With around 95 apprentices at three locations, Jaisli-Xamax is strongly committed to young people and technical apprenticeships. Unfortunately, many students have no real idea of how exciting everyday work in the electrical industry can be.

To change this and give young people a better understanding of the apprenticeship professions of electricianEFZ, automatic fitterEFZand electrician EFZ, Jaisli-Xamax meets 12-15-year-olds where they spend more time: on TikTok. And it does so with entertaining, organic content and challenges.

Serviceplan's content team produced a series of seven videos entirely in-house, which record all topics relating to the electrical sector in a way that is suitable for the channel. In the "Safety Dance", the professional safety rules are transformed into a dance, in the "Cable Pulling" there is an exciting chase with a cable reel and the "Electric Sound" transforms tools from the various professions into a soundtrack from Jaisli-Xamax.The main roles in the clips were played by apprentices and employees of Jaisli-Xamax. The first four videos can already be watched on the TikTok channel @jaislixamax.

In January 2012, Sandor Laczko took up his position as CEO and member of the Board of Directors at Adello Switzerland. Even after the successful transformation into a multinational group construct, he has remained loyal to the Swiss home market as Country Manager.

Sandor Laczko studied Computer Science, Business Administration and Communication Science at the ETH and University of Zurich and holds a Master's Degree.

Valentin Ornia starts at Adello in November in the newly created role of Corporate Development Director. Ornia has 20 years of media experience thanks to leadership positions at companies such as Zanox, Rocketfuel/Sizmek and Tradelab.

Good news for the sports-interested public throughout Switzerland: SRF, RTS, RSI and RTR will continue to report comprehensively and live on current events in skiing and winter sports on their stations and platforms (TV, radio, online/mobile) in the coming years. SRG extended several key rights packages with its longstanding contractual partners.

FIS World Cup events in Switzerland and worldwide

SRG extended its agreement with the Swiss Ski Federation (Swiss-Ski) on FIS events in Switzerland until the end of the 2027/28 season, securing exclusive broadcasting rights for Swiss World Cup events in alpine skiing, cross-country skiing, ski jumping, snowboarding and ski freestyle or ski cross. SRF, RTS, RSI and RTR will continue to provide comprehensive, live coverage of the country's FIS events.

SRG has acquired the broadcasting rights to FIS events outside Switzerland from the marketing company Infront Sports & Media. The contract enables SRF, RTS, RSI and RTR to provide comprehensive live coverage of the FIS international World Cup events until the end of the 2025/26 season. SRG has secured the broadcasting rights to the events in Austria, which are not marketed by Infront, via the European Broadcasting Union (EBU).

Olympics, Ski and Ice Hockey World Championships

The upcoming major international events in skiing and winter sports are also broadcast live on SRF, RTS, RSI and RTR. SRG has acquired a sublicense for the 2022 Winter Olympics from rights holder Discovery. The contract enables SRG broadcasters to provide exclusive and comprehensive live and highlight coverage of the major event in Beijing throughout Switzerland on free-to-air television and radio as well as on freely accessible online platforms.

SRG extended its exclusive Swiss broadcasting rights with Infront Sports & Media for the Alpine and Nordic World Ski Championships, as well as the World Championships in Ski Freestyle, Snowboard and Freeski. The agreement will enable SRF, RTS, RSI and RTR to provide comprehensive live and highlight coverage of the title events until at least 2025. Also with Infront, SRG extended the rights package for the Ice Hockey World Championships. This means that SRG broadcasters can continue to show all Swiss World Cup matches as well as the games of the decisive tournament phase live and exclusively on free-to-air television and on their online platforms until at least 2028.

Top events in biathlon, curling, bobsleigh and skeleton

In addition, SRG extended the broadcasting rights for the top events in the biathlon with the European Broadcasting Union (EBU). The agreement will enable SRF, RTS, RSI and RTR to provide comprehensive live coverage of all World Cup races and World Championships for biathletes at least until the end of the 2023/24 season. SRG also renewed its agreement with Infront Sports & Media for Switzerland-wide live and highlight coverage in curling (European and World Championships) until the end of the 2025/26 season. SRG's current agreement with Infront on the World Cups and World Championships in bobsleigh and skeleton is still valid until the end of the 2021/22 season.

