At the new trade fair, national suppliers will meet regional representatives from the hospitality industry for three days. Olma Messen St.Gallen expects around 180 exhibitors and 20,000 visitors in the medium term - consisting of decision-makers from the hotel, catering, community catering, catering and care industries.

"There is a real need in eastern Switzerland for a trade fair for the hospitality industry. We have held numerous talks with important industry representatives and received a lot of encouragement for our plan," says Patrick Sägesser, Head of Business Development Exhibitions. The trade fair, which has yet to be named, is to become a permanent fixture in the annual trade fair calendar of Olma Messen St.Gallen from April 2023.

Four pillars for contemporary live communication

The new trade show is designed to meet all the requirements of a contemporary live marketing platform. To this end, it contains one digital and three analog focal points. The exhibition area will provide a platform for products and services. In the forum, various keynote speakers will take the microphone, provide information on trends and innovations, and discuss current challenges facing the industry with participants. A central pillar of the new hospitality trade fair will be networking. Those responsible will offer various opportunities and spaces for this. As a fourth focal point, a digital industry platform will offer the hospitality community in eastern Switzerland the opportunity to exchange news and offers beyond the trade fair.

Tender in spring

Those responsible are currently finalizing the trade show concept. The invitation to tender will start in the spring of 2022. Anyone who is considering participating as an exhibitor or partner can already apply now at Olma-fairs.ch/hospitality express its interest. The name for the new trade fair will be announced by Olma Messen St.Gallen in the summer.

Since 2020 and the bankruptcy of the former operators, the former factory hall in the Aeschbach quarter near the Aarau train station has stood empty. A group around the organizer Dario Hauri has started to breathe new life into the hall with a restaurant, bar, concerts and events. There should always be something new to discover at the new meeting place with a special atmosphere.

AHA is currently using a major campaign to arouse the curiosity of the people of Aarau and invite them to the grand reopening. After teaser subjects in the past weeks, the actual opening subjects are currently on display, in which AHA presents itself as a place of encounters. Advertisements, flyers and posters, but also bus stickers and social media are used for this purpose.

AHA has been closely supported by the Zurich agency Art.I.Schock since the concept was submitted to the owner of the property. This agency was responsible for the complete appearance, from the communication concept to the logo, the color and form world, and the central idea for the teaser and opening campaign. It also designed the numerous advertising materials for the campaigns and subsequent operation.

Responsible at AHA: Silvan Meyer (Marketing), Dario Hauri (Marketing). Responsible at Art.I.schock: Nadine van den Berg (consulting, project management), Sylvia Brüggemann (consulting), Lukas Koller (graphics).

The ETH film "Where the future is created" is awarded gold in the Brand Image category. The film tells in an unconventional way how passionately and diversely the students, teachers and researchers at ETH tackle important questions of our time. (Werbewoche.ch reported).

With the film "Rely On Us. And Relax.", Geberit opens customer events in over 65 countries under the motto Reliability. The film is also awarded gold in the Event Venue category.

The New York Festivals TV & Film Awards have been held annually since 1957, this year with participants from 42 countries.

What good is advertising if no one sees it? This is the question posed by the new communication concept developed by Jung von Matt for "Post Advertising". Swiss Post's offering includes direct advertising, OOH and completely digital solutions, and is aimed at large advertising companies, SMEs and media agencies.

In this way, Swiss Post also provides the answer to the question posed at the beginning: thanks to cross-media and flexible design solutions, advertising from "Post Advertising" always arrives where it is supposed to arrive.

The communication concept is implemented both externally and internally at Swiss Post with the help of dynamic image concepts and concise, striking headlines in online advertising media, advertisements, screens, social media assets and on a dedicated website.

The associated awareness campaign will be played out via industry-specific print and online products as well as on screens in media agencies and went live on Monday in German and French.

Integrated collaboration and look

Several Jung von Matt agencies were involved in the campaign: While Jung von Matt Limmat was responsible for the overall strategy and creation, Jung von Matt Tech created the associated website. As an accessible landing page, the website communicates Swiss Post's central message and offering for advertising customers simply, clearly and with a focus on what is most important. In addition, the website takes up the dynamic image concept and the headlines of the awareness campaign and complements them with animations, page transitions and dynamic loading.

