Neoviva treats international clients in the heart of Switzerland. Located on Lake Lucerne, surrounded by beautiful nature and good mountain air. The clinic is committed to helping its clients make significant and lasting improvements to their lifestyles.

The Zurich agency Schläfle Trittibach was entrusted with the task of developing the corporate design, the Website and to design and implement the print products. The newly developed brand is reminiscent of the coat of arms of a noble residence - simply in a more modern implementation. Visually, the hospitality and discretion of the company stands in front of the medical position. The logo idea depicts the reflection of the past and the future. Depicted with a mirrored N as a monogram, in the form of a mythical creature.

Responsible at Neoviva: Oliver Neubert (Founder and VRP), Fenina Erpf (Management). Responsible at Schläfle Trittibach: Marcel Schläfle, Christoph Trittibach (creative direction), Marke 17 (web development), Beat Brechbühl, Thomas Biasotto (photography), Aschmann Klauser (retouching), Barbara R. Thoma (text).

41-year-old Peter Rohner joins the company from Finance and economy to Handelszeitung and will become the new Chief Economist in October. In this role, he takes over from Ralph Pöhner and will be responsible for macroeconomic topics as well as the financial sector and market developments. The trained economist started in 2011 as an editor at Finance and economyBefore moving into journalism, he worked in asset management at Bank LGT for four years. Born in Appenzell, he studied economics in Bern and Lund and holds a CAS in data journalism.

Fabienne Kinzelmann, currently foreign editor at View and SonntagsBlicktakes over her new tasks at the Handelszeitung in September and will be covering international developments in politics and business for the readership from now on. The 29-year-old has been working for the Blick Group since 2018, including the last four years as foreign editor. In this role, she reported from the USA, among other places, and was responsible for cross-channel planning of foreign topics. Kinzelmann has an interdisciplinary master's degree in religion, economics and politics.

Michael Hotz, most recently Head of Digital at the Winterthur weekly newspaper 84XO, is moving to the online producer Handelszeitung and will join the editorial team in July. Before his engagement at 84XO The 33-year-old spent around two and a half years as deputy editorial director for the Winterthur Newspaper and in the end also headed the editorial department of the Furttaler respectively Rümlanger. Hotz studied economics at the University of Zurich.

With over 850 stores, Denner is not only always close to the people, but also offers everything for everyday needs with a balanced and fresh assortment.

The wide range of products is also the theme of the new motifs, which always combine two Denner products. The combination creates "mixed products" that are somewhat reminiscent of the mythical creature "Wolpertinger".

The national notice is on F12 and F200 posters.

Responsible at Denner: Rémy Müller (Head of Marketing Communications & E-Commerce), Pascal Trütsch (Deputy Head of Marketing Communications). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Michael Rottmann (Creative Direction), Lukas Amgwerd (Text), Lukas Frischknecht, Leandro Disler (Art Direction), Andrea Bison (GF Consulting), Angela Cristofari, Cornelia Nünlist (Consulting), Gordon Nemitz (GF Strategy). External partners: Lily Metzker (retouch and image editing), Dennis Savini (photographer).

As Chief Marketing Officer, Jean-Claude Zulauf is responsible with immediate effect for managing and building up Farie's entire marketing activities. "I am very much looking forward to this exciting challenge and the opportunity to contribute my entire digital know-how as well as my marketing experience from the automotive industry. I am particularly convinced by the business case, the Carvolution environment as well as the opportunity to make a difference at Farie," the marketing expert is quoted as saying in a statement. Before joining Ads&Figures, Zulauf was responsible for brand management at AutoScout24 for five years.

René Linder also worked in online marketing at AutoScout24 before co-founding Ads&Figures. He takes over the function of Chief Growth Officer with immediate effect and is thus responsible for identifying and activating Farie's growth potential.

