Coop newspaper with a new look

PRINT On Tuesday, September 2, the first issue of the new Coop newspaper will be published in a modern magazine format. It aims to impress even more with its practical value and play an important role in readers' everyday lives, particularly among the "young families" target group. Appealing, modern, surprising - this is how the new Coop newspaper. The first thing that stands out is that the newspaper is now stapled and more compact, making it even more versatile. Exciting people who embody the topic of the cover story appear on the front page in each case. The individual sections are separated by color, which makes reading pleasant and clear. Readers also benefit from advice, practical information on everyday life, shopping tips and recipe suggestions. "Being close to our customers has always been a major concern for us. Through the Coopzeitung, we can enter into a dialog with our customers week after week and inform them about news from the Coop world," says Joos Sutter, Chairman of the Executive Board.Appeal to young familiesWith its revised customer magazine, Coop wants to appeal more to young families. "We want to attract even more readers in this segment in particular," says Editor-in-Chief Christian Degen. For this reason, family topics will be given greater weight in the future and placed more prominently in the front section of the newspaper. Great importance continues to be attached to the topic of food. The "Eating & Drinking" section has been given even more importance with a slightly different look and a kind of "booklet-within-a-booklet" with its own cover picture.Most read newspaper in SwitzerlandWith 3.6 million readers each week, Coopzeitung, Coopération and Cooperazione are the most widely read newspapers in Switzerland. They will continue to be printed in Switzerland in the future.