Mediawolf positions itself as a production boutique with a focus on self-developed formats in the factual entertainment, film, documentary and branded entertainment sectors for the German TV market. Dietlinde Stroh, most recently managing director of Tower Productions in Cologne and Berlin, takes over as operational director. Mediafisch, based in Zurich, holds a 50 percent stake in Mediawolf.

"Mediafisch has been planning the move into Europe's largest TV market for some time. Germany is attractive, competitive and ready for new players," says Marc Görtz, Managing Partner of Mediafisch, explaining the leap into Germany. "With Dietlinde, we have now found the perfect partner to implement our boutique approach consistently and successfully in Germany." Mediafisch founder and partner Björn Hering adds, "With our experienced teams in Switzerland, Singapore and the U.S., and now with Mediawolf in Germany, we will create synergies in the creative and personnel areas that will make our Mediazoo an attractive business partner internationally as well."

According to Dietlinde Stroh, demand for new content in the entertainment industry and in the advertising market in Germany is higher than ever: "Entertainment on all platforms in all formats is more in demand than ever. At the same time, a strong consolidation is underway on the producer side. This offers opportunities for new, creative content producers with fresh ideas."

At Tower Productions, Stroh was responsible for formats such as "Das grosse Backen" for SAT.1, "Undercover Boss" for RTL and "Mein Hund fürs Leben - Sonja Zeitlos Pfotenteam" for ZDF. She expanded Tower's portfolio to include fiction.

Mediafisch was founded in 2008, employs around 40 people in Switzerland and produces in-house developed or licensed formats in the areas of factual entertainment, shows, documentaries and branded entertainment for all platforms. In the digital unit "Creators-Pool" established in 2018, digital content concepts are developed and produced for clients. Mediafisch is globally networked with partner agencies in Singapore (Mediadragon) and the USA (Mediaeagle, Fidelio Films).

In the middle of Arosa, a new type of hotel is being built by winter 2024/25 - more precisely, ten chalets united under one roof. The BelArosa Chalet combines the homey chalet feeling with exceptional infrastructure and needs-oriented service. Down-to-earthness, freedom, space and time are part of the very personal luxury.

Already today, the hotel is to be staged and over a Website arouse desire. Apart from a 22-meter-deep excavation pit, however, nothing is currently visible. How do you still manage to arouse emotions and not just communicate facts, figures and the status quo?

Inspired by traditional Arosa tourism posters, which were already able to lure high-altitude air and winter sports enthusiasts to the idyllic mountain village more than 50 years ago, the agency opted for an emotional introduction with illustrations in modern Art Deco style. By scrolling, the user dives into the world of the chalet and is guided through various rooms with gentle animations. The illustrations are meant to convey desirable moods, as they will be experienced in the BelArosa Chalet in the future.

An important role in the positioning of the hotel was played by the development of the Purpose: "We rethink luxury". Away from golden taps to the staging of nature and the four elements that run through the unique hotel. Away from "Is there anything else we can do for you?" to "We only disturb if requested". On the other pages follow philosophy, highlights, insights into the individual chalets, as well as a blog where the construction progress can be observed and stories are told around the spectacular construction. There is also the possibility of pre-booking.

The launch of the website, created with Webflow.com, will be followed in the first phase by a local poster campaign aimed at summer visitors to Arosa, accompanied by postcards, beach towels and other giveaways featuring the illustrations.

Client: Urs Kasper (Kasper & Son). Responsible at Clou advertising agency: Albi Christen (Strategy & Creative Direction), Marcel Huwiler (Art Direction), Fabian Gubelmann (Web Design & Development). External partners: Mads Berg (illustration), Jessica Heller (text).

In retrospect, you don't really know what something was like.

And how quickly time flies. At least that's how I felt recently when I realized it had been five years since I wrote the book #Women's Work. Many people have asked me a) why I wrote the book and b) how do you actually write a book. On the occasion of the 5-year anniversary of #Frauenarbeit, I'm happy to share this in a personal and somewhat longer text. 

So... 2017 my two children were 1 and 2 years old. The days were correspondingly cheerful, full and turbulent, and the nights correspondingly short. Our agency Rod Kommunikation had established itself well in the market after 10 years, of course with the usual ups and downs, sprints and marathons. 

While I was on vacation with my family in February 2017, I kept having conversations with my husband about how I would like to write a book. Only what? I didn't have the idea for a crime novel, I didn't have the expertise for a cookbook, and I didn't have the academic background for a book about advertising strategy. But I wanted to write. Because writing has always given me peace, it is "my place of strength" and with two small children it is - from my experience - relatively important to know one's place of strength. 

