With the report, Google shows how the company enforces compliance with the advertising guidelines and how many violations have been stopped overall.

In 2021, for example, more than 3.4 billion ads were blocked or removed for violating Google policies, according to the report.

Google has also restricted more than 5.7 billion ads and disabled more than 5.6 million customer accounts for violating policies. This number has tripled since 2020, according to the report.

Google supports publishers in monetizing their content. However, this content is also subject to certain constraints. For example, according to the 2021 report, ads were blocked or removed from more than 1.7 billion publisher sites, and broader site-level enforcement actions were taken for about 63,000 publisher sites.

Google also had to intervene in many cases regarding content on the Covid-19 pandemic or political issues. For example, ads were blocked on more than 500,000 pages that contradicted the guidelines on health claims surrounding Covid-19 or spread demonstrably false information that affects trust in elections or democratic decisions or participation in elections.

More details about the "Ads Safety Report 2021" is available in the Blogpost By Scott Spencer, Vice President Ads Privacy & Safety at Google.

In the digital campaign, committed men advocate for the "Only Yes Means Yes" solution. Musicians, journalists, activists and comedians speak publicly in a talk show about the responsibility of men to address and fight sexualized violence in Switzerland.

The campaign aims to reach as many men as possible and encourage them to apply the "Only Yes Means Yes" principle in every sexual relationship, to talk about it with colleagues and to speak out publicly against sexualized violence. After a broad alliance of women's rights and LGBTI+ organizations as well as numerous activists have been campaigning for several years for a modern reform of the sexual criminal law, men should also increasingly support this cause.

The decisive role of men

"For a long time, women have been inculcated to say 'no' to resist an unwanted sexual act. It's time to ask men: Get the 'yes' before any sexual contact!" says Cyrielle Huguenot, campaign officer at Amnesty Switzerland.

Recently, a Representative survey by Gfs.bern revealed that problematic views on sexual availability remain widespread, especially among men. 37 percent of the men surveyed in Switzerland consider provocative clothing and flirting to be consent to sexual intercourse. One in seven men assumes valid consent if a person is currently sleeping but otherwise always consents to sex. One in three considers it consent if the person does not actively resist the acts.

At the same time, the study shows that a large part of the population perceives sexualized violence as a widespread phenomenon and expects solutions from politics and the judiciary. The consent solution is also clearly seen by men as the best option for stronger protection of victims in sexual criminal law.

Debate enters decisive round in parliament

In 2019, 37,000 people had joined Amnesty International and other organizations in calling on Federal Councillor Karin Keller-Sutter and the Department of Justice to urgently reform protection against sexual violence. Three years after launching a broad socio-political debate, the Council of States will discuss a new consensus-based sexual criminal law in the summer session. It has before it two variants for reform before.

In a new Petition Amnesty International, together with Operation Libero and more than 25 other partner organizations, is calling for support for the "Only Yes Means Yes" solution.

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." The American entrepreneur John Wanamaker impressively formulated the dilemma of dealing with advertising investments at the beginning of the 20th century. Back then, marketers still had to make assumptions about which consumers might be receptive to their advertising messages.

A lot has happened in the meantime and digitalization in business and society is progressing inexorably. Data, also known as the oil of the digital economy, is available in large quantities. The question now is to what extent Swiss advertising companies will be able to make their decisions on the use of the communication mix based on facts and knowledge in 2022.

Christian Kleiner is investigating this question quantitatively as part of his Master's thesis at the ZHAW using an online survey. With your support, it will determine the appropriate answers. The survey takes just under 20 minutes.

Click here for the survey in German and English.

The spot with Hathaway and Federer has already generated over 88 million clicks in just over 3 weeks. The previous video with Federer and de Niro, which was launched in June 2021, has reached almost 53 million clicks.

"We are very satisfied so far," Switzerland Tourism spokesman Markus Berger told the Handelszeitung. "The average viewing time of the video is exceptionally long."

How the Handelszeitung writes in its current issue, further precise evaluations of Switzerland Tourism's viral advertising spot are to be carried out in the coming weeks.

The Marketing Arena Schaffhausen took place for the 12th time on Tuesday. The focus was on innovation management. Claus Martini, CEO of IVF Hartmann, kicked off the topic. In the presentation "Future in the digital environment", Martini gave insights into the innovation process in his company. "Business is not digital, digital is our business," Martini is certain. IVF Hartmann engages in active innovation management and has thus developed new strategies to position itself for the future in a challenging environment. Its strategic levers include growth through an increased rate of innovation and the development of digital business models. For Martini, constantly fostering innovation is vital for companies to survive. "If you don't innovate, you die," says the CEO.