Influencers are the stars of the moment - but does the content they convey always correspond to reality? No, thinks the association St.Galler Rheintal - and is therefore looking for Rhinfluencer:innen by means of a recruiting campaign. In other words, people who will spend three days next fall reporting independently, impartially and authentically on their experiences in the valley.

Real life

In order to reflect life in the Rhine Valley as truthfully as possible, the protagonists are housed with host families. In addition to room and board, they receive 500 Swiss francs free of charge as bag money. Participation is possible alone or as a team of two. Interested parties can contact Rheintal.com/magic with a short, creative motivational video. A jury led by comedian Nico Arn will select the three winners in July.

Great cinema for the Rhine Valley

Nessie, a kidnapped cow and a curious T-Rex. In close cooperation with Seed, Farner St.Gallen produced three humorous commercials for the application. They feature influencers who don't seem to be very good at what they do and aren't ready for the magical moments that can happen in the Rhine Valley from time to time.

The campaign launched on social media on Wednesday and will be further amplified via Watson starting Monday.

Responsible at Verein St.Galler Rheintal: Sabina Saggioro (Marketing Management), Corinna Rohner (Marketing). Responsible at Farner St.Gallen/Rod: Jan Walser (Creation), Livia Hochstrasser, Romaine Brunner, Petra Moser (Project Management & Consulting), Alina Leiendecker (Performance Marketing). Responsible at Seed Audio-Visual Communication: Johannes Bachmann (director & screenplay), Rafael Kistler (camera), Bastian Hertel (production manager), Felix Courvoisier (producer). VFX/3DThe old camp: Robin Disch, Lukas Bieri, Ennio Ruschetti.

With around 45,000 tons of bottles per year, PET is Switzerland's most popular beverage packaging and recycling makes it one of the most environmentally friendly raw materials available. Switzerland was therefore one of the first countries in the world to close the PET beverage bottle cycle and produce new PET bottles from old ones.

Last year, the recycling process saved 34 million liters of petroleum and prevented 126,000 tons of greenhouse gases. However, in order to achieve Switzerland's climate targets, greenhouse gas emissions must be further reduced by 2030. An important step towards this would be to increase the recycling rate for PET bottles.

Response rate in Switzerland only 82 percent

But there is still room for improvement in the PET return rate, which has stagnated in Switzerland for years at around 82 percent. In the course of the new campaign, the PET Recycling Switzerland association, which is responsible for the collection and recycling of PET, therefore wants to sensitize the population to dispose of every PET bottle correctly. After all, one can only speak of recycling when PET is collected and returned to the cycle as reprocessed recycled PET (R-PET).

The idea came from Rosarot: A PET bottle can only live on if it is disposed of properly; otherwise it is lost forever. As a result, a resurrected PET bottle with wings was created as a key visual to remind each person to give his empty bottle a new life.

R-PET for a more sustainable future

How this "rebirth" now really works is now shown by the landing page developed by Rosarot in collaboration with motion designer Stefan Hüsser. At Pet.ch the PET cycle is presented at a glance as an animation and its five steps are transformed into a digital and contemporary form. Using various gamification ideas, the entire process can now be learned in a playful way. For example, falling PET bottles have to be collected, sorted out, or blown up into real bottles again at the end. There is also a competition.

Bastian Baker gives each PET bottle a new life

For the campaign, PET-Recycling Switzerland was also able to win Bastian Baker as a testimonial and ambassador, who will ensure on social channels and in display ads that Switzerland is aware of the cycle and the sweepstakes on Pet.ch can discover. For this, the association worked with other partners such as the director Lukas Wellauer and the agencies H2 Agency, ContentMakers, Mediatonic and Hutter Consult.

Rosarot's activation campaign can currently be seen on numerous OOH billboards throughout Switzerland.

