TV EFFECT The use of celebrity brand ambassadors in marketing communication is and remains a popular marketing tool. The number of testimonial campaigns is constantly increasing. This is shown by a study by cpi Celebrity Performance. (more…)
A groundbreaking in troubled times
Editorial
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March 23, 2015
NEW BUILDING The ground-breaking ceremony for the new "Schuppis 10" building took place on March 20. The office and production building under construction will be based on the Minergie standard and will be realized by K+D Immo AG. (more…)
A plea for a new ROI in media planning
Editorial
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March 19, 2015
MEDIA PLANNING Jan de Schepper, brandting Manager at McDonald's Switzerland, gives five reasons why a qualitative ROI is necessary in media planning(more…)
Interactive campaign for Bernaqua
Editorial
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March 19, 2015
CAMPAIGN Bernaqua - Erlebnisbad & Spa is launching the new "Erlebnisbad annual pass" together with the creative agency "Raise Your Flag". The aim is to publicize the new offer, which is aimed primarily at those customers who only want to purchase a season ticket for the adventure pool area.(more…)
Digital transformation challenges marketing
Editorial
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March 19, 2015
EVENT The 25th GfM Trend Conference on March 18 was all about digital transformation. Over 500 people attended the conference at the Dolder Grand in Zurich. (more…)
Fit for SME customers
Editorial
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March 18, 2015
BOOK TIP In the book "Fit for SME customers", the authors Christian Belz, Urs Fueglistaller, Roger Tinner and Walter Weber provide 21 answers to successful marketing in SMEs. (more…)
Study predicts online purchasing revolution
Editorial
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March 18, 2015
ONLINE SHOPPING What kind of products do Swiss people buy online? And why are more and more younger online shoppers abandoning their purchases? A study by the HSG provides answers. (more…)
Swiss Post becomes a partner of the Center for Digital Business at the HWZ
Editorial
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March 18, 2015
DIGITAL BUSINESS Swiss Post relies on exchanges with the HWZ University of Applied Sciences in Business Administration Zurich to further develop its digital services. It is involved as a partner of the Center for Digital Business for a period of three years.(more…)
This is what a web store must look like
Editorial
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March 16, 2015
E-COMMERCE Is the fusion of commerce, content and communities the solution? Dynamic pricing? Or spectacular visualizations? The search for a successful e-commerce recipe is a challenge. Four experts provide valuable tips. (more…)
Digital advertising spaces on the rise
Editorial
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March 16, 2015
OUT-OF-HOME The two major outdoor advertising marketers APG|SGA and Clear Channel will soon be launching their new digital advertising spaces.(more…)
New blockbuster at the KKL
Editorial
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March 16, 2015
EVENT Following the great success of "A Pirate's Symphony", the KKL Luzern and the 21st Century Symphony Orchestra present their new blockbuster concept for December, consisting of food, concert and film. (more…)
"There is a perplexity about where to start".
Editorial
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March 13, 2015
DIGITIZATION As part of the Worldwebforum 2015, Christoph Oggenfuss* had the opportunity to talk to keynote speaker Erich Joachimsthaler from Vivaldi Partners about some of the key issues surrounding digitalization. (more…)
