Best of Swiss Web: The winners

Editorial - March 27, 2015

SWISS WEB AWARD The best Swiss digital projects were honored for the 15th time in Zurich. and the "Master of Swiss Web 2015" was awarded. 774 guests gathered at the Kongresshaus in Zurich for the event. (more…)

Marketing decision-makers in dialog

Editorial - March 26, 2015

BOOK TIP In his turning book "Matching", Heiko Burrack describes how the new business is assessed by communications agencies. (more…)

The Durex app

Editorial - March 26, 2015

COMMUNICATION After Durex announced a new technological breakthrough that will improve sex life for people all over the world and generated a huge response to the video, the company is launching an accompanying app. (more…)

The top brands 2017

Editorial - March 26, 2015

BRANDS For the fourth time, Havas Worldwide Switzerland, together with the market research institute management tools, is taking a look at the future of the Swiss brand landscape. (more…)

Seepark awarded as best seminar hotel

Editorial - March 26, 2015

MEETINGS & EVENTS The worldwide hotel guide of Prince Hubertus von Hohenlohe '500 Very Special Hotels' and the luxury travel magazine 'Connoisseurs Circle' present the Congress Hotel Seepark 2015 as the best seminar hotel in Switzerland. (more…)

Swiss Packaging Award

Editorial - March 25, 2015

PACKAGING The search for the best packaging continues: with the Swiss Packaging Award, the Swiss Packaging Institute SVI honors innovative and outstanding packaging solutions. The closing date for entries is June 12, 2015. (more…)

The latest trends in haptic advertising

Editorial - March 25, 2015

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Clickology

Editorial - March 24, 2015

BOOK TIP In the book "Clickology", author Graham Jones explains how customers behave when shopping online and how the online store can be structured in terms of clickology. (more…)

Social Recruiting on the Uetliberg

Editorial - March 24, 2015

RECRUITMENT MARKETING The Hotel Uto Kulm is now focusing on digital and social recruiting in its personnel marketing efforts and has developed a concept for this in collaboration with the digital strategy agency Hofrat Suess. (more…)

Best of Swiss Web 2015: The Honorary Award

Editorial - March 24, 2015

SWISS WEB On March 26, not only will the best Internet and mobile projects in eleven categories be honored at the Kongresshaus Zurich, but an honorary prize will also traditionally be awarded. The committee has already announced who will receive this prize. (more…)

The stories about Lake Sempach

Editorial - March 24, 2015

COMMUNICATION The Seminarhotel Sempachersee in Nottwil is one of the most popular Swiss conference venues - but without a clear profile. The agency at the airport wants to change this. (more…)

The young Feldschlösschen brewmasters

Editorial - March 24, 2015

MARKETING Feldschlösschen has reinterpreted its classic lager for the coming beer season. The new cloudy drink combines modernity with tradition. (more…)