However, the figures for 2021 are only comparable with those of previous years to a limited extent. As a result of the merger of Sunrise and UPC, Sunrise customers are now also included in the association. As a result, the number of customers increased significantly in all areas.

TV business with problems despite increase

In the core business of television, Suissedigital members were able to expand their market share to 55. The number of customers rose by around 90,000 to 2.13 million. The association thus left Swisscom behind with a share of 41 percent. By comparison, Swisscom was able to slightly increase the number of its TV customers to around 1.6 million in 2021. Salt came to a share of 4 percent in 2021, according to the association.

The figures for TV customers of Suissedigital members are difficult to compare with the previous year, as Matthias Lüscher, Head of Public Relations, said at the request of AWP. Thus, the customer figures of Sunrise and UPC were consolidated in the calculation. The slight gains were attributable to Sunrise.

In the case of the other association members, the customer decline of previous years continued, Lüscher added. The decline was roughly at the level of 2020, i.e. slightly less than 100,000 customers.

Internet and telephony grow significantly

Suissedigital members also made up considerable ground in broadband Internet. The number of customers rose by 570,000 to around 1.7 million. In addition to the addition of Sunrise, customers were also gained through the expansion of broadband Internet services and infrastructures, according to the association. The market share rose to 44 percent. However, Swisscom remains the market leader in high-speed Internet with a share of just over half.

The number of customers for mobile telephony literally exploded to 3.1 million from around 350,000 in the previous year thanks to Sunrise's contribution. Previously, only the association members Netplus, UPC and Quickline had launched their own mobile offerings. Sunrise also added around half a million fixed-network telephony customers to the association's network.

The Suissedigital association brings together around 180 companies organized under both private and public law. According to their own information, they supply more than 3 million homes and business units with radio, TV, Internet, telephony and other communications services. (SDA)

The Aletsch Glacier is a sight of archaic beauty. But the largest glacier in the Alps is visibly affected by global warming. Since the turn of the millennium, its tongue has retreated by about a kilometer.

That's why VBZ and its lead agency Ruf Lanz are using the striking resemblance of the glacial medial moraines to a streetcar track to promote the switch to the climate-friendly streetcar.

The subject appears double-sided and full-page in 20 minutes, is in poster form on all streetcars and is also distributed via Twitter, Facebook and Instagram.

At the same time, it marks the start of a series of motifs and measures designed to show that using public transport in Zurich is not only easy on the nerves, but also on the climate.

Responsible at VBZ: Silvia Behofsits (Head of Corporate Communications), Sherin Madassery (Junior Project Manager Corporate Communications). Responsible at Ruf Lanz: Markus Ruf (Creative Direction), Isabelle Hauser (Art Direction), Markus Ruf (Text), Armin Arnold (DTP), Miro Poffa (Consulting). External partners: Michele Aschmann, Aschmann Klauser.

As Migros Aare announced on Thursday, Sopranetti clearly proved to be the most convincing candidate in the comprehensive selection process. In addition, the 57-year-old has proven in recent months that he manages the cooperative competently and prudently, the press release continues.

Sopranetti took over the interim management of the company after processes that did not comply with the regulations and conflicts of interest arose, as the company announced in November. As a result, Anton Gäumann, the long-standing Managing Director, took early retirement by mutual agreement in mid-November.

Reto Sopranetti completed an apprenticeship as a marketing manager and then completed various management training courses. He has worked for Migros Aare for over 25 years, most recently as Head of the Retail Directorate. The company will be filling this position.

Migros Aare claims to have the highest turnover of all ten regional Migros cooperatives in terms of domestic sales. It emerged from the merger of the Bern and Aargau/Solothurn cooperatives in 1998 and operates in these cantons. According to its own information, it is the largest private employer in the three cantons. (SDA)

The youth station Virus, which was launched in 1999 and advertises itself with the claim "Radio, but different," among other things, will be realigned, Swiss radio and television SRF executives said Thursday at the presentation of 2022 programming highlights.

In terms of content, the station will "focus on topics from the lifeworld of 18- to 30-year-olds. Musically, the focus is "on new music and Swiss music. The target group can actively participate in shaping the program through interaction - primarily via TikTok.

TikTok is also a topic at SRF News. For three months, information has been offered in the language and from the perspective of young users. On Thursday, those responsible drew a positive first balance from the test operation so far. The videos have met with a high level of acceptance - some of them have had up to 750,000 views.

Elections, series and benissimo balls

In addition to the usual current affairs, SRF's 2022 information lineup will focus on elections and research. Among other things, the presidential elections in France will be a focal point of the program. In addition, the ten-strong "SRF Investigativ" team, which has been active since November 2021, will produce reports for all programs and channels.

The program also continues to include self-produced series. In the fall, SRF 1 will air the new crime series "Die Beschatter" set in Basel. The second season of the Valais police series "Tschugger" will follow in December. The second season of "Neumatt," which is currently being filmed in the Zurich area, is scheduled for spring 2023.

