CAMPAIGNING Together with well-known partner agencies in the cantons, Farner is spinning a new national campaign network that will be used for political campaigns as well as in the area of campaigning for companies.The demands on a good campaign are increasing more and more. Today's campaigns must be fast and agile. The trend towards digital communication measures and social media is setting new standards and demands broad-based and integrated campaign concepts. Interaction with the defined target groups - often on site - is still crucial.Local know-how has a more targeted effectWith a new approach, the Farner agency strengthens this principle. Successful campaigns focus on regional and local conditions and integrate them into an overall strategy. Thanks to regional, professional structures, needs in opinion-forming can be better identified and relevant stakeholders on the ground can be informed in a more targeted manner. Changes that require adjustments to the campaign concept are registered more quickly. Regional bases enable rapid and effective responses.Farner relies on regional basesGemeinsam mit professionellen Partner-Agenturen in den Kantonen geht die Kampagnenagentur Farner neue Wege und baut ein eigenes nationales Campaigning-Netzwerk auf. Roman Geiser, CEO der Agentur Farner, freut sich ob der neuen Partnerschaften: „Ziel unseres Campaigning-Netzwerkes ist es, gemeinsam mit unseren Partnern ein professionelles, konstantes Netzwerk anbieten zu können, das in der Kampagnenarbeit gezielt und jederzeit eingesetzt werden kann. Dabei wollen wir Prozesse in der Kampagnenarbeit noch effektiver umsetzen und mit massgeschneiderten Produkten und Dienstleistungen auf die Kundenwünsche und Zielgruppen eingehen.“Nationwide coverage guaranteedDas Swiss Campaigning Network startet dieses Sommer. Beteiligt sind professionelle Kommunikations-Dienstleister aus der ganzen Schweiz (von Farner auf Standards/Prozesse geprüft), welche eng mit den regionalen Campaigning Hubs der Agentur Farner in Zürich, Bern, Lausanne und Genf zusammen arbeiten werden. Für Roman Geiser ist klar: „Das Swiss Campaigning Network ermöglicht Kampagnen, die da wirken, wo Entscheide tatsächlich getroffen werden: Lokal, im Dialog und somit nah bei den Menschen!“

Customers benefit from additional local know-how and networks and thus from more effectively managed campaigns.

The demands on a good campaign are increasing more and more. Today's campaigns must be fast and agile. The trend towards digital communication measures and social media is setting new standards and demands broad-based and integrated campaign concepts. Interaction with the defined target groups - often on site - is still crucial.

Local know-how has a more targeted effect

With a new approach, the Farner agency strengthens this principle. Successful campaigns focus on regional and local conditions and integrate them into an overall strategy. Thanks to regional, professional structures, needs in opinion-forming can be better identified and relevant stakeholders on the ground can be informed in a more targeted manner. Changes that require adjustments to the campaign concept are registered more quickly. Regional bases enable rapid and effective responses.

Farner relies on regional bases

Together with professional partner agencies in the cantons, Farner, the most trusted campaign agency, is breaking new ground and building its own national campaigning network. Roman Geiser, CEO of the Farner agency, is pleased about the new partnerships: "The goal of our campaigning network is to be able to offer, together with our partners, a professional, constant network that can be used in campaign work in a targeted manner and at any time. In doing so, we want to implement processes in campaign work even more effectively and respond to customer wishes and target groups with customized products and services."

Nationwide coverage guaranteed

The Swiss Campaigning Network will be launched this summer. Professional communication service providers from all over Switzerland are involved. Campaigning.farner.ch (audited by Farner for standards/processes), which will work closely with Farner Agency's regional Campaigning Hubs in Zurich, Bern, Lausanne and Geneva. For Roman Geiser, one thing is clear: "The Swiss Campaigning Network enables campaigns that have an impact where decisions are actually made: Locally, in dialog and thus close to the people!"