For 80 years, customers of Mobiliar have been participating in the company's good business performance with payouts from the surplus fund. In the meantime, the annual payouts amount to millions. These are paid out regardless of what happened to customers in the previous year - which is also the aim of the current campaign.

From successful and less successful projects

Five spots by director Courtney Hoffmann feature hedgehog rescuers, moving professionals and painters* who experience the very normal, sometimes successful, sometimes less successful everyday life. The five spots - two of which will be broadcast as TVC - are the centerpiece of a broad-based campaign that is present on all channels and throughout Switzerland. In addition to the TV and cinema spots, the campaign is accompanied by a broad OOH, DOOH, radio and online presence. "In addition to the commercials, the campaign is particularly captivating due to the prominent quote subjects on phishing emails, bath towels as theft protection and mixed-up bikinis," explains Annette Häcki, Executive Creative Director of Jung von Matt Limmat.

The campaign follows on from the previous year's surplus fund campaign (Werbewoche.ch reported). "Last year's campaign achieved exceptionally good results. That's why we decided to charge the existing concept with new stories and formats and to continue telling the humorous everyday stories this year," says Nicole Bieri, who is responsible for Mobiliar's campaign together with Hanna Poffet.

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Responsible at the Mobiliar: Hanna Poffet, Nicole Bieri (Marketing Communication Managers), Lorenz Jenni (Head of Brand Leadership & Marketing Communication). Responsible at Jung von Matt Limmat: Luca Schneider, Jan Theus (Art Direction), Winfried Schneider (Text), Melissa Diday, Tina Mons, Vera Riemeier (Project Management), Annette Häcki (Executive Creative Director), Cyrill Hauser (Chief Client Officer), Dennis Hoffman (Executive Strategy Director). Responsible at Jung von Matt PLAY: Natascha Imfeld (Art Buying & Agency Producing). Responsible at Jung von Matt SERVICES: Chiara Killer, Desirée Lanz, Jlona Kopf (media realization). Responsible at Mediaschneider: Eva Rösner (Digital Consultant), Timo Bendel (Senior Consultant), Janine Nussbaumer (Client Service Director): Responsible at CZAR Film: Courtney Hoffman (Director), Christos Karamanis (Cinematographer), Sandy Blum (Executive Producer), Margo Mars (Lief), Jenni Kuhlmann (Producer), Kathrin Schmoll (Editor), Charlie Herzmann (Post Production) Lucas Pfaff (Online), Great Garbo (Music), Tom Wenger (Sound Studios Z).

For seven years, the magazine "Glam" had reported on events, culture and celebrities. "It's part of the industry that all broadcasts end at some point. Now it's time for something new," Telebasel managing director André Moesch was quoted as saying in a statement. Telebasel is in the process of revising its program structure from the ground up. In the course of this, the course will be set early and programming decisions will be made now.

Adela Smajic is understanding about the station's decision. Nevertheless, it is "a pity that my time at Telebasel is coming to an end," says Smajic. For her, it is time for a change.

Telebasel plans to provide information about its programming plans at a later date, according to the statement.

Bank Thalwil has been a predominantly regionally active bank on the left bank of Lake Zurich since 1841, with its headquarters in Thalwil and branches in Kilchberg, Adliswil and Langnau am Albis.

For seven years, the bank has positioned itself as "Die Bankwerker": energetic, down-to-earth and decent, committed to the people and the region

2020, Ruf Lanz was commissioned to further develop the existing positioning of the "Bankwerker". "Ruf Lanz has managed to convey our attitude and values to the outside world even more concisely with fresh ideas and impulses," says Beat Ruch, Head of Marketing & Communications at Bank Thalwil.

After two poster waves in 2021 is now followed by the next season: Once again, pointed headlines in an independent layout reveal that Bank Thalwil is made of different stuff than conventional financial institutions.

A special poster that extends across the space between two billboards attracts additional attention. It conspicuously advertises the need to close gaps in pension provision. Unfortunately, pensions from the AHV (first pillar) and the pension fund (second pillar) are often not enough to maintain the accustomed standard of living after retirement. To close this gap, private pension provision with pillar 3a is crucial.

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Responsible at Bank Thalwil Genossenschaft: Beat Ruch (Head of Marketing & Communications, Member of the Extended Executive Board). Responsible at Ruf Lanz: Markus Ruf, Danielle Knecht-Lanz (Creative Direction), Mario Moosbrugger (Art Direction), Markus Ruf (Text), Armin Arnold (DTP), Miro Poffa (Consulting).

