The award of the Swiss influencer scene has been presented since 2018 and will take place for the third time in 2022. On November 17, the winner of the Newcomer Challenge 2022 and nine all-star influencers from the categories entertainment, sports, lifestyle, fashion, travel, beauty, food, family and music will be chosen at Kaufleuten Zurich. Creativity, content quality and authenticity will be judged and awarded prizes.

Influencer marketing as an integrated part of communication

Farner has been focusing on influencer marketing for many years with a dedicated team. As a partner of the Smile Swiss Influencer Award, Farner wants to work closely with the award team and the other partners to promote and advance the power and anchoring of influencer marketing in Switzerland.
"Influencer marketing is a strategic component of integrated campaigns for us. After all, few things have a stronger impact on a brand or purchase decision than a recommendation from authentic trusted people, which is what influencers are," says Toby Felder, Unit Lead Brand Communications at Farner Consulting. "Together with the Smile Swiss Influencer Award team and the other partners, we want to shape the Swiss influencer landscape and promote existing and future influencers."

Effective as a source of inspiration and in purchasing decisions

Influencer marketing is an important tool to accompany customers on their customer journey - and to inspire them. According to the "Swiss Influencer Marketing Report 2020," 56 percent of the millennials surveyed regularly search for product information on social platforms. (Werbewoche.ch reported). More than half of these followers (53%) confirm that they have already made a purchase decision inspired by influencers.
The specialized influencer team at Farner works with influencers and content creators from Switzerland and has implemented numerous campaigns for clients such as Nespresso and Bank Cler in recent years.

Fristensky in the expert jury

As part of the partnership between Farner and the Smile Swiss Influencer Award, Constanze Fristensky from the Farner Influencer Marketing Team will sit on the expert jury of the Smile Swiss Influencer Award. She is an experienced influencer marketing consultant and member of the Farner Influencer Team. "I'm thrilled to take a seat behind the Smile Swiss Influencer Award judging panel," Fristensky said. "And I'm excited to see the creative and inspiring publications of the Newcomer Challenges and also convinced that the Swiss Influencer landscape will gain some exciting people as a result."

The topic of privacy has gained a lot of attention in public discourse. And at the latest since Google announced that it will block third-party cookies in the Chrome browser from 2023, the marketing world is upside down. This is because two fundamental promises on which digital marketing is based are being shaken: measurement accuracy and individualized targeting. There is a paradigm shift towards consumers' need for more transparency. New solutions are therefore needed.

Actively driving forward the development of the industry

Only those who recognize and understand the transformation process can actively shape the future of marketing with targeted measures. This is why Webrepublic and the Digital Creative Business School Hyper Island are jointly launching the online course "Data Privacy in Marketing - Digital Communication in the Post-Cookie Age".

The course is designed to give marketing professionals from all sectors an understanding of where the limits and opportunities of digital marketing lie. Together in peer groups, the participants develop hands-on solutions for future-proof marketing and work out individual strategies that they can transfer directly into their daily work.

"The end of third-party cookies is currently one of the most pressing issues in marketing," explains Tobias Zehnder, partner and co-founder at Webrepublic. "With this course, we want to actively drive the development of the industry and give participants the tools they need to continue reaching their target groups with relevant advertising in the future."

The course starts on June 10. Further information and the opportunity to register can be found on the Course website.

130,000 children in Switzerland are physically chastised by their parents. Every fourth child is affected by mental violence. 10 percent of parents who strike are in favor of this method of upbringing. For this reason, the international day of action for violence-free parenting, No Hitting Day, has been celebrated on April 30 since 1998. The Elternsein Foundation and Jung von Matt Limmat are joining forces with Swiss TikTok stars to draw attention to this day.

Makeover tutorials instead of makeup tips

When children experience violence, they feel ashamed and try to hide the injuries. Four TikTok content creators have therefore joined forces with the Foundation for Parenting to bring about an improvement in the situation. On the one hand, they want to show kids that they are not alone in their situation, and on the other hand, that it helps if you talk about it with someone you trust - whether friends, family members, teachers or, depending on the age of the child, an aid organization.

For this purpose, Noemi Nikita, Kris Grippo, Tugce Demir and Brian Havarie have created "make-up tutorials". The make-up tutorials of the beauty and make-up experts are clicked on millions of times on TikTok. This time, however, it's not a tutorial on how to properly apply makeup for an upcoming party, but how to use it to conceal an injury on your face. The videos show how the TikToker:ins put on makeup to cover up a black eye. The tutorials are accompanied by the shockingly high numbers of victims of violence that are shown.

Reach of 20 million people

Since around 96 percent of Swiss 12- to 14-year-olds and 90 percent of Swiss 9- to 11-year-olds have the TikTok app installed, the awareness campaign by the Elternsein Foundation and Jung von Matt Limmat reaches the target group directly. Around 20 million people follow the four content creators involved in the campaign.

