A sweet treat in all languages
DIRECT MARKETING Although the Internet has replaced many forms of advertising, the product brochure remains an indispensable direct marketing tool. Many companies continue to use them to target their customers—as is the case with Camille Bloch.
Camille Bloch SA uses product brochures in various languages to promote its chocolate.Chocolate comes in many variations and flavors. There are as many suppliers as there are flavors on the domestic and foreign chocolate market, fighting for their place. This makes it all the more important for a manufacturer to stand out from the competition and win over chocolate lovers. Chocolats Camille Bloch SA does this primarily with its niche strategy. The company focuses on unique, innovative and creative products in the high-end segment for B2B customers. This includes the product brochure. It not only presents the products and illustrates them with appealing images, it also conveys value and quality - precisely the values that characterize the chocolate company. This in turn strengthens trust and customer loyalty, and another advantage of the brochure is that it can be used worldwide. It is a familiar means of providing uncomplicated and comprehensive information about a company's products, even without technical know-how. However, it is important that the target group is addressed in their own language. For the translation, the chocolate manufacturer relied on the Translation-Probst AG which only uses native-speaker specialist translators. Chocolats Camille Bloch SA has also taken advantage of the terminology service. This guarantees the consistency of all texts, across all advertising and communication media, and supports the corporate wording. This strengthens the company's recognition value and identity.