After all, when you write, you have to feel comfortable with your material. And the material I felt comfortable with was what it's like to be a young, ambitious woman in a professional life. How to get by, how to assert yourself, how to get through difficult situations. I had something to say about that because of my biography, which included "youngest female board member" or "youngest female strategist." So that was going to be the core idea for my book. To record personal experiences so that others could learn from them. 

Back from vacation, I approached two or three book publishers in March. Urs Hofmann, the then publishing director of NZZ Libro, spontaneously invited me for an interview. He liked my pitch. So well, in fact, that he asked me if I could have the manuscript written by the end of May. Because he would like to publish the book (not yet written, mind you) in the fall of the same year. 

I went home, slightly overwhelmed, and talked to my husband. Because without his support and relief at home, I wouldn't be able to do it. Likewise, I talked to my two business partners to see if I could curb my commitment for two months in order to write. All of them supported me in this endeavor. So I agreed to NZZ Libro. Once the author contract was signed, I got started. 

In a first, wild Post-It action I held my thought scraps unstructured on green Post-Its - likewise on red Post-Its the experiences and experiences, about which I did not want to write. Then I started to build a structure and chapters out of it. There were to be 10 chapters with 10 tips each. Including foreword, introduction, the background and the in-between. Once the structure was in place, I "only" had to fill it. And that's exactly what I did in the following weeks: When the children were asleep: writing. When I took the train to Bern to visit a client: write. Lunch break: write. 

Two additional time-outs in the mountains were necessary to write down the content. And at some point, at some point, it was done: the manuscript was written. In retrospect, I really don't know how I managed to do it in such a short time. I'm usually more of a short-and-short writer. (An author friend once said to me, "Obviously, the material was ripe." And she was probably right.)

My husband and father-in-law were the first to read the manuscript and give me feedback. An intensive round of revisions, a few sleepless nights... and the manuscript went to NZZ Libro. Just in time. By now it was June and the work was now with the publisher: the text was revised, proofread, and submitted, the book and cover were designed (PS: the pink was not my idea!). 

But I wanted #Women's Work to become more than a book. But that it would become a platform or initiative to bring together young women who are in a similar situation today as I was in the past. That the platform would become open to get experienced women leaders in Switzerland to share and pass on their experiences, lessons learned and tips. Like a business club, but on social media, without obligation, free of charge and open to all. 

For this reason, the lawyer Judith Weber and the social media professional Maude Federspiel, together with me, developed the concept of a movement called #Women's Work, which is funded by a foundation of the same name. And at some point, it was summer, the book was in print, the foundation was laid, the website was designed, the Instagram account was set up. 

I was 39, had written down and recorded an important chapter of my life. At the same time, it became clear that my mother was seriously ill and would not live much longer. To this day I am glad that she was able to experience the creation of the book, the whole process around it and the launch. That she was able to hold my book in her hands. 

I can't believe myself that five years have passed since then. We now reach more than 15,000 women with our content and newsletters, Lunchdates and events. The many feedbacks give us impetus. 

I would like to thank here and now all those who are committed to #Women's work. Without the support and cooperation of strong, committed women, #Women's work would never have been possible. And without the support and relief of strong, committed men, #Women's work would never have been possible: Thank you. 

If you have bought and read the book, then I thank you here. Because, as I said, it finances our foundation to a large extent and thus our activities. If you now feel like buying it, reading it yourself or giving it to someone else as a gift, then you can download the here like to do.

Thanks a lot
* Regula Bührer Fecker
1TP4Women's work 

In spring 2021, Regula Bührer Fecker was a guest at our Podcast Off The Record.

By founding their joint venture, AZ and NZZ have laid the foundation for further development of their regional media business, as well as for building a strong market position for CH Media in the entertainment sector.

The original agreement among the partners provided that AZ could acquire a majority stake in CH Media in the medium term, while NZZ had the option of selling its stake in AZ.

According to the announcement, the two shareholders have now negotiated in partnership over the last few months on the future governance and ownership of the company. It was decided that AZ would take a majority stake in CH Media and NZZ would reduce its stake to 35 percent. In the medium term, both shareholders are free to buy or sell the remaining NZZ shares.

For NZZ, this step is strategically consistent. "NZZ's regional media have been an important mainstay in securing the profitability of the NZZ company over the past 20 years. At the same time, the strategic and journalistic focus has always been more on NZZ," Chairman of the Board Etienne Jornod is quoted as saying. "The 2018 merger with AZ has enabled important further developments to be made and synergies to be exploited over the past four years. With the current reorganization, NZZ is handing over the management of the company to the Wanner family, but retaining a strategic stake in CH Media."

