Only eight out of ten buildings in the canton of Bern have lightning protection. Yet lightning is one of the main causes of fire damage. The Bern Building Insurance Fund (GVB) therefore supports homeowners in the installation of internal and external lightning protection with up to 2750 Swiss francs per house. In order to bring the contributions to the people, In Flagranti Communication has designed and implemented a multi-channel, cross-media lightning protection campaign over four phases with the GVB as part of the prevention campaign "Fire Protection 2022".

At the heart of the campaign is the realization, surprising to many people, that lightning can be dangerous up to two kilometers away. And that an easy-to-install device on the electrical distribution system provides effective protection: the combination surge arrester. These two main messages reach homeowners in the canton of Berne where they can effectively protect themselves: at home. To this end, the GVB sends out a total of over 50,000 brochures and engages in ten different dialog measures on and offline.

The concept, planning and realization of the lightning protection campaign was devised by In Flagranti Communication in close cooperation with GVB. Daniel Hofer and his team are responsible for the campaign. Crunch produced the videos, Ads&Figures played out the digital communication.

Calvin Stettler has been working for SRF Sport since 2018; first as an intern, then as a sports assistant and since 2019 as an editor. He gained his first experience in front of the camera at the end of 2020; on SRF's online channels, the 27-year-old presented the seven-part web series "Vom Spinner zum Gewinner" for young audiences. Now he complements the SRF commentary team in various sports.

"Expressing passion for the word and the sport".

The Aargauer started in journalism in 2013 on the sports desk of the Aargauer newspaper. From 2017, he worked for two and a half years as a freelance sports editor at the Tages-Anzeiger engaged. At the same time, he earned a bachelor's degree in journalism and organizational communication at the ZHAW in Winterthur.

First deployment during UEFA Women's EURO 2022

Calvin Stettler will make his debut as a commentator at the group match between Austria and Northern Ireland at UEFA Women's EURO 2022 on July 11.

Having fun together and blocking out deadlines for once - company events are perfect for spending time together and getting to know each other better. These little breaks from everyday office life can also increase enthusiasm and motivation for the respective tasks that have to be completed again the next day. But in order for this to really be the case, the right concept must be relied on when it comes to corporate events.

1. an incentive event as an attractive work incentive

You are aware that the next period will be particularly work-intensive and challenging for your employees because a particularly demanding project has to be completed? Provide the necessary motivation with an incentive event

This event is really nothing more than a company outing or a special company party, but it takes place when the common work goal has been successfully achieved. Perhaps even let your employees vote on what exactly the reward should look like, and you will very quickly find that the prospect of it spurs your employees on to top performance.

2. for the ideal kick-off with a kick-off event

In contrast to an incentive event, it is also possible to get your employees in the mood for the upcoming work phase with a so-called kick-off event. In this case, you do not reward your employees with a joint event only after the project has been mastered, but express your appreciation and trust already at the beginning. In this way, the starting signal is initiated and an attunement to the respective work process can already take place.

Perfectly suited for this are, for example, workshops, games or even a relaxed meal together, where all participants contribute something to the upcoming work goal and formulate, for example, which goals and wishes are associated with it.

3. to the new perspective thanks to offsite meeting

If you get the feeling that your employees are increasingly losing the joy of what they are doing and that they are only doing their job by the book, you should be alert. Such a mood usually causes performance to deteriorate very quickly and the success of your company is at stake. However, it is possible to turn this low mood back into the opposite by a simple change of perspective and in a simpler way than you might think.

Keep things fresh, have the next meeting out in nature and ask each person to assess the current situation. Or cook together, creating a private setting where everyone can openly express their feelings and concerns.

4. teambuilding finally different

Teambuilding has been in vogue for years, and rightly so, since it can effectively improve cohesion and work attitudes. However, this is exactly where the problem lies at the same time, because most employees have already participated in a classic teambuilding training numerous times. As a result, more and more people come up with excuses not to take part in such an event again.

However, you can change that by providing some much-needed variety. For example, book a climbing park, ensure more shrinkage with sporting activities such as horseback riding or archery, and visit an Escape Room together. Be creative - and you will very quickly see how you can get your employees involved with such events.

