The Eidgenössisches Schwing- und Älplerfest ESAF is Switzerland's biggest folk festival and will be held in Pratteln this August. Emmentaler Switzerland is giving away some tickets: anyone who buys a piece of Emmentaler AOP in the Coop during the promotion has the chance to be there live at the big wrestling festival.

One of the protagonists for this promotion is Matthias Sempach, long-time Emmentaler brand ambassador, current dairy farmer for Emmentaler AOP and wrestling king in 2013. At his side: Marcus Signer, the actor and cheese fan with roots in Emmental. The two friends sit relaxed in front of a nice plate of Emmentaler AOP and point out the promotion - and then, under gentle pressure from Mättu, Marcus delivers the right message to the people.

The national promotion will be advertised on TV and on various digital platforms and supported by a comprehensive social media concept.

Responsible at Emmentaler Switzerland: Stefan Gasser (Director), Nadine Graf (Marketing & Communication Manager), Sandra Wiedmer (Marketing & Communication Manager). Responsible at Zimmermann Communications: Dominik Mätzener (GF Consulting/Strategy), Christoff Strukamp (Creative Direction), Ramon Alder (Art Direction), Sonja Zimmerli (Digital Art Director), Florian Bieniek (Project Management), Rolf Zimmermann (Strategy/Media). Responsible for Markenfilm Switzerland (film production): Stefan Künzler (director), Pierre Castillo Bernad (DoP), Michael Gloor (producer); Hurrah.ch (food styling and photography). Conception/implementation of social media measures, digital advertising materials and landing page: Zimmermann Communications. Technical programming landing page: Weooo.

According to the 2021 activity report of the city of Berne's ombudsman and data protection office published this week, the data protection commissioner had been asked whether a teacher in the city of Berne was allowed to use WhatsApp as a class chat.

The person seeking advice from the data protection office raised the issue in connection with the adjusted terms and conditions of the application.

The data protection officer subsequently carried out clarifications. She also came to the conclusion that the consent of all persons in a chat group was not sufficient for the use of WhatsApp to comply with data protection requirements. This is because all data of the persons listed in the telephone directory would be transmitted to the Whatsapp operator.

Following the intervention of the data protection commissioners, all head teachers in the city of Berne received instructions that WhatsApp should no longer be used for class chats or parent communications at their schools. Better, they said, was the more data-protection-friendly app "Mattermost".

"Generally lived practice"

As the secretary general of the City of Berne's Education, Social Affairs and Sports Directorate, Sven Baumann, said on Thursday in response to a question, this intervention by the city's data protection officers is being implemented. "This is generally lived practice," Baumann said. Whatsapp chats would no longer be used.

The cantonal Department of Education and Culture (BKD) stated in response to an inquiry that it does not prescribe to schools which messenger services they should use. No personal data may be exchanged via the messenger services. "We recommend that messenger services be used exclusively for organizational information," the BKD wrote.

More cases at both agencies

The ombudsman's office of the City of Bern defines itself as an independent and neutral point of contact for citizens, but also for employees of the city and its companies. In the year under review, it handled a total of 647 cases and inquiries (previous year 610). The number of whistleblowing cases almost doubled from six to eleven.

The number of personnel cases remained at a high level, according to the activity report. There were 46, compared to 42 in the previous year. The reason for the increase is probably the city's cost-cutting measures and the pandemic situation, it says.

The Data Supervisory Authority is committed to the responsible handling of information. Last year, it handled 157 cases and inquiries (previous year: 133). In the activity report, both offices use several examples to show why they are called upon and how they proceed.

The ombudsman's office became active, for example, when a resident of the city of Bern did not want to participate in the counting of votes on an election weekend because of fear of corona infection. She had been asked to do so by the city administration and turned to the ombudsman's office. (SDA)

Viva is expanding its newsdesk in the area of mobility as of September 1, 2022, with the signing of Timothy Pancake. The future Senior Editor Newsdesk has been working for media of Ringier and Ringier Axel Springer Switzerland for 23 years, among others for View and Blick.ch, SonntagsBlick, Swiss Illustrated including specials like Car or Green as well as the Swiss CountryLove.