Responsible at PET-Recycling Switzerland: Jean-Claude Würmli (Managing Director), Lukas Schumacher (Head of Marketing), Sharon Lehmann (Head of Marketing Communications); Bastian Baker (Music, Performer, Ambassador PET-Recycling Switzerland), Sabrina Martella Jones (Management Bastian Baker). Responsible at Rosarot: René Karrer (Creative Direction), Andreas Steiner (Director Content), Nadine Ticozzelli (Head of Consulting), Isabelle Niemann (Project Management Digital Marketing), Sarah Därendinger (Art Direction), Bianca Berger (Art Direction), Thorsten Hainke (Senior Text and Concept), Fabio Montefiori (Polygraf), Flavia Hänni (Polygrafin). Responsible at H-visuals: Stefan Hüsser (Motion Design). Responsible at H2 Agency: Lukas "Luke" Wellauer (director, film, photo), Blake Simpson, Simona Volpe (camera assistant), Katja Jost (AD), Robert Hauser (production). Responsible at ContentMakers: Anna Maio (Video Animation). Responsible at Mediatonic: Marco Rose, Maximilian Stürzekarn, Laura Brun (Media Planning). Responsible at Hutter Consult: Thomas Hutter (CEO), Markus Edelberg (Social Media, TikTok).

The current Head of Ringier Business Services, Christoph Haldi, will be appointed Chief People Officer of Ringier as of August 1, 2022. In his new role, he will report to Manuel Liatowitsch, Group General Counsel & Head Corporate Center at Ringier. A qualified teacher, Haldi holds a master's degree from the University of Bern and a Master of Advanced Studies in General Management.

The 51-year-old has held various management positions at Ringier since 2013. From January 2017 to July 2022, as Head of Business Services, he was responsible for setting up a shared service center in Switzerland comprising Finance Services, HR Services, Facility Management, Project Services, IT Infrastructure & Applications Services, IT Customer Services and Procurement.

"As Chief People Officer, Chris Haldi will focus on the further development of Group HR and HR Services - with the important topics of talent development, culture and inclusion of our employees in all 19 Ringier countries, especially also in the CEE countries that have been part of the Ringier Group since the end of last year as part of 100%," explains Manuel Liatowitsch. "The media industry is changing rapidly. People management is central to continuing Ringier's transformation into a technology-driven media group."

New challenge for Susanne Jud

The previous CPO Susanne Jud has decided to leave Ringier to take on a new challenge. Susanne Jud had first taken over the newly created function of Chief People Officer on an ad interim basis as of August 2020 and then definitively in November 2020. This was after she had held various HR management positions at Ringier since 2018.

New structure

Following the appointment of Christoph Haldi as CPO and his move to the Corporate Center, Ringier Business Services will be transferred to a new, functionally oriented structure: Finance Services will move to Group Accounting, for which Helene Schuler will be responsible. HR Services and Facility Management will be integrated into the Corporate Center headed by Manuel Liatowitsch. Procurement, IT Service Management, IT Customer Services, IT Infrastructure & Applications, and Project Services will become the responsibility of Marcus Dauck. His current Ringier Publishing Technology & Services division will be expanded to include the aforementioned departments and will be renamed Ringier Mediatech & Services. Dauck will continue to report to Alexander Theobald in his function as COO Ringier Switzerland.

Martin Kurzbein has many years of experience in the magazine sector and in advertising. He worked as an art director for various agencies and for the Migros Food magazine Seasonal cuisine. In advertising, Kurzbein served clients such as Camille Bloch, Franke Coffee Systems, Emmi, McOptic, PKZ, Navyboot, Rausch, Beldona and Annabelle.

"His aesthetic sensibility, his feeling for target group needs and his conceptual-analytical thinking, go far beyond the requirements of a classic art director. With this know-how, he brings the entire Medienart Group forward," Valentin Kälin, co-owner of Medienart, was quoted as saying in a statement.

A total of 50 packaging solutions were submitted by 26 different participants. These included six entries for the Young Talent Award, in which schoolchildren and students can present their packaging ideas. The Special Award for the Circular Economy, which was offered for the second time, received 15 entries. The sustainability category was particularly well represented with 20 entries, reflecting the demands of the times: packaging companies must develop recyclable and reusable packaging - especially in the plastics sector. The large number of submissions shows that the Swiss packaging industry is tackling these challenges with innovative solutions.