5. to new competencies with the help of the Startup Academy

Corporate events are not only a great way to clear employees' heads and have fun, but also a great way to teach them new practical skills. It doesn't matter what kind of skills it is, come up with different puzzles or tasks or create a course that your employees have to master alone, in a team or together. This modern way of training not only teaches everyone, it also strengthens social skills and improves communication skills.

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* Malena Riester accompanies companies in expanding their event culture and focusing on using events to present the company more attractively to employees and customers. A good company name includes well thought-out marketing with creative and unusual events. These have a sales-promoting effect and offer a competitive advantage over the competition.

In 2020, the Compresso agency won Elmer Citro's advertising account in a pitch (Werbewoche.ch reported). For this summer, the team led by social media specialist Daniela Rizzuto and consultant Michelle Müller has developed a social media campaign aimed at families and outdoor sports enthusiasts, but also at a young, urban audience.

Making Elmer Citro known throughout Switzerland

Specially hired content creators deliver content that matches the Elmer Citro brand values. The social media campaign aims to make Elmer Citro even better known throughout Switzerland, especially in French-speaking Switzerland. The cooperation with the content creators will also open up new target groups. Under the motto "On the road with Elmer Citro," the content focuses on topics such as hiking, biking, family experiences, and urban lifestyle.

Content Creators present their regions

Content creators have a free hand when it comes to implementation; videos, photos, short text contributions - anything goes. The main thing is that it is authentic, exciting and full of content. The contributions are developed in collaboration with the regional tourism organizations and then - labeled as a paid partnership - played out via the social media channels of the content creators and used on the Elmer channels. The social media team of Compresso organizes the content creators, coordinates between client, tourism promoters and authors.

Graubünden makes the start

The first region in focus is Graubünden, with the Rhaetian Railway as a partner. After that, Switzerland will be shown what the native Glarnerland has to offer adventurous families, bikers, climbers and hikers. Three other regions are in the planning stage, two of which are in French-speaking Switzerland. The Elmer Citro product is integrated unobtrusively and naturally into the contributions. The focus is on the experiences and the added value for the users through the content.

National OOH campaign for background noise

During the hot summer months, a poster display is refreshingly evoking the Elmer Citro brand throughout Switzerland. The posters stage Elmer Citro according to the motto "The brand is the hero" and accordingly place the Elmer Citro bottle in the center on a lemon yellow background. The claim "Bergfrisch ehrlich" (Mountain Fresh Honest) compresses the brand's core values in a self-confident and catchy way.

In order to meet the changed customer needs, the infrastructure of the hall must be additionally adapted and modernized, the Basel government announced on Tuesday. This is based on experience and findings from the first operating phase.

According to the press release, the canton, as owner and operator of the hall, has commissioned an external company to investigate and analyze optimization measures. In the process, immediate operational measures, such as replacement lighting and new curtains, had already emerged early on, which had already been tackled and financed.

The new measures now envisaged are wide-ranging. For example, the acoustics in the foyer are to be improved and the support structure of the arena is to be raised so that sufficient loudspeakers, video walls, decorations, etc. can be installed for events. There are also plans to expand and improve the backstage area. More people are to be catered for and the ventilation in the kitchen is to be improved.

The improvement measures now communicated have nothing to do with the conflict with the anchor event Swiss Indoors communicated in various media, said the spokesman of the Department of Education, which is in charge of the project, in response to a question. The NZZ had reported on Saturday that the increasingly dissatisfied organizers of the tennis event were looking into moving away to Zurich from 2023.

The sum for the renovation of the St. Jakobshalle thus grows again. The 105 million francs had already been joined by further contributions: Because of a comprehensive retrofit required by the Basellandschaftliche Gebäudeversicherung, the canton had to invest 8.7 million francs in improving fire protection. In addition, there were further improvements in the area of safety, among other things, which cost 2.2 million francs. (SDA)

During a ceremony in Belgrade on Tuesday evening, Ringier CEO Marc Walder was awarded the Medal of Honor by Serbian President Aleksandar Vučić. "I would like to express my gratitude to Mr. Walder for his tireless efforts and contagious enthusiasm in promoting Serbia as a business and investment location," said Vučić. "His expertise and dedication have contributed to the strong rise and rapid development of start-up companies, one of the key drivers of our economy."