Many areas in and around our lives are changing as a result of digitization. This includes the public sector such as the federal government, cities and municipalities. It is therefore hardly surprising that more and more smart city projects with unique solutions are emerging.

Digitization is having an epoch-making impact on interaction with citizens and on administrative processes. New services are being developed. We would like to give you an example of how such a development can arise and look.

The digital showcase is used by the city of Kriens in perfect harmony with its own corporate identity as an additional opportunity for event advertising. Not only the own events are published, also versatile promoters and organizers as well as the local trade are supported in their communication.

Kriens does not rely on digital signage alone. To name just a few references, the municipal administrations in Zermatt (among others at an altitude of approx. 3,000 meters above sea level), Wettingen, Langenbruck and Suhr as well as the government building in St. Gallen have also revealed the secret recipe of a dynamic and timely communication channel.

With our FORIS® Outdoor Kiosk, a local government is present with its residents around the clock. Citizens are informed daily about important information such as postponements of e.g. waste paper collections, events, education, urban developments, housing and leisure.

If your municipality uses digital outdoor ads, it can reach a large audience. By using digital displays, municipalities and cities can inform their residents in real time with effective notifications.

Moreover, important information such as opening hours, further procedure and hygiene rules etc. can be highlighted. And this in all possible languages. Thus, a higher number of people is reached.

Is your community already taking advantage of the positive aspects of digital communication? Learn more about why digital outdoor info boards make sense for communities in our blog.

As the Swiss market leader, we have successfully implemented countless digital projects over the past 30 years. The Inputech AG accompany customers on their way to exploit the opportunities of digitization for the benefit of the population, business and the city administration.

To order further references and information or to arrange a non-binding meeting to get to know us, please call: +41 44 879 20 24 or [email protected].

At the beginning of June 2022, Migros' cooperative members will democratically decide whether alcohol will also be sold in the retailer's stores in the future. (Werbewoche.ch reported). Tell us how the idea for "voting beer" came to the table at Wirz.

Lorenz Clormann: Our assignment was to create a concept for communicative support of the vote. A complex task, because the whole discussion around the controversial vote is so emotionally charged. We knew we wouldn't get far with a classic information campaign. We were looking for something that would take some of the "heaviness" out of the topic and instead celebrate democracy.

Jan Kempter: We asked ourselves what might appeal to both opponents and supporters. And our answer was: beer (laughs). We wanted to show people directly what impact the decision will have, but also that thanks to Migros democracy, everyone wins anyway. Because since the beer will come anyway, there is also a reason to toast in any case. Incidentally, the idea for the Migros beer came about, appropriately enough, during an after-work beer.

 

Advertising and communication are often directed at existing products. Now, however, Wirz has come up with the idea for a yet-to-be-created (or to be brewed) product - and the campaign at the same time. A novelty for the agency?

Clormann: In the cooperation with Migros, one can certainly speak of a novelty. However, this type of communication is completely in line with what we as an agency see as creative problem solving. It was important for us that the beer is not just a means to an end, but plays a communicative role. With the naming it carries the message and with the design it becomes the medium. From the beginning it was also clear that we would take on the packaging design, as it is an important part of the whole campaign.

 

To what extent does the work around the voting beer reflect Wirz's claim to be a "creative business agency"?

Kempter: Lorenz has already touched on it - our self-image as an agency is to solve business problems with creativity. That means we always first try to analyze exactly what the problem is and then find the specific answer to it. In this case, the problem was the enormous potential for a shitstorm that the polarizing vote carries. And our solution was just not just a fun campaign, but a product idea. The beer probably won't silence all the "Dutti would turn in his grave!" comments, but it shifts the discussion more to the right of co-determination at Migros.

 

Since you mention Duttweiler: The ban on the sale of alcohol in Migros has been in place since 1928. It has always been the subject of controversial discussions, but is now definitely also an aspect of a "unique selling proposition. What do you say as brand professionals: Couldn't it possibly be tricky to "risk" such a unique selling proposition?

 

Clormann: Of course it's a risk, but you also have to remember that a generation is growing up that often no longer knows who Dutti is. As a brand, you can't forget your heritage, but it's also important to move with the times and keep modernizing.

Kempter: I think the right of co-determination at Migros is by far the stronger USP than the ban on alcohol sales. What company of this size simply leaves such a fundamental decision to the people?