Noemi Nikita is the most followed Swiss personality on TikTok, with 13 million followers. "This high level of violence in raising children shocked me. That's why I wanted to encourage my young community not to hide, but to talk about parental violence so that the situation improves," says the Bernese about the campaign.

Responsible at Stiftung Elternsein: Thomas Schlickenrieder (Managing Director of Stiftung Elternsein). Responsible at Jung von Matt Limmat: Philipp Klink (Text), David Hanselmann (Art Direction), Andrea Braschler (Consulting), Michel Nellen (Consulting/PR), Rob Hartmann (Executive Creative Direction).

Three quarters of podcast users:inside are on YouTube at least once a day, according to the survey. For a small independent show just being implemented, however, spending money on ads is probably not a viable option. NuVoodoo co-founder Jacobs says social media is "almost as powerful" in driving podcast distribution.

"Nearly two-thirds of the podcast audience can be reached daily with promoted posts on Facebook or Instagram, and about three-quarters via the YouTube or Google apps. Millennials, those aged 30 to 40, are particularly engaged here, with nearly six in ten relying on friends and social media posts to discover podcasts," Jacobs elaborates. According to NuVoodoo, 60 percent of podcast users pay at least some attention to advertising on most channels.

Instagram and Facebook lead

NuVoodoo's data shows that two-thirds of podcast listeners use Instagram or Facebook every day, one-third of them even several times a day. For TikTok and Twitter, only 20 percent do so. Podcasters would have an advantage over many other advertisers hoping to retarget users in digital campaigns.

According to Jacobs, podcast users:inside are more likely to allow apps to track their devices and their activity on other sites, with 49 percent often or always opting in to tracking. This is 18 points higher than the overall audience. (pte)

After two years, the Swiss Holiday Day was held again in mid-April for the first time in physical form with 1,200 participants. This event brought together the Swiss tourism industry in Arosa.

FS Parker & Sally conceived and designed the main executive show and its on-screen content. Information, stories and core messages were transported via visuals and a lot of storytelling. In addition to Federal Councilor Alain Berset, ST Ambassador Roger Federer was also a live guest via video call to discuss the new commercial with Anne Hathaway.

"Switzerland Tourism management has taken the time it takes to sharpen their stories and content to do justice to the industry's premier event," enthuses Hannes Sigrist-Thompson, Executive Creative Director of FS Parker.

Daniela Püntener has been working at SRF for nine years, since May 2019 as producer and since April 2020 additionally as team leader at Radio SRF 4 News. She moderates and produces in the live program and is part of the crew of the podcast "SRF News Plus". In the Digital Center team, Daniela Püntener is significantly involved in the journalistic further development of the digital audio formats of the Chief Audio Editor. She will now take over as Head of Radio SRF 4 News on May 1, 2022, succeeding Helen Hürlimann, who is taking early retirement. (Werbewoche.ch reported).

From 2017 to 2019, Daniela Püntener worked as an editor and presenter in the newsroom of Radio SRF 4 News and as a producer at Radio SRF 3. Before that, she was editor and deputy editor-in-chief at Radio 32. The primary school teacher holds a Master of Arts in New Media Journalism with a focus on editorial management and the organization of networked newsrooms.

In the campaign for the current Internet promotion, the price and the performance of the offer are once again unmistakably at the center. Charles Nguela also plays an almost equally important role.

The comedian follows the campaign message "Get Wingo in your home" right away himself and has the offer delivered to his home, of course by none other than himself.

In addition to films, banners, posters and megaposters, the numerous off- and online measures also include measures on streetcars, including moving posters.

Photo and film production: Sebahat Film + Photo. Photography: Dan Cermak. Media: Mediaschneider & Hoy. Responsible agency: Home Zurich.

He has a doctorate, was about to embark on a career as a violinist, studied mathematics and has a penchant for adventure. Many questions and answers later, the puzzle has come together. Fabian Stich is a multi-layered character. The core: curiosity. And a trust in the course of events.

His love of printing ink is no coincidence, as his family has a passion for print. But young Fabian didn't want to know anything about that. Mathematics and the violin were his core interests until the day he joined Jochen Schweizer from Mydays and spent eight years shaping the adventure industry.

In 2021, he once again set out for new horizons and thus arrived at Onlineprinters, where he is responsible as Chief Commercial Officer.

The ambassadors help public administrations and institutions to communicate more successfully and create planning security with tried-and-tested modular services. This includes projects in spatial and site development as well as in the areas of mobility, education and health. The ambassadors are expert partners of e-participation and founding members of the Expert Network Eastern Switzerland and offer further education seminars on public participation with the University of St.Gallen.

Philipp Gemperle currently works as Head of Communications at the City of Wil. Prior to that, the political scientist and journalist spent twelve years as a radio journalist, including at SRF. As a current city councilor of Romanshorn and member of a cantonal party executive, Gemperle also brings valuable executive and political experience of his own and is very familiar with the conditions in eastern Switzerland, the agency writes in a statement.

