Yooture launches with mobile campaign

DIGITAL The "Yooture" app automatically matches the skills and interests of job seekers with the latest job advertisements. The company is launching a mobile campaign to attract new users.An individual profile is created for each user based on the information from LinkedIn and Xing. Yooture The search results are divided into two categories. While "Mind Jobs" focus on the strengths of the job seeker, "Passion Jobs" follow the passion of the user. This new function combines "ability" and "interest", and brings the right applicant to every company. In order to establish the new brand quickly and credibly with the target group, job seekers are encouraged to download the app on various news apps in German-speaking Switzerland using eye-catching advertising formats. Targeted targeting and an optimal mix of social media, performance and Google Search should enable the ambitious goals to be achieved.Neo@Ogilvy, the digital media agency of OgilvyOne.