Another program highlight is the unique new edition of "Benissimo" on October 15; for the 30th anniversary of the show, Beni Thurnheer will lead through the Saturday evening. (Werbewoche.ch reported). There is no lottery ticket, viewers call directly to play. The jackpot will include 100,000 Swiss francs.

World Cup, Euro and Federal

The sports program in 2022 includes two soccer events in particular. In July, the European Women's Soccer Championship will be held in England. SRF will broadcast all 31 matches live on TV or as a stream for the first time.

All 64 matches played at the Men's World Cup in Qatar in November and December will also be shown live.

On TV, radio and online platforms, SRF will also be following the Swiss Federal Wrestling and Alpine Festival in Pratteln BL, which takes place from August 26 to 28. SRF 2 will be live for 17 hours, from the first round to the final decision.

SRF satisfied with 2022 launch

SRF Director Nathalie Wappler was satisfied with the performance in the first quarter of 2022. The most-watched program on SRF 1 so far was the Tagesschau on February 16, with 975,000 viewers. It was the day on which the Federal Council lifted a large part of the Corona measures.

There was also great interest in the live broadcasts from the Olympic Games in Beijing. Despite the large time difference, 762,000 people watched the giant slalom and Marco Odermatt's victory early on Sunday morning.

During the two weeks of the Olympics, SRF Sport's online offering recorded around 20 million visits, according to a statement. This is an increase of 50 percent compared to the Winter Games four years earlier. (SDA)

The General Assembly of Perikom, the professional association for HR management and internal communication, unanimously elected Barbara Aeschlimann as the new President. She replaces Cyril Meier, who is leaving the Board. To thank Meier for his great services to Perikom, he was made an honorary member by the Board. Thore Lingel from Farner Consulting was newly elected to the Board.

Barbara Aeschlimann has been a board member of the Zurich Society for Human Resource Management since 2014 and Managing Director since 2018. The new President has been on the Perikom Board for three years. She has held HR management positions in various industries for more than 25 years, including more than 10 years as Head of HR at EY Switzerland. Barbara Aeschlimann holds a doctorate in linguistics.

"Good, target-oriented HR work thrives on equally good communication that specifically addresses the target audience," says Aeschlimann about her new role. "With this in mind, I appreciate the fact that Perikom is scrutinizing this central interface within the company and thus sharpening the mutual understanding between HR and internal communication."

If you're late, life punishes you. Not so at Galaxus. Although the company's own iced tea arrives later than the "Tastea" from mother Migros, it comes with plenty of "bang": "Balitea" is accompanied by a juicy rap soundtrack. The face of the campaign is editor and self-proclaimed YouTube star Simon Balissat. He is musically supported by rapper Lil Bruzy.

Once again, Galaxus doesn't take itself too seriously and aims to amuse with a wink. The iced tea is available in the flavors peach hibiscus and rooibos orange. It is available now at Galaxus.ch; a pack of twelve costs just under 20 francs.

What Capital Bra can do, Galaxus can do better

It all started with a simple Iced tea tasting for the Galaxus community. Capital Bras "Bratee" and Shirin David's "DirTea" did not go down well with tester Simon Balissat. Instead, he came up with the idea of creating his own: "The idea was to mix our own iced tea and maybe sell a few. Then it got a bit out of hand in the conception with the project team. Now my face is not only on a bottle, but I'm a rapper and in a video clip," says Balissat, an editor at Galaxus. One phone call with food manufacturer Holderhof later, the concept was in place. Without further ado, Simon Balissat got into his XL Fubu pants, put on the hygiene suit and launched the "Balitea" production.

The soundtrack to the iced tea is available on all common platforms. The video clip is played out online with a focus on social media channels.

Responsible at Digitec Galaxus: Simon Balissat (Teamlead Editorial, Idea, Concept, Singer, Lyricist), Julian Stauffer (Art Director, Concept, Lyricist), Valentina Sproge (Concept, Video, Editing, Camera), Armin Tobler (Concept, Direction, Video, Editing, Camera), Eva Lipecki (Concept, Project Management, Producer, Brand Management), Martin Walthert (Chief Marketing Officer), Flurin Spring (Creative Director), Ursina Grimm (Head of Brand Management), Martin Jungfer (Head of Content), Claudio Candinas (Teamlead Video, Social Media & Community), Manuel Wenk (2. Camera Assistant), Thomas Kunz (Camera, Photography), Mia Kuchen (Design), Luca Giugliano, Gesine Hauder (Media Planning), Cédric Feusi (Digital Marketing). Music video support: Fabian Niklaus (assistant director), Lukas Graf (lighting), Yoro Tobler (lighting assistant), Julia Furer, Markus Egloff (sound engineer), Pascale Egli, Linus Rieser (1st camera assistant), Ramón Königshausen (color grading), Manuel Gerber (sound design), Mikki Levy-Strasser, Luca Merz (set and costume), Gabriela Wassmer (make-up). Support with the Balitea song: Lil Bruzy (singer and lyricist), Simon Lanzi (producer), Claudio Cueni (mixing), Dan Suter (mastering).

