Following on from the 2020 Annual Report the managers of the Aarau Cantonal Hospital KSA and the Interpunkt agency from Suhr have created detailed 3D islands in regular meetings to represent twelve areas of competence of the hospital. The different islands provide information about the main focus per area in combination with the relevant figures of the past business period. For selected topics, the agency internally designed and produced informative short videos.

Intuitively navigate between the theme islands

Users have a choice: They can move intuitively between the thematic islands and discover the details by zooming in, or they can be guided by means of navigation. A media mix of videos, infographics, images and texts is designed to provide a quick overview of the 2021 financial year. The 3D solution also serves as a media platform. The moving images and 3D scenes are deliberately designed so that they can be used for other channels such as the website or social media.

Key stakeholders such as journalists, politicians, partners, referring physicians, and public administrators were informed about the key figures via a mailing flyer. A QR code led them directly into the 3D universe. Julien Buro, Head of Marketing and Communication at the KSA, is pleased with the positive feedback from both internal and external stakeholders: "It fills me and my team with pride that the KSA has realized something so innovative.

Through this digital solution, the KSA was able to gain followers on other channels as well as generate calls and further conversions. Interested parties can view the 2021 highlights at Ksa2021.ch discover

Responsible at KSA: Julien Buro (Head of Marketing and Communications), Isabelle Wenzinger (Head of Public Affairs & Media Relations), Chiara Restani (Marketing & Communications Intern). Responsible at Interpunkt: Fabian Koch (concept, consulting, film production), Christoph Zimmermann (concept, graphics, 3D), Daniela Lanz and Caroline Bannwart (content), Guzman Bellon (programming).

Rod won the pitch for the future positioning of SOS Children's Village Switzerland on the brand and image levels and also supports the relief organization in fundraising. In addition, the agency is taking over media relations in French-speaking Switzerland.

SOS Children's Villages Switzerland operates programs to support children and families in over 135 countries. The goal is always to enable children to grow up sheltered in a family or a family-like structure, thus guaranteeing their long-term development into a stable adult life.

"Rod convinced us in the pitch with both her creative idea and her understanding of our challenges," explains Silvia Beyeler, Head of Marketing SOS Children's Villages Switzerland. "We are looking forward to exploring new communicative paths together with Rod."

Twenty small apartments are being created in Zurich's Kreis 5 through the renovation of an old building, which, despite their compactness, are intended to offer a high level of comfort for individuals. Urban, young individualists who want to live in the direct vicinity of the urban nightlife district in Zurich and who attach as much importance to lifestyle as to architecture and location are to be addressed, especially in the immediate vicinity of the property.

With the name Luisa Zurich, a traditional and today again popular first name was taken as a hook. It is to form the common thread for the modern interplay between old and new. The specially created lettering forms a trendy pattern that is used as a graphic background. The youthful, reduced language with the claim "The minimal maximum" is intended to be cheeky and fresh, as are the black-and-white images of the potential residents.

Client: Nova Property Fund Management. Marketing: Cavegn Real Estate. Responsible agency: Felix Partner Design. Concept, text, design, photography, programming: Rahel M. Felix, Daniel Matter (Headlines), Benjamin Rauber.

On Thursday, the Council approved a corresponding motion of its Committee for Economic Affairs and Taxation (WAK-N) by 98 votes to 61 with 22 abstentions. The picture on the electronic voting board was exceptionally colorful and not very compact. There were both yes and no votes as well as abstentions from practically all groups. The matter goes to the Council of States.

Currently, the Federal Office for Agriculture (FOAG) supports the promotion of Swiss wine with 2.8 million Swiss francs annually. In the Corona years 2020 and 2021, it spent an additional one million francs as emergency aid for concrete projects in the gastronomy and at the wholesale distributors. However, the FOAG wants to reduce this additional emergency aid by 200,000 francs for the current year and to cancel it completely from 2023.

High marketing pressure from Italy

Commission spokesman Markus Ritter (center/SG) justified the demand for a significant increase in the federal contribution to nine million Swiss francs per year with the great marketing pressure from abroad, especially from Italy. The neighboring country to the south costs the Swiss market 18 million francs in terms of marketing. Therefore, Swiss wines need a level playing field.

The entire value chain in Switzerland is prepared to provide the necessary funds for half of the co-financing. A total of 18 million would then be available to bring Swiss wine to the people in terms of marketing. This is also important because there is practically no border protection for Swiss wine anymore, says Ritter.

Olivier Feller (FDP/VD) added that the increase of the marketing contributions was also completely justifiable from a regulatory point of view. It is not a direct subsidy of the winegrowers.