The entire work was again oriented towards the optimized appearance of Swiss Post, which was sharpened in the company of Jung von Matt Brand Identity.

Responsible at Swiss Post: Martin Bütler (Head of Marketing & Sales Solutions), Karina Chodorowska (Head of Marketing Advertising), Fabiène Bachmann (Marketing Advertising), Michelle Schneider (Marketing Advertising). Responsible at Jung von Matt Limmat: Cansu Sezer (Creative Direction), Frederik Dreier, Elif Soysal (Text), Pia Chlumetzky (Strategy), Anoushé Dastmaltschi (Project Management), Thomas Steiner (Chief Client Officer), Carsten Jamrow (Executive Creative Director). Responsible at Jung von Matt Tech: Emmanuel Denier (Screen Design), Brian Rossbach (Graphic Design), Florian Graf, Andrin Gorgi (Content), Manuela Tappe (Art Direction), Amir Ferhatbegovic (UX Consulting), Manuel Meister, Samuel Hauser, Radek Zajac, Dominik Ofiara, Piotr Kamiński, Piotr Skwira (Development), Michael Hümbeli (Project Management), Michelle Scholz (Managing Director, Creation & Experience), Stefan Bruggmann (Managing Director, Technical Consulting). Responsible at Jung von Matt Services: Jlona Kopf, Fabrizio Rutishauser, Desirée Lanz, Lisa Moser, Chiara Killer (media realization).

As part of its 160th anniversary celebrations, the Handelszeitung the new "Handelszeitung Students" offer. It is aimed exclusively at students and can be used free of charge for one year after graduation. The next generation of business students at Swiss universities will receive news, background reports and interviews from Handelszeitung and Balance also behind the paywall as well as access to the e-paper of the Handelszeitung.

Also part of the new "Handelszeitung Students" offering is the newsletter of the same name by editor Tina Fischer, which from now on will explain current business topics every week and classify them in a compact way. As a special feature, students can send their own questions to the editorial team, which will support them with its know-how and make answers of general interest available in the newsletter. This gives the newsletter an interactive character and is intended to make the business world even more accessible to students.

"Today's students are the business players of tomorrow," says Michael Moersch, Head of Business Media and Chief Digital Officer at Ringier Axel Springer Switzerland. "During the important years of their studies, we want to provide them with the Handelszeitung even more actively. We are eager to hear their input and look forward to fresh impetus for the editorial team's reporting."

The ombudsman's office had received 46 complaints, as it announced on Tuesday on its final report. They were directed against the "Arena" of March 18. The ombudsman's office expressly states that it was right to confront the Zug National Councilor and SVP parliamentary group leader with his statement.

The Ombudsman's Office also approved of the confrontational discussion, in which the moderator took the place of the other side. Aeschi had agreed to this one-to-one conversation in advance and had known what was in store for him. In the context of the conversation and the clarifications, it was understandable that Brotz had described Aeschi's statement as "racist".

Aeschi a little too short

But it also concludes that Brotz's conclusion was too conclusive and took too little account of Aeschi's arguments. The "Arena" editorial team already conceded that the battle of words was intense and that the moderator should have given Aeschi's arguments more space.

The ombudsman's office notes, however, that Brotz never condemned the head of the parliamentary group, but relied on the clear opinion of the Federal Commission against Racism (EKR) and thus on experts.

In conclusion, the ombudsman's office states that the audience was able to form its own report and that factual fairness was not violated. SRF television sees the rejection of all complaints as confirmation of the work of the "Arena" editorial team. SRF remains committed to factual reporting, but also to political independence.

SVP boycotts "Arena

SVP faction president Aeschi had said in the National Council debate on the Ukraine war with regard to the expected war refugees: "It must not be that Nigerians or Iraqis with Ukrainian passports suddenly rape 18-year-old Ukrainian women. That must not happen." That was meant to refer to an incident in Germany, according to the statement, which was followed up. The EKR called the statement racist.