The 53-year-old turned his journalistic vocation into a profession in 1999 when he joined the press agency Bärtschi Media. When it was taken over, he moved to Ringier in 2019. His stylistically confident writing tailored to the target group and his talent for getting to the heart of complex issues in areas such as cars, mobility, business, service and lifestyle will enrich Viva's portfolio in the future, as will his many years of project experience.

"The challenges in content marketing are growing and becoming more complex. With Timothy Pfannkuchen, we can provide our customers in mobility and business with additional relevant know-how," says Viva agency manager Georg Gasser.

Already since 1906 the Automobile Revue and its counterpart in French-speaking Switzerland Revue Automobile provides its approximately 100,000 Swiss readers with content on a weekly basis. The spectrum of topics ranges from news about national and international automobile sports, self-conducted test reports, presentations of new vehicle models and advice topics to considerations in the fields of energy efficiency and alternative drives. But also topics of economy, politics and technology are always considered from the perspective of mobility.

Men - the swiss men's magazine will be published three times a year in German and French in 2022 and will be available to the Automobile Revue and the Revue Automobile enclosed.

"We are very proud to be associated with the Automobile Revue and the magazine Men to market two publications from a traditional publisher in the automotive sector," says Philipp Mankowski, Managing Director of Goldbach Publishing. "Goldbach Publishing is thus expanding its offering for advertisers in the mobility sector and in the target group of men. This partnership is another milestone in the diversification of our product range."

With Annina Mettler, Angela Ehrsam, Johannes Frei, Beatriz Machado, and Helen Röhrig, five new employees will strengthen the existing team with immediate effect.

Annina Mettler joins Jim & Jim as art director. She has over twelve years of experience in classic art direction as well as in editorial and brand design. Previously, she worked for Contexta as head of the creative department and for the media company Tamedia. Her focus is on new impulses in creation. Born in Emmental, she brings a high level of seniority as well as a passion for photography.

Angela Ehrsam began her agency career at Schmid + Wolf after studying Visual Communication at the Bern University of the Arts. There she worked in branding and design. At Jim & Jim, she focuses on graphic content creation, motion design, conception and storytelling as a content creator.

Johannes Frei joins the agency's content production team as a new video producer. The former professional skier is not only passionate about snow, but also about moving images. On the client side, he worked as Content Creator for Skinmed and as Director of Photography for the B2B company Testo.

Beatriz Machado studied Advertising at the School of Communication and Media Studies in Lisbon. She previously worked for Wirz in Creative Design. In the area of content creation, she strengthens the Jim & Jim team with her graphic design skills. Beatriz comes from Portugal, where she worked as a designer and photographer for the Azine Footwear brand, among others.

Helen Röhrig joins as a social media and content intern. Born in Frankfurt, she has a degree in photography from the F+F School of Art Design. During her training, she completed an internship in the online editorial department of Deutsche Vogue as well as in video production at the digital music magazine Diffuse.

In 2016, the Swiss Federal Competition Commission Weko imposed the fine on Swisscom and Cinetrade - now Blue Entertainment - for abusing its dominant position in the live broadcasting of Swiss soccer and ice hockey matches on pay TV. Some competitors had been refused any offer by Swisscom to broadcast live sports on its platform, while others had only been granted a reduced sports offer. The ruling relates to the period from 2002 to 2012.

Swisscom and Blue Entertainment remain convinced that they acted lawfully in marketing sports content, Swisscom announced on Wednesday. The high investments made by Swisscom and Cinetrade between 2002 and 2012 would have justified a minimally expanded sports offering for distribution via the Swisscom TV platform. This was the only way the investments could have been sufficiently protected at the time.

According to the statement, the problem no longer exists. Currently, all TV customers receive all sports content from Swisscom and Sunrise UPC. Smaller TV providers would also benefit from this and could obtain sports content from the two large telecom groups.

Sunrise UPC is considering legal action

Swisscom is currently analyzing the ruling and is considering an appeal to the Federal Court. The fine will reportedly impact operating profit (EBITDA) in the second quarter. However, the targets for the full year remain unchanged, the industry leader said.

For its part, competitor Sunrise UPC is now considering a claim for damages under civil law: "We are analyzing the situation," said a spokeswoman in response to an inquiry from the AWP news agency. (SDA)

The demands that consumers place on companies and brands they trust have risen significantly. They expect answers to pressing social issues and want meaningful progress. In the future, Siemens Hausgeräte wants to take this social mission into account with a rejuvenated brand identity. This will be shown for the first time at Eurocucina - including a new brand film, an international image and product campaign and a new retail concept.

