A few degrees Celsius more can be life-threatening. This applies to children with fever as well as to our planet. The current TV spot from Greenpeace Switzerland tells the story of a child whose fever is paid too little attention by his busy parents - after all, it's just a few degrees more than usual. In the end, the child has to be taken away as an outpatient. If the parents had not acted in time, it would have been too late.

This image is mirrored in the film with the climate catastrophe: With this topic, too, action is knowingly postponed until later, although even one degree has great consequences. With this film, Greenpeace Switzerland wants to make the population aware of the great time urgency of the current climate situation. In the process, donations are collected for the ongoing campaign against climate catastrophe.

The project started with a workshop of Greenpeace Switzerland and Freundliche Grüsse, where the basic idea was born, and was completed as a co-creation with different participants, with Farbfilm Studio being responsible for the lead in the film production.

Responsible at Greenpeace Switzerland: Anita Reber, Emanuel Büchler (Multimedia Production), Nemi Wildbolz (Freelance Text / Concept). Responsible at Friendly regards: Samuel Textor (Creative Direction), Christian Stüdi (Text / Concept). Responsible at Farbfilm Studio / Shining Film (film production): Samuel Morris (Director), Marco Frei (DoP), Flo Brunner (Producer), Stefan Bircher (Producer), responsible at Jingle Jungle (Sound Design): Robert Büchel. Responsible at 86Tales (film music): Gordian Gleiss.

The University of Basel is a university of international reputation with a broad range of subjects. In research, it focuses on the fields of life sciences, natural sciences and medicine. Founded in 1460, it is the oldest university in Switzerland. In university rankings, it ranks among the best 100 universities in the world.

With the new film, the University of Basel wants to express with a wink of the eye what makes it tick: origin, teaching, research, spin-offs, cooperation with industry, all the way to the most famous honorary doctorate in Switzerland. Seed developed and realized the film in close collaboration with the University of Basel. The film was directed by Adrian Wisard.

The film will be used on the website, social media, and as part of presentations and events.

Responsible at the University of Basel: Bea Gasser, Alessandra Rigillo, Reto Caluori, Matthias Geering. Responsible at Seed Audio-Visual Communication: Adrian Wisard (writer, director, editor), Sebastian Klinger (camera), Bastian Hertel (production manager), Felix Courvoisier (producer).

International agency Dept announced Thursday that Jerry Buhlmann has joined the company as non-executive chairman. Buhlmann brings more than 40 years of experience in the media, marketing and advertising sectors and will work closely with Dept's Global CEO, Dimi Albers, as well as the board and leadership team to support the company's continued growth and global expansion.

Buhlmann was appointed CEO of Aegis Group PLC in 2010. Following the merger with Dentsu Inc., he became CEO of Dentsu Aegis Network in 2013. He remained in this role until 2018. Currently, Jerry Buhlmann is Chairman of Croud Ltd, a private equity-funded digital agency, and Chairman of Hybrid, a digital university marketing specialist. He is also a Senior Independent Director at Inchcape PLC and a Director of Tulchan Ltd, Serviceplan Group and Senior Advisor at OC&C. He is an angel investor and advisor to various digital marketing and e-commerce companies.

Under the claim "Vepo makes cleaning an experience," cleaning products manufacturer Vepo is launching its current advertising campaign, which will be broadcast on programmatic advertising channels from mid-April. Since Vepo is the official sponsor of the Vepo Dance Camps, which are held by MS Sports in over 40 locations in all language regions of Switzerland, it was an obvious choice to combine cleaning and dancing in the campaign.

"Youstream with Creative Director Rafael Gschwend quickly provided us with an initial concrete story that excited us right from the start," says Regula von Huben, Managing Director of Vepo, about the implementation. "It was important to us that we use the campaign to address a new, young target group and do so in different short messages."

"We already knew during story development that we wanted to get as much out of the shoot as possible despite a moderate budget, without sacrificing quality. A time-intensive preparation of all participants led to the fact that we could shoot very efficiently and exactly according to plan" says Adrian Sandmeier, founder and CEO of Youstream.

