Aerosols have existed before, but they have only entered the public consciousness since the Corona crisis: this refers to the distribution of very fine suspended substances in the air. The current motto is to stay outdoors and ventilate generously. But what happens if certain rooms cannot be ventilated at all? And how much ventilation is tolerable when autumn temperatures drop? How do companies or even institutions deal with rooms that are shared or have a high frequency of change, such as visitor rooms, waiting rooms, common rooms and meeting rooms, to name just a few examples?

In order to offer a solution to precisely these questions, Westiform has joined forces with the manufacturer of the AiroDoctor. The result is the Clean Air Tower, which combines customer findings from recent months with current needs: Information needs, hygiene and clean air.

"Distance is still extremely important for preventing infection in the immediate vicinity, whether through acrylic glass panes or hygiene masks," says Simone Bächle, Managing Director at Westiform. "However, we are noticing, especially in the sales of our disinfection dispensers, that the demand for integrated information and advertising surfaces is growing more and more. So that we don't have another product "standing around" we have decided to integrate the air purifier into the disinfection dispensers."

Stele with information or advertising space 

With digital or analog information and advertising space on the Clean Air Tower, information on protection concepts can be quickly adapted - or it is also suitable as advertising space. The air purifier is installed in a disinfection pedestal, which enables contactless hand disinfection by means of a sensor. The core of the Clean Air Tower is the AiroDoctor air purifier. The 4-fold filter system filters 99.9% of all pollutants from the air. Viruses, dust, pollen or even odors circulate in the device and are decomposed with UV-LED technology. So there are no health risks from UV-C, which releases ozone and is carcinogenic, and also the filter can be changed by yourself without hesitation.

"We're noticing a trend away from temporary to permanent, sustainable solutions that just might have their raison d'être even after Corona," notes Simone Bächle. "That's why we designed a harmonious, coordinated look for the Clean Air Tower, so it can be designed and branded as desired to integrate with the look and concept of stores, offices, conference rooms, medical practices, etc."

It passed the bill by 18 votes to 4, as the parliamentary services announced on Friday. The commission will discuss the details of the law and the tobacco advertising initiative at one of its next meetings.

The Federal Council envisages a nationwide ban on tobacco sales to minors and a ban on advertising aimed specifically at minors. However, it wants to dispense with further advertising restrictions in the Federal Law on Tobacco Products and Electronic Cigarettes.

Council of States tightened law

The Council of States has already dealt with the draft and tightened the rules. It passed a law in September 2019 that provides for additional advertising bans on cigarettes in the press and on the internet (Werbewoche.ch reported). Sponsorship of international events is also to be banned. The small chamber thus took up various concerns of the popular initiative "Yes to protecting children and young people from tobacco advertising (children and young people without tobacco advertising)".

The position of the National Council's committee on these amendments will only become clear in a few weeks. A minority is proposing to refer the entire bill back to the Federal Council with the mandate to regulate alternative products such as e-cigarettes, tobacco products for heating and snus in a differentiated manner.

Second attempt

The Federal Council had already submitted proposals for increased protection of minors to parliament in 2015, but these failed. In 2016, the upper house of parliament voted to refer the bill back to the Federal Council.

Because the parliament will still be busy with the bill for a while, the SGK-N proposes by 19 votes to 2 with one abstention to extend the transitional regulation for tobacco products in the Food Act by four years. This is to prevent a legal loophole from arising until the new Tobacco Products Act comes into force. (SDA)

According to the provisional evaluation, a total of 37.1 million Sunrise shares have been tendered so far, according to a media release on Friday. This means that the minimum tender quota has been met, subject to confirmation of the provisional figures in the definitive announcement of the interim results. As a threshold, UPC had set a participation of at least two-thirds. The definitive interim result is expected on October 14, with the grace period then running from October 15 to 28.