Following the example of the Swiss initiative Digitalswitzerland, the May 2017 Digital Serbia founded as a non-profit, non-governmental organization. The mission of the Digital Serbia initiative is to develop a strong, globally competitive digital economy in Serbia. Founding members include Ringier Serbia, Infostud, Microsoft, Nordeus, PricewaterhouseCoopers, Seven Bridges, Startit, Telekom Srbija and Telenor.

"I am very honored to receive the Medal of Honor from Serbia's President Aleksandar Vučić. Serbia has enormous potential to become an even stronger digital hub in Europe. Digital education, a vibrant startup economy and a smart regulatory framework will further contribute to the transformation of the Serbian economy. I would also like to thank Jelena Drakulic-Petrovic, CEO of Ringier Serbia and Deputy President of Digital Serbia. She was one of the driving forces in setting up Digitalswitzerland's counterpart in Serbia," said Marc Walder during the award ceremony.

In the meantime, the Digital Days are organized in parallel in Switzerland, in Sweden by the Swedish Digital Day Initiative, in Serbia by the Digital Serbia Initiative, in Austria by the ICT Strategy of the City of Vienna, in Poland by the Digital Poland Foundation, in Ukraine by the IT Ukraine Association and in Liechtenstein by Digital Liechtenstein.

Mathias Rösch has been working in responsible positions at the agency for 14 years and shaped the agency's path in the past five years in the executive board together with creative director Christian Vosshagen and CEO Tobias Händler. "I am very excited about the task of continuing our success story as the "smallest big agency in Switzerland" - together with our well-established Swiss team in Zurich as well as in a cross-location power play with the Friends of the Scholz & Friends Family in Germany," says Mathias Rösch.

Tobias Händler moves to the Board of Directors. In his new position, he will continue to look after the expansion of the agency and remain active on a sporadic basis on client mandates. "Scholz & Friends has shaped my entire career and me as a person extraordinarily. Now I would like to reorient myself and am looking forward to new challenges. I am very pleased to hand over the operational management of Scholz & Friends Zurich to Mathias," said Händler. He started his career at Scholz & Friends in 2006 in Berlin and Hamburg and moved to Zurich in 2010. After a five-year hiatus at Sunrise, most recently as Head of Brand Strategy and Marketing Communications, he returned to Scholz & Friends in 2016 as CEO of the Swiss office. Under his leadership, the agency repositioned itself and won important mandates in the media, retail, telecommunications, automotive, FMCG and public sector sectors.

Scholz & Friends management team is expanded

Mathias Rösch will be succeeded on July 1 by Ella Papadakis as Client Service Director and member of the Executive Board of Scholz & Friends Switzerland. Previously, as Group Account Director at Wirz, she has been in charge of the Migros mandate, including all brand management, since winning the pitch in April 2020.

Also newly appointed to the management team is Creative Director David Fischer. The creative already worked for the agency group from 2003 to 2013 and returned to Scholz & Friends Zurich in 2018 after stints at Publicis and Leo Burnett. Since then, he has been heading the agency's creative department together with Christian Vosshagen.

Behind Crick are three idealists from Zurich who want to make their contribution to sustainable and reflective nutrition. "We are convinced ecologists, shopping consciously was no longer enough for us. We want to make the world a bit healthier and more sustainable," says co-founder Philipp Egli. The ultimate goal is to bring a fresh and uninhibited contribution to the sometimes tense ecology and nutrition debate. "Ecology is just not only tedious, but can also be attractive," adds Raphael Hanimann, co-founder and CEO of Crick.

To capture the uniqueness of the insect snack Crick, Zurich-based agency Madonna created a print and online campaign using special material. The photographs are from Roshan Adhihetty's Nude Wanderer series, which won the 2018 Swiss Photo Award in the "Free" category.

The agency is also responsible for the naming, corporate design and packaging design of Crick. The appearance is based on the basic geometric shapes triangle, circle and square, which form the basis for an abstracted cricket - the trademark - and are used consistently across all communication media.

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Responsible at Insekterei GmbH (Crick): Lea Egli, Philipp Egli, Raphael Hanimann (Founder/Managing Director). Responsible at Madonna: Massimiliano Madonna (Concept/Consulting/Strategy), Julian Huber (Art Direction - Campaign) Tanja Rickli (Online - Campaign), Urs Zwyssig (Text - Campaign), Isabella Furler (Art Direction - CD), Eva Jäger (Graphics - CD). Photography: Roshan Adhihetty (campaign), Hans Schürmann (CD).