An intensive day of filming at the Bonstetten sports center resulted in a total of six programmatic ad spots, as well as a short and long form image film.

"Developing a story like this is a lot of fun, but challenging," says Rafael Gschwend of Youstream, who directed the project. For example, the Vepo slogan "We make cleaning an experience" had to be combined with the sponsorship commitment to MS Sports and developed into an entertaining story. "Especially when it comes to cleaning, it is also important that no dusty clichés are served. That's why the dance group was chosen to be very heterogeneous," continues Gschwend.

With this campaign, Vepo is targeting the whole family. Whether at home, where the dirty kitchen should quickly appear in high gloss again - or in the Vepo Dance Camps, where kids can benefit from the movement and fun package at a low camp fee.

Responsible at Vepo: Regula von Huben (client), Claudia Fellay (design), Chantal von Huben (marketing). Veresponsible at Youstream: Rafael Gschwend (script and direction), Reto Liesching (camera and editing), Billy Whitfield (2nd camera / lighting), Luca Fortuna (production management), Nadja Rosa (makeup & hair), Dejan Pantner (sound design).

When clients advertise mandates - or agencies apply for them - both sides are confronted with a phenomenon that is particular to the marketing and communications industry: Jobs have always been applied for in the form of "pitches".

To do this, the agency practically goes into advance work, developing ideas and visuals for a potential collaboration. It invests a lot of resources, but can always fall behind the competitors who are also competing in the pitch. In this case, the work done is literally "for nothing". The clients have to establish evaluation and coordination processes, convene focus groups and hire consultants. And they come under pressure to decide on the "perfect" partners - often without the relevant internal expertise and in a relatively short space of time.

As a result, the question of whether pitches are still up to date is nothing new. But the industry - neither on the part of the clients nor the agencies - has not yet found any conclusive answers. We would therefore like to continue the discussion on our platforms and in our media in the form of in-depth reporting: but first we need your help - your experiences, your thoughts.

As a member of either the agency or client side, how do you view pitches as a process? What positive and negative aspects do you see? And above all: What would you like to see in the future?

We will also deal with your answers in a later report, absolutely anonymous - All the more reason for us to appreciate your honest insights.

Click here for the survey!

We are looking forward to your input -

The team from m&k and Advertisingweek.ch

The theme "Climate Justice - Now!" is staged in an eye-catching and easy-to-understand side-by-side mechanic.

Thus, consumer behavior in the North is shown by the example of excessive hot water consumption when bathing, which can lead to devastating consequences in the South. The visual juxtaposition is supplemented with a clear, provocative statement and thus triggers a personal, emotional confrontation with the topic.

The motif will be used throughout Switzerland as a poster, DOOH and advertisement, supported by further online and social media posts.

Responsible at the Ecumenical Campaign: Elke Fassbender (Co-Department Head Campaigning, Ecumenism & Church), Matthias Dörnenburg (Head Ecumenical Campaign Lenten Action). Responsible at Erdmannpeisker: Gabriel Peisker (Creative Director), Christina Weisser (Art Director), Rainer Neusius (Consulting). Photography and image editing: Sandra Gadient Photography, Lily Metzker (Wombat Studio). Media Planning: Spina's Civil Voices.

Boris Jacklowsky has worked at Sympany since 2017. He was initially Head of Marketing & Communication and a member of the Extended Executive Board. Since September 2021, he has also been Head of Offer Management and Customer Analytics and a member of the Executive Board ad interim.

The new Products & Marketing division was recently created at Sympany as part of a reorganization. Its management position was advertised internally and externally. After a multi-stage selection process involving numerous applicants, the Sympany Board of Directors decided last week to appoint Boris Jacklowsky. As Head of Products & Marketing, he has also been a member of the Executive Board since the beginning of April 2022.

The 52-year-old Jacklowsky has extensive experience in strategy consulting and marketing communications. Before joining Sympany, he was responsible for the Swiss business as a member of the Executive Board at Verivox and was Head of Digital Business at AXA Winterthur for six years. The qualified computer scientist FH and federally certified marketing manager is familiar with the Swiss insurance industry and healthcare sector and has many years of experience in digitalization and the development of digital products.