 

Frédéric Zürcher, Migros is undertaking a democratic tour de force with the alcohol referendum. How exactly does the process work - and can people who are not yet Migros cooperative members participate?

 

Frédéric Zürcher: Voting does involve effort, but it is part of our democratic structure and is implemented internally with great motivation, which makes it feel less like a "feat of strength. I am very impressed that a company of this size lets people have a say in such an important decision. That's what sets Migros apart and makes it exceptional for me.

 

How should we imagine this procedure?

At the beginning of May, Migros cooperative members will receive their cooperative's voting documents at home. From then on, they can vote by mail or, from May 16, in person at a branch in their region. This must be done by June 4 for the vote to count. After that, the votes received are counted and checked and confirmed by an auditor.

 

How long does it take until the result is known?

Migros is expected to provide information on the results in the Migros magazine and online in mid-June 2022. If less than two-thirds of those voting in a cooperative are in favor of alcohol sales, everything will remain the same there. If more than two-thirds of those voting are in favor, the alcohol ban will be lifted. Or explained with our campaign: if the alcohol ban is lifted, a cooperative introduces an alcoholic "Oui" beer and if not, then the alcohol-free "Non" beer comes. 

 

As Head of Umbrella Brand at MGB, how do you view the alcohol ban? Is it time for it to fall in order to take an advantage away from the competition - or is it a positive "relic" from Gottlieb Duttweiler's intellectual legacy?

Migros has been around for almost 100 years and is now the market leader in the Swiss retail trade despite the alcohol ban. This shows impressively that it is very successful even without this weighty category. On the other hand, if the ban were lifted, our customers would be able to cover all their needs with us and would not have to go to a competitor. Of course, that would make my Migros heart beat faster. In any case, I think it's right to put it to a vote and thus feel the pulse of the times outside. I'll let our commercials speak for the pros and cons. They address the arguments from both camps very well.

 

Normally, you work together with Wirz on more classic communication projects. What was your initial reaction to the idea of launching a new product and how did the collaboration with Wirz turn out?

The spark jumped immediately, but I still had to sleep on it for a night. After that I caught full fire for this beer idea and was no longer to be held (laughs). But it is also too good and the perfect solution for us. Working with Wirz was exactly how I imagine co-creation to be. They took us along with them in real time as they worked out the idea, were open to our input at all times, and went the extra mile for all the coordination on our side. And besides a lot of work, the whole thing was also a lot of fun.

 

Tell us how you will vote on June 4?

Zurich: As of today, as a member of the cooperative, I will put an "Oui" in the ballot box. That saves me a detour to a competitor and gives me more Cumulus points. (laughs).

Kempter: I just remembered: I have to become a member of the cooperative quickly, otherwise I won't be able to vote. But I'm giving it a "yes".

Clormann: I will also vote "yes". Admittedly also a little bit because I would like to toast this great project with Jan and the team with an "Oui" beer.

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Migros cooperative members of legal age are eligible to vote. If you are not yet a member of the Migros Cooperative and are at least 18 years old and would like to take part in the vote, you can register free of charge by May 10 at the latest at Migros.ch/membership register.

By June 4, the 2.3 million members of the Migros cooperative will vote on whether the retailer will sell alcohol in the future - an issue that is highly polarizing.

The communicative accompaniment of such a controversial vote involves some stumbling blocks. To solve this challenge, Wirz developed an idea that goes beyond a classic information campaign and addresses both the pro and the con camp.

The agency created a product innovation together with Migros - the Migros beer. The highlight is that the beer is directly linked to the vote. Depending on the outcome of the vote, either the alcoholic or the non-alcoholic variant is added to the product range in the cooperatives. The two beers - appropriately named "Oui" (with alcohol) and "Non" (without alcohol) - are intended to make it clear that there will always be a reason for a toast, regardless of the outcome of the vote.

In this way, the complex and political topic is to be treated in a light-footed and "palatable" manner and at the same time create enthusiasm for the democratic right of co-determination at Migros. After the initial announcement, the activation already met with great media response and led to various discussions on social channels.

In addition to the product idea, Wirz is also responsible for the packaging design and the associated campaign, which will be seen from now until the vote on various channels such as OOH, print, social media, display ads and on TV. The "Oui" or the "Non" will hit the stores after the vote.