Wüstmann hands over to Michael Wanner

In the context of the adjustment of the ownership structure, the long-planned CEO change will take place at the same time. After five years as CEO of AZ Medien and five more years as CEO of CH Media, Axel Wüstmann will hand over the reins of the company to Michael Wanner as of April 1, 2023.

During this time, Wüstmann has succeeded in transforming two independent regional companies into a strong Swiss media company, the statement continues. With the development of the two-pillar strategy "Publishing and Entertainment" and the focusing and further development of the portfolio, the company has achieved a leading position in the Swiss media industry in recent years.

Michael Wanner is the fifth generation of the Wanner publishing dynasty to take the reins. He is currently CEO of the news portal Watson. The designated CEO of CH Media has a master's degree in law and economics from the University of St. Gallen and a master's degree in public administration from Harvard Kennedy School. Before taking over Watson in 2016, he earned his spurs at Hamburg-based publishing company Gruner + Jahr, where he was most recently assistant to the CEO.

CH Media acquires majority stake in news portal Watson

In connection with AZ's pending acquisition of a majority stake in CH Media, the shareholders have further agreed that the company will acquire a majority stake in FixxPunkt, Watson's parent company, from AZ next spring 2023. Watson will thus become an integral part of CH Media.

Due to the increase in crimes, most of which are committed at night in the dark, all physical assaults such as pushing, hitting or kicking must be addressed. When public or private property is damaged, smeared with graffiti or completely destroyed, the need to create sensitivity within the community increases.

For Dynamite, the biggest challenge was to communicate three aspects - violence, vandalism and littering - in a single campaign that would appeal to citizens in an authentic and credible way.

In order to achieve this and to have a broader impact, the gesture "I'm watching you" becomes the main statement in which the citizen:s themselves can participate. The citizens of Dübendorf - individually or in small groups - show this gesture and appear as protagonists of the campaign "Dübi schaut hin" and as exemplary persons within the city as well as with its influence. On flyers, posters, the website and in social media, teachers, coaches and local football players spread their message.

And apparently with success: An analysis shows that more and more Dübendorfer:innen are actively participating in what is happening. For this reason, the public was asked to set an example with their own "I'm watching you" gesture. For the communication of "Dübi schaut hin", measures for OOH, trade fairs, flyers, website and social media were implemented.

Responsible at the city of Dübendorf: Alexandra Fink (Public Space Officer). Responsible at Dynamite: Roger Bosshart (consulting), Ralitsa Ruseva (art direction/photography), Nuru Oertli (graphics/photography), Urs Zwyssig (text).

Everything on the future. The Denner campaign, which aims to demonstrate the retailer's commitment in an honest, authentic and transparent way, is entering its second round. One year after the first joint campaign the agency takes the term "sustainability" apart - this time with a focus on people. Because sustainability doesn't work without the human factor, according to the agency.

Therefore, the focus is not on agency models or stock smiles, but on authenticity. The store manager Jeton and the product manager Sofja with her baby become national campaign faces, true to the motto: Employees are the heart and face of Denner and an important part of the sustainability strategy.

The fact that Denner is also aware of its responsibility toward future generations becomes the cornerstone of its communication. The company's commitment to education and training is reflected both on the posters and on the sustainability platform. Everythingfuture.ch present. The apprentices Fernanda, Giorgio and David from the junior branch are used as authentic testimonials.

Responsible at Denner: Rémy Müler (Head of Marketing Communications), Pascal Trütsch (Deputy Head of Marketing Communications), Grazia Grassi (Head of Corporate Communications). Responsible at Ese Agency: Emanuel Ernst, Dominik Müller, Elia Binelli (Concept and Strategy), Severin Gamper (Art Direction), Elia Binelli (Project Management). Responsible at Witwinkel (production):  Tim Stief (photo production project management), Armon Ruetz (photo production), Timo Kern (image editing). Final artwork, data preparation: Detail.

Katia Murmann has held management positions at Ringier for more than nine years, during which time she has driven the transformation of the Blick Group. As Editor-in-Chief Blick.ch, she played a key role in the digitization of the newsroom from 2017 to 2021. Since 2019, Murmann has also been a member of the Blick Group Executive Board, transformed IT and built up the product and marketing area as Chief Product Officer. From 2021, as Chief Product Officer within the Global Media Unit, she was also responsible for building up the international team.

Together with Ringier CFO Annabella Bassler, she founded the 2019 EqualVoice Initiative, which advocates for greater visibility and diversity of women in news coverage. (Werbewoche.ch reported several times). Also since 2019, she has been Chairman of the Board of Directors of the Swiss media database SMD and Swissdox.