As the national grid company that operates Switzerland's extra-high voltage grid, Swissgrid engages in dialog with numerous people in a variety of situations and roles: with political representatives, with authorities, with the business community, with industry partners, with the media and with interested members of the public - including residents living near grid projects.

For this dialog, the joint venture of Aroma and CRK, which was commissioned as the lead agency, designed Swissgrid's new brand identity according to a clear promise: "We are there! For the people and for the companies in Switzerland. And we keep the connection to Europe." Swissgrid makes this promise with many atmospheric and emotionally charged everyday scenes in which the reliable supply of electricity plays sometimes a small, sometimes a large role. The new appearance also shows the people at Swissgrid with their various tasks in order to keep this promise.

This is visible in new signature images and in the new corporate film, which frames these moments with impressive landscapes and infrastructures. These are used in various channels: in print and online media, at consumer trade shows and trade conferences, and at the company's own events and visitor centers.

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Responsible at SwissgridMichelle Roth (Head of Communication & Stakeholder Management), Kaspar Haffner (Head of Content & Digital Communication), Silvia Zuber (Senior Communication Manager), Melanie Ciapponi (Digital Media Manager). Mandate Management: Oliver Wimmer (CRK), Philipp Hänggli (Aroma). Film: Moritz Stähelin (CD). Production: L'Project Media Production. Signature images: Louise Riis Ruggaber (AD). Photographer: Dean Jaggi (Luxwerk).

Johannes Hapig: Tom Hanan, this Monday at the Swiss Brand Congress, you will be announcing the launch of a new Webrepublic-.Brand "RAWR by Webrepublic", a marketing partner for digital strategy and innovation in the sports and entertainment industry. How did this venture come about?

Tom Hanan: You may remember that I gave you a tour of Webrepublic's new premises here on Bederstrasse in the fall of 2018. Back then, I told you how shortly before, we had the privilege of orchestrating the digital marketing around the World Cup in Moscow for FIFA. With a fantastic team working around the clock, we played out nearly 60 campaigns worldwide in eight languages with over 10 billion impressions in six weeks. Data and innovation driven: That's Webrepublic's DNA, it's been our core competency since we founded the company in 2009. And especially in the area of sports and entertainment, there is still an incredible amount of potential to be activated in digital communication. Especially if you think and act holistically.

 

What exactly do you mean by that?

We don't see the event organizer as the customer on the one hand and the sponsor as the financier on the other. Instead, we combine the two and think about how we can generate and play out content in such a way that organizers, sponsors and the target audience - the fans - are happy with it and are moved and activated. How do we channel the strong emotions that arise at live events and weave them into a perfect experience for everyone involved, regardless of time and place? The 20-person team behind RAWR combines strategy consulting and creative concepts with performance-driven marketing and data intelligence, bringing the sponsorship business into the digital age. And bringing our clients closer to their fans.

 

And because you also won the FIFA mandate for the World Cup in Qatar, does it make sense to formalize your sports and events offering?

First of all, my team, which is now around 250 people strong, and I as Founder and CEO of Webrepublic still enjoy growing, investing in new areas, trying things out. I believe stagnation is very dangerous. Then there's the mandate for this year's World Cup in Qatar, eSports tournaments, and the Women's World Cup. But we've also already been able to sign up the Locarno Film Festival as a client, helping them build a digital infrastructure that can grow far beyond movie theaters and annual industry gatherings. It's simply time to give all these projects their own home with the new RAWR brand. Because the world of digital sponsorship is still in its infancy.

 

And with Robert Dorlin, as Managing Director of RAWR, you have gained a real sports fan - and a former Webrepublic customer to boot - for the new venture. How did this contact develop, Robert Dorlin?

Robert Dorlin: When I was still at EF (Education First, an education and travel services provider, editor's note). we were looking for a "rock star agency" to support us in the digital field. Tom and I then got to know each other better and better, exchanged ideas - and realized: We want the same things and pursue the same goals - even if from different perspectives. And I love live events, so we talked about that all the time, too. That's how one thing led to another.

You are not only responsible for the operational set-up of RAWR, you also had the idea for the brand name.