The business activities of Stöckli Swiss Sports are also strongly driven by innovation. Christian Gut, Chief Sales & Marketing Officer, described in his presentation "Innovation as a leitmotif" in an impressive way how innovation is actively lived at Stöckli - from development to production to strategies in sales and marketing. "For us, innovation means being innovative in every channel," explained Gut, adding with a comparison from racing: "If you stand still, you don't reach the finish line."

Three workshops offered practical assistance. Veronika Sallenbach, co-founder of StartHub Schaffhausen, showed how design thinking can be used to successfully create products and services for people that exactly meet their needs. "This is where the design thinking approach hits the mark, because it puts the customer's needs at the center," Sallenbach is convinced.

The second workshop had a playful touch. Oliver Gabor of LEGO Serious Play at Team Accelerator demonstrated how Lego pieces can become building blocks of a successful strategy. "The colored plastic particles connect the left and right hemispheres of the brain, leading to increased brain activity. This results in completely new approaches to solving problems," Gabor emphasized.

Samuel Perret, Head of Innovation and Strategy for Sustainability at Milani D&C, linked the topics of innovation and sustainability in his workshop. "This combination creates exactly the kind of progress we need," Perret said. To this end, he presented some examples and solutions.

In the concluding panel discussion, moderator Stephan Klapproth discussed the afternoon's findings with the speakers. At the end of the event, OC President Stefan Wabel handed over the scepter of the event to new hands after five successful executions: Christine Hug, the new President of Swiss Marketing Schaffhausen, will in future take over the honorary organization of the event together with her board colleagues.

The head of electric car maker Tesla wants to take over Twitter and accuses the short news service of restricting freedom of speech on the platform too much. Musk has reached an agreement with Twitter's board of directors on a deal worth around 44 billion US dollars, but is dependent on enough shareholders ceding their shares to him. Twitter and Musk want to complete the takeover by the end of the year.

Subscription models put to the test

Twitter currently earns its money almost exclusively from advertising, mainly in the form of tweets that companies can add to users' news streams for money. Musk had already written before the start of his takeover attack that he thought subscription models for services like Twitter were better and that the focus was wrong because it gave large corporations too much power.

There is always tension between advertisers and online platforms, for example when extreme posts appear there next to which they do not want to see their products placed.

Twitter is already experimenting with subscription business models in its Blue offering, which is available in the U.S. and elsewhere. Among other things, Twitter Blue customers can modify finished tweets for up to 30 seconds. Tweet series are also displayed in a more readable way, and there is the option of organizing saved tweets in folders.

The subscription costs $2.99 per month in the US. There were also hints that Twitter might charge for its Tweetdeck software, which lets you use the service more comfortably and without ads.

In the online business, services that are free of charge for users, such as Facebook and Google, which make their business from advertising based on user information, have so far clearly prevailed over subscription models. For example, the fee-based Twitter alternative App.net failed years ago.

Deal worth billions

Musk wants to take Twitter off the stock exchange after the takeover. He argued that this is the only way the service can fully develop its potential as a platform for free speech. The Wall Street Journal According to the newspaper, he advertised to potential investors that Twitter could return to the stock market in a few years. Musk had mentioned a period of three years, the newspaper wrote on Tuesday, citing informed persons.

Musk has presented financing commitments of $46.5 billion for the deal. Of that, $25.5 billion is in loans, some of which will be secured by his Tesla shares. He plans to raise up to $21 billion himself. Musk is trying to attract partners such as financial investors for this, according to media reports. They could cash in later if Twitter were to go public again.

One of the big questions surrounding Musk's promise of free speech is whether former President Donald Trump could return to the platform. He was banned after expressing sympathy for his supporters who stormed the Capitol in Washington on Jan. 6, 2021. In the weeks leading up to that, Trump had fueled sentiment with baseless claims that an election victory against Joe Biden was stolen from him by fraud.

Trump said he does not want to return to Twitter, even if he were allowed to. But his presence on the platform, where he once had more than 80 million followers, could be important for a possible candidacy in the 2024 presidential election. (SDA)

More than a third of all food is wasted. According to a study by Danone and Too Good To Go, around 78 percent of all Swiss respondents consider this high figure to be problematic or very problematic. In addition to the importance of their own role, the respondents also see the responsibility of the catering industry, among others. According to the Federal Office for the Environment, more than 2.8 million tons of food waste are produced in Switzerland every year.