"Katia led two of the most ambitious and important projects of recent years with the development of an independent product area for the Blick Group and also internationally for the Global Media Unit," Ladina Heimgartner, CEO of the Blick Group and Head Global Media Unit of Ringier, was quoted as saying in a statement. "With her know-how, she has contributed significantly to the digital transformation and the professionalization of processes. Through her reflective and focused commitment, she has been able to build many bridges within the group and unite important areas."

Katia Murmann is leaving the Blick Group at her own request on August 1 and will remain associated with Ringier until the end of 2022 in various projects - such as EqualVoice or the international product initiative UserX. She will also continue to serve on the board of directors of SMD/Swissdox. In addition, Murmann is now focusing on new mandates. Among other things, she was elected to the Board of Scope Content in mid-June and is on the advisory board of several start-ups, including ElleXX.

"These commitments have taken up more and more space in recent months, so that in the long term I can no longer reconcile them with my operational activities for the Blick Group as well as internationally for the Ringier Global Media Unit," says Murmann, explaining her decision.

Marco Rüegger, who already holds a senior position in Product Management, will succeed Katia Murmann as Head of Product for the Blick Group on an ad interim basis.

With "Homeowner," Ringier and RASCH launch for the first time a cross-brand, comprehensive newsletter on the subject of living. The Corona pandemic has given the home a new significance. The new newsletter now wants to take this into account: Readers will receive curated information on the topic of living from a single source and will benefit from the expertise of the respective media brands: The Observer provides legal substance - for example, what to look for in a home inspection and a purchase agreement - that will Handelszeitung knows facts about financing, the View tells service and conversion stories and the Swiss Illustrated offers home stories. The whole thing is enriched by interviews with experts and personal experience reports.

"With Homeowner, we are breaking new ground by combining the various content ecosystems of our media brands in a single product for the first time. Thanks to different core competencies, the topic is covered in a multi-faceted way and we fulfill the user need for comprehensive information and inspiration," says Alexander Theobald, CEO of Ringier Axel Springer Switzerland.
The German language newsletter consists of 15 episodes and is published free of charge on a weekly basis starting on Thursday. It can also be subscribed to later "on demand. Readers can start with the first of 15 chronologically structured episodes on any registration date.

Launching partners of the "Homeowner" project are the home ownership platform Liiva, a joint venture of Mobiliar and Raiffeisen, and the craftsmen's network Buildigo of Mobiliar. They are present in the newsletter with selected content as well as with their experts.

The curated newsletter C36daily has been published every working day without interruption since August 19, 2009, making it one of the oldest newsletters in the ICT industry. It contains all content on Swiss and international events from the IT world, regardless of the medium in which they were published.

For the last few years, Von Gunten & Co. in Kölliken has been responsible for the C36daily newsletter as publisher. Due to a change in strategic focus, owner Andreas Von Gunten was looking for a successor solution and found it at Winsider with Inside ITa long-time partner of the newsletter. "As a reader from the very beginning, I would not want to do without the newsletter and am therefore happy that Winsider has partnered with Inside IT ensures the continued existence of the C36daily. There the ICT-Medienspiegel is in the best hands," Von Gunten was quoted as saying in a press release.

"As an independent IT magazine, we have long championed the interests of the local industry," adds Inside-IT-Chief Editor Reto Vogt. "I am very pleased to be able to ensure the continued existence of C36daily with the takeover and to expand it further. Nothing will change in the current format with curated content - and of course we will also link to our competitors," promises Vogt.

Until further notice, the newsletter is available as before via the website C36daily.ch and can be subscribed to there. Advertising bookings can also be recorded. In a transitional phase, the newsletter will continue to be compiled and sent out by the existing team.

Inside IT takes the opportunity to further modernize, expand and optimize the newsletter by the fall. At the latest by this time, the integration into the Scope software platform will also take place, with which Inside IT already created and sent all newsletters since last year.

The articles were about events at the Landammann celebration in 2014. After the official celebration, sexual contact occurred between the then cantonal councilor Jolanda Spiess-Hegglin (then Green Party) and an SVP cantonal council colleague. In the course of this, Spiess-Hegglin was prominently reported in numerous articles.

View-The publisher Ringier had already been convicted in this case in 2020 for violation of personality rights. In January 2022, Spiess-Hegglin's lawyer claimed before the cantonal court that her client's personality had been violated by five further articles. Ringier would have to hand over the profits made from them.

The cantonal court classified the five articles as violating personal rights, according to the ruling obtained by the Keystone-SDA news agency. In one report, however, the violation was in the public interest and therefore justified. In the other four articles, the violation of personality was unlawful.