The existing services of the competence field include the development of strong messages, visualizations, communication concepts and measures, as well as participative formats. Philipp Gemperle ideally reinforces these as a moderator of events and dialogue events and his expertise in PR/media relations as well as in stakeholder management. "We are looking forward to living the Leading Swiss Agencies claim together with Philipp Gemperle and presenting The Ambassadors as an effective partner for the public sector in Eastern Switzerland," the agency partners are quoted as saying in the release.

The Nemo, the emergency sleeping center for 16- to 23-year-olds, counted around 1,800 overnight stays in 2021, but has significantly more capacity. The fact is that there is a need - but it is not being used. This is because, like the issue of homelessness among young people, the Nemo emergency sleeping center is little or not at all known among the target group and the general public. It is often difficult for the young people concerned to find their way around. They do not know that there is a specific offer for them among the various emergency sleeping facilities in the city. Many only find their way to Nemo through the police or the "Sip Züri".

The current campaign aims to change that. Hardly anything symbolizes one's own home as clearly as the doormat in front of the entrance door. It is simply part of a comfortable Swiss home. But what happens when you no longer have a home? The home accessory is the core and overarching idea, it becomes a vehicle with which the fates of homeless youths can be surprisingly told. In this way, Nemo is brought to the attention of those affected, their environment and the public.

In the winter of 2020/2021, The House agency decided to invest its expertise and skills in a real problem. This resulted in the project for Nemo, from which the agency developed a high-reach campaign together with like-minded partners. First, with measures on OOH, digital OOH on the Zurich network, public transport advertising, print ads in daily and weekly newspapers, online advertising on news portals and social media. Secondly, in collaboration with influencers. And thirdly, via guerilla and PR.

"We are very grateful that The House has enthusiastically contributed their creativity and network to help young people in need," said Matthias von Allmen, Fundraising Officer

The accompanying guerrilla action is planned for Saturday or, depending on the weather, May 7 on Zurich's lakeside promenade and at Stadelhofen Park, where the doormats will be used with targeted placements.

Responsible at Stiftung Sozialwerk Pfarrer Sieber: Walter von Arburg (Communications Officer), Matthias von Allmen (Fundraising Officer), Kees van der Plas (Online Marketing & Social Media Officer). Committed to The House: Sascha Borsai (CD Text), Nikolina Caleta (Senior Media Consultant), Verena Carusone (Senior Media Consultant), Michael Dängeli (Senior Consultant), Laura Jaggi (Junior AD), Andreas Jorgella (Director Business-Development), Dimitri Kistler (Media Consultant), Frank Lang (Director Consulting), Daniel Nussbaumer (Senior Media Consultant), Grischa Rubinick (ECD), Oliver Spalt (AD), Corinne Stocker (Senior Consultant), Luzian Storrer (Senior Media Consultant), Stephan Suter (Director Media). Cooperation partner: APG / SGA, Clear Channel Schweiz, Ringier Axel Springer Media, TX Group, VBZ Verkehrsbetriebe Zürich, Kingfluencers, CRK Kommunikation, Jonathan Heyer Fotografie + Film, Detail, Guycolle, Setaprint.

As a result, seven permanent employee jobs and two internship positions were lost, the portal wrote on its website.

Higgs was launched in January 2018. The magazine, which was founded by former SRF science journalist Beat Glogger, aimed to make stories from the world of science accessible to a wide audience.

While the portal saw an upswing in user numbers during the two years of the pandemic, these fell sharply again afterwards, it said. At the same time, foundations and sponsors reduced their contributions or withdrew completely.

Sales talks fell through at the last minute, Higgs also announced. As the subscription model introduced last October did not have the desired effect either, Higgs was forced to cease operations in the summer. (SDA)

According to the report, classic television retains by far the most viewers with the longest usage time and this almost exclusively via a classic TV set. In addition, the video platform YouTube and the streaming provider Netflix also achieve relevant audience shares. In comparison, the other streaming platforms Disney+, Amazon Prime and Apple TV+ reach only very few people per day, which is why they are no longer included in the further data analyses.

Young people consume YouTube on the smartphone

The report on the first quarter of 2022 still shows that YouTube reaches more people in the 15 to 29 age group than the offerings of the TV stations. In this age group, YouTube is the moving image offering with the largest user base.

In addition, the report shows that TV and Netflix are still mostly consumed on traditional TV sets, while YouTube is primarily at home on small screen devices.

As part of the TV research published Mediapulse quarterly report on streaming data with the aim of providing an independent, cross-platform and comparable database for the use of TV and other moving image offerings. The distribution and use of relevant video and streaming platforms are quantified and compared with the corresponding key figures for TV use. All quarterly reports and evaluations can be viewed on Mediapulse.ch.