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Responsible at the Federation of Migros Cooperatives: Désirée Strassmann, Frédéric Zürcher (Umbrella Brand Campaigning); Philipp Bühler (Digital Campaigning & Promotions); Simone Blaser (Media); Christoph Rytz (Communication & Media). Responsible at Wirz: Petra Dreyfus, Livio Dainese (CEO); Lorenz Clormann, Jan Kempter, Jannic Mascello, Hannah Züttel, Najla Becirovic, Tony de Faria, Matthias Fürst (Creation); Erasmo Palomba, Ruwanie Hayoz (Agency Producing); Ella Papadakis, Julia Mutter, Carolina Jiménez (Consulting); Hinrich Wittern (Strategy); Corinne Räber, Eros Montagnani, Giovanni Bucca, Karin Gartmann, Oliver Fäs, Rahel Signer, Sonja Jegen, Yussef Serrat (Media Realization). Responsible at Stories (film production): Natascha Vavrina (director/cinematographer); Florian Nussbaumer (executive producer); Chenyi Guo (producer); Wolfgang Weigl (editor); Jingle Jungle (sound studio); Stories (post-production).

Groupe Mutuel is undergoing a transformation. The insurer has sharpened its strategy and is increasingly focusing on the combination of health and pension provision. The associated rebranding was developed in collaboration with the agency MetaDesign Lausanne: Both the brand identity and the visual identity were revised and modernized (Werbewoche.ch reported).

Department of Noise was brought in for the brand strategy-based development and execution of sound and music. A comprehensive system of sound assets was created to help convey the brand message coherently and emotionally at all touchpoints.

The new brand identity focuses on closeness to people and their lived serenity: Groupe Mutuel takes care of all its customers' health issues so that they can enjoy life carefree and without worries.

This is also underlined with the campaign "True Life" developed by the agency Numéro10, which has been played out since Monday (Werbewoche.ch reported). The insurer also drew on the expertise and brand knowledge of Department of Noise for this measure.

"The brand launch campaign should be 100 percent in line with the new brand. Accordingly, it was obvious that the music for it should trigger the same feeling as the sound identity and accordingly come from a single source," explains Stéphane Andenmatten, Deputy Director, Head of Communications & Brand at Groupe Mutuel. "Our new sound perfectly supports our brand's sweet spot between empathy and optimism. It is a powerful and versatile tool for us to underline our positioning in our communication."

The new Groupe Mututel sound has been in use in various guises since the brand launch.

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Responsible at Groupe Mutuel: Stéphane Andenmatten (Deputy Director, Head of Communications & Brand), Fanny Genoud (Brand Project Manager). Jean Philippe Chevassu (Creative Director); Responsible at MetaDesign Lausanne: Carole Massanes (Global Account Director), Sophie Laird (Global Senior Account Manager), Leo Tissot (Account Executive), Isabelle Carvalho (Creative Director); Responsible at Department of Noise: Florian Goetze and Ph!L!pp Schweidler (Strategy, Creative Direction & Production), Michael Stuber (Strategy), Meng Tian (Project Lead).

A vacation exchange means speaking the language in authentic situations while immersing oneself in life in a Swiss host region. Movetia enables young people between the ages of 11 and 18 to live with a family in another language region for one to two weeks. The vacation exchange is free of charge and the registration period runs until the end of April 2022.

To increase awareness of this offer, Noord has created a short animation with the most important information. This national campaign will be shown immediately on various screens in public transport and at post offices.

Construction projects

In the city of Zurich, a sustainable project made of storm wood is planned. This was to realize several Tiny high-rise buildings at once. But as the Daily Gazette writes, resistance in the neighborhood is probably growing. A total of 200 micro-apartments are to be built in 21 towers, each between 18 and 42 meters high, on a former allotment site. There is also a new name for the neighborhood: it is to be called Berndhölzi, because trees that fell victim to the storm Bernd will be used for the construction.

Election campaign

This had never happened before in Swiss history: The candidate and the five candidates for a seat in the Graubünden government wanted to forgo the political showdown and instead divide the five mandates in the cantonal executive among themselves, writes the Südostschweiz. The government candidates wanted to send a signal against the division of society with their step. The division of the five mandates among six people should take place without additional costs.

NATO umbrella

Worried about its future after the transfer of Moutier to the canton of Jura, the projurassic part of the Bernese commune of Belprahon decided to turn to NATO. This, he said, is intended to secure the area beyond 2026. The step should also help to reassure the population, reports the Westschweizer Courrier. Since Switzerland is not a member of NATO, the municipality had turned to France to make its request official under the pretext of defending the Francophonie.