According to the Federal Council and the commission's minority, accepting the motion would lead to unequal treatment of the wine industry compared to other agricultural branches. This would create a disproportion to the economic importance of wine compared to other agricultural products, said Guy Parmelin, Minister of Economy.

Lack of overall view

Kathrin Bertschy (GLP/BE) asked in vain on behalf of the commission minority to handle the federal budget responsibly. After all, the motion would triple sales promotion. No other industry enjoys such a high level of marketing support. This could awaken further desires. It would be better to finally discuss agricultural policy as a whole seriously and align it sustainably.

In addition, the linking of sales promotion with sustainability and quality criteria demanded in the motion would make the business even more complex, which would make implementation difficult in practice, the Federal Council stated in its written response to the motion. Neither in viticulture nor for the entire food chain of the wine industry is there a general sustainability standard today. (SDA)

To simplify the gaming process at the physical point of sale, Swisslos has equipped the Swiss Lotto app with new POS functions. For example, users can now select their lucky numbers in the app without logging in and then play at the kiosk using the automatically generated barcode.

After the draw, you scan the printed game receipt in the app, whereupon you immediately find out whether you have won or not. The prize can be redeemed directly at the point of sale.

To promote the two new product benefits of the Swiss Lotto app, Komet accompanies Swiss Lotto millionaire Heini Sutter on a stylized journey to his favorite kiosk. Since he has already made his bets in the app, he doesn't have to wait in line at the lottery table and can check his lottery winnings on his cell phone while he's on the road.

The twelve-second spots can be seen regularly throughout the year on TV, as video ads and banners. They are accompanied by two static subjects on hybrid gaming and the prize check via app, which are mainly used at the POS. Once again, the focus is on the millionaire Heini.

Responsible at Swisslos: Markus Fischer (Head of Product Management Lotteries); Alona Jovanovic (Head of Product Management Lottos). Responsible at Komet: Jeff Gerber (Creative Direction); Claudio Parente (Art Direction); Daniel Müller (Text); Timo Brandt (DTP); Corinne Hert (Head of Consulting); Sascha Michael Schilt (Consulting). Film production: Stories. Media: ZipMedia.

At the latest with the voting campaign for May 15, 2022, the streaming giant Netflix has also made it to the regular and parlor tables of our country. But not only that, because it is also reshaping the meaning of a somewhat retro-looking word in the German-speaking world: Spoiler.

In the 1980s, when casuals in white socks and wide-open shirts let their elbows hang out of the window, taking a pleasurable drag on their Muratti cigarettes as they drove through the inner cities, there was usually a spoiler attached to the back of the car. The bigger, the cooler. The successors of this type of man - today called autoposers - focus more on horsepower and decibels of the engines than on aerodynamics. Yet in the German-speaking world, this was precisely the only word interpretation of the spoiler. Derived from the English to spoil For a long time, we were simply called Reduce air resistancebut actually completely translated also spoil or ruin. But what used to be known to car enthusiasts as a sheet metal or plastic part on vehicles that favorably influenced aerodynamic conditions and was laughed at in car-critical cities is now the talk of the town.

The small subtle difference

In urban lifestyle talk, being one of the people who follow the right one in the universe of Netflix series is an art in itself. But to pass this on in a condensed form without giving away the essentials is already a high art of storytelling. Or just not a spoiler. The dictionary has recently started to affectionately call the new interpretation "jargon for the summary of a film, book or the like, which spoils the reader's or viewer's interest in the story by giving away information from the plot that provides suspense." The anger of those who are spoiled is then about the same as that toward autoposers. So this is how Netflix manages to not only change a word interpretation with us, but also to brand and win a vote (even if they are among the losers in the process). That should not only make the hearts of filmmakers beat faster with admiration, but also those of communication and brand experts.

The German Brand Award was presented for the seventh time. It honors brands that can demonstrate exceptional, sustainable and exemplary brand projects and campaigns.