Star chefs against food waste

Together with Too Good To Go, the three Michelin-starred chefs Antonio Colaianni, Pascal Steffen and Serge Labrosse are making a statement against food waste. As part of a two-week campaign, the chefs of the restaurants Ornellaia Zurich, Roots Basel and La Chaumière Geneva have created simple zero-waste recipes to try out.

This is intended to give private households an idea of how easily they can prepare a delicious meal from food scraps. "The campaign raises awareness of food waste among the Swiss population even more, because only together can we get closer to a planet without food waste," explains Alina Swirski, Country Manager at Too Good To Go Switzerland.

Win gourmet experience

A competition has also been launched in collaboration with Switzerland Tourism (ST). Until mid-May, all users of the Too-Good-To-Go app who have saved at least two meals from one or more of the more than 5,200 partner establishments during this period have the chance to win a dinner for two at one of these three Michelin restaurants, including an overnight stay in a hotel that has been awarded the Swisstainable label.

In addition, app users will be able to reserve a gourmet surprise package for CHF 4.90 from May 11 to 13. During this period, a limited number of pieces per star chef will be available daily in Zurich, Basel and Geneva.

The online platform Transfermarkt was founded in 2000 and offers news and overviews of the latest player transfers and the current market values of various football players. Transfermarkt has also been present with a Swiss offering since the end of March 2022.

"We share a fascination for football with Transfermarkt and have many years of sports expertise. Now we are delighted to accompany this strong brand as it enters the Swiss advertising market," says Thomas Passen, Managing Director at Ringier Advertising.

Transfermarkt.ch currently has a reach of 6,500,000 page impressions and 365,000 unique users per month (as of January 2022).

The approximately 160 member professionals of ADC Switzerland are among the best and most successful creatives in the industry. In order to make their expertise, experience and secrets of success accessible to up-and-coming creatives, ADC has now launched the mentoring program.

"Promoting young talent is an important pillar of ADC Switzerland and, especially under the new claim "Showing how it's done:" is more than ever the focus of the club's efforts," says Philipp Skrabal, ADC Vice President and responsible for the Education Department.

The "Young ADC Mentoring Program" is designed to bring experienced ADC members together with young professionals. The goal is an individual, informal exchange and get-togethers in which the members support the young creative professionals with their concerns and questions.

"We are delighted that we can count on each and every one of our Members Professionals for this great initiative," says Skrabal. "To use the words of our Young Prof Johnny Grubenmann, it doesn't matter whether it's creation, career or clients - the ADC mentors show how it's done."

The newly founded agency Blish describes itself as the "new kid on the block of media realizations" and wants to support wherever ideas are to become reality. Together with its customers, the agency wants to work out suitable solutions at eye level and implement them precisely. This is linked to Blish's high quality standards: ideas are "not only implemented, but refined," as the agency writes in a communiqué.

Founders Jlona Kopf and Fabrizio Rutishauser have many years of experience, each with a different focus. While Fabrizio Rutishauser focuses on photography and image editing, Jlona Kopf brings a wealth of experience in print and digital services. Together, the team serves customers from various sectors, including Zürcher Kantonalbank, Swissmilk and Wincasa.

"Our well-coordinated core team consists of specialists who put their heart and soul into the precise and creative implementation of ideas - personally, directly and scalably. Thanks to our network of other experts, we can take on any challenge, no matter how big, and implement projects that make an impact," Jlona Kopf is quoted as saying in the press release.

Both parties expect a lot from the partnership collaboration. The aim is not to work together in a "classic agency-client relationship, but as partners," according to a statement on Wednesday. At the same time, Brinkertlück will become a major shareholder in the Aargau tourism organization.

The public limited company Aargau Tourismus forms the umbrella marketing for the entire canton and, together with Brinkertlück, now wants to make the advantages of Aargau as an attractive place to live, locate and spend leisure time in and outside the canton's borders even more widely known. In Switzerland, Brinkertlück looks after brands such as Swisscom, Zurich Versicherung, Graubündner Kantonalbank, Muntagnard and Aargau Tourismus.

Two projects are to be launched this year. "We have just jointly launched a fantastic project, namely "Schulreise.ch" - a platform that makes it easier for teachers to plan school trips. And another is already in the pipeline," says Dennis Lück, owner of Brinkertlück and Advertiser of the Year 2017. Holger Czerwenka, Director of Aargau Tourism adds, "Schulreise.ch is already proving very popular and is to be used in many other cantons. But this should only be the beginning. Because Aargau has a lot to offer, and thus a lot to communicate."

According to the press release, the collaboration is intended for the long term. In addition to the campaigns in spring and fall of 2022, joint projects will continue to highlight the advantages of the canton of Aargau over the next few years.