Positive impact on sales

In the case of these four articles, the cantonal court assumes that they have a positive impact on the sales of the View and thus Ringier's business success. It justifies this with the presentation and the orientation of the articles.

The publishing house was therefore obliged to disclose "all information on the calculation and estimation of the profit achieved," according to the ruling. After the publication, it is up to Spiess-Hegglin to quantify its claim to the profit.

Ringier is granted a period of 60 days from the date the judgment becomes final. In its ruling, the court specifies the information requested, such as the number of individual sales of certain View-numbers or the number of devices from which online articles were accessed on certain days.

"Check challenge"

Ringier stated on request that it is examining a challenge to the ruling. The media company emphasized that the court had not accepted some of the plaintiff's motions and had rejected others.

In a statement, Spiess-Hegglin's lawyer considers the decision of the Zug court "important" for further procedural steps. For the first time, it substantiates the calculation mechanism for the levy of profits, taking into account digitalization.

In a statement, Spiess-Hegglin described the court decision as "drastic for all media that practice clickbait. Clickbait is a method of using lurid headlines to persuade users of online media to click on an article.

"This is a milestone in media history," Spiess-Hegglin continues to write. In the future, she says, every medium will have to think carefully about whether "it's worth publishing the next and the next article after that, which is often based on rumors and slander, in a campaign - with very often personality-injuring content."

Article deleted

Despite the violations of personality found, the court refrained from formally stating them in the verdict. It did not act on a corresponding motion by Spiess-Hegglin.

The court reasoned that the articles had been deleted online. It had not been created that they would continue to have a disturbing effect. The ruling of the cantonal court is not yet legally binding. It can be appealed to the Zug Higher Court. (SDA)

It just feels right to call things ubiquitous, because that just sounds so lofty and clever. Metaverse, Bitcoin, NFT and other terms from the digital wonderland are ubiquitous or omnipresent. The former just seems a bit dusty and the latter even firmly in the style of the noughties. And since "all-or-nothing" currently applies everywhere in communication and marketing, i.e. either something works properly or not at all, the adjective is also perfectly suited here. Even if its original fields of application are actually biological or theological contexts: Our industry is used to stealing terms from other disciplines and appreciating them.

In biology, the characteristic of living things not to be bound to one location is called ubiquitous; in theology, it means the omnipresence of a god. In business, and thus in marketing, something is called ubiquitous if it is used everywhere (campaigns) or is available everywhere (products).

Important in the age of omnichannel

The origin of the word lies in Latin. This is reason enough to make those who use it seem more academic. It derives from the Latin adverb ubique which can be easily controlled with everywhere can be translated. Even the Duden says it is part of the upper language in its general meaning. So whoever uses it receives a knighthood, so to speak, from the highest authority.

But what are we trying to say? Everyone would like to be present everywhere: omnipresent. But the noughties are calling, and omnichannel marketing is almost impossible to win in small talk. If you believe the Omni-Channel Maturity Index (ORI) of Swiss stationary retailers, which has been published for the third time, then we are not doing badly in Switzerland. Thanks to the near-duopoly of Migros and Coop and all their subsidiaries and sisters, to be sure. They are by far the best at making goods (soon also alcoholic beverages) available everywhere and to everyone.

However, the need is not purely Swiss. The tech giants in the U.S. in particular are also increasingly going back to brick-and-mortar (physical/stationary points of sale): Amazon and Tripadvisor are just showing the way with their stores. However, very few can afford to be present everywhere. That's why the word is also used where things are "only" widely distributed, which seems to be the case even more quickly in the increasingly narrow bubbles of social media.

* Benno Maggi is co-founder and CEO of Partner & Partner. He has been eavesdropping on the industry for over 30 years, discovering words and terms for us that can either be used for small talk, pomposity, excitement, playing Scrabble, or just because.

Gianluca Pirrera has now been recruited as the spearhead of the Media Unit. Pirrera brings with him extensive know-how in strategic business development, the constantly changing media business and the growing field of digital analytics, which he has already successfully demonstrated on several occasions in the past. This adds another specialist to the cadre of the Iundf agency group who is very familiar with the Swiss media landscape. With its new service portfolio, the media unit, which focuses on holistic media planning, data-driven marketing and interdisciplinary integrated media strategies, offers a systematically expanded range of services - for both existing and new clients.

The Iundf agency group consists of the creation & strategy unit Content and Form, the media unit Iundf Media, the marketing technology unit Iundf Marketing Technology as well as the metaverse and web3 unit Iundf Neo.

With the addition of Gianluca Pirrera, the agency group wants to underscore its vision of complete interdisciplinarity - from idea to media to technology, everything comes from a single source.