2022, a total of 16 "Best of Best" awards were presented, the highest distinction of the Brand Awards. This year, no Swiss company was among them. However, gold was awarded in two categories to Jung von Matt Brand Identity and Bellprat Partners. In addition, many honorary prizes were awarded:

• Brand Manager of the Year: Boris Dolkhani
• Best Intent of the Year: #OrteFürAlle campaign by Aktion Mensch
• Best Intent of the Year: Refill Diet campaign by Greenpeace
• Best Startup of the Year: Ooia

The "Best of Best" winners at a glance

• Brand Revival of the Year: Jack Wolfskin
• Brand Experience of the Year: Siemens Visitor Center The Impulse
• Brand Efficiency of the Year: Let's Glänz! Campaign by Vorwerk
• Brand Impact of the Year: Beethoven X - The AI Project
• Lighthouse Project of the Year: Vodafone auctions off the world's first SMS as NFT
• Lighthouse Project of the Year: Sheba Hope Grows
• Brand Innovation of the Year: The Movers
• Service Brand of the Year: S.I.E
• Sustainable Brand of the Year: #Entdeckedasgut in Quadratic. Practical. Good
• Employer Brand of the Year: Accenture <3 Gaming
• Corporate Brand of the Year: R+V - You are not alone: Lived brand and attitude
• Product Brand of the Year: Love Nature
• Digital Brand of the Year: Interactive Digital Paccor Booth
• Brand Impact of the Year: Live instead of Lockdown. Get vaccinated.
• Brand Innovation of the Year: Trivida campaign with Kristina Vogel
• Newcomer Brand of the Year: SIMon - the little raccoon

In Graubünden, "patgific" [pa'tschi'fig] is the name given to everything that is cozy and deeply relaxed. But the Rhaeto-Romanic word also stands for the inner serenity of the people of Graubünden, with which they take life completely "patgific. Wirz's current digital campaign is now intended to bring the Graubünden attitude to life closer to the rest of Switzerland and further establish the term.

At the center of this is the official "Patgific Study", which is supposed to prove once and for all that Graubünden is the coziest and most relaxing canton in the world. The kicker here is that even the creation of the study was very cozy and completely unscientific. After all, a proper study normally involves months of meticulous work, which would have been too strenuous and not "patgific" enough.

For example, "aifach uf as Bänkli höckla" is given as the measurement methodology used and "gut feeling" as the source. However, the fact that the results and conclusions are not scientifically recognized does not make the study any less true: Everyone is invited to come to Graubünden and see for themselves how relaxed things are in the mountain canton.

The study can be accessed at Graubuenden.ch/en/patgific-study can be downloaded. In it you can also find particularly cozy "Patgific offers" of the destinations Val Surses Savognin Bivio, Vals and the Rhaetian Railway.

The study is being promoted with a series of online videos documenting a "Patgific researcher" doing his - not particularly hard - work.

The findings of the tongue-in-cheek "Patgific study" are published in the form of diagrams and infographics as social ads. In order to complete the full-funnel journey, partner offers are also specifically advertised and optimized for the best possible conversions. The brand lift study accompanying the campaign will also provide insights into how the concept can be sustainably strengthened in the target group.

The always-on campaign kicks off this week and will be deployed primarily on Instagram, Facebook and on Display Ads.

Responsible at Graubünden Ferien: Yves Luetolf (Head of Marketing), Marc Held (Senior Marketing Manager). Responsible at Wirz: Jan Kempter, Evelyn Schellenberg, Björn Bippus, Elena Knecht (creation); Laura Saner (storyline); Magdalena Zbiec (agency producing); Fabian Nold, Nico Keramaris, Janna Löhr (consulting); Hinrich Wittern (strategy); Thomas Peller, Rahel Signer, Eros Montagnani (media realization). Mattogrosso (Film Production): Benjamin Weiss (director); Ramón Königshausen (camera); Annika Fausch (editor); Studio Dobozi (sound studio); Maurice Haas (photographer); Marco Hartmann (image editing). Speed U Up (Media Planning): Ulrich Stauffacher (Account Manager).

At the latest since Elon Musk recently buried the home office, it has become clear: After the end of the corona-related home office obligation this year, many employers are faced with the question of how they should deal with the new office reality.

Is there a gap opening up? On the one hand, there are the demands of employees, one in six of whom would like to stay in a home office permanently, according to a survey by Xing in German-speaking Switzerland. On the other hand, the companies, above all Elon Musk, who do not believe in the home office model. Swiss companies are reacting differently to the new world of work.

Sir Mary has believed in work-from-anywhere for some time. The agency offers all employees the opportunity to move their workplace entirely to the mobile office. Whether at home, at one of the agency's locations or at home or abroad - employees are to decide for themselves where they work.

For Nadine Pachoud, Head of Operations at Sir Mary, the new principle is first and foremost a question of trust: "We trust our Sirs and Marys and rely entirely on personal responsibility. We want the employees to determine for themselves where they can work most happily and effectively."

In the search for new talent, the agency also hopes this will give it a decisive advantage. "We want to offer an encouraging working environment. That's where actions are stronger than words. When it comes to choosing a future employer, independent action becomes a key differentiator," Pachoud elaborates.

