Customer acquisition in social media networks
BOOK TIP In the book "Kundenakquise in Social Media Netzwerken", Andre Schneider shows how companies can win customers and orders with Facebook, Twitter and the like. GetAbstract has taken a close look at it.You should take your time to read Andre Schneider's book. The author has packed a lot of practical knowledge into it, many small and big ideas that are worth thinking about. On the surface, everything revolves around social media - especially the German platform Xing - but Schneider's tips provide answers to general questions about acquisition: How do I communicate the special nature of my offer? How do I approach potential customers, make as good a first impression as possible and, at best, position myself as an expert? How do I find out what the customer actually needs? And finally: How do I gain trust and thus boost my business? Because classic watering-can marketing is becoming increasingly ineffective, there is a need for new, contemporary ways of winning customers, such as those presented by Schneider. However, since the functionalities of the platforms addressed, such as Facebook, are constantly changing, caution is advised when it comes to concrete tips: They may already be outdated tomorrow. But that doesn't change the fact that the book basically points the way in the right direction.getAbstract therefore recommends it to salespeople, consultants, the self-employed, and representatives of small and medium-sized businesses who want to take advantage of the opportunities offered by social media networks.getAbstract rating: 7Feasibility: 8Degree of innovation: 6Style: 6Publisher: Wiley-VCHPublication date: 2013Pages: 265ISBN: 9783527507252---------------------------------------getAbstract presents summaries of outstanding business books via the Internet. Its mission is to provide managers and executives worldwide with high-caliber, up-to-date business information.