Valuation of 6.8 billion

UPC owner Liberty Global had submitted the purchase offer for Sunrise in August (Werbewoche.ch reported). The American-British cable network giant is digging deep into its pockets: Sunrise shareholders are to receive 5 billion francs in cash. This values Switzerland's second-largest telecommunications group at 6.8 billion francs, including debt.

In the previous year, the liaison had played out the other way around: At that time, Sunrise wanted to walk UPC down the aisle for CHF 6.3 billion. However, the deal failed due to opposition from shareholders led by Germany's Freenet, which criticized the purchase price and the necessary capital increase as being too high. (Werbewoche.ch reported). Freenet is known to support the current deal.

Challenger for Swisscom

Together, UPC and Sunrise want to become a potent challenger to top dog Swisscom. Together, they will achieve sales of CHF 3.1 billion and have 2.1 million mobile subscribers. With 1.2 million broadband customers and 1.3 million TV subscribers, they will achieve a market share of around 30 percent in each area.

One goal of the merger is also to eliminate the respective weak points. Sunrise, for example, is getting its own fixed network, while UPC is now getting a mobile network. (SDA)

"Launched 4 years ago as a start-up, we have grown steadily with Ads&Figures. With the new look, we are also doing justice to this professionalization visually. The CI/CD is more mature and more consistently aligned," says Simon Schütz, Lead Marketing & Communication at Ads&Figures. The logo, consisting of the initials A and F, has been retained.

A slightly different approach was chosen for the new look and feel: While a finished corporate design manual usually exists and serves as the basis for a new website, these two projects were developed in parallel. "As a digital agency, we operate primarily online. It was therefore important to us that this digital feel permeates the entire website. Printed materials such as business cards were inspired by the online world and vice versa," continues Schütz.

Ads&Figures brought the Stans-based agency Syn on board to develop and implement the new corporate design. "We were able to take on the design part of the visual facelift - an exciting and challenging project," Simon Leibundgut, Art Director at Syn.

New website as the centerpiece

Through logical guidance on the redesigned website the visitor is guided through the Ads&Figures offering - digital market development. The website was implemented by the web agency WebKinder in Lucerne.

Consent management is the basis for legally compliant processing and, above all, the successful use of customer data in marketing, personalization and analysis. Inadequate implementation can result in high fines under the GDPR, as well as warnings. A compliant implementation is feasible with a reasonable concept and effort and, in addition to legal certainty, also creates trust among customers and users.

For the Consent Report 2020, 165 websites from Germany, Austria and Switzerland were examined and evaluated according to the most important criteria of consent management. Some of the results are sobering.

Poor implementation

In fact, more than 80 percent of companies have a consent management system, but implementation leaves much to be desired in the majority of cases. "An alarming result," says Siegfried Stepke, founder and Managing Director of E-dialog. "Because two years after the introduction of the GDPR and ever-increasing activity by the supervisory authorities, fines and private lawsuits, inadequate implementation can be costly."

One reason for the high number of companies with inadequate implementation may be the fear of losing data. Although this fear is not unfounded, it should be countered in a different way, says Eckart Holzinger, data protection expert at E-Dialog: "Through opt-in optimization and improved communication with those affected. In plain language: by building trust."

The country- and sector-specific differences are also interesting: the only company to achieve full marks was from Austria, while the best Swiss company scored four out of six points. The sectors that scored best were telco, finance and energy - with the tourism industry bringing up the rear.

In addition to the new name and the changed appearance, only the focus remains the same: a team of specialists in the digital field combines all disciplines of digital communication.

"We were often not seen for what we effectively are," says Steve Henseler, founder and namesake of the agency. "We can do graphics, but that's not all: we've been digital specialists for 20 years." The new name and look are finally meant to reflect that.

Combining strategy, design and technology for websites, apps, email marketing and social media are among the team's core competencies. Content production ranges from simple texts and storytelling to photo and video productions, just like 3D animations or illustrations.