From hiking routes and cooking recipes to instructions on herb planting and knitting - for almost eleven years the LandLove its readership with topics relating to life in the countryside. From now on, French-speaking Switzerland can also take part. The first issue of the French-speaking counterpart will be published on Wednesday. CôtéNatureproduced by the editorial office in Lausanne.

In addition to content adapted from German-speaking Switzerland, the new magazine focuses on its own reports from and for Suisse romande. "We are very pleased to be able to continue the successful recipe of the LandLove in our own way and be able to respond to regional stories," says Caroline Zingg, the editor responsible for CôtéNature. "We had a lot of fun working on the first issue. Now we're eager to hear the readers' feedback, and we hope they enjoy the magazine as much as we do."

CôtéNature will be published four times a year as a supplement of L'illustré by subscription or at the kiosk. One week later CôtéNature available at newsstands as single copies. The magazine has 100 pages and a circulation of 49,000 copies.

Just under a year ago View Romandie launched (Werbewoche.ch reported). According to its own information, the news portal now has over 60,000 visits per day. Now the journalistic offering is being strengthened with a prominent new addition. From May 1, 56-year-old Richard Werly will join the editorial team as a correspondent and report from Paris and Brussels on current events in France and Europe.

Werly was awarded the Jean Dumur Prize in 2020 and is considered a well-known political commentator in France. His assessments are often quoted in French media, and Werly is also a valued guest on talk shows. His latest book, "La France contre elle-même," was published in the middle of the presidential election campaign.

"Richard Werly is a brilliant journalist and one of the most respected voices in French-speaking Switzerland when it comes to reporting on France and Europe. His exceptional experience will be of great benefit to our editorial team," said Michel Jeanneret, editor-in-chief of View Romandie.

In order to push ticket sales of the music festival "Zermatt Unplugged", but also to place it "top of mind" with music enthusiasts, a digital marketing strategy was developed and digital communication was launched in mid-December 2021.

The focus here was on promoting the content on various social media channels. In addition, attention was drawn to the Unplugged festival experience via classic Google search ads and display ads. The festival days in April can also be experienced up close on social media - here Dreifive supports Zermatt Unplugged so that the content is optimally targeted at the appropriate audience.

Responsible at Zermatt Unplugged: Janine Oberholzer (Senior Manager Marketing & Sponsoring), Katja Hackl (Head of Marketing/Sponsoring), Kim Klettner (Communication & Content), Luisa Murbach (Communication). Responsible at Dreifive: Sarah Wickli (Senior Digital Marketing Manager), Michael Nuster (Digital Marketing Consultant), Jolanda Kessler (Head of Digital Marketing Consulting), Marleen Albert (Head of Social Media), Dominique Wullschleger (Social Media Consultant), Simon Böhm (Digital Designer), Max Müller (Junior Digital Designer).

In addition to selling Laliberte.ch's advertising inventory throughout Switzerland, Audienzz will also integrate its advertising technology into the Fribourg-based news portal's website and app.

With Audienzz' Adconcept, Laliberte.ch will be able to offer advertisers branding, video and content advertising formats and optimize the monetization of advertising space, according to a statement. With access to the Adconsole, the all-in-one solution for the management of multimedia advertising orders, Audienzz also gives publishers transparency over the performance of all ongoing campaigns.

Urs Schlüchter has been active in the FMCG industry for more than 20 years and has expertise in sales, marketing and trade marketing. As of June 1, Stefan Gasser will hand over the management of Emmentaler Switzerland to Schlüchter. During the transition phase until the end of June, Gasser will introduce the new director to the world of Emmentaler AOP.

"Urs Schlüchter has convinced the board of Emmentaler Switzerland due to his broad commercial experience in marketing/trade, his many years of leadership experience in responsible positions in the national and international food industry, as well as with his open, analytical, but grounded manner," Daniel Meyer, president of Emmentaler Switzerland, is quoted as saying in a statement.