Changing target group expectations

Of central importance for the repositioning was the question of what people today associate with the topics of "progress" and "home" - key terms for Siemens home appliances. To this end, the brand commissioned a study in seven countries.

The results show that the prolonged pandemic, growing concerns about climate change and increasingly visible divisions in society have caused 87 percent of respondents to rethink their previous views on progress as well as their priorities. More than 70 percent believe that people should live and consume more consciously and avoid excessive consumption and waste in order to address the climate crisis. A large majority say they have already started to change their behavior at home in line with these beliefs. In addition, the developments of the last two years in particular have increased the importance of their own four walls for many. In this "new home," family, life and work intertwine in a dynamic way.

Shaping meaningful progress

With the Re-Shape brand, Siemens Hausgeräte wants to commit to meaningful progress as well as the desire to help shape a more sustainable future. In doing so, smart technologies and increasing connectivity can help solve a variety of problems that go beyond the individual. "With our research-based brand focus, we put people at the center: helping consumers master their daily challenges effortlessly while achieving higher goals," says Matthias Ginthum, Chief Markets Officer at BSH Hausgeräte.
The campaign, which can be seen immediately in all major Siemens markets, is aimed at a target group that is described as curious and ambitious, progress-oriented and technology-savvy.

CD: more power, more closeness

Driven by this idea of meaningful progress and lofty goals, a new visual identity was created: the combination of deep blue, pure white and the Siemens petrol is intended to provide fresh color impulses. In addition, the brand design uses the power of typography and imagery to create a more dynamic and modern look.

Wide-ranging use

Following its premiere at Eurocucina, the new brand design will be presented at other international trade shows such as AWE in China and IFA in Berlin. It will also be used in over 8,500 brand and flagship stores, showrooms and shop-in-shops worldwide. As the global campaign emphasizes direct contact with the end consumer, there is a particular focus on social media - Instagram, YouTube, Facebook and LinkedIn - as well as on the brand's own channels. Direct involvement in the brand themes of "progress" and "inquisitiveness" is intended to reach a broad audience and create more proximity in order to build sustainable relationships with potential consumers, partners, multipliers and future employees.

In its current campaign, the brewery is once again relying on the two Graubünden natives Sascha and Fabrizio. And this time, too, everything revolves around the theme of refreshment.

In the four films, the two protagonists painstakingly get themselves a place in the overcrowded swimming pool, cast their fishing rods, prepare their camp or hang up their hammock. And afterwards - visibly strained - they enjoy their well-deserved refreshment, the Calanda Radler. The product is now also available completely without alcohol in 33cl cans and in the new grapefruit flavor.

Creating cross-media and situational relevance

The refreshing message of Calanda Radler is carried on numerous measures in the display, social and POS areas and is thus intended to create situational relevance for the target group. "You know them all too well, those days when just everything is exhausting. On which, even after a short walk by the lake, you're already craving refreshment. With the campaign, we want to pick up on as many such moments as possible and place our Calanda Radler products in them," says Andrys Aardema, Marketing Director at Heineken Switzerland.

Matthias Koller, CEO of Publicis Zurich, is particularly pleased that Calanda has relied on the two Grisons testimonials for over seven years: "It's not every day that a brand shows such consistency over such a long period of time. And across such a wide range of topics: the football sponsorship in 2015, the launch of Calanda Glatsch in 2018, the follow-up campaigns in 2019 and 2020, the current relaunch for Calanda Radler - all these campaigns show that we have built a long-term and consistent brand with and for Calanda."

The campaign launched Monday and will be seen in two waves throughout the summer.

Responsible at Heineken Switzerland: Andrys Aardema (Marketing Director), Philipp Häseli (Group Brand Manager), Sarina Hasler (Brand Manager Calanda). Responsible at Publicis Zurich: David Lübke (Creative Direction), Sandy Pfuhl (Senior Art Director), Desirée Stocker (Copywriter), Lara Schoettel (Senior Account Director), Matthias Koller (CEO). Team Prodigious Zurich: Art buying, pre-press, litho, image editing, motion, programming, realization and production consulting. Film production: Chocolate Films, Gregor Brändli (Director), Lukas Wälli (Cinematographer), Michela Trümpi (Executive Producer).