Fusion

Neuchâtel Xamax football club and La Chaux-de-Fonds field hockey club (HCC) are planning a merger, according to the Archinfo media group in western Switzerland. The two partners wanted to create a multisport club, which will be called H-Max. The merger of the football and field hockey clubs should release synergies, for example in the search for financial partners, communication or needs related to sports studies. A new logo has already been designed. But nothing has been decided yet, the presidents of the two clubs assure.

Green cathedral

Geneva's environment department has found a site to green up the city, he said. How the Tribune de Genève reports, the roofs of Saint-Pierre Cathedral are to be covered with a dense carpet of plants starting in spring 2023. "The old neighborhoods suffer the most from global warming. We have to be creative to make these places bearable for their inhabitants," Antonio Hodgers, the state councilor in charge of the department, justified the move.

Rolling Stones

According to the Confederation and the Bernese Newspaper The Rolling Stones will rely on a "Bernese solution" for their concert on June 17 in Bern: Instead of the new drummer Steve Jordan, Andi Hug from the Bernese band "Patent Ochsner" will accompany Mick Jagger and company on the drums. The choice is justified with the Swiss daughter-in-law of Jagger, who is a huge Patent Ochsner fan. The two newspapers also write that the "Stones" wanted to swim in the Aare on June 17 - which is why the city of Bern will close the banks of the Aare on that day.

Straight banana

The first straight banana is available from Friday in a limited edition in the retail trade, Max Havelaar informs. Over the past 25 years, the label has "straightened out what is crooked. The new, straight Fairtrade banana is immediately noticeable to consumers, making it easier for them to choose a sustainable product. Thanks to the straight banana, sales are expected to increase significantly once again. Already today, more than every second banana sold in Switzerland is a Fairtrade banana, as Max Havelaar points out.

Thermal spring

In Winterthur, people are dreaming of a second indoor swimming pool because 43-degree hot water is bubbling out of a borehole at a construction site. It is the first known thermal spring, writes The Land messenger. Those who want to see the spring for themselves can take part in a guided tour on April 1. Visitors could also bring an egg to cook in the hot thermal water (one egg per person).

April fool joke as April Fool

The Bieler Tagblatt wonders whether April Fool's jokes are still permissible in this day and age and therefore announces that it may refrain from making such jokes in the future. Biel's city president Erich Fehr is quoted in the article as saying that he would not find such a refrain funny at all. Writing an April Fool's joke is similar to brainstorming: the search for ideas allows solutions to emerge that might otherwise not have been found.

Steam protest

The following newspaper knows of a special protest against the possible cancellation of the Brittnau-Wikon train stop in the border region between Aargau and Lucerne on the Olten-Lucerne SBB line. Zofinger Tagblatt to report: A historic steam locomotive (model "Mikado 141R1244") is rolling up. The Aargau and Lucerne governments are to be given a good run for their money so that the railroad stop for regional traffic can be secured. The steam locomotive is coming - and of course the protest committee is buying an aperitif at the station.

Sahara dust

Problems with the Sahara dust are reported by the ski resort Engelberg-Titlis: because the slopes would now be half snow and sand, they would have added an expert to the team. The posted picture shows a man humped skis and leading a dromedary on a leash.

Genetic engineering

The rebirth of the extinct aurochs is reported by the "Urner Zeitung". According to the report, a piece of aurochs hide was found in the mountains of Uri - stored airtight in a rock crystal. The DNA of the heraldic animal from Uri, which has been preserved for centuries, is now to be added to the semen of a bull and used to mate a cow. After a few such crossings, an aurochs-like animal is to be created that eats less grass than a domestic cow but gives more milk.

Mascot

The Central Swiss Wrestling and Alpine Festival (Isaf), which will be held in Ennetbürgen NW this summer, has unveiled its mascot - a genuine Barbary ape, the IsAFF. It will be he who will present the wreaths to the wrestlers, reports the Nidwald newspaper.

Building purchase

The canton of Basel-Stadt has hurriedly purchased the Marche Arch Mound structure from London for six million francs, the presidential department of Beat Jans (SP) announced. This will be placed on the Messeplatz and financed with the liquidation of the urban revitalization fund. The fund had only been approved by the Grand Council in 2020 and endowed with just six million francs for projects in the years 2021 to 2030. Basel had also been able to win Easyjet for the marketing of the new attraction. A flight to Basel - no matter from which Easyjet destination - would have cost just 20 francs thanks to a Mount Basel package. Jans invited residents to the Messeplatz at 11 a.m. for the starting signal for the construction of the structure.

