Quickline's USP and positioning is its regional proximity. The telecommunications provider ensures this with the help of its 24 independent and regionally anchored partners. As a result, Quickline is always close to its customers and in many cases already well-known. In this respect, this regionality is promoted in every campaign.

Quickline's current fall campaign is primarily a sales campaign. Quickline is offering customers who switch to them now a twofold attractive offer: a promotional device and also a year's subscription to TV for free.

The offer is intended to make a full impact in the partner regions - and that's exactly how it was advertised in the campaign: Devices crashing toward the regions as comets with long fire tails. The regionality is included in the headline, which was adapted for the respective region via targeting.

The campaign uses six animated subjects to point out to the public that time can be better used than marveling at a seemingly endless video: namely, with a quote request at Groupe Mutuel.

Visibly different

The animated 3D subjects have the insurer's unmistakable sense of humor and bring a breath of fresh air into the rather monothematic communication forest of health insurance companies. In focus: the premium, which is prominently visible on all subjects.

Pure digital

With targeted OLV distribution to increase awareness, accompanied by dynamic display banners and programming, the subjects are distributed nationally and in three languages, and are intended to reach the appropriate target audience in each case with subregional geotargeting. In addition, there is a DOOH plan targeted at the most important pedestrian zones at Swiss train stations.

Competition in the mobile communications market will also not be affected by this acquisition. Sunrise continues to have the necessary technical capabilities to provide its customers with high-quality mobile communications services.

At the end of October, the Competition Commission Weko had already approved the takeover without conditions or requirements (Werbewoche.ch reported).

UPC owner Liberty Global had submitted a purchase offer in August and now holds 96.6 percent of Sunrise (Werbewoche.ch reported). (SDA)

Thurgau Tourism - with the support of Thurgauer Kantonalbank as prize sponsor - is awarding the Thurgau Tourism Prize for the 20th time. The prize is endowed with a sum of CHF 10,000 and is an important motivational and marketing tool for service providers. The prize is intended to honor exemplary entrepreneurial thinking and action in line with the tourism strategy.

While last year, for the first time, the public was able to cast their vote via online voting, this year this was deliberately dispensed with. Due to the tightened measures for the containment of the corona virus, a large part of the potential tourism award candidates would have had only a limited or no possibility to convince the large public of their offer. Thus - based on the evaluation of six criteria by a jury of experts - the moated castle of Hagenwil emerged as this year's winner.

Award ceremony on March 25, 2021

The official award ceremony for invited guests is scheduled to take place on Thursday, March 25, 2021 as part of the Tourism Forum Thurgau Bodensee.

The texts from The Silver Magazine are only minimally proofread, the bloggers should bring in their personality and develop their own language. After a soft launch at the beginning of June, The Silver Magazine is now officially launched.

SB Agency was initiated in 2019 by Rea Eggli (wemakeit, swissandfamous, letsmuseeum), Serge Riedener (freelance filmmaker, copywriter and concept developer), Nadia Rosasco (Rosas & Co Films), Danielle Stutz (DS Photographers) and Claudia Wintsch (elliott, Blofeld Communications). The five founders run The Silver Magazine as a project close to their hearts alongside their main activities, according to a press release.

"Our bloggers are selected based on their personality and topics. Authenticity is always at the forefront," says Danielle Stutz, owner of DS Photographers. "Most of them are new writers and have never published texts before, while others are seasoned journalists," adds Nadia Rosasco, owner of Rosas & Co Films. Stutz and Rosasco will continue their previous activities in the areas of film and photography and will manage SB Agency on a part-time basis.

The idea for The Silver Magazine had Danielle Stutz on the fitness treadmill. Her vision: to fill a need for digital content for people over 50 with a platform for silver agers and thus close a thematic gap. Also for advertisers: The aim is to offer them an exciting new platform to address one of the most active and affluent generations. This is why advertising opportunities for companies, organizations and NGOs will be offered on Thesilvermagazine.com and the associated social media channels in future.

Häuptli has worked at the Publishers Association since 2014. He has served as managing director for a good five years.

The association's executive committee greatly regrets his departure, the statement said. Publisher President Pietro Supino thanks Häuptli for his "prudent and committed leadership of the association's fortunes and the good cooperation. A successor will be found immediately. (SDA)

From October to December 2020, Mazda brand dealers are invited to participate in this national challenge. A points system rewards each of them from the first sale.

The 100 % secured web application allows participants to register signed new sales contracts and visualize their points based on a battery charge. The mobile-first content was created in German and French.

