The top environmental brands in Switzerland
TRUSTED BRANDS Concern about the global environmental situation is growing significantly in Switzerland. This is shown by the latest «European Trusted Brands 2015» study conducted by the media and market research company Reader’s Digest. The study also identified the brands that enjoy the best reputation among Swiss consumers when it comes to environmental protection.81% of Swiss respondents are "very" or "fairly" concerned about the global environmental situation. This is seven percent more than in the previous year. The proportion of people who are "not at all" concerned about the global environmental situation remains virtually unchanged: it fell from three to two percent. According to the survey conducted by Reader's Digest in seven countries (Germany, Finland, Austria, Portugal, Romania, Russia and Switzerland), the Swiss are among the most optimistic on this issue. By comparison, people in Russia (91 percent) and Romania (97 percent) are much more concerned about the environment: 90 percent of those surveyed intend to separate waste for recycling in future, 87 percent want to use energy-saving lights, 83 percent specifically intend to reduce their energy consumption and 77 percent their water consumption. Just over a third of respondents (34%) are now seriously considering buying a hybrid or electric car.The top brands in environmental protectionThe Swiss were also asked which brands enjoy the best reputation when it comes to environmental protection. In the "Automobiles" category - as in previous years - the Toyota clearly prevailed. In the "Retail" category, the Migros has also clearly led the field of competitors for years, as it did in 2015. Max Havelaar in the "Coffee" category. In the household appliances category, Miele and Swiss supplier V-Zug have been going head-to-head for years, with this year's winner being Miele emerged as the winner. In the "Detergent" category Total secured the top spot. The winners in the other categories: Charles Vögele ("Clothing"), Migrol ("Gasoline"), Axpo ("energy company"), Master craftsman Proper ("household cleaner") and Kuoni ("tour operator").
The brands with the best reputation for environmental protection in Switzerland. Source: Reader's Digest European Trusted Brands 2015. The detailed Swiss results are available at http://origin-www.readersdigest.ch/de/etb-pegasus-2015
