors YTD. Only construction, industry, furnishings and retail have a stronger advertising position in the first quarter.

Reduce vehicles and cleaning in March

Only two sectors cut back in March 2022 and achieve a lower advertising print than in the previous year. While the automotive sector reduced its advertising pressure only slightly, by -6.6 percent, cleaning cut back significantly, by 29.5 percent.

The Cleaning industry is also the only industry to reduce its advertising print in the first quarter (-39.3%).

Top Advertisers & Products

Top advertisers and most advertised products and services (excluding assortment, image advertising and collective categories) in March

Media Mix

Media Mix for the month of March

The current trend study examines the acceptance of advertising on the Internet. According to the study, three quarters of respondents (71 percent) are aware that advertising is an indispensable means of financing digital offerings on the Internet. At the same time, more than half of those surveyed (58 percent) find advertising fundamentally annoying.

Two out of three respondents (67 percent) say they are more likely to pay attention to advertising if it is well designed. This shows that the age group of digital natives, people between 16 and 29, is more receptive and open-minded overall than the age groups of 30 to 49 or 50 and older.

A comparison of personalized advertising with contextualized advertising shows that personalized advertising receives more attention. However, contextualized advertising achieves more acceptance. "Users assume that advertising and website content are aligned. They see advertising as a valuable complement. If the advertising does not match the content of the page, this is irritating," explains Timo Lütten, head of the OVK unit Environment Quality and Advertising Impact at BVDW. It's a different story with the perception of personalized advertising. "Almost two-thirds feel uncomfortable and spied on by advertising tailored to their needs. Digital natives are the exception here. Advertising tailored to their needs is more widely accepted by 57 percent of 16- to 29-year-olds than is the case on average across Germany," Lütten continues.

Clear and visible labeling of advertising is a must for 71 percent of respondents. Unmarked advertising is a no-go, especially for people over 50.

Image transfer effects occur between the media brand and the advertising brand. Advertising environments can thus have a positive or negative impact on the perception of advertising. More than half of the respondents confirm such transfer effects from digital advertising media to the advertising brand. Advertising on established quality environments is perceived as more positive and credible. This media brand effect is again strongest among digital natives.

However, the survey makes it clear that the effect works in both directions and that the advertising placed is also transferred to the advertising environment. Thus, 81 percent of respondents stated that dubious advertising can lower the reputation of a digital offering.

The German language service provider Wieners+Wieners will officially be known as Apostroph Germany from April 2022. "We are delighted that the name Apostroph will now also stand for Language Intelligence in Germany," says Philipp Meier, Group CEO of the Apostroph Group. "Our aim is to further strengthen the combination of human expertise and technological intelligence to meet our clients' highest quality standards. That's what we're aiming for with the unified name Apostroph Group," adds Ulrich Barnewitz, Managing Director of Apostroph Germany.

Apostroph Switzerland and Apostroph Germany will now also appear together to the outside world under the umbrella brand Apostroph Group. "The unified brand name strengthens our market position and brings our knowledge and expertise even closer together," explains Meier.

Human feeling for language combined with technological intelligence

The Apostroph Group claims to be the leading premium language service provider in the DACH region. At a total of ten locations in Switzerland and Germany, 160 employees realize projects in 100 languages for customers from all industries. They are supported by 2000 external partners.

In recent years, the company has expanded its service portfolio. "Closer cooperation and the exchange of know-how will enable customers in Germany to benefit more from technological developments such as our own translation engine or interface connections, while Apostroph Switzerland can make use of Apostroph Germany's expertise in the areas of transcreation and medical translations, for example," Meier is convinced. "We are a partner for the entire management of our clients' extensive localization projects. This also includes technological support as well as process and language consulting. By bundling under one brand, we can ensure and expand our service quality and our quality standards for our customers at an attractive price-performance ratio," says Barnewitz.

In Germany, Apostroph works for marketing and advertising agencies, medium-sized companies and corporations as well as in the medical, pharmaceutical, life science, finance and e-commerce sectors.

At the beginning of May, Julia Panknin will be promoted to the newly created staff position of Head of Strategic Projects, reporting directly to the Managing Director of 20 minutes, Marcel Kohler. In this function, she is responsible for strategy-relevant projects, such as the transformation processes surrounding the social media-first strategy.

Julia Panknin has been with 20 minutes at the end of 2016. After working in the People/Entertainment and Digital/Science departments, the journalist took over as Head of the Community department and Head of App at the end of 2016. In addition to the print and online daily business, in this role she was responsible for commentary management and was involved in the further development of the 20 minutes-app. In addition, she built the 20 minutes-activities on the social platforms. In 2018, Julia Panknin also took over the internal project management of the 20 minutes Youth Lab. In the following year, she built up a team of professional content creators and developed an initial social media strategy with them, which has been further developed into a social media first strategy by a project team in the editorial and publishing departments since the end of 2021.

As a result, she was promoted to Head of Projects and Editorial Director in 2020. In this role, Panknin designed and was responsible for various projects with an editorial focus over the past two years. For example, the cross-group quality monitoring and the expert networks of commuter media in Switzerland, Luxembourg and Austria, which she will continue to manage in the future. The succession of Julia Panknins in the editorial management is, according to the announcement of 20 minutes still open.