The SVP announced after the "Arena" broadcast that it would no longer participate in the discussion round "until further notice. The party described Aeschi's confrontation with his statements as a "gross derailment" by presenter Brotz. He had acted as a judge towards Aeschi.

In mid-April, the SVP declared its willingness to participate again after a three-week boycott. This was preceded by a discussion between SVP President Marco Chiesa (TI), Thomas Aeschi and SVP National Councilor Thomas Matter (ZH) with SRF Director Nathalie Wappler, Editor-in-Chief Video Tristan Brenn and Editor-in-Chief Audio Lis Borner. (Werbewoche.ch reported). (SDA)

"Misleading ads on Twitter that contradict the scientific consensus on climate change will be banned in accordance with our inappropriate content policy," Twitter's sustainability manager, Casey Junod, said Friday. "We believe that climate change denial should not be monetized on Twitter."

Twitter had introduced a feature last year that allows users* to specifically find conversations about climate change on the platform. "We recognize that misleading information about climate change can undermine efforts to protect the planet," Junod said now. "More than ever, meaningful climate action that starts with all of us is critical." (SDA)

Meyer has led the Hotelplan Group as CEO since 2021 (Werbewoche.ch reported). She is a proven digital expert and has a wealth of professional experience, including in the media sector, the media company announced on Saturday. In March, NZZ announced that Carolina Müller-Möhl would not be standing for re-election and proposed Laura Meyer as her successor (Werbewoche.ch reported).

At the AGM, which was held in person at the Kongresshaus Zurich for the first time in two years, the shareholders also approved all other motions put forward by the Board of Directors "by a clear majority", according to the statement. They also confirmed Dominique von Matt for a further term of office on the Board of Directors.

Thanks to the positive business performance, the Annual General Meeting also decided to pay a dividend of CHF 250 per share. This is CHF 50 per share more than in 2020. No dividend was paid in 2021 due to the uncertain situation. (SDA/swi)

Media Focus is adding Livesystems' digital gross advertising sales to its existing Out of Home gross advertising sales in Switzerland's advertising print statistics. This increases OOH gross advertising sales by 11 percent (base 2021), according to a statement Friday. With the integration of the data, it is now also possible to report the digital gross advertising revenues of Livesystems separately.

The advertising print statistics for Switzerland include the gross classical and digital advertising revenues of the largest OOH providers. It is currently not possible to break down advertising print in the OOH sector - both classic and digital - by individual OOH providers. In the digital area, gross advertising revenues are reported as a whole.

With the integration of digital data from Livesystems, it is now possible to show Livesystems' gross advertising sales from 2021 and 2022 separately in the advertising print statistics in the web-based evaluation tool "WizzAd+".

"I am very pleased that Livesystems has decided to integrate its gross digital advertising revenues into the advertising print statistics and is also prepared to report its gross digital advertising revenues separately," explains Ueli Weber, CEO of Media Focus. "I am convinced that we can offer valuable added value here for all stakeholders - customers, agencies and the out-of-home market."

Around ten years ago, direct-to-consumer was considered a completely new sales concept. D2C brands clearly distinguished themselves from classic retail brands. While the latter relied on retailers and wholesalers, D2C pioneers such as Allbirds and Made.com targeted end customers directly.

Today, brands no longer have to decide on a distribution channel, but can offer their products via any available channel. And finally, the direct exchange with customers, the knowledge of their shopping habits and the expectations of their own brand are irreplaceable. It is therefore high time that brands and manufacturers develop their own D2C strategy.

Active exchange with the target group

D2C brands can communicate with customers directly. Those who rely on traditional sales channels leave this exchange to their retail partners. For sustainable growth, however, an active brand community is at least as important as a good product. According to a Survey of the social media service provider Sprout Social, 64 percent of consumers want to interact directly with brands. Brands need their own platform for this. This allows them to accompany the entire customer experience, from discovering a product to shipping it - and at the same time share individual stories and messages with their target groups.