The new principle also changes the role of the offices at Lochergut. On the one hand, they serve for collaboration such as meetings, workshops and conceptual processes. On the other hand, they are increasingly becoming places of corporate culture. "A day in the office is more than just a decision about where to work. Those who work at Sir Mary seek interaction with exciting people. So we're not surprised that the offices continue to be well used," Pachoud notes. A laptop and cell phone subscription have always been part of the basic equipment of all employees at the agency. This ensures that they can work from any location.

Addvanto is one of the few companies in Switzerland to make the real four-day week the new working time model: four days of work and three days off - with full pay. In addition, one of the four days can be worked in a home office.

"Tom Vogt, Karim Weber and I, as partners in the management committee, have continuously exchanged ideas on how we can relieve the burden on our employees," said Stefan Planzer, CEO and partner of Addvanto. "We are extremely satisfied with the current business situation, and our capacity utilization is very high. With the changeover to the four-day week, we are now consciously taking an entrepreneurial risk. Because of course we don't want to lose 20 percent capacity and 20 percent output, on the contrary," continues Planzer. "For us, the introduction of the four-day week is not a reduction, but an actual growth case. We can only meet our order volume by growing and creating and expanding jobs. With the introduction of the four-day week, we gain additional attractiveness in the highly competitive labor market."

Attractiveness as an employer

According to Addvanto, the four-day week is an important instrument in the recruitment of proven specialists. This is because specialists are in great demand in the newer disciplines of digital marketing. This development means that new, convincing work models must be developed within the framework of New Work that support a favorable work-life balance and enable greater flexibility for employees.

"With the consistent four-day week, we deliberately want to break with the stereotype of classic agency working hours, which has become obsolete with New Work at the latest," explains Planzer. "The decisive factor is efficiency and mentality, not the highest possible workload. Our employees should have enough time for their individual creativity and for recharging their batteries, and thus time outside the office."

In the past two years, many areas of the working world have undergone fundamental changes, new forms of collaboration and customer interaction have proven to be suitable and have thus made efficiency leaps possible. This experience is also reflected in Addvanto's new working model. Specifically, employees have been working four days a week since the beginning of May, and weekly working hours have been reduced to 34 hours. For this 80 percent workload, employees receive the same salary as for full-time employment.

Optimized processes, secured information flow

With optimized processes and appropriate tools, Addvanto has redesigned and streamlined workflows and secured the flow of information. Every morning at 8:30 a.m., the entire team meets digitally or in the lounge of the new office for "check-in". The status of the work and the upcoming tasks are discussed. At 5:30 p.m. is "check-out." The deputy arrangements guarantee that customers continue to receive the best possible service every working day. The individual teams organize their days off so that ongoing customer projects can continue seamlessly.

Positive first balance

Once a month, the new working model is discussed intensively, challenges are addressed directly and, if necessary, adjustments are made. The inclusion of employees and their needs in the implementation is important.

Addvanto's management wants to gather experience and test the effectiveness by the end of 2022. Initial experience has shown that the four-day working week does not harm productivity - on the contrary. After a few weeks, Planzer draws a positive first interim conclusion.

In May, it was announced that three Swiss industry experts will contribute their verdict to the judging of this year's Cannes Lions Festival (Werbewoche.ch reported).

Anna Gallais, Luitgard Hagl and Patricia Corsi will now be joined by Jean-Francois Pathy, Marketing Director at Fifa. He will be contributing his verdict in the Entertainment Lions for Sports category at this year's festival. This means that Switzerland is now sending a total of four jurors to Cannes.

The interest group IGSU has been actively campaigning for a clean environment and against littering since 2007. Together with partners from consumer-related areas and the recycling industry, joint measures against littering are implemented. These include awareness-raising measures that draw attention to the littering problem and its consequences. The aim is to have a lasting positive influence on the attitudes and littering behavior of the population.

Teil.ch was commissioned to Website and implement a fundamentally new concept. The aim was to significantly optimize usability - also for mobile devices - and to give the design a contemporary look. Generous images were used to emphasize the work of the IGSU and to make the informative web pages easier to experience. Posters, boards, and information and order material for the "Clean-Up Day", the clean-up campaigns throughout Switzerland, can be ordered via the integrated online store.

In addition, the trilingual website is also used for the recruitment of ambassadors and for the space sponsorship projects against littering. The site offers a lot of information and provides an insight into the range of services offered by the IGSU. Those who want to stay up-to-date can get an overview via the news articles or sign up for the newsletter.

Responsible at IGSU: Nora Steimer (M.Sc./Managing Director). Responsible agency: Teil.ch (conception, design and technical implementation).