There are many books about sales and marketing that impart detailed knowledge, follow convictions, set accents, cast highlights, enhance or question everyday life. Sometimes specialist books provide the theory for practice in retrospect. In direct customer contact, things are often different. Many topics and plans have to face the imponderables of everyday business life.

Because as a rule, it is not a matter of implementing theories, but of achieving the entrepreneurial goals of the client, according to a statement from Glaswerk Consulting. The best solutions are found from the respective framework conditions of a customer order - in the interest of the customer.

A podcast based on experience

The new Glasklar podcast has "Deep dive in short time" as its goal. In a short time, as much thematic depth as possible should be produced. Thus, the podcast is not a lecture, not a radio play, and not a theory mediation. Rather, it is meant to show where theory becomes practice, collides with it, or catapults us into the future.

Tobias Gläser from Glaswerk Consulting and Creative Director Ralph Müller, the creators behind the format, briefly convey and measure their knowledge, experience and positions in the talks.

Glasklar is intended to stimulate conversation and also allows false assumptions if they lead to the right conclusions. Because according to Glaswerk, this much freedom must be allowed.

The Podcast is aimed at all those interested in marketing and sales. So far, 14 episodes have been published:

1. Monster project website - without headaches to the new appearance
2. What a contemporary marketing strategy should include
3. How is digitalization changing marketing?
4. Is success measurable?
5. Why do companies need content?
6. In- and outsourcing: Do we have to be able to do everything ourselves in marketing?
7. Marketing and Sales Leadership: What Matters
8. Social media: A gift entry into digital marketing
9. Relevance: What matters? How we think and act
10. Miracle Weapon Story. The power of storytelling.
11. Marketing and law. What you can and can't do?
12. Another podcast? Please don't.
13. Marketing Automation: How do I get started?
14. The big marketing and sales question roulette

Between October and February, a survey was conducted in the canton of St. Gallen on the topic of sexual harassment in public spaces. Almost 900 people took part. The result: 84 percent of the women and 17 percent of the men surveyed had been sexually harassed once or several times, according to a statement issued by the Competence Center Integration and Equality of the Canton of St. Gallen on Thursday.

The respondents had mainly reported sexist remarks, followed by uncomfortable closeness, inappropriate glances and unwanted hugs and kisses. They mainly felt uncomfortable when going out, on public transport, at the train station or at bus stops.

There is hardly any in-depth discussion of sexual harassment, the statement says. The No Place for Sexism" Campaign counteract. On Monday, a campaign will start throughout the canton: real sayings and comments collected during the survey will be displayed on large posters in public spaces.

Sexual behavior that happens every day and is considered harmless or tolerable by many "should be made visible to the public and reflected upon," according to a statement. In addition to the posters, accompanying events are also planned. (SDA/swi)

The campaign is designed to convey in meaningful everyday situations that you can rely on DPD as a partner - both professionally and privately. The campaign comprises six videos and online ads that will be broadcast from mid-April 2022 until the beginning of December 2022.

"We want to show everyday situations that can quickly become uncomfortable without a reliable partner," says Ana Cardoso, Marketing & Communication Coordinator

Numerous DPD Switzerland employees posed in front of the camera for the shoot. "It was a very nice experience to slip into a new role," says Emma Pot-De Vaan, Strategic Account Manager at DPD Switzerland in real life and a hairdresser in the clip.

Win with escalation story

On the Campaign landing page an e-bike worth 2,500 Swiss francs and two vouchers worth 500 and 200 Swiss francs will be raffled off. Participants must submit an absurd, original or funny story in which a package was "simply not delivered.

Responsible at DPD: Sabrina Würgler (Team Leader Communication), Ana Cardoso (Marketing & Communication Coordinator), Marco Kaiser (Head of Marketing & Communication). Responsible at Pomcanys: Romy Spielmann (Marketing Consultant), Mary Pascher (Creative Director), Reto Hunziker (Text & Concept). Production: Bildmitschuss.ch, Linus Spitz (videos), Justin Hession Photography (photography).

The Swiss electricity system is undergoing the greatest upheaval in its history. Energy consumption continues to increase. Electricity production, on the other hand, is becoming increasingly volatile as the share of photovoltaics and wind power rises. At the same time, electricity is no longer generated centrally in a few power plants, but decentrally throughout the country. This poses massive challenges for the power grid.

Awareness of the urgency of network modernization is lacking

The Swiss transmission grid must be converted and expanded to ensure security of supply in the future and to make the energy transition in Switzerland a success. Today, the public is not sufficiently aware of this. Other topics dominate the current energy debate: new power plants, renewable energies, e-mobility, hydrogen. The key role of the extra-high voltage grid for Switzerland's energy future is not sufficiently taken into account.

Integrated communication for a future-proof power grid

Scholtysik won the agency competition for the "Strategic Grid 2040" project. Over the next three years, the agency will provide Swissgrid with strategic and operational support in communications relating to the conversion and expansion of the national extra-high voltage grid. The aim is to raise awareness among politicians, authorities and the general public about the central function of the grid.

In cooperation with the partner agency Kommunikationsplan, Scholtysik serves the entire range of corporate communications: strategy, conception, editing and copywriting, UX and UI design, graphic design, motion design, video production and scenography.