DIGITAL The new 20 Minuten mobile app is now available. The most striking new feature is the division of the application into the four different views ClassicView, SocialView, PersonalView and PlayView, all of which can be accessed with a horizontal swipe. The new 20 Minuten app should set new standards in both the user and advertising markets and cement and expand 20 Minuten's number 1 position in the relevant markets. The new app was developed by Peter Wälty, Head of Digital Development at 20 Minuten, and Mike Herter, Project Manager, together with the 20 Minuten project team.The new viewsThe ClassicView is the classically curated view of the app that users have come to know and appreciate. The ClassicView will be expanded to include a number of interactive features, the use of which will have a direct impact on the remaining views.The SocialView is the view of the app curated by the community. Here, the collective of users determines what is relevant and what is not. In addition, the SocialView makes almost all user-generated content from 20 minutes visible. The SocialView shows in an impressive way that 20 Minuten can count on a broad and active community and thus stands out from other news media. 20 Minuten's PersonalView allows the app to be fully personalized. Here, the individual user puts together his own news offering. In addition, they can compete with other users using the integrated gamification application and are informed about everything that affects their profile via the news center.PlayView invites users to linger and get involved. New community features and mobile games are integrated into this view. PlayView is rounded off by a free live TV section and a video-on-demand offering with over 30,000 films and series.

The most striking new feature is the division of the application into the four different views Classic View, Social View, Personal View and Play View, all of which can be easily accessed with a horizontal swipe.

The Classic View is the classically curated view of the app that users have come to know and appreciate. The Classic View will be expanded to include a number of interactive features, the use of which will have a direct impact on the other views.

The Social View is the view of the app curated by the community. Here, the collective of users determines what is relevant and what is not. In addition, the SocialView makes almost all user-generated content from 20 Minuten visible. The SocialView shows in an impressive way that 20 Minuten can count on a broad and active community and thus stands out from other news media.

The Personal View allows the app to be fully personalized. Here, individual users can put together their own news offering. They can also compete with other users using the integrated gamification application and are informed about everything relating to their profile via the news center.

The Play View invites users to linger and engage further. New community features and mobile games are integrated into this view. The PlayView is rounded off by a free live TV section and a video-on-demand offering with over 30,000 films and series.

According to the press release, the new mobile app should set new standards in both the user and advertising markets and cement and expand 20 Minuten's number 1 position in the relevant markets. The new app was developed by Peter Wälty, Head of Digital Development at 20 Minuten, and Mike Herter, Project Manager, together with the 20 Minuten project team. The project was supported by Tamedia's innovation fund, which the media group uses to promote outstanding projects from its various divisions.