Andreas Zopfi, Managing Director of the Swiss Packaging Institute SVI, referred to the high innovative strength of the Swiss packaging industry. Thus, in January 2021, six packagings from Switzerland were awarded a World Star. The winners of the Swiss Packaging Award automatically qualify for participation in the World Star Award of the World Packaging Organization.

With the Swiss Packaging Award, the SVI honors outstanding achievements in packaging every year. The aim of the competition is to showcase the creativity and innovative strength of the Swiss packaging industry. Companies can submit their packaging solutions in the categories of sustainability, convenience, design, marketing, technology and construction. Up to three packaging solutions are nominated per category, one of which is chosen as the winner.

Packaging of all materials is eligible for the competition. The focus is on promoting and awarding holistic packaging solutions, regardless of the packaging material. For the second time this year, the special prize for circular economy was awarded. The audience award presented by the EMPACK packaging trade fair went to the Proderma company with its innovative "Mettler Buffer Solution Sticks" packaging solution.

With meat products made from plants, there is often a moral behind it and a slight regret that it is just a meat substitute. Sabrina Balestra has made Planted formed a brand with products that are fun, focus on enjoyment and encourage cooking and eating. The sayings on the packaging make you smile. But the whole, serious background always resonates as well - both on the packaging and on the website there is in-depth, serious information.

Transparency is also part of the marketing strategy: the production can be visited and detailed information is provided about all ingredients. So it is no wonder that the success of Planted is now also taking place abroad, the distribution is continuously being expanded, currently Planted can also be found in France and Germany.

Sabrina Balestra is a great ambassador for Planted and therefore a worthy winner. of the first "CMO of the Year" Award in Switzerland, according to the sponsors.

The current Stories campaign for the NZZ builds a bridge to the readership and addresses what triggers journalism and what value it has for users in dealing with the social and political challenges of the present.

At the heart of the campaign is open debate, which in democratic societies must be conducted with tenacity and attitude - but which must also be defended again and again. "When the debate falls silent, speak up" is the main message in the film. Debate falls silent when everyone agrees and the mainstream sets the pace - from climate to identity discussions. "The debate disappears when monuments are toppled and historical oblivion runs rampant. But it also falls silent when a public saturated with peace and prosperity no longer dares to look real and security risks in the face," says Johannes Berchtold, Head Customer Marketing & Branding at NZZ.

The NZZ stands for an open and lively culture of debate, which it itself enlivens and shapes with clear positions. "The present, which is characterized by war, inflation, climate and social change, as well as by the pandemic, cannot be dealt with by suppression, blanking out and prohibitions on thinking. We are addressing this fatal mechanism in the campaign," Berchtold continues.

The film builds on the iconic press image and shows what happens when not the whole picture, but only sections are shown or things are deliberately removed: A new, embellished view emerges. The moving image campaign was conceived and produced by the NZZ in collaboration with Stories. "Telling the complexity of today's world on film with the differentiated view of the NZZ within a very short time was a demanding challenge with valuable content," says director Tobias Fueter. "We are proud of the result we achieved together and hope for more debates in the world again."

The Film was first broadcast in a long and various short versions and will be played out across all channels in the coming months.

After a year of development work, the walk full of illusions will be launched on June 10. The challenge is to solve 20 different challenges in small teams using a digital guide on your own device. For the "Wow City Rally Guide", the imp Willow, who was created by Aroma and brought to life for the opening of the Wow Museum, was animated. He guides the participants to the individual stations.

"The Wow City Rally is great fun for everyone aged seven and up. Participants will be surprised by the sensory illusions, illusions and new perspectives in the middle of Zurich," says Carolin Welss, Art Director of Visual Communication at Aroma.

Aroma Creative supported in the conception of the tour and is responsible for the visual appearance of the branding, the campaign and the app design.