SRG images for the whole world

SRG is the host television producer of the FIS events in Switzerland. As a so-called host broadcaster, SRG produces the world signal of the Swiss World Cup events in alpine skiing, cross-country skiing, ski jumping, snowboarding and ski freestyle or ski cross in cooperation with Swiss-Ski and the local organizers.

The world signal is the basis for worldwide live broadcasts of the Swiss World Cup events. In addition to SRF, RTS and RSI, all TV stations and streaming platforms around the globe that broadcast the competitions also use the images of the Swiss ski and winter sports regions produced by SRG - and carry these images around the world.

A majority of the National Council's Committee for Transport and Telecommunications (KVF-N) found that there was still a need for clarification with regard to the Federal Council's proposed promotion of online media.

On Tuesday, the committee once again discussed the package of measures in favor of the media. In the autumn session, it had already asked the Council to split the bill on media promotion so that the promotion of online media could be discussed in greater depth. The committee wanted to expand indirect press funding without delay.

However, the National Council spoke out against this approach and referred the draft back to the committee.

The commission is now asking OFCOM to define the conditions for eligibility for subsidies more precisely in a report. In addition, several options for subsidies are to be examined, such as tax relief or support for start-ups.

These further clarifications will take time. The committee therefore recommends by 14 votes to 11 that one provision be removed from the bill. In the winter session, the National Council will discuss whether simple companies should be exempt from the corporate fee for radio and television.

The committee also unanimously approved a motion calling for the federal government to provide more financial support for the distribution of DAB+. This should benefit radio stations, which have also been severely affected by the Covid-19 crisis but have not yet been able to benefit from state support.

The Commission was informed by SRG about the investigation into cases of sexual harassment and bullying at RTS radio and television in French-speaking Switzerland.

With its package of measures to support the media, the Federal Council wants to provide more support for newspapers, radio and television stations and news agencies in future. CHF 50 million instead of CHF 30 million will now be available for indirect press promotion. Online media are to receive CHF 30 million per year. (SDA)

Von Holzen will assume her new role as of Jan. 1, 2021, the Aventinus Foundation announced Tuesday. A week ago, it had become known that the foundation, based in Carouge Le Temps from the media company Ringier Axel Springer Schweiz.

Von Holzen worked for more than ten years as a business journalist for the Journal de Genève and for the French-speaking Swiss radio and television station RTS. She then founded a communications company. Among other things, she was responsible for communications at the Swiss Federal Institute of Technology Lausanne (EPFL). Since 2018, she has been head of communications and a member of the management team at Geneva Airport.

Tibère Adler, a lawyer and entrepreneur, will become the managing director of Le Temps and Heidi.news. Adler was CEO of the French-speaking Swiss media company Edipresse until 2011. He was also director of the liberal think tank Avenir Suisse in French-speaking Switzerland and co-founder of the digital news portal Heidi.news in French-speaking Switzerland. The Aventinus Foundation also wants to acquire a majority stake in Heidi.news in the medium term and bring the two media titles under one roof. (SDA)

By means of a point-of-view perspective of the products, viewers get surprising insights into the lives of Digitec customers. The spots will be broadcast in German- and French-speaking Switzerland from Monday.

Icy roads, snow-covered driveways, long johns: Winter holds many inconveniences in store for drivers - on and off the road. Those who don't want to let this stop them can look forward to a special offer: selected All4 models with a price advantage.

The All4 models are being promoted with a multichannel campaign penned by Serviceplan Suisse and developed in close cooperation with Mini Switzerland. Under the slogan "Winter? So what." a trendy contemporary is shown giving winter the cold shoulder despite frozen eyebrows and ice in his beard. Representing all the lucky ones who are on the road this winter with a MINI ALL4 all-wheel drive.

The campaign can be seen primarily on digital advertising media such as ePanels, banners and social ads. And with a special focus on classic advertising media: The man with the ice cream in his beard is also creating a good mood on posters, dealer ads, and at the POS - and anticipating what will hopefully be a really tough winter.