Starting in August, 32-year-old Michael Rauchenstein will join the anchor team of the "Tagesschau" main edition with Andrea Vetsch, Cornelia Boesch and Florian Inhauser. He succeeds Franz Fischlin, who is leaving SRF. (Werbewoche.ch reported). Fischlin will greet the audience for the last time as anchor of the "Tagesschau" main edition on June 23, 2022.

Michael Rauchenstein has been on assignment as TV correspondent in the EU capital in Brussels since 2020. Before becoming a correspondent, the political journalist already worked for SRF, since 2018 at the Zurich Leutschenbach studio location in the newsroom as an editor for the foreign and video editorial departments, as well as an editor for "Arena.

Born in Schwyz, Lachen studied political science and sociology at the University of Lucerne and the Free University of Berlin, graduating with a master's degree in spring 2019. During his studies, the 32-year-old was already working as a freelance editor for SRF in Berlin. Before joining SRF, Michael Rauchenstein gained his first media experience as an editor and presenter of the youth program "VideoGang," and later as a presenter at Radio Top and at Central Switzerland Television, where he got to know national politics as a presenter of special programs on regional and national elections.

Michael Rauchenstein's successor as Brussels correspondent at SRF is still open, according to the statement.

Viviane Grobet previously headed the staff unit of Switzerland tourism and in this role was also responsible for the market research and corporate communications of the national tourism marketing organization.

As of August 1, 2022, Grobet will take over the Business Development & Partnerships division and become a member of the Executive Board. The tourism expert with a broad range of management experience and master's and postgraduate degrees in marketing, leadership and transformation from the University of St. Gallen HSG is expected to open up further potential for ST's partners in her new role. In addition, she will drive initiatives to inspire tourists to delve even deeper into the diversity of Switzerland as a vacation and travel destination, the organization writes in a statement. Grobet has worked at ST since 2015, before which she was Marketing & Membership Manager at the British-Swiss Chamber of Commerce in Zurich.

In her new position, Grobet is responsible for the departments Partnerships, Product Development, Events & Market Services, Touring Tourism, Health Tourism as well as initiatives around sustainability and innovation. She will lead a team of 30 people in Zurich.

The graduate communications manager and trained hotel and catering specialist has spent the last twelve years at the agency in eastern Switzerland at the airport as a consultant, copywriter and member of the management team.

After about 20 years on the agency side, she is now returning to her roots. "I started my career in the hotel industry and I always knew that I wanted to work in this field again at some point. Now the time has come and I am very happy to be responsible for the marketing of this renowned hotel," says Egli.

As part of its omnichannel strategy, the Manor department store group ensures the use and linking of stationary locations and online stores and also operates an online marketplace for selected suppliers and brand partners on Manor.ch. "We attach great importance to further optimizing the shopping experience for our customers. The online area is continuously developing into an important second pillar of our sales strategy," says Stefan Wetzler, Chied Digital Officer at Manor. "The modernized system not only enables us to meet the demand today, but also offers simple and fast integration options for all future projects on our digital strategy roadmap. The technical basis has been laid to continuously develop the platform further."

Equipped for the future with a new CMS

The new digital system landscape lays the foundation for the connection of further innovations. The future-oriented flexibility is to be ensured via the versatility of the CMS Amplience and the front-end React Framework Application. With the help of an integrated, Java-based middle layer, which serves as a data interface, mediation takes place between the individual surrounding systems.

The new CMS is designed to facilitate the orchestration of campaigns across diverse channels and media formats. Numerous options for customizing individual pages enable target group-specific or time-related adaptations and thus improve the individualized control of the e-commerce presence.

Mobile first

The project focused in particular on improving the mobile version, which generates more than 70 percent of the traffic. In addition to the search function, a central part of the optimized shopping experience is the filter function, which allows users to select several attributes one after the other in full-screen view without the tool closing between the individual selection processes.

"Manor.ch's new online store impresses with app-like loading times. Speed and reliability are two core elements of usability that we focused on during the realization of the high-performance store. The result is a state-of-the-art product that also promises a higher conversion rate and a reduced bounce rate on mobile devices," says Georg Kühl, Chairman of the Board of Nexum.