"At Bank Avera, we support the digital demands of our clientele," says customer advisor Sabrina Zimmermann. This is one of the subjects of Microsoft Switzerland's campaign launched on Thursday around its two data center regions in Zurich and Geneva - the heart of Microsoft's cloud infrastructure in Switzerland. But the focus is not just on the technology itself, but on people - and how this technology benefits them in their work, Microsoft writes in a statement.

In total, the first part of the campaign covers three subjects with Bank Avera and is to be continuously supplemented with other clients. Among other things, these will be played out online as videos and can be seen at selected locations - for example, at Zurich Airport, where Microsoft's new headquarters are located.

The campaign was developed by the Microsoft Switzerland marketing team in collaboration with the Campbell & Jones agency. "Our goal with this campaign is not only to address a business audience. It allows us to make the innovative power of our cloud in Switzerland more tangible for the general population," says Nadine Nyffenegger, Head of Marketing Communications at Microsoft Switzerland. "The cloud has long been more than just a storage space for data. It is the key to computing power and services such as artificial intelligence for companies and organizations of all sizes in Switzerland."

Felfel has made a name for itself throughout Switzerland with employee catering. To bring office coffee to a level of enjoyment beyond fully automatic machines and coffee capsules, the Zurich-based company has now launched its own coffee brand with all-round service: Gavetti aims to combine Italian coffee culture with modern convenience.

The Zurich agency Allink brought the brand to life with a lot of Italianità and a wink. The Gavetti brand design was adapted to the most important touchpoints of the office coffee service, such as the packaging, the tableware or the control panels of the coffee machine.

Responsible at Allink: Christoph Schlatter (Creative Director), Roger Lang (Art Director), Martina Kellenberger (Graphic Designer), Simon Zangger (Photo & Film Director). Responsible at Felfel: Branding Committee, composed of Daniela Steiner, Jonathan Lewin and Michelle Schmid.

The most important customers of the IT service provider Abraxas Informatik include municipalities, cities, cantons and federal offices. This is precisely the target group for its new "Abraxas Academy" offering, which is designed to impart practical knowledge to municipal presidents, managers or IT specialists in the administration.

What sounds dry as a bone can, with the right staging, be communicated quite humorously. The Unikat agency relies on a central idea that catches the eye: place-name signs on which typical Swiss community names are digitally altered. For this, eight key visuals were developed in a first flight, which can be played on various channels. These include social media, trade ads, online banners, and materials for POS and trade shows.

Responsible for Abraxas Informatics: Markus Kaufmann (Head of Communications & Marketing), Sabine Thüler (Sen. Marketing Manager & Business Partner), Andrea Hefti (Business Partner Communications & Marketing). Responsible for Unique communication agency: Daniel Meier, Patrick Lienert (creation), Simone Jung (consulting).

Currently, two people a week die in Switzerland while waiting for a donor organ. A change in the law, which will be put to the Swiss electorate on May 15, is intended to counteract this. The Reload Foundation is actively campaigning for this.

Switzerland-wide campaign for organ donation

The Reload Foundation's "Yes to Life" campaign is currently running throughout Switzerland in streetcars, cabs and on station screens, as well as in the media and on social media. The campaign started at the beginning of March with the campaign kick-off in front of over 4000 people during the field hockey game Genève-Servette against Zug.

The current traffic accident statistics again show the need for action in the area of two-wheeler accidents, especially with motorcycles. For this reason, the motorcycle campaign of the Zurich Cantonal Police, which was already launched in 2021, started again on Tuesday. This is supported by the Civil Engineering Office of the Canton of Zurich as road owner and the responsible noise protection authorities.

In addition to safety aspects, the campaign also addresses the increasing noise problem on posters, flyers and a website as well as on social media channels.

The appeals "No risk!" and "No noise!" are aimed directly at motorcyclists and call on them to be more careful and considerate. A video clip was produced for each of these topics to illustrate the problems to motorcyclists.

The Campaign is supplemented, on the one hand, by police speed and operational safety and tuning checks and, on the other hand, by adaptation measures in the road infrastructure in close cooperation with the Civil Engineering Office of the Canton of Zurich.

Responsible at the Zurich Cantonal Police: Adj. Rolf Decker (Prevention Department). Responsible at the Construction Department of the Canton of Zurich: Peter Angst (Civil Engineering Office, Head of Noise Control). Responsible at Dynamite: Roger Bosshart (consulting); Ralitsa Ruseva (art direction); Nuru Oertli (graphics); Urs Zwyssig (text).

The Seeländer Blatt will also be published in the Switzerland-at-weekend-CH Media announced on Wednesday that it had joined the Ajour.ch network. In addition, the cooperation includes the national and international part of the online portal Ajour.ch. For Bernese topics, the cooperation with Tamedia or the Bernese Newspaper continued. (SDA)