That was at the beginning of January this year, yes. I was officially employed at Webrepublic for a few days, for a project that didn't have a name at that time. (laughs). We just knew where we wanted to go with it and what we had to do to get there. And then I saw the ski race in Adelboden on January 8 - one of the first events with relaxed pandemic restrictions, 16,000 people live on site, a feeling of collective liberalization. Marco Odermatt crosses the finish line with shaky legs, stretches his skis into the air - and the crowd roars, raves, cheers, pours out all its energy. A murmur and roar goes through the snow arena. That's when I knew: RAWR (based on the English "Roar" for "roar, roar, roar", editor's note). would be a perfect name for our venture. Because what happened there in Adelboden is what we're all about.

 

Quite simply, sporting events, concerts and film festivals are all about experience and emotion. You want to help event organizers and sponsors translate both into digital communication that really reaches viewers and fans - and is cleverly branded at the same time. That's one way to describe your business model, isn't it?

Hanan: In simplified terms, that is correct. But I would like to add something: The way events are consumed today - both sporting events and cultural events - is fundamentally different than it was just a few years ago.

Dorlin: My son, for example, is the biggest Liverpool fan imaginable, yet he doesn't watch a whole game at a stretch. Changing viewing habits, data and digital transformation are driving a revolution in sports and entertainment. And we're helping our partners prepare for and take advantage of just that.

Hanan: Gen exactly, fragmentation has increased extremely. A World Cup today also takes place on YouTube, on Instagram, in TikTok clips that are only a few seconds long. How can we ensure that brands that want to show themselves in this fragmented environment are seen? We believe it takes a longer-term collaboration between organizers, sponsors and agency; building a brand narrative across all conceivable channels. And associated with that, always the question: Which KPIs do we follow?

 

KPIs have become more important in sponsorship than they were a few years ago.

Hanan: If I may say it a bit casually - I hope no sponsoring executive will be angry with me afterwards. (laughs) - In the past, sponsorship was sometimes understood as logo presence and VIP hospitality, and that was it. But today, sponsorship managers have to give their companies a precise account of who they have reached with which measures. Sponsorship has become a measurable marketing function, and is linked to the same expectations of those who do it.

 

Will the World Cup in Qatar cause reservations among sponsors? After all, there is the risk of controversial reporting on living and working conditions in the country, which could then spill over to participating brands.

As I said, our task is to measure emotions and moods and adapt digital communication to them. Of course, we respond to current developments, to feedback, to media criticism in order to provide our partners with the best possible support. But we cannot and do not want to make the decision for clients and sponsors as to which environment they should and should not be involved in. That would be a drastic expansion of our competencies, and for that we would first have to found a PR agency. (laughs).

 

...I see a new business idea and nervousness among the market companions in the Swiss PR...

No, no, that's really not an issue for us at the moment. We focus on something that unites people: the joy of sport and what it stands for.

Dorlin: We sit here together among friends (laughs)so may I perhaps risk a little pathos? I would say that athletes are the heroes of our time. Look at Rafael Nadel, how he fights on hour after hour on the tennis court despite pain. How a stadium literally explodes when the Swiss national team defeats the world champions France in the European soccer championships. Where else can you find something like that today? Webrepublic has shown in recent years: No one understands digital marketing and distribution as well as we do. And we will now use this to close the circle to the core of marketing. To storytelling. Sport reminds us of the oldest ideas of heroism and tragedy, of passion and suffering. You could probably say a football game today is the modern form of tragedy. It shows the overcoming of obstacles, the existential struggle for sporting superiority, and then in the last minute - the liberating goal. People lie crying in each other's arms - and that's exactly when we send out the messages that are important to our partners.

 

Which team will you - Tom, you're Swiss, you Robert a native Englishman and expat in Switzerland - be supporting at the upcoming World Cup? And how do you rate your teams' chances?

Hanan: Switzerland, for sure. The team is always good for surprises - and I'm a loyal fan anyway, even in defeat (laughs).

Dorlin: I wish it were that easy for me! My heart beats for both Switzerland and England - but my wife is Swedish, which means she's rooting for the Tre Kronor. And our kids tend to take after her in terms of loyalty to country teams. So it's definitely going to be exciting again at home.

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RAWR is the Marketing partner for digital strategy and innovation in the sports and entertainment industry and aims to activate the full potential of sponsorship for brands, event organizers and clubs. RAWR combines technology with innovation, performance with passion and generates measurable added value across the entire spectrum of digital business development.

