Ten tips for more followers on Twitter

TWITTER Generating followers is a challenge that some companies have to face in order to get in direct contact with their customers. Twitter gives ten tips for greater distribution.Countless studies have shown that social media supports the success of a company. 85% of Twitter users state that they can identify better with a small and medium-sized company if they follow it on Twitter. In addition, 72 percent would be more likely to make a purchase and 30 percent would recommend the company to a friend. However, many companies do not know how to generate more followers. Twitter offers ten tips:1. be visibleTwitter @username should be as visible as possible, e.g. on the website, on marketing materials, offline in your own store. It is also worth asking customers to follow your Twitter account.2. create reasonsto follow their own account: The profile should have a high-quality and appealing design and communicate directly what content and added value can be expected.3. limit the use of hashtags and usernamesThe focus should be on your own content and your own business.4. integrate email contactsFollowing or interacting with existing customers on Twitter often leads to them following your Twitter account.5. participation in discussions from the industry: interesting backgrounds and helpful content not only enrich conversations and emphasize your own relevance, but can also establish valuable contacts.6. About hashtags Connect with opinion leadersIf an influential user tweets about their own industry or relevant topics, it is advisable to participate in the relevant discussion. Since Twitter is live, public and dialog-oriented, you can communicate with people who might otherwise be difficult to reach.7. relevant content make followers curious: Followers should know what content they can expect - so it can also be helpful to set up a weekly plan and share it with followers. ads.twitter.com The reach of your own messages can be extended beyond your existing followers. Relevant Twitter users can be addressed and thus become new followers, using various targeting options such as interest, user name, keyword, location, etc:8. communicate clearlyThe corresponding advertising format should make it immediately clear why a user should follow their own account.9. refine the target strategyThe available analysis tools should be used to find out in real time which types of targeting have generated the most new followers. Testing different targeting methods and adapting the advertising strategy accordingly will lead to success.10.  Newly acquired Maintain followersA first look at new products or functions, tips, industry news, background information - followers are very interested in useful content. With new followers, asking them directly what they are particularly interested in can be very helpful.