Color change

After a hundred years of postal yellow, it is now to be postal green. The yellow one is mutating into a green giant, as he himself announced. The company has set itself ambitious goals in terms of sustainability and now wants to make this visible at first glance. And because green is in vogue, Swiss Post has decided to trademark the new Post green. Employees' work clothes and all vehicles will be green on an ongoing basis. The yellow mailboxes will also be painted green. Older vehicles, which will be taken out of service within the next two years anyway, will keep their yellow color scheme until they are taken out of service.

Car numbers

The car subscription provider Carvolution also uses the April Fool's joke as a marketing vehicle. It announces that its own cars will be equipped with its own license plates with immediate effect. The expenditure for the redemption of the Abo cars of Carvolution could be no longer stemmed by the road traffic offices, because the administrative expenditure becomes too large. Customers would now even have the option of choosing the number of their plates themselves. (SDA)

Wirz's interdisciplinary approach to thinking and working convinced the fast-growing startup Urban Connect, the agency writes in a statement. The mobility platform provides employees of large companies with e-transport - from e-bikes to e-scooters and e-cars to trains.

With Wirz's strategic-creative way of thinking, the Urban Connect brand is to be made fit for global competition in order to generate additional growth impulses.

With the arrival of the 39-year-old from Thurgau, the Alea Iacta Group is further expanding its consulting expertise. Until the end of March 2022, Reisp headed the internal communications of the Helvetia Group with its approximately 11,000 employees as part of a deputization. From 2018 to 2021, she was Head of Communications at the Pestalozzi Children's Village Foundation in Trogen AR.

Before that, Elisabeth Reisp spent around ten years as an editor and reporter, shaping the reporting of St.Galler Tagblatt (City Editor), Ostschweiz am Sonntag and Thurgau Newspaper (editorial office Frauenfeld). During this time, she already gained experience in strategy development, change and crisis communication within the scope of special projects. She deepened this in recent years when she and her team further professionalized communications at the Pestalozzi Children's Foundation.

Expovina with its autumn wine ships, the Wine Trophy and the Primavera spring festival is an institution. The company has been managed for 31 years by Bruno Sauter, who took over the management from his father. Bruno Sauter turns 80 this year and has therefore decided to sell the company to the Aroma agency.

Aroma soll Carry on heritage with care and tradition

Expovina is a wine exhibition with great charisma far beyond Zurich and many loyal and long-standing exhibitors. "With a lot of passion and the support of many employees, I have steered the wyship through the waves of Lake Zurich over all these years. I take with me many wonderful experiences. Now it is time to put Switzerland's largest public wine fair into new hands," says Bruno Sauer, handing over the helm to a new generation. In Aroma, he says, a strategic partner has been found who has been bringing brands to life and staging them for over 25 years and has a great deal of experience with trade shows.

Soul of the Expovina soll Remain unchanged

Aroma has already been on board for many years. So the successor is someone with a lot of know-how and a feel for the existing major events. Aroma co-owner Lukas Meier approaches the task with a great deal of respect: "We will carefully develop the three brands further where visitors and exhibitors feel a direct added value. It is important to us that the original idea, the charisma, and the soul of Expovina remain unchanged."

With Alina Schönenberger and Pascal Schlittler, two communication and sales professionals are continuing the story of Expovina: "We are very pleased to take over the helm of Expovina as a well-coordinated, entrepreneurial team with concentrated know-how in marketing, digitization and a great affinity for wine".

From Wyschiff to the largest marketing platform for wines

The Expovina was founded in 1953 by J.F. Sauter. It celebrated its debut on the Lake Zurich ship "Linth". His son Bruno Sauter was eleven years old at the time and performed unskilled jobs such as wiping planks and putting up wine bottles. In 1991, he took over the management of Expovina from his father. Today, the company with three pillars - the wine ships, the International Wine Awards and the Primavera spring fair - is the world's largest platform for wine marketing and attracts over 70,000 visitors annually.

2022 is the 67th edition of Expovina. Expovina Primavera will be held from Thursday until April 7, 2022. In Pulse 5, exhibitors at 60 booths will present 1500 different wines, including the latest vintages.