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As CEO, he is responsible for Tom Hanan the strategic orientation of Webrepublic. Before founding the agency, he was the first employee of Google Switzerland, building the business for Google in Switzerland and Austria. Before that, he managed Yahoo! Switzerland for three years.

Robert Dorlin is Managing Partner of RAWR by Webrepublic. Previously, he served as Global Head of Digital at EF Education First for eleven years, where he brought his expertise in digital marketing. 

"trans - living diversity" is this year's motto of Zurich Pride. The month and the events taking place during it are intended to draw attention to the challenges faced by trans people in Switzerland.

BCG's annual workplace diversity and inclusion campaign launched in 2020 also focuses fully on the situation of trans people in 2022 and advocates for a tolerant workplace where diversity is prioritized and effectively practiced.

This year's statement is supported by 30 companies. According to BCG, that is more than ever before. They include ABB, Bayer, Credit Suisse, Google, Microsoft, OC Oerlikon, SBB, Swisscom, UBS and Zurich.

A DOOH campaign launching on Monday kicks off the campaign, which will run throughout Pride week until June 19. The nationwide campaign shows - in addition to the key visual - employees of the participating companies holding the poster for better trans rights in their hands. In this way, the campaign underscores the part each individual plays in championing the issue.

When the Pride Demo parade passes through Zurich on June 18, the key visual "Trans Rights are Human Rights" will appear as a full-page ad in the same day in the NZZ present. The highlight: The ad can also be converted into a demo banner. At the demo move itself, which can take place physically again after three years, the campaign is also present on APG screens.

The campaign was developed by Jung von Matt Limmat. Blish was in charge of the campaign photos and media realization. The campaign was created in cooperation with the "trans" working group of Zurich Pride. In close exchange, an action was thus created that corresponds to the sense of the community and stands up for what is central at this year's Pride.

Design corporate communications and PR

Methods for strategic planning, control and evaluation.

• Author: Nanette Aimée Besson
• Publisher: utb GmbH, 2021
• Pages: 291
• ISBN: 97838255480

Changes in companies must be carefully planned and communicated - regardless of whether they involve restructuring or a new product. In her book, Nanette Aimée Besson presents the most important instruments of corporate communication - from briefing, research and conception to presentation and evaluation. In addition to classic methods, she also looks at newer techniques and trends. A scientifically sound and at the same time pleasingly practice-oriented handbook for all those involved in PR and marketing.

Practice Guide for Artificial Intelligence in Marketing and Sales

Examples, concepts and use cases.

• Author: Laurenz Wuttke
• Publisher: Springer Gabler, 2021
• Pages: 244
• ISBN: 9783658356255

AI-based marketing makes it possible to address customers in a personalized way and to use advertising in a highly targeted manner. In his book, Laurenz Wuttke explains in detail what is possible with AI in marketing. One example among many is the calculation of purchase probabilities. The author goes into great detail about the technological background and how it works. In comparison, he sketches the practical benefits rather roughly. However, some practical examples help to remedy the situation. Overall, this is a book that offers a good insight into the potential of AI in marketing and sales.

AQ

Why adaptability is the most important future competence.

• Author: Carl Naughton
• Publisher: GABAL, 2022
• Pages: 212
• ISBN: 9783967390964

In our rapidly changing world of work, adaptability is a key skill. It's even more important than a high IQ or emotional intelligence, says Carl Naughton. He shows how you can become more adaptable - that is, more flexible, creative and innovative. His tips are not entirely new, but he backs them up with numerous studies and anecdotes from everyday work. The emphatically relaxed style may not be everyone's cup of tea, but some valuable advice can still be drawn from the book.

Empowered

How companies motivate every employee to achieve exceptional results.

• Author: Marty Cagan and Chris Jones
• Publisher: Wiley-VCH, 2022
• Pages: 376
• ISBN: 9783527510870

What is the secret of success for outstanding companies? For Marty Cagan and Chris Jones, there is no doubt: strong product managers and product teams that act on their own responsibility make the difference. They explain in detail and with passion why freedom and real responsibility are essential for the development of really good products. In doing so, they make one thing unmistakably clear: much more important than individual top performers are general enthusiasm, openness and trusting cooperation.