Just one month after its launch, it is clear that the "Mazda Sales Force Race" has passed its challenge and given sales teams a powerful boost. More than half of Mazda's national sales points have already taken part in the competition.

Information overload, new digital advertising markets and the vying for attention in social media have also changed corporate communications. ISS Switzerland has also recognized this.

With the editorial principle in corporate communications, the company wants to strengthen its brand perception and develop a new positioning. "We will set up corporate communications along the lines of a journalistic editorial team: Storytelling is thus the focus," explains Andrea Joss, Head of Communications and Marketing Services. "We want to communicate in a channel-specific and target group-oriented way. And better understand what moves our audience thanks to data analysis. Algorithms and rankings are a driving force behind the success or failure of individual stories in the smartphone age. That's why marketing our content is just as important." To that end, Zoe Venakis and Jan Koller were brought on to the communications and marketing team.

Zoe Venakis will be responsible for editorial planning of the digital channels in the role of Editor in Chief Digital. As an in-house editor, she also supports Gabriella Crepaz, responsible for editing the customer magazine. In addition, she produces multimedia stories in text, images and video for the in-house channels. Venakis comes from the Izzy Magazine.

Jan Koller will take care of the marketing and distribution of the stories as digital media manager. Koller previously worked at the Monami agency.

The new editorial structures are to be implemented by the end of the year and the 2021 editorial plan drawn up. The company will operate with the new editorial structure from January 1, 2021.

Whether laugh dimples, laugh lines by the eyes or as a sign of aging - wrinkles are beautiful and likeable. In clothes, however, they are undesirable. This was precisely the hook for the campaign for the CareStyle Compact steam ironing stations and the CareStyle 5 and CareStyle 7 pressurized steam ironing stations from Braun. The campaign basically wants to put people and emotions in the foreground.

The basis for this was a photo shoot that focuses on the wrinkles of the models and influencers. The influencers use the photos for their own channels. The remaining portrait images will be seen at the POS as well as in the social media competition and the online media campaign.

Marcel Kohler has decided to take over the operational management of 20 minutes at the end of 2021. Until the handover of management responsibility, Marcel Kohler, together with the approximately 300 employees, intends to maintain the position of 20 minutes and expand it in the area of moving images in particular.

Marcel Kohler took over the management of 20 minutes For almost fifteen years, he shaped the development of the commuter newspaper, which now reaches almost 3 million readers daily, both online and offline. He introduced convergent working methods both in the editorial department and in the publishing house. According to the press release, this was the basis for the successful digital transformation of the 20 minutes Media Network.

Marcel Kohler has been responsible for the expansion of commuter newspapers in Switzerland and abroad: The launch of 20 minutes in French-speaking Switzerland in 2006 and from 20 minuti in Ticino in 2011, the launch of commuter brands in Luxembourg, Denmark as well as the participation in the commuter newspaper Heute and the development of the digital offering in Austria.

Since January 1, 2020, Marcel Kohler has been Managing Director within the decentralized structure of TX Group of 20 minutes. He was previously a member of the Executive Board and Head of Advertising and Commuter Media between 2013 and 2019. In 1982, he began his career in the media world at Schaffhauser Bock, and from 1985 he worked for over 20 years at the publishing house of the Neue Zürcher Zeitung. After training as a sales manager at SAWI in Biel, Marcel Kohler completed further training in systems marketing at the University of St. Gallen.

"While the cancellation of Christmas dinner should be a relief for many in middle management, it is a more than medium catastrophe for the gastronomy," writes the copywriter in a message. That's why Kümin wants to raffle 5 x 500 Swiss francs for a Christmas dinner without a boss or work colleagues - in a Swiss restaurant of your choice.

The response rate among customers who were personally contacted was a whopping 42 percent within less than a day, according to the report. At Simonkuemin.ch/christmas-dinner both customers and non-customers can participate - especially if they have a management function in marketing.

Ananné products are oriented toward plant-based active ingredients from organic cultivation or wild collection that naturally blend into the skin's biology. Accordingly, the plant-based active ingredients and their natural application for the skin are the focus of the social media clips produced by Jung von Matt Play. Singer and songwriter Lea Lu is the brand's new ambassador and has already been in front of the camera for the social media videos.

The clips were shot at Jung von Matt Play's in-house Studio Play, which was inaugurated with the project. With the studio, Jung von Matt Play expands its offering and competencies in the field of video marketing. The playout of the clips is implemented in close cooperation with Kuble.