More flexibility and touchpoints

A D2C strategy basically gives brands and companies more flexibility and reach. Many D2C brands are Internet pure players. But more and more are venturing into physical retail. The mattress brand Emma, for example, started as a pure D2C business model and is now available in over 2,000 stores in Germany.

Conversely, manufacturers who sell their products primarily through retailers should consider their own online store solution. This additional touchpoint not only increases awareness, it also has a positive effect on the consideration of potential buyers in the customer journey. Because one Bazaarvoice survey According to the survey, 61 percent prefer to discover new products online.

The collection of customer data

Pure D2C brands and companies with their own online store have a decisive advantage: first-party data. With a D2C offering, a lot of valuable data can be obtained and analyzed. From contact forms and surveys to surfing behavior on the company's own website and purchasing history to consumers' social media activities. This treasure trove of data can help to bind customers to the company's own brand, improve products, and optimize the marketing strategy.

Simply test new products

With their own D2C offering, manufacturers and companies can quickly adapt to new wishes and habits of the buying public. If, for example, a new product is to be launched or tested, this can be done comparatively easily via the company's own sales channels - and in a way that conserves resources. The products can initially only be offered in small numbers in order to capture an initial reaction. The direct feedback can in turn be used to optimize the product accordingly. In addition, it is possible to offer personalized products and offers, free product samples, and subscriptions via D2C channels.

Find and use UGC

Own online stores and social media channels are optimal platforms to use user-generated content (UGC). According to a survey by Bazaarvoice. half of consumers expect brands and manufacturers to share photos, videos and reviews of customers on their own channels. In the social networks, UGC can appear via repost on one's own profiles and be made "shopable" with product tags. On their own website, testimonials and product images can give consumers the confidence they need to buy products.

* Fabian Eckerl is Head of Sales Central Europe at Bazaarvoice.

Becoming more independent of fossil fuels is now even more urgent. Buildings are among the biggest CO2 offenders. With Vision 100/100, Ewz would like to accompany the real estate industry throughout Switzerland on the path to climate neutrality. The goal is to help make 100 properties 100 percent climate-neutral by 2030. Ewz's solutions for heating/cooling, solar energy and electromobility are three major levers for achieving this goal.

To spread the word about the vision of carbon neutrality, Sir Mary and Mona and Mateo launched a dynamic activation campaign in March 2021 (Werbewoche.ch reported). For the second wave, Mona and Mateo have further developed the Visions campaign and made it more tangible. The motifs are intended to convey with a finger tip that the green potential of the future lies in our own hands.

Industry-specific technical terms are linguistic anchors of the campaign. Implementation variants were designed around, for example, sufficiency potential, ESG performance or CO2 reduction path. They are used with special targeting of social media posts, programmatically played out display banners and print ads with QR codes in the real estate environment. Based on the collected data, the campaign is optimized continuously and in real time.

Responsible at Ewz: Katrin Rüesch (Campaign Management), Leif Grössinger (Print and Online), Roland Trabadelo (Brand), Irena Igic (Web), Pascal Schaub (Head of Marketing & Communications). Concept and implementation: Mona and Mateo.

Fresh colors, elegant fonts and even better readability. Since the beginning of the year, the Sunday View in the new layout (Werbewoche.ch reported). The revised design is now being followed by a prominent image campaign. With the message "Sunday belongs to me," the special Sunday feeling is to be celebrated - in which the Sunday View should not be missing as a fixed component.

The campaign deliberately targets readers who have not yet subscribed to a newspaper on Sunday and are new to the Sunday View are to be inspired. For this reason, the newspaper is also a supporting element in the two campaign subjects and TV commercials.

"The campaign shows what we stand for and what we want to offer on Sunday: Journalism with attitude, which informs readers in an entertaining way - which enlightens them about the most important things in business, politics, society and sports," explains Gieri Cavelty, Editor-in-Chief at Sunday View.

The two campaign motifs can be found immediately on numerous online channels, as well as in the printed publications of the Blick and Ringier Groups. In addition, two TV spots will be shown on SRF and ProSieben/Sat.1/Kabel Eins Schweiz.