According to the announcement, the campaign achieved the highest score in the criteria of message, technology and use of medium as well as creativity. The focus was on whether the campaign contained an innovative idea and exploited the characteristics of the DOOH medium. Further evaluation points were the design and implementation of the brand and a consistently implemented target group approach.

Credit Suisse was closely followed by the Porsche and Globus campaigns. The award was delivered in person on Nov. 5, 2020. The award ceremony in a dignified setting will be held again as soon as the situation allows, Clear Channel wrote on Monday.

Credit Suisse's "Bank for Entrepreneurs" campaign (media agency: MediaCom; creative agency: Thjnk) was played out on 17 digital screens in the center of Zurich for 14 days in January 2020.

With the Digital Out of Home Award, Clear Channel aims to honor campaigns that make innovative and targeted use of the DOOH medium and thus provide inspiration for successful DOOH campaigns.

As of January 2021, the TX Markets Advertising unit will be integrated into Goldbach. This merger is intended to make Goldbach's marketing activities more efficient and simplify processes, according to a statement.

TX Markets Advertising is a team of 16 people, led by Thomas Kirchesch, formed over the last few years to take care of the marketing of TX Markets' platforms (Homegate,Tutti, Ricardo, Car4you).

The employees will drive marketing from the Goldbach Publishing, Goldbach Next and Goldbach Group divisions from 2021. Thanks to the expertise of Sales Director Marc Oestreich and his team, the digital sales competence within Goldbach Publishing will be expanded and in the future Goldbach Publishing will serve the digital agencies in Switzerland with a dedicated, newly created team.

Kurt Zimmermann (SVP/Frutigen) had submitted the motion together with members of the Grand Council from the SP, FDP and SVP. On the one hand, the editorial media were under increasing pressure. On the other hand, the younger generation is reading newspapers less and less.

This is to be remedied by a voucher that young people receive at the age of 18. It would allow them to receive a newspaper (online or print) for one year, which would also report on local and regional events in the canton of Bern as a fixed component. The new offer is to be financed by lottery money as well as by the canton and the municipality of residence.

The cantonal government considers the idea worth examining, as it writes in its response published on Monday. Two concerns could be linked in a simple way: Media promotion and the promotion of political education.

Canton cannot, lottery fund must not

However, in view of the tight budget, there is hardly any scope for new cantonal tasks at the moment. In addition, the lottery fund does not have the legal basis to finance the issue.

The government wants to shed more light on the topic with the revision of the Information Act, which was initiated by the Grand Council last year.

In November 2019, the cantonal parliament voted in favor of indirect media funding. The Council is examining measures that take into account the "great importance of independent, diverse quality journalism for the functioning of the democratic state". (SDA)

Parents can use the "Blabloo Parents App" - available for iOS and Android - to adjust all the functions and apps of the Blabloo smartphone remotely at any time, such as the use of apps, the Google Play Store or the camera. Thanks to the GPS function, they can see where their child is and in emergency situations, children can reach their parents using the SOS button. "Parents always have an overview of when and how their child is using their first smartphone," said André Krause, CEO Sunrise, in a press release.

Bernerland Bank is a medium-sized, regionally active bank in Emmental and Oberaargau. Around 80 employees work in one of the nine branches or at the head office in Sumiswald. The bank offers customized solutions for private individuals and SMEs in the areas of payments and cards, savings and investments, financing and pensions.

Republica was tasked with creating a campaign for the main target group of today's 50-year-olds, which brings the bank's financial and pension planning to life in a playful way. The main goal was to generate advisory appointments on these topics and to strengthen the bank's image as a reliable partner.

The creative agency in Berner Matte relied on the two pillars of customer mailings and posters. The headlines used were adapted to the situation depending on the location of the poster site. For example, at various regional train stations, the question was "Are you changing trains in 2035 or getting off?" At gas stations, the appropriate thought-provoking question was "Where will you be driving in 2035?"

Another important measure of the campaign was a physical mailing for existing customers, which was equipped with a "Win-For-Life" lottery ticket. Whether the addressee won with the ticket or not - the accompanying letter showed that a consultation makes sense either way.