It was also required that the full-page ads catch the eye and provoke reactions - but in a smart way. The campaign therefore refrained from showing successful people on a yacht or in front of the fireplace in their third-floor apartment. Instead, around 30 subjects were created, which are currently being published in various TX Group newspapers (Tages Anzeiger, BaZ, BZ, The magazine, SonntagsZeitung, Finance and economy) appear.

The advertisements lead to the landing page Geneveinvest.ch/anlegen, which was technically implemented by Toweb.

Tony Card was launched eight years ago to embody the credit card as the easiest means of payment. What once started with the core message "Card not Cash" has evolved into "Easy pay - Your card can do it" as the diversity of payment options and devices has grown. This ease was expressed with the signature tap "The Cashless". Tony danced on all channels through consumer worlds from the grocery department at the wholesaler to the online store.

A Dance Challenge was launched under the same name, in which the population bravely tap-danced along at home and at music festivals. Now Tony has been digitized and integrated into an activation campaign. High Score Game packed, so that he can compete against the latest payment methods in the huge community of gamers and gather valuable contacts. The planned e-sports tour was canceled as a result of the current situation. Instead, gamers have been competing online for the highest score since the beginning of October.

The new website Martin-foundation.ch received a modern appearance and - like the entire communication of the Martin Foundation - should appear lively, cheerful and dynamic. In line with the claim developed by Heads: "Different with a view". With a landing page in easy language, it is barrier-free for dyslexics and also facilitates use for other handicaps. It uses particularly simple wording, larger font and icons as menu items. Users can also have sections read aloud to them.

Throughout the website, strong color contrasts help people with color perception disorder. The website is designed for mobile devices and offers the extensive content clearly with a clear structure and accordion system.

In the big anniversary competition "Make a wish", Hello Family Club members can choose between two prizes every week. In total, prizes from ten different categories will be raffled off. All family experiences, vouchers and prizes come from partners of the Hello Family Club from the Coop universe.

When defining the competition mechanism, particular attention was paid to keeping customer involvement at a high level over the entire competition period of five weeks. "We achieve this on the one hand through the weekly participation option and on the other hand through the ever-changing prize selection," says Valencia concept developer Sebastian Refardt.

"The promotion was to be accompanied by a cross-media campaign and the corresponding communication mix," explains Jeanine Jost, Marketing Project Manager for the Hello Family Club at Coop. Accordingly, a competition visual and advertisements, various POS advertising materials and newsletters were created, which were dovetailed with social media measures. The agency produced humorous "slice of life" clips for communication on social media. These show the situations in which families benefit from the prizes: Playing football in the garden, getting a haircut, on vacation and so on.

"Make a wish" runs until October 25, 2020 on Hellofamily.ch/win.

According to the current status, RTR will have to save around CHF 1.5 million by 2024, the smallest SRG business unit in Chur announced on Wednesday. The total budget will be reduced from CHF 25 million to CHF 23.5 million as a result, as was reported on request.

Jobs are also being cut. By 2024, the number of full-time positions must fall from the current 138 to 128. The reduction is to take place over the next four years through natural fluctuation.

"Transform and focus"

In order to be able to implement the cost-saving measures, but also to meet the needs of the audience, RTR must and wants to "transform itself and focus even more strongly", it said. The journalistic offering must take account of changes in media consumption.

According to RTR, the increased use of digital platforms not only requires adjustments to programming, but also to the production and distribution of broadcasts. In the long term, the aim is to achieve a balance between digital and linear offerings. (SDA)

The pension fund with history and experience has now been given a contemporary look by Schläfle Trittibach with a new corporate design and website. The basic idea for the logo and the metaphor for the pension fund is the lovable squirrel that collects the nuts for later times. The brand's visual design exudes style and seriousness as well as simplicity and down-to-earthness. The color concept in brown, black and white rounds off the new design and runs consistently through all communication areas. In this way, the values of the Alvoso pension fund are conveyed in an unmistakable, clear and appealing manner.